Introduction to Social Media & Fundraising - a Techsoup.Org Webinar
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talks! Introduction to Social Media & Fundraising Audio is only available by calling this number: Conference Call: 866-740-1260 Access Code: 6339392 Sponsored by 1 Thursday, July 9, 2009
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Are you interested in learning how your organization can use social media to raise money? Maybe you’re skeptical about whether this is something you should spend your time on? Perhaps this is a fad that will be gone next year, just in time to learn another new tool. Attend this webinar and learn more about social media and how other organizations are using Facebook, Twitter, and blogging to not only raise awareness of their organization, but to raise money.Kami Griffiths will interview John Haydon and Chris Garrett to hear several examples of how nonprofits and libraries have benefited from integrating social media into their communications and fundraising plans. Discover how these tools can help you identify supporters and turn them into funders.This webinar is for people who are beginning to explore social media and have questions on how to get started.https://cc.readytalk.com/cc/schedule/display.do?udc=iqy4hh8ybtxm
Transcript of Introduction to Social Media & Fundraising - a Techsoup.Org Webinar
talks!talks!
Introduction to Social Media & Fundraising
Audio is only available by calling this number:Conference Call: 866-740-1260Access Code: 6339392
Sponsored by
1Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand
• Mute = *6, Unmute = *7
• If you lose your internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
2Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Web Building Forum:– tinyurl.com/
3Thursday, July 9, 2009
talks!
Introduction to Social Media & Fundraising
Facilitator: Kami Griffiths, TechSoup
Presenters: John Haydon, Chris GarrettSponsored by
4Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Volunteer: Becky Wiegand, TechSoup
Kami GriffithsTechSoup
John Haydonjohnhaydon.com
Chris Garrettchrisg.com
5Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
What we’ll cover
• Before you go online• The big picture• Three fundraising models for $$$
– Campaigns– Events– Grassroots
• Turning fans into fundraisers
6Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
7Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
Creating a conversation on the issue
vs. Talking about your
nonprofit
8Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
• Oxfam’s fundraising result shrunk by
50% even though their membership
grew 50%.
• Everything changed when they
started focusing on how 100 people
went hungry in 2008.
9Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online
• FYI - video is one of the most powerful ways to start this conversation.
10Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Before you go online• Another great example – from Girleffect.org
11Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
The Big Picture...
12Thursday, July 9, 2009
... and how it all ties together
13Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - $$$
•Perpetual •Events / Wishlist•Grassroots
14Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Perpetual or “static”
fundraising
15Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Perpetual• Perpetual or “static” fundraising model allows anyone
to donate whenever they like - on their terms.
16Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Event or “wishlist”
fundraising
17Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events / Wish lists are tied to a specific need
or event.
$14,500 in 24 hours for Strength.Org
18Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events / Wish lists are tied to a specific need
or event.
19Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Events• Events or Wish lists enable donors to feel more
directly involved with the impact of their donations.
Buy a hug for $10 and have it “sent” to a specific area of need.
20Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Grassroots or “engagement”
fundraising
21Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Three fundraising models - Grassroots• Grassroots approach involves leveraging your
cultists for fundraising.
22Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
• Grassroots approach involves leveraging your cultists for fundraising.
Three fundraising models - Grassroots
23Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Fans to Fundraisers
24Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Social Media Journey
Take your audience on a journey
Visitor
Return Visitor
Subscriber
“Converted”
Advocate
25Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Finding fundraisers within your fanbase
26Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Mobilizing your fanbase for fundraising
27Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
More resourcesResources:
Rednose Day: http://www.rednoseday.com/do_something
Engaging “inactive” supporters online: http://blog.givezooks.com/?p=82
Case study by Beth Kanter: http://widgetfundraising.wikispaces.com/
Rednose Day: http://www.rednoseday.com/about_rnd
Facebook Groups and Pages – Features, Benefits And Killer Tips: http://johnhaydon.com/2009/04/facebook-groups-pages-tips/
15 tips for fundraising on Twitter: http://www.diaryofareluctantblogger.com/2009/06/small-pebbles-make-big-waves-15-tips.html
Nonprofit Technology Resource: http://www.nonprofittech.com/event/question/
10 Tips for Asking Bloggers to Write About Your Cause: http://havefundogood.blogspot.com/2007/12/10-tips-for-asking-bloggers-to-write.html
Social by Social: Handbook launched!: http://www.socialbrite.org/2009/07/08/social-by-social-handbook-launched/
28Thursday, July 9, 2009
talks!
Questions?Submit your questions using the chat box.
29Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Additional questions can be answered by posting in the Web Building Forum:– tinyurl.com/
30Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and online
services
– Join our community forums to learn from your colleagues
– Browse upcoming events and conferences
31Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Upcoming webinars
• Using Mobile Technologies for Outreach and Education – Thursday, July 16, 10am Pacific
• Meet Microsoft SharePoint – Wednesday, July 22, 11am Pacific
32Thursday, July 9, 2009
Introduction to Social Media & FundraisingConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week:Monday 1:00 pm Mountain Standard Time (MST)Wednesday 9:00 am MSTThursday 1:00 pm MSTFriday 9:00 am MST
For more information: pages.readytalk.com/techsoup.html
33Thursday, July 9, 2009
talks!
Thank you! Please complete the post event survey!
Kami Griffiths, [email protected], 415-633-9392
34Thursday, July 9, 2009
