Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)
Introduction to growth hacking
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Transcript of Introduction to growth hacking
![Page 1: Introduction to growth hacking](https://reader030.fdocuments.in/reader030/viewer/2022020218/55b93627bb61eb286a8b4703/html5/thumbnails/1.jpg)
Introduction
to
Growth Hacking
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A growth hacker is a person whose true north is growth.
Everything they do is scrutinized by its potential impact on scalable
growth.
Sean Ellis Growth advisor at Dropbox
Coined the term “growth hacking” in 2010
“
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The Hotmail example
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The Hotmail example
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The Hotmail example
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The Hotmail example
“PS: I love you, get your free email
at hotmail”
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The Hotmail example
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The Airbnb example
Brian Chesky, Joe Gebia, Nathan Blecharcyk
2007
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The Airbnb example
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The Airbnb example
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The Airbnb exampleCraigslist integration
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The Airbnb exampleCraigslist integration
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The Airbnb exampleCraigslist Bot
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The Airbnb example
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This is
Growth Hacking
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Analytics Are
Key
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AARRRQuora example
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AARRRQuora example
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AARRRQuora example
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AARRRQuora example
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AARRRQuora example
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Know your metrics
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Know your metricsTools
Traffic: Google Analytis
User behavior: Mixpanel, KISSmetrics
Attribution tracking: UTM tags, BranchMetrics
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Know your metricsOne metric that matters
Facebook: 10 friends in 7 days
Twitter: following 30 people
Secret: 90% of users that engage in a conversation come back within the week
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how to improve this metric? the growth process
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The growth process
1. Define actionnable goals (based on data)
2. Implement analytics to track your goals.
3. Prioritize: Probability of Success, Impact & Ease (PIE)
4. Build it
5. Measure: Gauge success of new features.
6. Understand the results and do it again.
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growth tactics
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Growth tacticsAcquisition channels
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Growth tacticsacquisition: Piggy backing
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Growth tacticsacquisition: scarcity
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Growth tacticsacquisition: scarcity
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Growth tacticsacquisition: fake it ’til you make it
PayPal used bots that bought from eBay merchants and asked to use PayPal.
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Growth tacticsacquisition: fake it ’til you make it
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Growth tacticsactivation: AB Testing
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Growth tacticsactivation: AB Testing
Tools: Optimizely, Unbouce, Vanity (RoR)
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Growth tacticsactivation: onboarding
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Growth tacticsactivation: personalize onboarding
Tools: Branch Metrics, Yozio
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don’t fill a leaking bucket
retention is king
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Growth tacticsretention: personalized emails
Tools: Vero, Customer.io, Iterable
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Growth tacticsretention: gamification
Foursquare
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Growth tacticsretention: building a habit
Shopkick
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Growth tacticsreferral: dropbox
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Growth tacticsreferral: lyft
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growth hacking is a
mindset
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