IP for Entrepreneurs

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IP for Entrepreneurs September 17, 2013

K. Lance Anderson Of Counsel [email protected] Direct: 512.320.7226 Direct Fax: 512.233.0831

IP for Entrepreneurs – September 17, 2013 Greenberg Traurig, LLP | gtlaw.com

K. Lance Anderson EDUCATION J.D., Texas Tech University School of Law, 2000 M.S., Crop Science, Texas Tech University, 2000 B.S., Entomology, Texas Tech University, 1997 PROFESSIONAL Of Counsel; Greenberg Traurig, LLP (Aus]n, Texas) Registered Patent A_orney Former Vice President, Intellectual Property and Associate General Counsel, Emergent Technologies Inc. (2006-‐2012). Former Managing Director, Office of Technology Transfer and Intellectual Property, Texas Tech University; Texas Tech University Health Sciences Center (2003-‐2006); Licensing Specialist (2000-‐2003). Texas Bar: 2000; USPTO : 2006


Disclaimer

The informa,on provided in this presenta,on is for discussion and exemplary purposes only and does not cons,tute legal advice or create

any a8orney-‐client rela,onship.


Intellectual Property…

>  ….means any and all Sofware, technology, materials, or informa]on, including without limita]on inven]ons (whether patentable or not), improvements, trade secrets, proprietary informa]on, know-‐how, databases and data collec]ons, inven]on disclosures, technical data and customer lists, customer contact informa]on, customer correspondence and customer licensing and purchasing histories, sofware, product designs, business plans, product roadmaps, works of authorship, and documenta]on rela]ng to any of the foregoing.*

>  *recent Asset Purchase Agreement for two pending patent applica]ons + know-‐how, trademarks and exis]ng business


Intellectual Property



>  Consider ALL Intellectual Property Rights –  Patents –  Trade Secrets –  Trademarks

–  Copyrights –  Other??


Intellectual Property - Strategy

>  Consider your business –  Understand your compe]]on; differen]ate

–  Trade Secrets and Patents –  Designing transac]ons to retain secrets; or to convey in safe manner

–  Extend obliga]on of confiden]ality perpetually –  Careful documenta]on and management

§  Internally and externally


Intellectual Property – Questions to Answer

>  Checklist (see handout): –  What is of value?

–  What is covered by IP?

–  Do we own it? –  Are we infringing? –  How do we compare with compe]]on?

–  Any claims against us? In the future? What about challenges/opposi]on?

–  America Invents Act – does it affect us?


Thank you

IP for Entrepreneurs

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