1.Funding For Entrepreneurs August 22nd 2012

2. How many of you have heard about Crowdfunding?How many of you are planning or already have started aCrowdfunding campaign?How many of you have heard about Rock The Post? 3. Agenda About Rock The Post Most Asked Questions Misconceptions about crowdfunding Why crowdfund? Basic Crowdfunding Campaign Process How to launch a crowdfunding campaign 4. Why Rock The Post Was Born In 2009, U.S. banks posted the sharpest decline inprivate lending since 1942. 98% of the business plans received by accreditedinvestors and VCs are rejected. Our philosophy and deep passion:Funding innovation = Evolution 5. Most Frequently Asked Questions What is the most amount raised? Who pledges to projects? What is a good example of a success story? What is the difference between Rock ThePost and others? 6. Crowdfunding Platform ComparisonKickstarterIndiegogoRock The Post Company Focus Product focusBroad PurposeFunding All or nothing FlexibleAll or nothing Mass consumer Fund my life Entrepreneurs atArea productsprojects early stageCustomer Limited Limited Excellent Service 7. Our Purpose Why? RTP is profoundly passionate aboutmaking a difference by funding innovation,which we believe is the catalyst for evolution. How? RTP empowersproject creators by providing outstanding customer service with the education needed to break new grounds! What? RTP is the crowdfundingplatform that brings funding to thepeople by the people. 8. Misconceptions About Crowdfunding Solely launching a project will bring in dollars NOT LIKELY: leverage your inner networks By directing people to your project, people will pledge NOT LIKELY: Be bold and clear, directly ask for donations Crowdfunding campaigns are effortless NOT TRUE: Its easier than traditionalfundraising, but you still need to put intime and energy 9. Why Crowdfund? (The Benefits)Feedback from prospective customersEstablish proof of conceptPresell your productTest current business planAnalyze your products market demandGrow your audienceGather insight for improving your productDetermine the best price point 10. Basic Crowdfunding Campaign Process1. Plan ahead for campaigni. Distribution listsii.Set fundraising goal & campaign lengthiii. Target media outlets2. Create the crowdfunding campaigni. Create an epic storyii.Have enticing rewardiii. Identify your target audience3. Once the campaign is runningi. Spread The Wordii.Project updates 11. Spread The Word! Personalized Email Family, friends, colleagues Social media Facebook, Twitter, LinkedIn, Reddit,Quora, etc. Blogs, Forums, Publications Organizations Media outreach*Be consistent and passionate, but not annoying. 12. Check List Creating a Project A customized, convincing 2-3minute video A one-page description of your product and story 5-8 potential rewards you can offer to people for their pledges. The number of rewards for each level of donation that you areactually capable of fulfilling. Attractive product images. Short bio & photo of project owner & team Fundraising goal 13. Why People Pledge They connect with the message and thereason behind the project. They connect with some physicalaspect of the projects, such asrewards and incentives. They connect with the unique way inwhich the project creator is trying toraise funds. 14. Importance of Rewards Incentives motivate people to donate. People want tangible/valuable rewards. Set number of rewards appropriately for eachdonation level. 15. Manage Expectations On average it takes 1-2 weeks to complete a well-crafted Post, unless working with a team. An average of 35-45% of projects are successfullyfunded. Successful projects typically raise 25-40% of fundsfrom their inner social networks (family, friends,colleagues). Stay active throughout campaign.Note: Make sure that youre promoting your project throughout the right industry, and thatyour marketing efforts stay aligned. 16. Target the Right AudienceWho will be your target?How do you relate to them?How will you engage with them? . 17. Rock The Post Crowdfunding VideoThis Video can be located in our Help Center: http://www.rockthepost.com/tour/pledging 18. QuestionsWe will now take a few minutesto answer your questions. 19. Thanks For Attending!For further questions or comments please contactRock The Posts Community Manager: Danielle Kiszadanielle@rockthepost.com