Placer School for Adults

Introduction to Internet Marketing – Part 3

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Coryon Reddcoryon@gmail.comThe Accessible Expert at Coryon.com

Presented by:

Social Media Marketing

View this presentation online at:www.slideshare.net/coryonredd/introduction-to-internet-marketing-social-media-marketing

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Introduction to Blogging & Social Media for Business

Social Media MarketingWhy Do Social Media Marketing (SMM)?GlossaryFinding Blogs and Getting StartedBlogging – Content, Prestige and ParticipationUsing Blogging and Social Sites for SEOFacebook and TwitterWordPress – Build a Website Quickly

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Fish where the fish are!

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Why do social marketing?

Social Media Marketing (SMM)

The New Word of Mouth

Build Links. Build PageRank.

Be Active and Engage People

Find Undiscovered Markets

Build Prestige – Content is King

Supports Other Internet Marketing

Learn About Your Market and Reputation

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Social Media Marketing (SMM) GlossaryPart 1

• Social Networking – Websites where users can create a profile, interact with each other through updated feeds and share content – urls, blogs,

videos, images, groups, etc. (i.e. Facebook, Twitter, Pinterest) • Blog – Contraction of “web log”. Shared opinions with regular posts and

multimedia content. Free tools like wordpress.org and blogger.com

• Blogosphere – Conversations happening in blogs / forums.

• Blogroll – List of sites shown in the sidebar of a blog. Favorites, related.

• Bookmarking – del.icio.us, Reddit – Install tool from Addthis.com for easy bookmarking of your website. Also add Pinterest Pin too.

• Forum – Section of a website where users can post questions and opinions. Visitors comment and develop discussion threads over time.

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• Post – Within a blog or social site, the original written blurb, essay, etc.• Comment – Replies to a post.• Thread – The combination of blog posts and comments that create an

ongoing discussion.• Lurker – 90% of users don’t post – they lurk. No comments.• Flaming – Comments based on name calling and vulgarity, not intelligent

discourse.• Permalink – Address of the URL for a blog post or piece of content, not an

address with changing content.• RSS – Really Simple Syndication. Subscribe to content on blogs or other

social media sites. Use Google RSS Reader google.com/reader.• Trackback – A way for web authors to request a notification when

someone links back to content on their blog.

Social Media Marketing (SMM) GlossaryPart 2

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Social Marketing:Prestige and Participation

Find Topics• Search using: keyword lists and favorite

topics. Use Google Alerts, socialmention.com, and other tools.

Develop prestige• Answer questions / share expertise.• Don’t promote your business (at first). • The more you comment the better –

just make them good.

Create content on your website• Articles, blog posts, videos, promotions,

infographics, contests, coupons, etc.

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Social Marketing:Why should I blog?

• Shows you’re an expert • Providing information and news• Builds website traffic• Building links to your website• Sharing insight into your company with

customers• Increasing brand awareness• Promoting upcoming promotions or events

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Social Marketing:Blogging Best Practices

• Develop an editorial policy / mission statement• Plan your content ahead of time. Ie. editorial calendar• Use good titles – descriptive and eye catching• Use multimedia content – Pictures, videos, etc• What is your voice? – Clear content, style and tone• Show your expertise – Build your prestige• Check your spelling and grammar• Don’t market directly through your blog (or be careful)• Interact – reply to comments• Distribute – Guest blogs, Twitter, Facebook• Read more - http://www.coryon.com/blogging-best-practices

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Social Marketing:Finding Your Fish and Getting Started

Find Forums and Blogs• Google search for “keyword” plus forum or blog

• i.e. decorative pillows blog• Google for topic and +”leave a reply”

• i.e. decorative pillows “leave a reply”• Use Google Alerts

Find Top Users• Who posts the most, power users page, most

comments on posts

Create profile• Add homepage of your website to profile with

honest details

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Social Marketing:Link Baiting

• Informational - Tips and tricks, hard to find how-to's.• News - Breaking news, events, celebrity gossip, politics

even new products.• Humor – Stories, jokes, odd pictures, mocking cartoons

or a video from your childhood.• Controversy - Provide a opinion that is not generally

accepted. Use with caution.• Tools - Make a tool that enough people will use and

talk about.

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• Relevant blogs only – Do not bother commenting on non-relevant blogs or ones littler with non-relevant comments.

• No advertising - Never try to sell anything unless asked.• Useful and informational - Keep your comment on topic and useful to

the conversation.

Good Free.Usually relevantTraffic can convert if highly relevantDevelop leads over time

Bad Low valueTend to loose value over time or get buried just as a blog does.Can be deleted by blog owner.

Social Marketing:Blog Commenting

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• Relevant websites only – Larger Q&A sites like Yahoo Answers are valuable for SEO but find the most important niche websites.

• Find relevant topics, power-users – Search for topics most discussed in website and work to find respected users. Observe first, then interact.

• No advertising - Never try to sell anything unless asked.• Useful and informational - Keep your answers and comments on topic

and useful to the conversation.• Don’t get banned- Read terms of service and try to fit in. Don’t sell.

Only link if it appears that others do as well.

Good Free.Answer questions and show expertiseCan be systemized to check in at the best websitesGoogle is paying attention.

Bad Low value – Many nofollow pagesNeed to answer early to be most relevant.Need to earn status before including links.

Social Marketing:Question & Answer Sites

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Social Marketing:Facebook and Twitter

• Create a Business page and post regularly• Ask for Likes. 25 Likes needed to pick custom URL

– Go to facebook.com/username• Distribute blog and website content

http://www.coryon.com/social-media-blog-distribution

• Use tools to post to Twitter and FB– www.tweetdeck.com– www.hootsuite.com

• Look into Facebook targeted advertising– http://www.facebook.com/advertising/

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Social Marketing:WordPress - Tools of the Trade

• Wordpress – Website builder and blog. Free, open source, easy to install on most hosts.

• Go to Wordpress.org – Download WP, Themes, Plugins, Forums and Support.

• Blogging – It’s got that too.• Others include: blogger.com, hubpages.com,

squidoo.com, typepad.com

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Why use WordPress?• Easy to use• Free• Many Themes available – Most are

free• Built in Blog• SEO friendly• Plugins allow customization• Big user community• Lots of support

Introduction to WordPressWordPress is a free and easy to use tool

to build websites. www.wordpress.org

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• You still need a good web design• You still might need a web developer• Must be maintained – updates, backups• Not all themes created equal• Plugins can break things at update• Many WordPress themes and plugins aren’t well

supported

Why WordPress Won’t Solve All Of Your Problems

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Wordpress Support and Tutorials

http://becomeablogger.com/ Learn how to blog and use word press

http://wordpress.org/extend/themes/ Over 1000 free themes

http://mogdesign.eu/blog/ultimate-wordpress-tutorial-collection/ Big list of wordpress tutorials

http://www.siteground.com/tutorials/wordpress/ List of specific WordPress articles including setup, SEO and backup

http://www.youtube.com/watch?v=MWYi4_COZMU 45 minute tutorial on how to use WordPress

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SMM Books you should read

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Blogging and SMM References

Create compelling content for your blog – Lots of ideashttp://www.copyblogger.com/

Blogging glossary (including dofollow/nofollow)

http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/

21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/

Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM References

Why a blog should have an editorial policy http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html

Social Media Aggregatorshttp://en.wikipedia.org/wiki/Social_network_aggregation#Social_network_aggregators

How to find dofollow blogs:http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/

Ad Age list of top marketing blogshttp://adage.com/power150/

2011 review of best blogging softwarehttp://blog-software-review.toptenreviews.com/

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THANK YOU

THANK YOU