Enterprise iPad App Case Study Door-To-Door Sales ... · Enterprise iPad App Case Study between...
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Door-To-Door Sales – Simplified www.leewayhertz.com Enterprise iPad App Case Study
Transcript of Enterprise iPad App Case Study Door-To-Door Sales ... · Enterprise iPad App Case Study between...
Door-To-DoorSales–Simplified
www.leewayhertz.com
EnterpriseiPadAppCaseStudy
Whentherealpurposeofsales-teamislostsomewherebetweeninexhaustiblepaperwork&recordkeeping,it’stimetosetoffandleadachange.OberweisDairy,amilkanddairyproductscompanybasedinChicagoland,usesadoor-to-doorsaleschannelfornewcustomeracquisition.Thetraditionaldoor-to-doorsalesmethodrequiredsalespeopletomovewithinandacrossterritories,goingdoor-to-doortotapnewprospectsandfollowupwithexistingleadswhilealsorecordingprospectresponse&orderstatusesonpaper.Incessantpaperworkandtime-consumingrecordkeepingwasafactorleadingtolowsalesperformance,whichbroughtOberweistoLeewayHertzwiththeideaofaniPadappthatcoulddoeverythingandleavethesalesteamtofocusonsellingnotpaperwork.
Objectives
• SimplifyCRMprocess&eliminatepaperwork.
• Increasesalesteamefficiencythroughreducedsaleslifecycle
• Fosterpositivecompetitivespiritwithinthesalesteambysharingreal-timesalesstatistics.
Paper-to-iPadTransitionOberweiswantedtoincreasetheefficiencyofitssalesteam.Thiswaspossibleonlyifthesalespeoplefocusedonselling.Recordkeepingcouldbemanagedbysomeoneelse.ThissomeoneelsewasaniPadapp;anappthatcoulddoawaywithpaperwork&couldgiveusefuldirectionstothesalespeoplehelpingthemplandailyvisits,captureresponses&followupwithpotentialcustomers.Therequirementwascomplex,andtransformingthiscomplexrequirementintoasimple,usableandeffectiveiPadappwasabigchallenge.ItcalledforseamlessintegrationofOberweis’existingbackofficesystemswithamobileiPadApp.
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Motivatessalesteambydisplayingtheentiresalesteam’sperformanceinreal-time.
"IwouldhighlyrecommendLeewayHertz.Theyfollowedthroughontheircommitments,werereliable,anddeliveredagreatsolutionforOberweisDairy.We'regladtohaveworkedwiththemandwilldosoagaininthenearfuture."
JoeOberweisCEO,OberweisDairyOberweisiPadApp
LeewayHertzSolution
WedevelopedacustomroutingalgorithmanduseditinsyncwithGoogleMaps&GoogleAPIstoenabletheiPadapptoautomaticallydetecthousesaroundasalesperson’scurrentlocationinthegivensalesterritory.Theappthendisplayedthestatusforeveryhousetellingthesalespersonwhetherit’sapotentialprospectoranexistingleadorexistingregisteredcustomer;henceplanning&executionofsalesbecameeasier.AdatacachingfunctionfacilitatesappusageinofflinemodeorinareasoflowInternetconnectivity.Furthermore,theappalsoincorporatesareal-timeupdatingmechanism,usingwhicheachsalespersoncoulduploadcaptureddispositions&order-statusinreal-time&alsoviewthestatsoftheothersalespeople.Visiblereal-timesalesstatisticsallowedperformancecomparison&motivatedthesalesteamtoperformbetter,infacttheresultswereoverwhelmingwithOberweisenjoyinga30%increaseinconvertedleadsaftertheapprollout,alongwithareducedsaleslifecycle.
Enablesthesalesmanagertoallocateterritoriestothesalesreps.
Locateshousesaroundasalesperson’scurrentposition.
HelpsthesalesrepstomakeaGoorNo-Godecision
Capturestheresponseofaleadforfuturereference.
KeyFeatures
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Oberweis’Door-To-DooriPadApp
BeyondJustaSalesTool
Oberweis’Door-To-DooriPadAppsurpassedthecompany’sexpectations.A
combinationofelegantdesignandsimpleuserinterfaceempoweredthesalesteamto
updateandmaintaincustomerdetails,follow-upresponseandbrowseorderstatus
withouthassles.
Needlesstosay,theresultswereoverwhelmingwith30%increaseinconvertedleads
aftertheapprollout,alongwiththereducedsaleslifecycle.TheOberweisSalesteam
isnowmoreorganizedandconvertingmoreleadsintocustomersthaneverbefore.
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Oberweis’ConsumerAppConnectingwithCustomersLikeNeverBefore
The Oberweis Consumer App for iPhone makes it incredibly easy for OberweiscustomerstoconnecttotheirOberweisaccounts, topurchaseOberweisproducts forhome delivery, and get more information about Oberweis products and locations.CustomerscanseedetailedproductandnutritionalinformationforeveryproductthatOberweis sells. The app also helps customers locate the nearest Oberweis storelocation.Discountsandpromotionsarealsodeliveredtousersthroughtheapp,tohelpdrivesales.Oberweishad suchsuccessmobilizing their salesprocesswith the iPadapp thatwebuiltforthem,thattheywantedaniPhoneappavailableontheAppStoreasafriction-less sales channel for their customers. Oberweis customers can now purchaseproductsfordeliverywithjustafewtapsontheiriPhone’sscreens,makingOberweismoreconnectedwiththeircustomersthaneverbefore.
DeliveringenterprisegradeappsforiPhone,iPadandAndroidplatformssince2007
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