INTRODUCTION TO GROWTH HACKINGBjarne VikenGrowth HackerScaleUp.com.au
INTRODUCTION
ABOUT ME‣ Conversion strategist
‣ Director of scaleup.com.au
‣ Help business owners scale
INTRODUCTION
AGENDA‣ GOAL: Find new ways for you to growth hack!
‣ Define and understand Growth Hacking
‣ 2x Case studies, brainstorm and discussion
WHAT IS GROWTH HACKING?
INTRODUCTION TO GROWTH HACKING
WHY GROWTH HACK?
INTRODUCTION TO GROWTH HACKING
INCREASING AD-COSTS
NOT ALL STARTUPS ARE WELL FUNDED
WHAT ARE THEY DOING?Driving service using a mobile appFranchise taxi drivingHave two different product offers
CASE STUDY: UBER
HOW DID THEY GROWTH HACK?Targeted key people in San FranciscoOffered free ridesMade it possible to split fares
CASE STUDY: UBER
WHY DID IT WORK?‣ Great need
‣ Good solution
‣ Limited location
CASE STUDY: UBER
GOOGLE + UBER = ?
HOW CAN YOU IMPLEMENT THIS IN YOUR BUSINESS?
IN GROUPS OF TWO DISCUSS THE NEXT 5 MINUTES
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
WHAT ARE THEY DOING?Cloud based storing and sharingAvailable on desktop and mobile devicesFree and paid plans
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
CASE STUDY: DROPBOX
HOW CAN YOU IMPLEMENT THIS IN YOUR BUSINESS?
IN GROUPS OF TWO DISCUSS THE NEXT 5 MINUTES
LOCAL CASE STUDY: HOODFOODGUIDE.COM
TEASER LAUNCH WITH SIMPLE CALL TO ACTION
TEASER LAUNCH WITH SIMPLE CALL TO ACTION
CASE STUDY: HOOD FOOD GUIDE
A FEW WORDS FROM TOM NIJAM
BOOKS TO GET YOU THINKING
NOT DONE WITH YOU YET!
SEAN ELLIS: GROWTH ENGINES
G. WEINBERG / J. MARES: TRACTION
ERIC RIES: THE LEAN STARTUP
PETER THIEL: ZERO TO ONE
ASK : RYAN LEVESQUE
UPGRADE YOUR NECKTOP
HOW TO READ ONE BOOK A MONTH● Install Kindle on your phone● Put it on flight mode?● Read 5% every day Monday to Friday
FREE WEBSITE EVALUATION: SCALEUP.COM.AU
OH NO, I RAN OUT OF MATERIAL!
FINAL WORDS FROM JERRY SEINFELD