Introduction Introduction to Social to Social

MediaMediaPresented by Michele Presented by Michele

MartinMartin

Is this how you feel about social media?

Welcome to Boot Welcome to Boot Camp!Camp!

Today’s AgendaToday’s Agenda

Overview of toolsOverview of tools

Discuss projectsDiscuss projects

Where do we want to go first?Where do we want to go first?

Web 1.0Web 1.0

• One way communication

• Static home pages

• Organizational control

• Minimal multimedia

• Site as destination

• “Push”

Web 2.0Web 2.0

• Conversation

• Dynamic content

• User contributions

• Multimedia-rich

• Outposts on the web

• “Pull”

Key FeaturesKey Features• Require minimal technical skills—no programming

• Facilitate connections, sharing, collaboration—2-way communication!

• Privacy and control settings

• Different platforms support different online goals/tasks

• Support/facilitate multimedia sharing

• Varying levels of accessibility

• FREE or very low-cost

Why Social Media?Why Social Media?

REASON 1:REASON 1:That’s where your That’s where your

customers are.customers are.

Who’s Online?Who’s Online?

Employers Employers are using are using social media social media to recruitto recruit

Some StatsSome Stats

92% currently use or plan to use social media to 92% currently use or plan to use social media to recruit.recruit.

1/3 always check out a candidate’s social media 1/3 always check out a candidate’s social media profile to vet the recruit prior to hiring.profile to vet the recruit prior to hiring.

58% have successfully hired candidates through 58% have successfully hired candidates through social networking sites. social networking sites.

36% say they plan to spend LESS on job boards. 36% say they plan to spend LESS on job boards.

38% say the plan to spend LESS on external 38% say the plan to spend LESS on external recruiters.recruiters.

Businesses are using for B2B and Businesses are using for B2B and B2CB2C

Best Buy has 2500 employees providing Best Buy has 2500 employees providing customer service on Twitter.customer service on Twitter.

Comcast has 11 full-time employees Comcast has 11 full-time employees dedicated to social media customer service.dedicated to social media customer service.

In 2009, 91% of Inc. 500 companies reported In 2009, 91% of Inc. 500 companies reported using at least one social media channel for using at least one social media channel for business. 53% of Fortune 500 have an active business. 53% of Fortune 500 have an active Twitter account.Twitter account.

68% of small business plans to increase use 68% of small business plans to increase use of social media.of social media.

Small Business UsageSmall Business Usage

REASON 2:REASON 2:You can do more with You can do more with

less.less.

+

RSS & Feed ReadersRSS & Feed Readers

Feed Reader

http://www.netvibes.com

http://www.google.com/reader/

Social NetworksSocial Networks

• Platform for connecting to people who share interests, etc.

• Users can create profiles, communicate with other members, share links, info & media

• Users can create “sub-groups”

• Each network has a unique “personality” and features

BlogsBlogs• Easy publishing

platform

• “Posts”—more timely information

• “Link Love”

• Commenting to create community

• Easily incorporate/share media, including video, polls, photos, etc.

Use a blog to share longer “How to” articles,Replace a newsletter

Use a blog to run “Challenges” and online courses

TwitterTwitter• 140 character “tweets”

• “Followers” & “Following”

• Great for sharing links/tips and making connections

• #Hashtags for events, topics

• Can access via web, mobile, IM.

Use Twitter to share links, give tips/advice, Provide info on upcoming events or job leads

http://www.twitjobsearch.com/

Multimedia SharingMultimedia Sharing

• Platform for sharing/finding multimedia

• Can create community around media

• Can access via web, on smart phones.

• Embed/linking/download features

WikisWikis

• Easy-to-use publishing platform

• More flexible than a blog

• Good for collaborative projects

• Can embed media, documents

Use a wiki for online handouts, policies & proceduresAnd to share frequently used documents/forms

http://sepacareerfair2010.wikispaces.com/

A Youth Virtual Career A Youth Virtual Career FairFair

Presentation PagesPresentation Pages

By the numbers. . . By the numbers. . .

3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m.

8 Live Webinars (now archived and available)8 Live Webinars (now archived and available)

6 Pre-Recorded “Events”6 Pre-Recorded “Events”

Dozens of resource and lesson linksDozens of resource and lesson links

1,304 visitors to our main website1,304 visitors to our main website

5,389 page views5,389 page views

233 attendees at “live” events—parents, educators, 233 attendees at “live” events—parents, educators, studentsstudents

104 members of our Virtual Career Fair Network104 members of our Virtual Career Fair Network

100% said it was an effective way to learn about the 100% said it was an effective way to learn about the topics!topics!

100% employer satisfaction!100% employer satisfaction!

ScreencastsScreencasts

• Record computer screen with narration

• Embed in blogs, wikis

• Good for tutorials, demos

• Integrate with other tools, such as Google documents for quizzes.

Webinar SoftwareWebinar Software• Run “online” meetings

• Share documents, screens

• Run polls

• Teach workshops

• Can host up to 200 people for free.

• Record, archive and re-share

Social BookmarkingSocial Bookmarking• Keep bookmarks online,

accessible from any computer

• Tagging

• Easy resource/information sharing

• RSS feeds

• Delicious Network

Google DocumentsGoogle Documents• Online document creation &

sharing

• Can easily create forms, gather data—can even use to create quizzes!

• Upload/download—compatible with Word, Excel, PPT

• Can create PDF files

Google AlertsGoogle Alerts

Google CalendarGoogle Calendar• Online calendar

• Can create and share multiple calendars

• Send reminders to email, cell phone

• Get agenda emailed to you each morning

• Schedule office hours

• Embed calendars in blogs & wikis

Job Search Calendar