Introduction to our Japan wiki
description
Transcript of Introduction to our Japan wiki
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comm215.wetpaint.com/page/japan
Introducing
Chua Ming Lin, Daryl Pan, Joshua Sum, Quek Soo Teng
18th Nov 2009
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Thanks!
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We promise to speak in English
We promise more websites and YouTube channels
*Draconian laws still apply
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Implications for Business
1. Have mobile ready content
2. Build trust
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3. Track different conversation
Implications for Business
4. Personalize
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Implications for Business
5. Engage the older generation
6. Capitalize on the mobile market
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Technology Penetration
• Internet – 90.91 million users (75.3%)
• Mobile – 85.3%
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Reasons why non‐users do not use the internet
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“Not using does not pose any inconvenience to me”
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“looks difficult and I probably couldn’t use it”
18.6%
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“I don’t even know what it is!”
15.8%
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Technology Implications
Efforts to eliminate the ‘Digital Divide’
• Increased govt participation – U‐Japan Strategy
– govt investment in infrastructure
– joint initiatives by public and pte sectors
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Thanks!