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CSR is a voluntary action by organizations that involves

taking responsibility for the betterment of the

environment, social and economic aspects of

stakeholders and ensuring sustainability in a mutually

beneficial way.

Definition of CSR

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• Clear sense of mission;

• Influence by company’s reputation;

• Recruits want to work for companies that care;

• Social performance influences investors’ decisions;

• Enables the strategic management of internal and external

risks;

• Reduces operating costs.

Why is CSR important?

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• Limited resources;

• Poor awareness about CSR training;

• Lack of motivation and possible strategies;

• No governmental support;

• Lack of flexibility;

• Lack of knowledge by the local community;

• Lack of moral conscience and will of the manager/owner.

Difficulties implementing CSR

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• Increase level of trust;

• Increase the standard of living for community;

• Influence new local businesses;

• Development of better culture around the company;

• Increasing the product’s standards.

Competitive Edge

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Sokeva - 480 visually impaired workers

PPCT (Pirkanmaan PC Torte)- 25% staff: minority groups

Best Practices

Differences- Lithuania, Romania, Spain

- - have more work to do- -can learn from other countriesBelgium, The Netherlands and Finland

- on good wayImportance of a good communication

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1)Find current values- Make a list with all the values- Narrow the list from 6 3 2 core values- Group discussion

2) Thinking about new values- CSR Values: sustainability, respect, environmental,…..- Minority group Values Everyone Is ready

- Can learn/communicate/contribute

- Together we are better3) Actual Policy

- KEEP IT SIMPLE ≠ Law- For diverse audience - Give practical examples

Value PolicyWritten values reinforce and support specific actions !

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• Values translated into day-to-day behaviour

• Every value has at least three behaviours

• Managers must be the role model

• Every employee must know the values

• Never ending process

Implementing Company Values

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1. Determining goals and strategy- S.M.A.R.T. - Win advise from stakeholders- Zero measurement

2. Informing and involving employees- Do not raise false expectations- Allow them to ask questions- Explain why and how they will practice CSR

3. Carry out the strategy- Carefully monitor the situation but do not interfere- Make it publicly known that the company has changed its values

4. Evaluate- Comparison with zero measurement- New strategy or not?

Implementing Company Values4 Steps

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Balance between family and workMedical evaluationskindergarten discountsCrèche

Professional Development PolicyEducational support programs: that motivates poor and low educated employeesDegree programs by internet

Minority Groups - Inclusion

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CSR

Minority group:

Disabled

Training Schools for Basic Skills

Company Value:Duty of Care

Train

ing B

asic

Skills

PartnershipTraining Manual

Benefits:Improved skills, Employment.

CSR

Training at low rates

Training Basic Skills

Benefits: Implementation of Company Policy, CSR, Better Image.

Example

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• Vision: A more equitable and sustainable society

• Mission: - Increase the awareness of CSR and

Company Values among SME’s;

- Training and implement Company Values.

Marketing

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1.Product: CSR Company Values and Minorities Training Manual

2. Promotion: strategic partnerships, Chambers of

Commerce, unions, forums, websites, free benefits;3. Price: price paid now will compensate by long- term benefits;4. Place: on internet and other industries of CSR, at Chambers of

Commerce, associations, professional forums and face-to-face meetings.

Site: https://sites.google.com/site/csrcompanyvalues/training-manual

Marketing

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• “It's not hard to make decisions when you know what your values are.” - Roy Disney

• "Vision without action is a daydream. Action without vision is a nightmare.“- Japanese Proverb.

• "The time is always right to do what is right.“ - Martin Luther King, Jr.

Conclusion

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• Company values paper, 2011• http://www.valuequotes.net/• http://www.zerowaste.ca/quotes.html• http://www.piccolecreazioni.com/velvetfactory/

References

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