Introduction into Facebook Marketing

Marketing

1Wednesday, November 16, 11

Intro


Today’s Topic

• Overview of Social Media

• How does Facebook Marketing work?

• Facebook platform stack

• Facebook Fan Page

• How to create a Fan Page?

• How to create an app for your Fan Page?

• Marketing techniques


Overview of Social Media


Whats Social Media?

Social media provides the way people share idea, thoughts, content & relationship online.


Social Media Marketing

• Social Media Marketing (SMM) is a new way for organizations to interact and converse with their customer communities online.


What is NOT Social Media?

• Build it and they will come

• Using Social Media to broadcast, not to LISTEN

• It’s FREE!

• You have to react to each negative comment

• About hard selling


What is Social Media?

Some says its about Content, Content, Content!

Some say it’s about Conversation?Which is right?


Is Social Media a Fad?


Social Media works both ways


Hi Shameful!


Why do you need to be in?

Facebook 750 million active users


Top 5 Countries

United States 153 075 360

Indonesia 39 168 140

India 31 994 260

United Kingdom 29 785 640

Turkey 29 643 160


Asian Top 10


Why do you need to be in?

• Facebook has 11.3 million users in Malaysia (Aug 2011)

• 6 million male and 5.2 million female (Aug 2011)

• Penetration of Facebook in Malaysia to population: 27.11 % (Mid 2010)

• Penetration of Facebook in Malaysia to population: 40 %! (Aug 2011)


is the dominant social network site

But not in all markets• China• Taiwan• Vietnam• Japan• Korea


Facebook vs Orkut


Platform

Social Plugins Dialogs

Graph APIUser, App, Page, Credits, Places, Ads

StandardsHTTP, HTML 5, JSON, OAuth, Open Graph

Website

Mobile Apps


Marketing

Facebook Ad


Build

• Evaluate your assets

• What is your objective?

• Start with a Page

• Build fan page


Engage

Publish to your page


Engage

• Post short updates and time sensitive

• Best time 8.30 AM, 4.30PM, 12.00AM

• Use tools like

• Ask question


Engage

Include photos & videos


Amplify

• Facebook Ads

• Facebook Sponsored Stories

• Contest


Build Fan PageBuild an App

Customize the Welcome Page

Fan-gating

BUILD


Create a Fan PageStep 1

• Go to http://www.facebook.com/pages/create.php

Step 2• Select a type that fits your need for your business/brand/product

Step 3• Fill in the relevant information, check on the I agree to Facebook

Pages Terms and click on “Get Started” button

Step 4• Done.


http://www.facebook.com/pages/create.php

http://www.facebook.com/pages/create.php

http://www.facebook.com/terms_pages.php




Create Page


FB Places


Vanity URL

You will need a minimum 25 Likes

Instead of http://www.facebook.com/pages/GDS/159681524094286?sk=wall

it’s better

www.facebook.com/etasbih


http://www.facebook.com/pages/GDS/159681524094286?sk=wall




http://www.facebook.com/ganee

http://www.facebook.com/ganee

How to add a Welcome Tab?

Demo using Static HTML

http://www.facebook.com/apps/application.php?id=190322544333196






Static HTML

1. Install app

2. Edit the Welcome Tab

3. Copy the Fan & Non Fan text

4. Enable default tab & control comment

5. View result


Fan Page Tips

• 500-1000 fan base

• Disable comment


Fan Page Tips


Newsletter


Engage


• Content is King!

• Reply within 2 hours (if possible)

• Take hostile conversation offline

• Questions

• Conversation


Amplify


Create Ads

Demo

www.facebook.com/ads/create


http://www.facebook.com/ads/create

http://www.facebook.com/ads/create

Introduction into Facebook Marketing

Education

Transcript of Introduction into Facebook Marketing