Introduction to Data Governance and StewardshipSalesforce World Tour, BostonApril 2016Brett Stineman, Product Marketing Dir., Data.combstineman@salesforce.com

@jbstineman

Why is data important?

40% of business initiativesdue to poor

data quality

Source: Gartner, Inc.

Why is data important?

40% of business initiativesdue to poor

data quality

Source: Gartner, Inc.

Marketing ROI

ChurnGrowth Sales Cycles

Margins / Profitability

Customer Satisfaction

Defining the terms

GOVERNANCE STEWARDSHIP

3 Steps to Governance & Stewardship

Assess your current state

1.

Develop your plan

2. Implement your plan3.

QUANTITATIVE

QUALITATIVE

+

Assess your current stateWho is using the data?What is the data quality?How is data being created, changed?How is the data being used?Which data is being used?What are the business needs?

Develop your planSECTIONS:Data DefinitionsQuality StandardsRoles and OwnershipSecurity and PermissionsQuality Control

Remember the 80/20 ruleFocus on the data that has the highest business value

Expand the plan over time

Implement your planSYSTEMS

PROCESSESPEOPLE Share stewardship

across depts, roles Tools to assist with

data entry

Keep them flexible

Learn and adapt

Automate data enrichment Track progress

• Data health ratings • Field level details • Match rate and where

to improveVisit appexchange.salesforce.com search:

Data.com

Download the e-book:www.salesforce.com/data

(under Resources)

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