1.Introduction to Social Media for Business Proudly Presented by:

2. Who is Kylie Bartlett? 3. The Agricultural Revolution 4. The Industrial Revolution 5. The New Media Revolution A factory in our pocket. 6. This telephone has too many shortcomings to be seriously considered asa means of communication. Western Union Internal memo 1876 7. The wireless music box has no imaginable commercial value. Whowould pay for a message sent to nobody in particular?An inventor in response to David Sarnoffs push for radio 1920 8. While theoretically and technically television may befeasible, commercially and financially it is an impossibility.Lee De Forest, radio pioneer 1926 9. Visionaries see the future oftelecommuting workers, interactivelibraries and multimedia classrooms.They speak of electronic town meetingsand virtual communities.Commerce and business will shift fromoffices and malls to networks andmodems. And the freedom of digitalnetworks will make government moredemocratic. Baloney!!Cliff Stoll, author, astronomer,professor 1995 10. Top 10 Social Media TrendsFor 2012 Trends courtesy of Randi Zuckerberg 11. Trend1: Luxury living, withoutluxury spending Airbnb Cherry Rent the Runway Fancy Hands Task Rabbit Jetsuite 12. Trend 2: Creating the Loyalty Program of the Future 13. Trend 3: Using Platforms forCustomer Service 14. Trend 4: Mobile First 15. Trend 5: People as Curators 16. Trend 6: Have a Sense of Humour 17. Trend 7: Crowdsourcing 18. Trend 8: People as Platforms andMedia Brands 19. Trend 9: Video and Live Streaming Justin TV Ustream TV Spondo 20. Trend 10: Gamification ofEverything Nike + that cheers when youre running Alarm clock app donates $1 every time youhit snooze Scales that tweet you weight 21. Social & mobileEnginesWebsiteDatabase Search Engines EnginesList Spender Engines 22. Your Website Must Haves You have 7 12 seconds to grab visitors attention,make it worth their while Prime real estate is top right hand corner make itsticky The less clicks the better Your unique selling and value propositions must be frontand centre on your homepage The money is in the list ensure you your websitecaters for new subscribers Ensure youre sociable and shareable The ability to transact with you 23. Customers areNow YourMarketers.EmpowerThem! 24. Its no longer just B2B and B2C, its also C2C!! 25. Sales and Marketing People Ruin Everything! 26. What is Mobile MediaMarketing?5 BILLION mobile phones4 TIMES as many mobile phone usersas internet users33% of phones use high speed dataservicesEvery 60 seconds, 13,000 apps aredownloaded around the world 27. The R.O.B.O. Concept 28. Zero Moment Of Truth 29. Some Staggering Stats 79% of people use smart phone to help withshopping 95% look for local information 88% of people use local information to takeaction within one day 71% of people search because they saw an ad 48% of people use smart phones to getcoupons $216 billion = total amount of retail sales inAustralia for 2011 4.9% of total retail sales were made online& of that, 75% were from domestic onlineretailers 30. What is Location Based Marketing?Also known as geo-targetingResearch tells us that consumers generallyshop within 15km from where they liveIf youre not on page 1 of Google,youre not on Google & in theconsumers mind, you dont exist! 31. Location, location, location! 32. The best way to increase foot traffic into yourstore is to influence them whilst theyrewalking! 33. The Fastest Way of Getting onPage One of Google! 34. Your Strategic Plan is the Key to Your Success or Your Failure with Social Media! 35. HR & TrainingAdvertisingAdmin Marketing PR SOCIAL MEDIAPLANCustomerSales Service 36. 10. Create & Implement the Plan9. Conduct Online Audit 8. Collateral Stock-Take 7. Appoint Brand Ambassadors6. Establish Social Policies 5. Create Your Business Personas4. Analyse Competitors & Influencers 3. Get to Know Your Communities 2. Plan and Set Business Objectives1. Key Stake-Holders Buy In (Culture) 37. The 10 Key Takeaways1. Accept that it is happening whether you like it or not2. Join it with traditional marketing, not instead of3. Dont write cheques with social, mobile media and location based marketing that your business cant cash4. Openness and transparency Wiki leaks5. Have a publisher mindset, not a marketing mindset6. Dont ask what (thats a tactic) ask why (business strategy)7. You are who Google says you are8. Content plus community equals currency9. Your consumers want you, right here, right now ZMOT10.Without a strategic plan youll end up with the house-that-Jack built, creating a blueprint is the key to success! 38. 1-Day In-House Tailored StrategicSession Tailored to your specific business needs Facilitated session on how to create a strategic social media plan for yourbusiness with your key stakeholders Post strategic session mapped out plan (Gantt Chart)Investment: $2,640.00 (up to 10 people) 39. 3-Hour One-on-One Strategic Coaching Session Tailored to your specific personal needs Facilitated one-on-one coaching on how to create a strategic social media planfor your business Comprehensive workbook for you to map out your strategic plan ideasInvestment: $990.00 40. 1-Day Public Workshop Facilitated session on how to create a strategic social media plan for yourbusiness Comprehensive workbook for you to map out your plan in Full catering for the entire dayDate: 12th September 2012Investment: $440 41. www.socialforcefive.com.auDont forget to LIKE US on Facebook!