iPad Case Study
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Transcript of iPad Case Study
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8/7/2019 iPad Case Study
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the iPadan impact of new media case study
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It was hyped and ripped before it even had aname, and after it was announced, it wasboth praised and panned. Apples iPad hasbeen the subject of debates about the futureof technology and media, and massivespeculation about whether people will really
want to buy and use it.
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Its a product in a category
tablet computersthathas been a flop despitenearly a decade of hype.
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Anyone who believes this
thing is a game changer is atool. Paul Thurrott, winsupersite.com
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first, some numbers
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whenyousearchG
oogle
foriPad,itretur
ns
45,100,000results
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initialorde
rsmeaniPad
sold outonit
sfirstday
i h i d ld
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in 2001 the iPod sold 129,000units in its first 3 months on sale
www.technewsdaily.com, 30/03/2010...2,451 in its first 24 hours
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Apple sold 15,484 units
of the popular iPodTouch in the first 24hours
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XBox 360 sold 36,222
in its first 24 hours
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Nintendo Wii: 74,186 in 24 hours
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MotorolasDroidsold100,000onitsfir
stweekend
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because of onlinepre-orders, Appleshifted240,000iPads in one day
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evenbeforeitwa
s
announced,theiP
ad
generatedpassionat
edebate
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tag cloud based on Twitter
conversations during announcement
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afterthe
announcement,reactionfellinto
twocamps
itsjustabigiPodTouch
itsanentirelynewtypeofdevice
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JohnGruber,ofdaringfireball.net,
dividedthetechnologyindustry
betweenthosewhogetitandthosewhodont
l f hi
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a lot of techiesfocused on
features missingfrom iPad
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CoryDoctoro
w
dislikesclosed
systemsw
ith
DigitalR
ights
Management
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althoughtheentertainment
industryissuspiciousofA
pple,
theycanseetheiPads
potential
h
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the newspaperindustry is desperate
forsomething togenerate someincome
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consumers are excited by theway it works
D t b li iP d
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Doctorow believes iPadwill stifle creativity:
If you cant open it, you
dont own it.
Source: BoingBoing (: why-i-wont-buy-an-ipad-and-think-you-shouldnt-either)
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techi
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techiestendtofocusonhardwarefeaturesconsumersonwhatyou
candowithit
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the first iMacwas criticised
for not havinga floppy drive,
or serial ports,orSCSI, or expansion slots...
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$0 billion
$80 billion
$160 billion
$240 billion
$320 billion$315.05 billion
$261.71 billion
$212.19 billion $207.99 billion $202.54 billion
Exxon Mobil
MicrosoftWalmart
AppleBerkshire Hathaway
Apple is now the 4th largest US company
Source: Wall Street Journal, 24/03/2010
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iPaddesignstartedwith
ablanksheetofpaper
nopreconceptions
you int
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youinteractwithitinatotallydifferentwaynotacomputer,notaphoneTheresjustsomet
hingdifferentaboutholdingthatWebpageinyourhands,ratherthanseeingitonadesktoporlaptopPC,
oronatinyiPhonescreen.Tappingonlinksdoesntfeelthe
sameasclickingonthemwithamouse.Itsagoodfeeling.
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itdoesmulti-task:youcan
alwaysplaymusicinthe
background,forexample
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reviewersreport1012hoursbatterylifeforplayingvideo
d t ene pub
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iPadsupportsopene-pub
format(DRM-free)theresalsoa
Kindleapp.
A l
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Applessupport for
eBooks led to amajor disputebetween
Amazon andpublishers overpricing
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controversy hasalso raged over
Apples refusal toinclude Flashsupport in the iPad
and iPhone OS
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contentproviderslikeYouTubeandVimeoalreadyofferFlash-freeversions
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Flash is not requiredfor the games fromthe App Store
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If youre acomic book
fan, buying aniPad is buyinginto the futureof the
medium.
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will it change behaviour?
will it save the publishing industry?
will it match the iPhones success?
will it kill the Kindle?
will Apple have too much power?
will your Gran get one?
i thi th f t f
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is this the future ofmagazines?
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