1. Introduction to E-Commerce

2. DefinitionCommerce conducted electronically- wordnetweb.princeton.edu 3. OnlineDefinitionObjectiveTransactionsE-commerceCommerce conducted electronicallyMechanism (Drivers)E-CommerceObjective 1. Marketing 2.MechanismComputer(Drivers)Science 4. EC = OT +( M + CS)E-Commerce OnlineComputer MarketingTransactionsScience 5. Online TransactionsGive and GetSituation e-MoneyWhat Product 6. Online TransactionsBuyer One who pays & receives productSeller One who supplyproduct and get money. Give-GetSituationWhoBuyer = Customer Seller = Business 7. Online TransactionsNow (Real-time), Experience the products online Pay and order deliveries Give-GetSituation Buyer -SellerWhen 8. Online TransactionsMarket Place, No more Bricks, only Clicks Give Virtual market space GetSituationBuyer - SellerWhere Real-time 9. Online TransactionsFreedom to, Test Compare Give-GetSituation Select RejectBuyer -WhySellerVirtualReal-MarkettimePlace 10. Online TransactionsMechanism (Parent Disciplines), Computer Science Marketing Give-GetSituationBuyer -Freedom SellerHowVirtualReal-MarkettimePlace 11. Parent Disciplines of E-CommerceComputerDrivers of Marketing E- ScienceCommerce 12. Parent Disciplines of E-CommerceComputer ScienceHWSW Drivers of E- MarketingLWCommerceNW 13. Parent Disciplines of E-CommerceComputer Science MarketingSWHW EconomicsDrivers of E-LW PsychologyCommerceNW