Social Media ROI - Chris Garrett and I presenting at Techsoup.Org
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Transcript of Social Media ROI - Chris Garrett and I presenting at Techsoup.Org
talks
Understanding the ROI of Social MediaAugust 13 2009
Audio is only available by calling this numberConference Call 866-740-1260 Access Code 6339392
Sponsored by
1
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Using ReadyTalk
bull Chat amp raise hand bull Mute = 6
Unmute = 7bull If you lose your internet
connection reconnect using the link emailed to you
bull If you lose your phone connection re-dial the phone number and re-join
bull ReadyTalk support 800-843-9166
2
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
You are being recordedhellip
bull This seminar will be available on the TechSoup website along with past webinar presentationsndash wwwtechsouporggowebinars
bull You will receive a link to this presentation material and links
bull After the webinar you can ask follow-up questions in the Emerging Technology Forumndash tinyurlcomku7e4z
bull Twitter hashtag tsroi
3
talks
Understanding the ROI of Social Media
Facilitator Kami Griffiths TechSoupPresenters John Haydon Chris Garrett
Sponsored by
4
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Todayrsquos Speakers
Volunteer Becky Wiegand TechSoup
Kami GriffithsTechSoup
John Haydonjohnhaydoncom
Chris Garrettchrisgcom
5
Agenda
bull Social Media Goalsbull The magic formulabull Investment (Cause)bull Return (Effect)bull Case Studybull Next Stepsbull Resources
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
6
Start with Goals
How do you know when yoursquove arrived
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
7
bull Grow your traffic
bull Inspire action
bull Build visibility and authority
bull Encourage links
bull Add to your Search Profile
bull Boost your audience
bull Attract prospects
Start with Goals
Example ldquo$10000 in 48 hoursrdquoUnderstanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
8
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Using ReadyTalk
bull Chat amp raise hand bull Mute = 6
Unmute = 7bull If you lose your internet
connection reconnect using the link emailed to you
bull If you lose your phone connection re-dial the phone number and re-join
bull ReadyTalk support 800-843-9166
2
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
You are being recordedhellip
bull This seminar will be available on the TechSoup website along with past webinar presentationsndash wwwtechsouporggowebinars
bull You will receive a link to this presentation material and links
bull After the webinar you can ask follow-up questions in the Emerging Technology Forumndash tinyurlcomku7e4z
bull Twitter hashtag tsroi
3
talks
Understanding the ROI of Social Media
Facilitator Kami Griffiths TechSoupPresenters John Haydon Chris Garrett
Sponsored by
4
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Todayrsquos Speakers
Volunteer Becky Wiegand TechSoup
Kami GriffithsTechSoup
John Haydonjohnhaydoncom
Chris Garrettchrisgcom
5
Agenda
bull Social Media Goalsbull The magic formulabull Investment (Cause)bull Return (Effect)bull Case Studybull Next Stepsbull Resources
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
6
Start with Goals
How do you know when yoursquove arrived
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
7
bull Grow your traffic
bull Inspire action
bull Build visibility and authority
bull Encourage links
bull Add to your Search Profile
bull Boost your audience
bull Attract prospects
Start with Goals
Example ldquo$10000 in 48 hoursrdquoUnderstanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
8
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
You are being recordedhellip
bull This seminar will be available on the TechSoup website along with past webinar presentationsndash wwwtechsouporggowebinars
bull You will receive a link to this presentation material and links
bull After the webinar you can ask follow-up questions in the Emerging Technology Forumndash tinyurlcomku7e4z
bull Twitter hashtag tsroi
3
talks
Understanding the ROI of Social Media
Facilitator Kami Griffiths TechSoupPresenters John Haydon Chris Garrett
Sponsored by
4
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Todayrsquos Speakers
Volunteer Becky Wiegand TechSoup
Kami GriffithsTechSoup
John Haydonjohnhaydoncom
Chris Garrettchrisgcom
5
Agenda
bull Social Media Goalsbull The magic formulabull Investment (Cause)bull Return (Effect)bull Case Studybull Next Stepsbull Resources
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
6
Start with Goals
How do you know when yoursquove arrived
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
7
bull Grow your traffic
bull Inspire action
bull Build visibility and authority
bull Encourage links
bull Add to your Search Profile
bull Boost your audience
bull Attract prospects
Start with Goals
Example ldquo$10000 in 48 hoursrdquoUnderstanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
8
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
talks
Understanding the ROI of Social Media
Facilitator Kami Griffiths TechSoupPresenters John Haydon Chris Garrett
Sponsored by
4
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Todayrsquos Speakers
Volunteer Becky Wiegand TechSoup
Kami GriffithsTechSoup
John Haydonjohnhaydoncom
Chris Garrettchrisgcom
5
Agenda
bull Social Media Goalsbull The magic formulabull Investment (Cause)bull Return (Effect)bull Case Studybull Next Stepsbull Resources
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
6
Start with Goals
How do you know when yoursquove arrived
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
7
bull Grow your traffic
bull Inspire action
bull Build visibility and authority
bull Encourage links
bull Add to your Search Profile
bull Boost your audience
bull Attract prospects
Start with Goals
Example ldquo$10000 in 48 hoursrdquoUnderstanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
8
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Todayrsquos Speakers
Volunteer Becky Wiegand TechSoup
Kami GriffithsTechSoup
John Haydonjohnhaydoncom
Chris Garrettchrisgcom
5
Agenda
bull Social Media Goalsbull The magic formulabull Investment (Cause)bull Return (Effect)bull Case Studybull Next Stepsbull Resources
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
6
Start with Goals
How do you know when yoursquove arrived
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
7
bull Grow your traffic
bull Inspire action
bull Build visibility and authority
bull Encourage links
bull Add to your Search Profile
bull Boost your audience
bull Attract prospects
Start with Goals
Example ldquo$10000 in 48 hoursrdquoUnderstanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
8
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Agenda
bull Social Media Goalsbull The magic formulabull Investment (Cause)bull Return (Effect)bull Case Studybull Next Stepsbull Resources
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
6
Start with Goals
How do you know when yoursquove arrived
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
7
bull Grow your traffic
bull Inspire action
bull Build visibility and authority
bull Encourage links
bull Add to your Search Profile
bull Boost your audience
bull Attract prospects
Start with Goals
Example ldquo$10000 in 48 hoursrdquoUnderstanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
8
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Start with Goals
How do you know when yoursquove arrived
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
7
bull Grow your traffic
bull Inspire action
bull Build visibility and authority
bull Encourage links
bull Add to your Search Profile
bull Boost your audience
bull Attract prospects
Start with Goals
Example ldquo$10000 in 48 hoursrdquoUnderstanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
8
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
bull Grow your traffic
bull Inspire action
bull Build visibility and authority
bull Encourage links
bull Add to your Search Profile
bull Boost your audience
bull Attract prospects
Start with Goals
Example ldquo$10000 in 48 hoursrdquoUnderstanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
8
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
The magic formula
Results Investment
= ROI
9
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Investment (cause)
bull Time
bull Money (Staff consulting web services)
bull Opportunity costs (bandwidth issue)
bull Passion
bull Measurement and debrief
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
10
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Investment - EpicChange
bull Planningbull Reached out to key influencersbull 107 blog postsbull Recognitionbull Timebull Moneybull Social Capital
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
11
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Return (effect)
bull Moneybull Resourcesbull Timebull Brand equitybull Future opportunitiesbull Growth - organizational and personal
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
12
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
bull Brand Mentions
bull Opt-ins
bull Donations
bull Volunteers
bull Word of Mouth
bull Survey Responses
bull Comments Received
bull Blog posts Retweets
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Return - What to measure
13
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
bull Web stats (Google Analytics)
bull Click tracking (Bitly)
bull Alerts (Google Twitter)
bull Donation measurements
bull Facebook Fan growth
bull Facebook engagement
bull Twitter engagement
bull Survey Responses
bull Comments Received
Return - Tracking strategies
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
14
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
bull Increase in Overall Trafficbull Repeat vs New Visitorsbull Referrers Link Growthbull Content Popularity and Downloads
Web metrics
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
15
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Measured results - NWFCreated a campaign around what supporters cared about
Very simple
What endangered animal do you love
16
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Twitter Numbers Total Number of Tweets 700+ Total Number of Species 195Number of People who participated over 500
Blog MentionsChangeorgGreen UpgraderAnimal Planet Blog
Measured results - NWF
17
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
ldquoIt worked because it was engaging and fun with purpose
It was also centered around an eventrdquo
Measured results - NWF
Danielle BrigidaNational Wildlife Federation
18
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Case Study - EpicChangeOrg
19
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullClear achievable goalsbull It was not about moneybullAction was achievable (small $$)bullCompressed time-frame
20
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullKept it simple and funbullMultiple initiation pointsbullPlanning way aheadbullRecognition
21
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
bullTimelybullCommon universal connectionbullHard workbullWidget created visibility
22
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Why TweetsGiving Worked
How to measure gratitude
23
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Next Stepsbull Brand your profiles
bull Share valuable content
bull Engage where people already are
bull Be helpful
bull Monitor keywords searches and alerts
bull Group friends and followers
bull Measure Your Chosen Metrics
bull Determine most wanted outcomes
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
24
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
More Resourcesbull Beth Kanterrsquos site
bull We are media
bull Nonprofit workshop
bull Mind map (chris)
bull Social media case studies
bull More case studies
bull Epic Change Case Study
bull NWF Case Study
25
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
talks
Questions
Submit your questions using the chat box
26
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Continue the Discussionhellip
bull Additional questions can be answered by posting in the Emerging Technology Forumndash tinyurlcomku7e4z
27
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Get the Most Out of TechSoup
bull At TechSoup yoursquoll find a range of technology services to help your nonprofit
ndash Read helpful articles in our Learning Center
ndash Request donated software hardware and online services
ndash Join our community forums to learn from your colleagues
ndash Browse upcoming events and conferences
28
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Upcoming Webinars
bull Disaster Planning What Organizations Need to Know to Protect Their Tech ndash Thursday August 20 11 am
bull Disaster Planning Backup Backup Backup ndash Thursday August 27 11 am
29
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
Understanding the ROI of Social MediaConference Call 866-740-1260 Access Code 6339392
Thank you ato our Webinar Sponsor
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per weekMonday 100 pm Mountain Standard Time (MST)Wednesday 900 am MSTThursday 100 pm MSTFriday 900 am MST
For more information pagesreadytalkcomtechsouphtml
30
talks
Thank you Please complete the post event survey
31
talks
Thank you Please complete the post event survey
31