Introduction to private vs public social networks
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Introduction to Public and Private Social Networks Lisette Sutherland
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Presentation objectives: 1) Describe common social media tools 2) Highlight benefits of both public & private social networks 3) Go over how to begin creating a social media plan for your organization Goals: 1) Increase knowledge of how common social media tools can benefit your organization 2) Motivate organizations to explore the benefits these tools can offer
Transcript of Introduction to private vs public social networks
Introduction to Public and Private Social Networks Lisette Sutherland
Agenda
• Describe common public social media tools
• Highlight the benefits of both public & private social networks
• Designing a social media plan for your organization
Introduction to Public and Private Social Networks – GoLightly, Inc.
Why We Educate
• People are overwhelmed and don’t know where to start or how to facilitate engagement.
• Social media is actually nothing new to an organization’s core primary purpose: communication & engagement with and amongst constituents.
• The key to success is planning, tracking, and focus.
Introduction to Public and Private Social Networks – GoLightly, Inc.
You can do a lot with just the basics!
Social Media
Definition:
Social media is a way to transmit, or share information with a broad audience.
Examples: Video, Blogs, Newsfeeds, Social Networks
Introduction to Public and Private Social Networks – GoLightly, Inc.
The Benefits of Social Media
Introduction to Public and Private Social Networks - GoLightly, Inc.
Use the tools to:
Increase efficiency and deliver value
Or in other words...
Decrease costs AND increase revenue/membership
Social Media: YouTube (video)
Introduction to Public and Private Social Networks - GoLightly, Inc.
Social Media: YouTube success story
WWF “Because we’re all connected”
Uses animations to tell the story of how everything on earth is connected.
Rated “top YouTube video for social good”
Introduction to Public and Private Social Networks - GoLightly, Inc.
Social Media: Blogs
Establish Social AuthorityBecome the “hub of information” for your field/area
Introduction to Public and Private Social Networks - GoLightly, Inc.
Social Media: Blog success story
Huffington Post
Introduction to Public and Private Social Networks - GoLightly, Inc.
The Huffington Post has over 9,000 bloggers—from politicians and celebrities to academics and policy experts—who contribute on a wide range of topics.
Ranked the most powerful blog in the world by The Observer.
Social Media: Twitter
Introduction to Public and Private Social Networks - GoLightly, Inc.
Social Media: Twitter success story
Maine Lobster Truck, Washington DC
Introduction to Public and Private Social Networks - GoLightly, Inc.
Social Networking
Definition:
The act of socializing or interacting with people or content within any online community.
You can use Social Media to facilitate Social Networking.
Introduction to Public and Private Social Networks - GoLightly, Inc.
Public Social Networks
Definition:Websites created by for-profit companies designed to allow individuals or groups to interact directly together – in exchange for your information.
Introduction to Public and Private Social Networks - GoLightly, Inc.
Public Social Network: Facebook
Introduction to Public and Private Social Networks - GoLightly, Inc.
Public Social Network: Google+
Introduction to Public and Private Social Networks - GoLightly, Inc.
Public Social Network: LinkedIn
Introduction to Public and Private Social Networks - GoLightly, Inc.
Public Social Networks
Introduction to Public and Private Social Networks - GoLightly, Inc.
Benefits Challenges
Free (or low monthly cost) Data control
Easy set-up Profit-driven (not your profit!)
Easy to use! Branding
Large volume of users Advertisements
Easier user adoption due to awareness/mass use in other contexts
Changes to terms of service/privacy settings
Regular new features Unexpected UI changes
Fun Competition has access
Private Social Networks
DefinitionWebsites created by companies to allow individuals or groups to leverage the knowledge and experience of people in a network.
Introduction to Public and Private Social Networks - GoLightly, Inc.
Inside GoLightly’s Private Social Networks
• iMIS integration• Member directory & profiles• Listservs• Workgroups• Calendars• Blogs• Wikis• Forums• Libraries
Introduction to Public and Private Social Networks - GoLightly, Inc.
Private Social Network: MySMPS
Introduction to Public and Private Social Networks - GoLightly, Inc.
Private Social Network: Advocates
Introduction to Public and Private Social Networks - GoLightly, Inc.
Private Social Networks
Introduction to Public and Private Social Networks - GoLightly, Inc.
Benefits Challenges
PRIVACY Continuous fee
Controlled, safe, moderated environment Set-up & planning
Ability to talk, connect, and share resources Organizational oversight
Organization controls content, features, layout, roll-out
Organizational capacity and stewardship
Integrated data User adoption
New program development
Brand management
Social Traffic Model: Use Both!
Introduction to Public and Private Social Networks - GoLightly, Inc.
PublicCreate demand and drive awareness
PrivateGrow relationships and deliver value
Brand exposure Brand recognition (trust)
Virtual billboard Safe environment
Higher recruitment / Lead generation Donor engagement
More outreach Direct feedback
Increased opportunities Focused information
What Does Your Organization NEED?
Start with the END GOAL:• Hub of information• Networking• Document storage / sharing• Documentation / online collaboration• Appeal to younger members• Break out into groups / chapter engagement• Increased communication / participation / retention• Target marketing / Direct feedback• Save staff time
Introduction to Public and Private Social Networks - GoLightly, Inc.
Use Case: Resources not Networking!
Introduction to Public and Private Social Networks - GoLightly, Inc.
Use Case: Topic-specific Feedback
Introduction to Public and Private Social Networks - GoLightly, Inc.
Use Case: Institutional Knowledge
Introduction to Public and Private Social Networks - GoLightly, Inc.
Private Social Networks
Real benefits:• Privacy• Deliver value• Safe environment for constituents to have in-depth conversations and share information • You own your data• Another “touch-point” besides direct mail
Introduction to Public and Private Social Networks - GoLightly, Inc.
What Does Your Organization NEED?
Start with the END GOAL:• Private hub of information• Increased networking• Document storage / sharing• Documentation / online collaboration• Appeal to younger constituents• Break out into groups / chapter engagement• Increased communication / participation / retention• Target marketing / Direct feedback• Save staff time
Introduction to Public and Private Social Networks - GoLightly, Inc.
Creating a Social Media Plan
The key to success is • Planning• Tracking• Focus
Introduction to Public and Private Social Networks - GoLightly, Inc.
Summary
• Understand how organizations use common public social media tools
• Understand the benefits of using both public & private social networks
• Begin designing a social media plan for your organization
Introduction to Public and Private Social Networks – GoLightly, Inc.
For more information, contact us at:
Conference House Ltd.Suite AL18A, BPSIC, Bletchley Park, Milton Keynes MK3 6EB
Thank you for listening
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