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Introduction to flickrLet your photos work for you!

Michele D. Walfred

Communications Specialist

University of Delaware College of Agriculture & Natural Resources

Why flickr?

Personal cloud back up of photos (optional)

Helps drive ag-related business – branding – products – services

Promotes positive agriculture message

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flickr www.flickr.com

Part of the Yahoo network

Need a free Yahoo account to open flickr (unless it begins a sentence, trademark name is not capitalized and does NOT have an “e”

The largest photo-sharing cloud service on the Internet

Provides one account with 1Terrabyte of photos

Free but has ads. Pro account is no ads. $24.95 a year

Pro Account provides visitation statistics

Serves as back-up storage to your photos

Retains the original resolution (unlike Facebook which compresses

Easily connects to a Facebook, Twitter, Pinterest or Tumbler

Google Image Search

Is the Number 3 Search Engine

Many of our website visits come from people who search for an image

No one EVER searches for DSC_1031 or 102

If they find your picture, they can find your website

Put your website, Facebook, Twitter html in the description

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This set had 63 photos of a Master Gardener workshop.

I selected three or four of the best photos to promote a website. In this case, future websites

Note tags and number of views

Photos on flickr

Are uploaded chronologically to a “Photostream”

Typically organized by events or “Albums” (used to be called sets)

Individual photos can have a range of privacy settings, as can albums

You can make photos private, limited sharing, password protect them or make them public

You can select licensing parameters: “All Rights Reserved” “Creative Commons” etc.

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Benefits of having a flickr account

A cloud archive of your photos

Ease of sharing through social media or email

HUGE Search Engine Optimization (SEO) if photos are named and tag

Drives visits to your website

Can embed slideshows to your website

This is an example of one account. Note upload location

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Two ways to upload

Select the photos you want to upload. Note slight grey background means they have been selected. Also note image name. This needs to be changed. Start at first with just a few images. 5-10. Click open at the bottom right of the image thumbnails.

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Once you upload select all. The photos with a pink border will be uploaded. You can delete a photo or photos here if needed. Note two rings on left. You want to change the name of the photos to reflect keywords about your event. For instance all but first photo are of a weed school, so I will make that adjustment!

Renaming in Flickr

I removed the first image because it didn’t belong in the set

Far left, I renamed the event using keywords. Note how it populated across all photos.

I added a description. You can also put a web address in the description if you want to point traffic to your website.

You can go back in later and tweak/change individual picture names.

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After you batch name the photos, you can add them to a set. If there is not a set already made you can create one on the spot.

Also add tags at this stage. In this example use your institution or business name, your state, any relative topics

Twitter tags do not recognize spaces so University of Maryland would need to be written as universityofmaryland

Tagging.

Tags are keywords. They help other Flickr accounts find your photos.

Consider what you are trying to promote.

Picture to right was a school tour taught by Master Gardeners and Extension professionals. Tags for this might be:

Universityofdelaware,cooperativeextension,trees,education,mastergardeners,Delaware, ageducation, gardentour

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Once an album has been created

It will have its own url at the top. This link can be shared with others

Top right, you can see how many views it has. You will also see a box with an arrow coming out of it. That is the share box

Sets can be shared

Individual pictures can be share in the same manner

Click on any picture to open it up in the viewer. Note the three white dots on right

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Open 3 dots

Here you can change the photo’s permission

Delete the photo

Edit the photo using Avery

Turn photos on and off

Public can use 3 dots to download

Top left, you can see how many people have viewed the photo

You can also share the photo from this location as well

Return to main account by clicking on icon

Top black bar next to “flickr”

Click on “YOU”

Find “Organize” and click that

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Organize

Allows you to add tags to one or all photos

Change permission to one or all photos

Rearrange the order of the Album

Delete photos

Rename titles and descriptions

Remember to “SAVE”

You can delete the Album. Photo will still remain in photostream until you delete from photostream

This is your photostream. It always appears chronologically

Click on “Albums and Collections”

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All the albums you have are shown on the

side.

Under Organize

Here you can batch edit any of the following to your Album Set.

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When you open up the Album, the photos in the

album are at the top. You can drag photos out of the set by dragging them down to the photostream. You can add

photos to the set by dragging photos in the photostream

up.

You can move the order of the photos around manually or by selecting “Arrange” at

top left.

You can add a general or detailed description of the Album in the pale yellow

area. A blue “Save” button will appear. Make sure you

“Save”it.

Albums vs. Photostream

If you delete a photo from Photostream it will be removed from Album

If you delete photo from a Album, it will still remain in Photostream

Retitling name or description in one area will populate the other

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Changing Individual Photo Titles & Descriptions

Click on an individual picture & it will open up in the editor

This picture is called “switch grass study on Delmarva poultry farms”

There is no description

14 people have viewed it

All Rights Are Reserved, meaning no one can use this without our permission

I want to change information on this picture

Tweak a photo

I identified the person and the institution

I put a link to an article about this photo in the description. It will automatically hyperlink.

I changed the permission to “Some rights reserved” Attribution means anyone can use this as long as they say where it came from.

Non Commercial means no one can put it on a billboard and make money from it

I added tags

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Statistics (pro account only_

Top Left click on YOU>>>Recent Activity

On the right you will see “Your Stats”

Click on the bar graph to see details

Hover over the black peaks for daily totals

Our facility gets thousands of views a day

It is an opportunity to teach people what we do

I can view the most popular photos

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Embedding a Flickr slide show in a website or blog

Each album set has its own unique URL address ending with a long number and /

Click the share button far right

In blogs or Wordpress site:

Copy the url into the editor page

Add the word “show” after the forward slash

https://www.flickr.com/photos/carvel/sets/72157643185220974/show

Visit: http://extension.udel.edu/lawngarden/master-gardener-volunteer-educators/sussex-county/demonstration-garden/

To see how an embedded flickr site looks on a web page

Questions?

Michele Walfred walfred@udel.edu

Shannon Dill sdill@umd.edu

Victoria Corcoran vgc@umd.edu