Invisble Commerce
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Transcript of Invisble Commerce
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CHANGEIST
I N V I S I B L E C O M M E RC E N E X T 15
S C OT T S M I T H C H A N G E I S T @ C H A N G E I S T
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CHANGEIST
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CHANGEIST
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CHANGEIST
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CHANGEISTImage: Víctor Gutiérrez Navarro / Flickr
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CHANGEISTImage: Argos
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CHANGEIST
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Image: Jaspers Eyers Architects
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What is a store anyway?
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CHANGEIST
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Image: Christopher Craig / FlickrCHANGEIST
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Mrs. Wilson: “What gift do you think a good servant has that separates them from the others? Its the gift of anticipation…. I know when they'll be hungry, and the food is ready. I know when they'll be tired, and the bed is turned down. I know it before they know it themselves.” — Gosford Park
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What’s the interface, then?
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CHANGEISTImage: Amazon
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CHANGEISTImage: http://jobs.aol.com/articles/2014/05/29/now-hiring-beer-jobs/
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CHANGEISTImage: Amazon
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Image: Ditto LabsCHANGEIST
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CHANGEIST
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Image: EmotientCHANGEIST
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Image: Aware-Alive Technologies
CHANGEIST
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Image: Liz West / FlickrCHANGEIST
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Arielle Duhaime-Ross, The Verge, September 7, 2015
CHANGEISTImage:: http://www.modalisa-technology.com/competencies/artificial-intelligence/
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-Davis Marcus, Facebook VP of Messaging, as quoted in “The web has become a hall of mirrors, filled only with reflections of our data,” The Conversation, September 9, 2015. https://theconversation.com/the-web-has-become-a-hall-of-mirrors-filled-only-with-reflections-of-our-data-46969 CHANGEIST
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How will I get it?
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Data: Red Dot Research and Shutl, from City A.M., “How Will Gen Z Shop,” 9 September, 2015
CHANGEIST
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CHANGEIST
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Image:Rene Dana / FlickrCHANGEIST
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CHANGEIST
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CHANGEIST
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CHANGEISTImage: wikimedia
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What about brands?
CHANGEIST
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Image:mmalpartida / deviantArtCHANGEIST
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W O U L D Y O U R AT H E R H AV E … ?
A. 2,000 prime retail locations on the high street
B. Prime shelf space in a major big box
C. Saturation ad budgets in major dailies
D. One well-placed sensor (home, body, key traffic point)
CHANGEIST
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Image: Liz West / FlickrCHANGEIST
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CHANGEIST
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Image:MuseCHANGEIST
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THANK YOU.
C H A N G E I S T. C O M
S S M I T H @ C H A N G E I S T. C O M
@ C H A N G E I S T
T I N Y L E T T E R . C O M / C H A N G E I S T