Investor Pack Promo.2013

UberHeadzCONSULT DESIGN DELIVER

“Whatever the mind can conceive

and believe, the mind can

achieve.”

- Napoleon Hill

Organization Chart

JenniferAsbury

President

TBD

CFO

Thomas AsburyGeneral Counsel

TBD

VP Finance

Alex Fernandez

COO

TBD

VP Marketing

Outsourced

VP Distribution

TBD

VP HR

Rick Gurney

CIO

Zena Abdulnour

VP Cust. Svc

TBD

VP Privacy

Process

• Engage Portal

• Login

• Video Chat

Consult

• Natural color

• Desired color

• Formulate color

Design

• Delivery time

• Customize packaging

• Ship it

Deliver

Design Consult Deliver

88 percent of women feel their

hair has an effect on their

confidence.

-Clairol


At-home hair color remains one of the

most anxiety-inducing beauty

processes. It has stress points that begin

when picking a shade and continue

into the application.

-Wall Street Journal


Deliverables:

UberHeadz takes anxiety

out of this equation

Reduces cost to consumer

Increases confidence in

outcomes


Emily, a stay-at-home mom in

Reston, Va., delved into home

hair color and botched the job.

She turned her medium-brown

hair jet black. "It looks like you

just can't mess it up," Emily, 34,

says. "But, yeah, you can totally

mess it up.“

-Wall Street Journal


UberHeadz does the easy part by:

Providing a customized formula

Formulated by our licensed

professionals

Detailed written instruction

Educational videos on application

process


79% of women claim professional

products keep hair coloring

from fading

- Survey by Statistic Brain


“At-home hair color is hot. During the 2011,

many women traded pricey salon services

for home color. . . Now, more women are

sticking with home hair color, either

exclusively or for touch-ups to lengthen the

time between salon visits. . . 6 in 10 people

who used home hair color in the past year

have switched from the salon to save

money & time.”

-Mintel Survey, Wall Street Journal

Wall Street Journal

“More women try this at home”

(May 17, 2012)

“After years of struggling for growth, sales of

home hair color reached an estimated $1.9

billion last year, up 3.1% from the previous

year, according to Mintel. The research firm

estimates sales will rise almost 16% more over

the next five years, reaching $2.2 billion in

2016.”

Wall Street Journal

“More women try this at home”

(May 17, 2012)

“Home color's timesaving aspect is another part of its appeal, especially for higher-income

shoppers. Rather than spend three hours at a salon—with the additional cost of a baby sitter for some—women need just an hour, on their own schedule, to color at home. One in five

people with income of $100,000-plus reported using at-home hair color in the past 12 months.”


Over the years this industry has changed and

evolved as most business concepts. The economy

shift in the last 10 years has certainly affected this

industry.

Consumers are having to pick and choose

carefully what they can afford which has come

down to a hair cut or color.

Many cannot cut their own hair so many have

been forced to retail shelves for color products.

This is their only obvious choice beyond growing

out their natural hair color and we want to change

that choice.


Distributors of professional hair color have locked

down the ability to sell consumers our professional line of products with many good reasons.

First, it is important to understand the chemistry of

these products and how to use them accurately

which is why the license is required.


Second, the preservation of these products

to be used creatively, unlike the retail box

brands each of our colors has to be mixed

for customization and not a one size fits all

approach.

Last, there are safety measures and liability.

This is where UberHeadz comes in and I

have come up with a way to get these

products to the consumer with all this in

mind.


We offer a video consultation for the consumer

in order to determine their need. Once we

have determined their need, we then can

customize the color to the consumer.

Finally, we package the product in unmarked

vacuum sealed packages and send directions

on application. We go one step further to

provide visual instructions through our website

to lend extra support to he consumer.

At just a 5% market share, that equates to $110

Million in sales

At 80% margins, that equates to $88 Million

Gross Profit

Thank you!


Investor Pack Promo.2013

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