Introduction to Web Development and Macromedia Dreamweaver

Introduction

The InternetInternet (aka the Net): a global network, connecting millions of computers.Not controlled by any one organization.Network: a group of computers and associated devices that are connected by communications facilities.Local, regional, national, and international networksThe Internet grew out of an experiment that began in the 1960s by the US Department of Defense.

The World Wide Web and Web BrowsersWorld Wide Web (aka WWW or the Web): the most popular service on the Internet.The Web is made up of network servers (aka host computer) whichsupport specially formatted documentsprovides a means for sharing resources with many people at the same timeClient: your computer that accesses information from other servers.

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The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the host computer to the client.

The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the hostHypertext Transfer Protocol (HTTP): the protocol that enables the transfer of data from the host computer to the client.How To Cook Frogs Legs

The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the host computer to the client.

The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the host computer to the client.

The protocol that enables the transfer of data from the host computer to the client.

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The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the host computer to the client.

The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the hostHow To Cook Frogs Legs

The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the host computerHow To Cook Frogs Legs

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The protocol that enables the transfer of data from the host computer to the client. The protocol that enables the transfer of data from the host computer

Accessing the Web Web Page: identified by a unique address, or Uniform Resource Locator (URL) that contains Web resources such as text, graphics, sound, video, and multimedia.Web Browser: a software program that requests a Web page, interprets the code contained within the page, and then displays the contents of the Web page on your computer display device.

Web BrowsersPopular Web Browsers:Microsoft Internet ExplorerNetscape NavigatorMozilla FirefoxThe initial home page can be set to individual users.Web pages contain common elements:Headings or titlesTextPictures or imagesBackground enhancementsHyperlinksHyperlink (link): links to another place in the same Web page or to an entirely different Web page.

Web Site: contains a home page, which is generally the first Web page visitors see when they enter the site.Home Page: provides information about the Web sites purpose and content.To access the Web, you need a connection through an Internet Service Provider.Internet Service Provider (ISP): a business that has a permanent Internet connection and provides temporary connections to individuals, companies, or other organizations.Online Service Provider (OSP): provides additional member-only services.America OnlineWireless Service Provider (WSP): provides Internet access to users with Web-enabled devices or wireless modemsAll charge a feePoint of Presence (POP): a telephone number that gives dial up access.

Types of Web PagesSix Types:PortalNewsBusiness/marketingAdvocacyInformationalPersonal

News Web Page: contains news articles relating to current events.

Business/Marketing Web Page: contains content that promotes or sells products or services.

Advocacy Web Page: contains content that describes a cause, question, or idea.

Informational Web Page: contains factual information, such as research, statistics, sports, scores, and so on.

Personal Web Page: published by an individual.

Portal Web Page: provides a variety of Internet services from a single, convenient location.

Planning a WebsitePlanning BasicsPurpose:Those who rush, design Web sites that are unorganized and difficult to navigate.Visitors lose interest and dont returnConsider:Purpose and GoalCreate a focus by developing a purpose statement, which communicates the intention of the Web site.Target AudienceThe people who visit your site will determine whether it is a success

New Web TechnologiesDoes your visitors have access to high-speed broadband media or dial up?Web Site ComparisonVisit similar sites to see what you like, dont like, and could make better.

Planning Basics--ContentConsider:Value-Added ContentLook at the different types of content added and decide how to continually attract visitorsTextBe brief and incorporate listsUse common words and simple languageCheck spelling and grammarImagesImages are the most commonly used content after text

MultimediaAdds interactivity and actionIncludes animation, audio, videoDo visitors need plug ins?Plug in: extents the capability of a Web browser; often free downloads; includes Shockwave Player, Macromedia Flash, Real Player, etc.Color PaletteCan enhance or detract from message

Designing a Web SiteVisitors can arrive at any page within a Web site byHyperlinksSearch enginesDirectoryTyping a Web address directlyTherefore, every page needs clear answers to the following:Where am I?Where do I go from here?

Navigation: the pathway through your site, which should be obvious.Navigation map: outlines the structure of the entire Web project, showing all the pages within the site and the connections from one page to others.

Developing a Web SiteMake text and images the main focus.Then consider layout and color.Development Basics:TypographyImagesPage LayoutColor

TypographyTypography: the appearance and arrangement of characters that make up your text.Font: consists of all the characters available in a particular style and weight for a specific design.Should be easy to read.Typeface: the design of the text characters.Subconsciously affects your reaction to the page.Determine your purpose before choosing font.Web-safe fonts: the more popular fonts and ones that most visitors are likely to have installed on their computers.

ImagesWithout these, Web pages can be uninteresting graphically and will not motivate the visitor to investigate the page.Think of the time it takes to download for visitors:Background images or graphical menus

Page LayoutConsider:One page per topicControl vertical/horizontal size of pageStart text on left because most read from left to rightUse concise statements; not too wordy

ColorUse color that add interest and vitality.Use the right combination of colors to the tie the Web site together.

Review, Testing, and Publishing a Web SiteReviewing and testing is an ongoing process.Grammar/spellingConsistencyBroken linksDoes it display propertyColorsPublishing: the process of making it available to your visitors.Involves the uploading of the Web site to a server.Test after uploading.

Publishing BasicsObtain a Domain Name:IP address (Internet Protocol address): a number that uniquely identifies each computer or device connected to the Internet.199.95.72.10Domain name: the text version of an IP address.www.scsite.comUniform Resource Locator (URL): aka Web address which tells the server to locate the Web page.Consists of a communication standard, such as HTTP (Hypertext Transfer Protocol), the domain name, and sometimes a path to a Web site.

Domain names are unique and must be registered.Accredited Registrar Director provides a list of Internet Corporation for Assigned Names and Numbers (ICANN).icann.org Usually a cost per yearConsider:It is easy to pronounce, spell, and remember?Does it relate to your site?Can the business name be used?Are there trademark issues?

Acquire Server SpaceISPs that provide free server space often subject visitors to advertisements and pop-up windows.Look into the company you get your Internet connection from.Consider:Monthly feeServer spaceServer sizeTechnical support

Upload the Web SiteUploading: the process of transmitting from your computer all the files that comprise your Web site to the selected server or host computer.Includes Web pages, images, audio, video, and animation

Methods and Tools Used to Create Web PagesSeveral options:Text editorMicrosoft NotepadSimple, easy-to-use programsUser creates HTMLHTML editorMore sophisticated version of a text editorAllows syntax highlighting, color-coding, etc.Software applicationsMicrosoft Publisher, Word, ExcelSave as Web Page feature which converts the application into an HTML file.WYSIWYG editorDreamweaverWhat you see is what you getNo need to know HTML, but it is very helpful

HTMLHTML (Hypertext Markup Language): an authoring language that defines the structure and layout of a document so that it displays as a Web page in a Web browser.Web pages have two components:Source code: contains tags and is program instructions.Tags: control the appearance of the document content.Document content: text and images that the browser displays.

All HTML formats are the same.Start with a left angle bracket ()TagsMost have a start and an end tag and are called two-sided tagsThe end tags are the same as the start tags except they are preceded by a forward slash (/)One-sided tags: tags that do not have end tags.

Attribute: additional information placed within the angle brackets of tags.Value modifier: specifies conditions within a tag such as font type or size or placement of text.

This is the largest header tag and the text will be centeredH1 is the HTML tagAlign is the attributeCenter is the value modifierYou place each tag around the text or section that you want to define (mark up) with that tag.HTML tags are not case sensitiveBe consistent

All documents require four basics tags:

ICANN About Us*See page DW1.18 Figure 1-10 and Table 1-2

PDW1.23 Using Internet Explorer*