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In the next 20 minutes Im going to give you a high-level overview of major features and

functions in SAP Business ByDesign

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This presentation starts with SAPs product strategy and the design principles.

The main portion of the presentation is dedicated to the features and functions by

business area as well as an overview of the end-to-end business scenarios and a

brief mention of the partner development infrastructure.

It concludes with a management summary.

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Midsize companies lease SAP Business ByDesign and use it as they need it, this is

the idea behind software as a service and on-demand.

The software is hosted by SAP which means that SAP takes care of the daily IT

operations of maintaining and running the software so that your company can focus

on running its business. Even though the software is hosted by SAP, your company

can still configure and adapt it without the help of extensive and expensive IT

resources.

SAP Business ByDesign comes with significant built-in service and support

automation:

Enabling the software to maintain itself and remain responsive and fully operational.

Keeping midsize companies up to date with the latest business content needed to facilitate

compliance and to support customers, partners, and employees

Giving midsize companies access to high-quality IT, consulting, and support services as they need

them, and immediate access to SAPs service and support hotline and resources.

Thus, SAP Business ByDesign not only maximizes a companys competitive

advantage, but also comes with low risk and a predictable cost of ownership.

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Most midsize companies operate with a mix of point solutions, spreadsheets, and

manual processes. Midsize companies are struggling with:

Increasing product and technology portfolios

Increasing globalization

Increasing operational complexity

With a resulting increasing pressure on financial resources, midsize companies are

looking for an integrated business solution that:

Meets their unique needs

Lowers operating costs

Is predictable, affordable, easy to use and adapt, and generates significant value

SAP Business ByDesign addresses these needs of midsize companies with the most

complete, adaptable on-demand business solution on the market today

This on-demand solution is an important component of SAPs successful and innovative

Portfolio for small and midsize enterprises, including SAP Business One and SAP

Business All-in-One.

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This presentation starts with SAPs product strategy and the design principles.

The main portion of the presentation is dedicated to the features and functions by

business area as well as an overview of the end-to-end business scenarios and a

brief mention of the partner development infrastructure.

It concludes with a management summary.

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SAP designed this software solution especially for midsized companies with the focus

on simplicity, flexibility, and productivity.

One of the most important design principles in SAP Business ByDesign is people

empowerment and the ease of use. SAP has done extensive research and testing with

end users in many several countries in order to address the specific requirements of

employees working for midsize companies

Only when employees and managers make the right decisions, focus on strategic as

opposed to routine tasks and collaborate with colleagues, business partners and

customer can a company achieve sustainable growth.

Collaboration features that enhance the way employees naturally work together as well

as connect employees to business partners such as customers, suppliers and partners

Another design principle is to provide each midsize company with the ability to adapt

its ByDesign system to adjust to business changes. Not only can the user interface be

personalized by each user, but key users can also add new fields to the UI.

Furthermore, midsize companies can go live with more applications of ByDesign over

time to meet their changing business needs.

Finally, midsize companies cannot afford to send employees on training classes to

learn new software, so SAP provides self-guided, self paced, context-sensitive learning

directly in ByDesign.

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What is SAP Business ByDesign? It is SAPs on-demand solution for small and

medium-sized enterprises and is, in essence, an entire suite of business applications in

one package.

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Role-based work centers with user personalization

What you see on your screen is called Home. SAP Business ByDesign software

consists of work centers. Work centers group together transactional, analytical, and

unstructured data into one single point of entry, so that you can focus on tasks in

your area of responsibility, as well as share tasks in a team.

Home is a control center consisting of a set of views that organize the user's

activities across work centers and beyond roles. You can personalize these views

and set up favorites.

This control center puts you in control of your business. SAP alerts you to matters

that require your immediate attention. Following the management by exception

paradigm, ByDesign pushes relevant information to users based on their roles and

responsibilities through the work centers.

You can manage your own workload using work lists, as well as collaborate across

departments using tasks and requests for clarification. Typical tasks such as leave

requests, time sheets, or purchasing can be done by each employee as a self-

service, increasing the overall efficiency for the company.

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A key differentiator for successful midsize businesses is the ease and flexibility with

which they can analyze their business and operations, thereby accelerating the

speed with which they act. ByDesign offers comprehensive analytic capabilities at

the fingertips of each user.

Managers and employees are empowered to be proactive because relevant reports

are pushed directly to their home screen.

We refer to this as built-in analytics which consists of:

Pre-defined analytics content

Dashboards and reports based on SAP Business Objects

And Key user empowerment

Key users can add fields to the user interface or reports, as well as:

Create key performance indicator evaluations

Create queries and reports

Assign reports to work centers

With the Apple iPad you can create your own dashboards to compare historical chart

data. Apple applications sold separately in the Apple Store.

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Managing customer relations is a key challenge for any company. SAP Business

ByDesign Customer Relationship Management (CRM) supports three major strategies

to build and sustain customer relations and increase customer value:

Grow the Business

Stay Customer-Centric

Ensure Profitability

SAP Business ByDesign CRM provides the functions to deal with every aspect of

customer management from marketing through account and activity management, pre-

sales and sales to after-sales service and service desk management. SAP Business

ByDesign effectively combines front office and back office of the sales force into one

office. It ensures excellent customer interactions, putting the customers where they

should be at the center of your business.

Companies using SAP Business ByDesign benefit from five key capabilities:

First, effective marketing campaigns and lead management

Second, Account and Activity Management that covers the complete customer life cycle including 360

views of all interactions with one single customer

Third, a scalable range of after-sales service functions from service desk to service order

Fourth, flexible pricing management

And finally the fifth key capability is real-time decision support for fast reaction

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To best support management decisions at midsized companies, SAP has fully

incorporated business analytics and performance management into SAP Business

ByDesign. SAP provides preconfigured analytics content such as model-based, ready-

to-run reports that are based on transactional data as well as key performance

indicators. Users have the reports at their fingertips, directly in their work centers. Each

user can personalize the standardized reports, or download them to a spreadsheet for

offline analysis.

Another important aspect of running a midsize company is to stay compliant with

changing laws and regulations. SAP Business ByDesign helps to enable a company to

be compliant with laws and regulations because it is pre-configured for each countrys

generally accepted accounting practices, applicable tax structures, and relevant labor

legislation.

Guided procedures help to ensure that business processes are performed as designed.

Frequent and automatic software updates ensure that financial books and governmental

reporting continue to meet regulatory standards

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Whatever the business, and however companies approach this business, at the end

of the day the results are reflected in hard facts and figures. Companies need

smooth and reliable financial operations. Comprehensive up-to-date accounting data

and transparent financial reporting are crucial to ensure compliance.

SAP Business ByDesign provides the functions to deal with every aspect of financial

management from financial and managerial accounting to cash flow management.

Due to the integration, the financial portion of transactions performed in non-financial

applications (SCM, SRM, HCM, ) are reflected real time in financials ready for

profitability reporting.

Now I will highlight six capabilities in SAP Business ByDesign Financial

Management:

First: Working capital optimizations that are the combination of operational activities with the

analysis and/or planning of cash and liquidity. An example is the liquidity forecast, which considers

all invoices that were recorded in the system, and can also include manually recorded cash-in or

cash-out relevant transactions.

Second: Collaboration that extends beyond the boundaries of your company itself. For example,

the daily processing of incoming and outgoing bank statements is automated in SAP Business

ByDesign.

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Third: Integrated and unified financial as well as management accounting. For example, material

consumption in logistics is valuated and recorded in real-time in the general ledger. This is also

possible for working hours recorded on projects, or services provided for a production order.

Fourth: Fast period closing with monitoring tools for the closing process. For example, users can

define their own closing cycles based on standardized content provided by SAP. They take

advantage of built-in consistency checks that ensure completeness and correct sequence of all

closing activities.

Fifth: Enhanced transparency includes support for compliance issues and parallel currency

valuations. For example, SAP Business ByDesign allows companies to record financial data

according to several generally accepted accounting procedures (so-called GAAPs) without

additional setup efforts. This reduces the time to close books and ensures compliance by

reducing risks often caused by manual intervention.

And finally, the sixth key capability: Automated, exception-based financial management. For

example, users define rules that trigger approval tasks whenever thresholds such as payment

amounts are exceeded

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SAP Business ByDesign Human Resources Management provides flexible support

for human resources (HR) activities and ensures integration with other departments

such as financial accounting, procurement, and project management. Designed to

accommodate the way midsized companies work, SAP Business ByDesign supports

the core HR business processes of personnel administration, organizational

management, time and labor management, compensation management, and payroll

services.

A companys organizational structure as well as responsibilities and duties of

employees in the organizational units are maintained centrally in Organizational

Management. This provides a single, consistent view of the organization. In addition,

the organizational structure is the basis for automatic assignment of employee

access rights. SAP Business ByDesign organizational management provides the

flexibility for growth and change of organizational structures.

SAP Business ByDesign is an integrated solution which means HR data is available

to all your employees when they need it, across departments. The software has built-

in workflows and self-services for managers and employees that enable HR

administrators to better manage and complete their tasks.

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The solution facilitates the efficient management of all employee-related tasks

associated with personnel administration as well as with time and labor

management, such as self services for time recording as well as the management of

working times and time accounts.

With compensation management the entire compensation process is mapped out to

ensure that pay structures are applied consistently across the company.

SAP Business ByDesign offers an interface to an outsourced payroll system. HR

professionals only have to control and supervise the transfer of payroll-related data

to that outsourced service. It gives them control and visibility of an in-house payroll

system, with the cost saving benefits of outsourcing

The solution allows employees to easily make their own address changes, record

their working time, submit expense reports or even make purchase requests as a

self-service. An automatic workflow supports the authorization process, so that the

responsible manager immediately receives notification of the employees request.

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SAP Business ByDesign offers following mobile scenarios for the smart phones

iPhone and Blackberry:

Process marketing leads, opportunities, sales orders

Access to analytics reports, KPIs

Review and execute work Items

Create or review expense reports

On the Apple iPad, an analytics dashboard is available.

SAP supports the Warehouse devices Motorola MC9090 and Intermec CK3 with

barcode decoding and function keys. The UI player installed on device renders UI

with native look and feel of Windows Mobile 6.1

Applications for Apple products sold separately via the Apple Store. Blackberry

applications are distributed via Blackberry App World.

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First, Product Development helps to accelerate time to market of new products, and to

ensure quality right from the start. Using ByDesigns Project Management Functionality,

all stakeholders can be brought together to design the product and define the related

production process and quality assurance activities.

In particular:

Product Definition supports to streamline product portfolio and production, meet customer requirements

in delivered product and to reduce Product Master management effort allows you to specify the product

that you have sold to your customer and ensures that you build the product exactly as it was specified.

This is particularly relevant when your company offers products that come in many variants or when it

offers custom-built products described by detailed customer requirements. You can define lean

possible product variants by product properties, product models and product specifications and reuse

them.

Product properties describe the features a product can have.

Product models describe the possible variations of a product.

Product specifications describe individual customer requirements or products variants. You can create

product specifications within SAP Business ByDesign or import them from an external system.

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The Product Engineering capabilities ensures that designs of your product (including

drawings, descriptions, 3D representations) can be managed in SAP Business

ByDesign so that you can prepare the production of the product. This includes

consistent maintenance of material master data, production bills of material (PBoMs)

and other prerequisites for production. This is particularly relevant when your

company has a focus on engineering with frequent changes of a product or a high

rate of handovers from engineering to production.

You can create product designs from scratch or import them into SAP Business ByDesign from your

external engineering system. In SAP Business ByDesign you can maintain them in order to match

production capabilities.

When released, product designs can be handed over to production and a production bill of material

is generated automatically.

Materials can be assigned to product designs or to the associated production bill of material.

Production models are generated from the production bill of materials, providing the basis for

production.

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SAP Business ByDesign supports project management so that project-oriented

companies can manage and control their business. The benefit lies in the integration

with related business areas such as sales, procurement, human resources, and

financials through the entire project life cycle.

There are ten key business capabilities of integrated project management in the SAP

Business ByDesign Solution:

Project structures are flexible, scalable projects ranging from simple cost collectors to complex,

full-scope projects that require a project hierarchy consisting of phases, tasks, and milestones.

Different types of projects can be managed, such as internal projects for Marketing as well as

customer projects

It supports the entire life cycle of a project: From structuring, scheduling, planning, staffing, and

executing to the closing of projects in financials. Interactive graphical views, for example in the

Gantt chart and Work Breakdown Structure, ensure easy use of the software.

Project Management offers a lean resource management that enables a search in human

resources for project staffing based on skills and availability.

Project procurement supports the project manager to order third-party support, such as

consulting services, directly from the project. Related purchase requests and orders can be tracked

from within the project, including details and document flow.

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Change management of projects is supported with snapshots and baselines. Snapshots

represent the state of a project at a certain point in time and are used for documentation and trend

analysis, for example the Milestone Trend Analysis report. Baselines represent the agreed project

plan and can be submitted for approval to the responsible line manager. Deviations between the

operative project and its baseline can be continuously tracked using dedicated reports.

A dedicated work center for project team members facilitates collaboration within and across

project teams, such as the sharing of documents and other project-related information.

Project staff can record their own time and expenses directly in SAP Business ByDesign and

post them to the project. The project manager receives a notification and can choose to approve or

reject the time and expenses before they are posted to financials. .

The solution integrates sales quotes and sales orders with project management allowing the

billing of time and expenses to be recorded against a customer project. Invoices can be created on

a time and materials basis, a fixed-price basis, or a combination of both.

And finally powerful analytics which provide transparency on the project progress and deviations

as well as project costs and revenues rounds out the business capabilities in project management.

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The goal of midsize companies is to strengthen the relationships with suppliers, and

improve procurement processes to reduce costs and turn suppliers into a competitive

advantage

SAP Business ByDesign facilitates the collaboration between midsized companies

and their suppliers, automates purchasing processes, and enables midsized

companies to continuously assess the effectiveness of their procurement activities

and supplier relationships which ultimately help to control costs. Processes can be

aligned with metrics to maintain a reliable supply at the lowest cost, while insuring

quality and quantity. The solution allows employees to perform self-service

procurement to streamline operations.

Five benefits of Supplier Relationship Management:

First, Increase purchasing efficiency with managed automated processes

Second, Empower people with exception-based decision support

Third, Internal and external collaboration empowered by advanced communication technologies

Fourth, Effective supplier base management strengthens the relationship through the complete

supplier lifecycle

And finally, the fifth: Improvement of visibility through integration of compelling analysis capabilities

for operational and strategic procurement

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Midsized companies respond quickly to changing markets when they have an

efficient supply chain. SAP Business ByDesign enables them to increase

collaboration with customers and suppliers, and to gain maximum insight into their

business.

SAP Business ByDesign integrates the supply chain through capabilities in the areas

of Product Development, Supply Chain Setup Management, Supply Chain Planning

and Control, as well as Warehousing and Manufacturing Execution. These

capabilities enable the management of production, quality assurance, deliveries and

returns, physical inventory and includes tracking and tracing. It synchronizes supply

execution data, such as work in process and inventory postings with financials.

SAP Business ByDesign Supply Chain Management (SCM) enables manufacturing

companies to design and produce products that meet their customers requirements

and high expectations of quality, while maximizing production and logistics efficiency

through the automation of processes.

Three highlights in the area of SCM are: product development, supply chain

modeling, and supply and demand planning and control.

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First, Product Development helps to accelerate time to market of new products,

facilitating consistency between customer requirements, product designs, and

delivered products. Product designs, imported from external engineering systems,

can be managed by engineers before handover to production. Product requirements

can be defined by engineers and sales representatives and used as the basis for all

steps in a lean make-to-order scenario.

Second Supply Chain Modeling - SAP Business ByDesign provides flexibility in

modeling supply chain and master data, enabling a clear view of the distribution

network to customers, as well as the layout of production and warehouse, and

material flow. Using scalable production models that combine both the bill of

operations and bill of material enable business process transparency between

production planning and execution.

Third, Supply and demand planning and control optimizes the material flow. The

exception-driven approach facilitates the planning and consolidation of procurement

requirements, creation of feasible production plans, and determination and

confirmation of realistic delivery dates. The solution allows for the definition and

maintenance of individual customer requirements and product variants, and supports

drop shipment and stock transfer processes.

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Delivering solutions for business networks allows SAP to serve its installed customer

base with new on demand offerings. We are currently in close cooperation with many

Large Enterprise customers about subsidiary scenarios and business network

integration scenarios.

Several integrative end-to-end business scenarios will be available with SAP Business

ByDesign Feature Pack 3.0

The needs of subsidiaries are quite similar to the needs of small and midsize

enterprises

Process efficiency & Innovation

Be compliant

Local flexibility

Low deployment and implementation costs

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The SAP Business ByDesign solution is the most complete and adaptable on-

demand business offering, designed specifically for midsize companies that want to

grow profitably. With Business scenarios in ByDesign, business processes which

take place in various departments are integrated into smooth end-to-end processes.

Everyone involved in the business scenario shares the same data and management

has transparency and control over all operations so that issues and opportunities can

be identified quickly and responded to immediately.

Implementation of new business scenarios succeeds with minimal time, effort, and

cost.

SAP Business ByDesign not only delivers a means for enabling end-to-end

processes across departments in your company but also extended collaboration into

your business ecosystem. Interactions with business partners, suppliers and

customer can be optimized, employees are empowered with all the relevant

information and functions to effectively carry out their tasks.

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SAP Business ByDesign offers a large portfolio of scenarios for end-to-end

optimization of business processes.

One of the most significant business scenarios for midsize companies is order-to-

cash. SAP provides this business scenario with industry variants such as order-to-

cash with projects for companies who provide Professional Services and order-to-

cash with sell-from-stock for companies who manufacture.

Regardless of industry, all midsize companies profit from the efficiency gained with

the financial and human resource business scenarios available with SAP Business

ByDesign

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Enhancements can be simply added on to the solution or integrated into SAP

Business ByDesign. To enable partners to drive these kinds of solution extensions

we must allow them to work with the same entities that SAP uses for their own

Business ByDesign core development. To achieve this, we have focused on two key

principles: On-Demand Readiness & Developer Productivity.

To enhance Developer productivity, SAP offers a development environment that

significantly reduces effort and complexity, featuring an easy to use scripting

language ABSL (Advanced Business Scripting Language). Various additional

accelerators are available (e.g. Business object persistency generation; workflow

task generation; UI wizards) that simplify the creation of standard development

entities. The ByDesign studio development environment is based on Microsoft Visual

Studio, a UI designer with embedded Silverlight controls and Crystal report wizard.

The on-demand readiness consists of a complete hosted development environment.

Partners do not need their own IT infrastructure to develop and deliver add-on

solutions for ByDesign customers.

Partners offer their solution for sale in the SAP Store which has a comprehensive

commercial platform as a backbone.

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Best fit for companies who want the benefits of large-scale business management

applications without the need for a large IT infrastructure.

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Shorten the learning curve by helping your colleagues learn how to use the solution

as they work with it. Training built into their work center replaces the traditional

classroom approach. All users access training content tailored to their work tasks in

the learning center, where they can plan and run their own training, meaning they

can learn on their own pace, independent of company training schedules. As a

keyuser, you can adapt and add training content to meet your companys needs.

Built-in Help supports users as they work with the solution. It consists of primary help

and a help center. Primary help delivers on-screen explanations whenever the

mouse moves over a screen or a screen element. The help center contains more

detailed content that enables users to understand and work with the solution. For

example, a quick guide provides access to all information about a specific topic. As

a keyuser, you can add your own content to the help center to support your users

with company or industry-specific information.

After listening to this recording, I encourage you to explore and learn more about

SAPs Business ByDesign solution by accessing the help and learning modules in

the product itself and the community resources in the Business Center. To access

the Community resources just enter www.sme.sap.com in your Internet browser

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