INTERNET DIRECTORY PUBLISHING SOLUTIONS

www.shrewdmktg.com

Shrewd Marketing Leadership

James Cavagnaro

CEO – CTO @ Shrewd Marketing

Founder of MyWebYellow.com, an online directory website featuring patented, real local search technology

Founder of Telecom Consulting Group (TCN)

Scott Feder

President @ Shrewd Marketing

VP Sales at Innovectra – Immersifind – Dirxion, leading providers of Internet Directory Publishing ‘SaaS’ Platforms

Product Management Director of “print & online” Directories at Verizon, Frontier, CenturyLink

Internet Directories Are Not Created Equal

o Many are based on phone book pages

o Some are home grown solutions

o Others are littered with irrelevant ads

o Most don’t have enough content

Irrelevant Advertising: Mortgage Ad

for Pizza Search

No Real Content:

Only Listings and a Few

Links

Home Grown: Listings but no

real functionality

Phone Book Yellow Pages

View

Relevant, Rich Content Improves the User Experience

o We publish Internet Directories with plenty of content

o Our patented web crawler delivers a powerful keyword search

o Matches website content with directory listings

o Auto-populates business profiles by capturing schema, meta and structured data

Directory Citations Top performing directories receive many listing requests from business owners, SEO specialists and digital marketing agencies

o Establishes credibility for the business

o Adds another point of presence on the web

o Builds trust factor with search engines

o Makes local directories more complete and accurate

o Generates leads for local media companies

Case in point: From 2/22/16 to 2/29/16, my webyellow.com received over 500 new listing requests from small business

SEO Best Practices Keep Changing

Internet Directory webmasters must keep up with local search algorithm updates and follow industry best practices to keep their products visible in local search

Speed, Mobility, Security

We’ve Rebuilt Our Technology

New and improved:

o Internet Directory Platform

o Site Architecture

o URL Structure

o Moved from .NET to PHP

o Unified, national database

o Proprietary content management system

o Updated our patented website crawler

Introducing Our New Industry Solution

o 10 year old Internet domain

o Affiliated with 100 year telco

o Beta launch Jan 2016

o 18 markets in the southeast

o 14 million U.S. business listings

o 380+ metro areas and sales territories available now

o Currently seeking publisher/sales agency partners

Internet Directory Platform U.S Business Directory

Search Rochester, NY and 18 markets in the southeast to see it in action!

Arkansas Bismarck, AR

Georgia

Leslie, GA

Hartwell, GA

Metter, GA

Newington, GA

Mississippi Meadville, MS

North Carolina Brevard, NC

Oklahoma Guymon, OK

South Carolina Abbeville, SC

Gilbert, SC

South Carolina Harleyville, SC

Jefferson, SC

Lancaster, SC

Laurens, SC

Monks Corner, SC

Rock Hill, SC

Walterboro, SC

Tennessee Chapel Hill, TN

Virginia Gate City, VA

Local Business Directories Home Page Features

o Telco/publisher branding by market

o Local business and self-promo advertising

o Links to website, social media pages and contact us

o RSS Feeds of Local News

o Add/Manage Listings

o Share This Page

Hyper-local Directory Solutions Local Market Home Pages

Business owners are allocating a greater share of their ad budgets to digital marketing to reach target markets.

o We help publishers capitalize on these opportunities to sell digital advertising to their clients

Digital Display Banners: Leader boards

Featured Local Advertisers

Market Home Pages

Contextual Ads

Featured Advertiser Videos

Display Ads

Featured Business Listings Search Results Pages

Search Category Sponsorships

Premium Advertiser Packages • Platinum • Gold • Silver • Bronze • Priority Listings

Company Profiles Hyper Local Landing Pages

o Custom Meta Data o Deep Website Links o Tagline, Logo, Phone o Address, Map, Directions o Contact Us Button o Links to Website, Social Media o About Us – Categories –

Services o YP Ads – Images – Videos o Coupons – Menus o Customer Reviews o Share It Features

Business Profile Page

Advertising Units Digital Revenue

o Featured Advertiser Listings

o Featured Videos

o Display Banners

o Contextual Ads

o Local Landing Pages

Digital Marketing Suite Advertiser Business Center

o Directory Listings Syndication

o Reputation Management

o Social Media Management

o Google AdWords

o Facebook Advertising

o Digital Display Retargeting

Point and Click Admin Panel Easy to Use Platform for Site Managers

Manage MSA’s, Self Promos, Business Listings, Change Requests, Advertiser Subscriptions, Approve Customer Reviews

Platform Development Plan

Beta Release

• Initial Launch 18 Telco Markets

• Directory Sales Start

Initial Launch

• U.S. Rollout

• 380+ DMA’s

• Partner Expansion

• Responsive

Content Build

• Web Crawler

• Enhanced Site Content

• Verticals

• White Pages

Traffic Generation

• PR Tactics

• Search Widgets

• Search API’s

• Retargeting

• PPC

E-Commerce

• Direct Sales

• Self Provisioning

• Digital Coupons

Marketing Automation

• B2B Marketing

• E-Mail Outreach

Ad Networks

• Google Ad Sense

• Display Ad Networks

• NYPS

Jan 2016 Mar 2016 Apr 2016 Jun 2016 Aug 2016 Sept 2016 Oct 2016

Business Development Partnership Opportunities

o Shrewd Marketing llc (NY) redeveloped MakeItLocal.com as the foundation for a national advertising network for directory publishers, digital agencies and media sales organizations

o Internet Platform includes a Full Suite of Digital Media Marketing Products

& Services

Directory advertising, social media management, website development (e-commerce), display retargeting, PPC

o Publisher branded business center enables advertisers to manage web visibility, brand analytics, reputation intelligence and more

o Business accounts can add/edit listings, upgrade company profiles and sign up for digital marketing services

Lead Generation, E-Commerce, Marketing Automation for MakeItLocal Network partners leads to new $$$

For More Information

Please Contact Me:

Direct: (202) 681-2635 www.shrewdmktg.com

Direct: (202) 681-2635