Introduction to infographics!
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Transcript of Introduction to infographics!
For Small Business OwnersWhat are Infographics and how do they
benefit your business?
Infographics are graphic visual representations of information, data
or knowledge. These graphics present complex information quickly and clearly (Doug Newsom & Haynes
2004)
Statistics from Social Bookmarking sites reveal that
since 2007 Infographics on Digg alone have increased by 250
times
A recent IDG survey revealed that Infographics are the fastest rising content type on the web.
The Survey found that Infographics are used for marketing by 20% of B2B companies.
The majority of respondents who use Infographic marketing say the
content is effective for marketing.
They are visually compelling and attractive. People value something that
is attractive.
Infographics are very easy to scan and view. They are also easy to read and
people can understand much better if they view an Infographic.
Infographics can also become viral in a short space of time. People are most likely to post
these on social networking sites,e.g. Pinterest and Facebook
Infographics can also easily be embedded onto Wordpress websites and blogs. You
can use a code to paste onto your website which creates a link from their website to
yours
Infographics can provide worldwide global coverage, in contrast to local print media.
Infographics will allow you to spread your brand’s message in a positive way.
The more people “share” and “click” on your Infographic you can direct traffic to your
website
By using an Infographic you will able to put yourself as the expert, thus giving more
recognition for your business.
April & June GmbHFor a FREE Consultation please call +49 (0) 30 21 807 683
or email us at: [email protected]