Introducing your product to Yandex
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Presentation at Search Marketing Day 2013 in Poznan, Poland.
Transcript of Introducing your product to Yandex
![Page 1: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/1.jpg)
Introducing your product to Yandex
Key SEO issues
![Page 2: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/2.jpg)
What is Runet?
.ru .am .az .by .ge .kg .kz .md .su .tj .ua .uz
![Page 3: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/3.jpg)
Processing search queries in Russia
Yandex62%
Google27%
Mail.Ru9%
Others2%
• 68 million users 18+• 370 million queries daily
Search engines:
![Page 4: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/4.jpg)
Local search results and geographically dependent search queries
![Page 5: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/5.jpg)
Compare regions tool
http://webmaster.yandex.ru/compare_regions.xml
![Page 6: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/6.jpg)
Keywords selectionLost in translation...
![Page 7: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/7.jpg)
Behavioral factors
• Amount of pageviews,
• Bounce rate,
• Exit pages,
• Avg. visit duration,
• Returning visits %,
• CTR of your snippets.
![Page 8: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/8.jpg)
Buying links
![Page 9: Introducing your product to Yandex](https://reader037.fdocuments.in/reader037/viewer/2022100605/559cdc4c1a28aba5408b46f8/html5/thumbnails/9.jpg)
Konstantin Kaninwww.pozycjonowanie.ru