Keyword Research for Yandex

Karina Kumykova

Yandex Wordstat

You can only enter

one keyword per search!

Yandex Wordstat Helper Add-On

1. Click to add keyword to the list2. Click to copy the keyword list

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Yandex Wordstat

Monthly search volume for the

requested keyword and monthly

search volume for the suggested

keywords containing the requested

word.

Yandex Wordstat

Monthly search volume for similar

keywords. Wordstat provides

suggestions for other semantically

related search queries.

Yandex Wordstat

Monthly search volume by region

The way to interpret percentages for regional popularity is as follows:

100% – no significant popularity

Greater than 100% – the keyword is significantly popular

Less than 100% – lack of popularity

0% – keyword is not used in the specified region (significantly unpopular)

Yandex Wordstat

Monthly search volume

by country on a map

Yandex Wordstat Historical search volume for the

requested keyword per month and

per week. You can also choose to

see the search volume on mobile

devices for all the above options.

Impressions vs Searches

How impressions are calculated?

Yandex counts impressions from:

• Organic search

• YandexDirect

Yandex.WordStat Match TypesIf comparing to Google, the default match type in Yandex.WordStat is equivalent to Google’s phrase match. This means that search volumes in Yandex keyword tool will include impressions for all queries containing all words of your key phrase in any order, in all forms, including plural.

soup soup

soups

mushroom soup

beetroot soup

leek and potato soup

tomato soup…

Yandex, unlike Google, refers to match types as ‘operators’.

Yandex.WordStat Match Types “ ” (operator ‘speech marks’) display results for an individual word in all its forms

You can view statistical display results for an individual word in all its forms, not taking into account displays of this word as part of keyword phrases. The results you will get will include declinations and plural forms of this word, but they will exclude any keywords consisting of additional words combined with the target word.

“soup”

Results include: ‘soups’, ‘of soup’

Results exclude: ‘mushroom soup’, ‘beetroot soup’

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Yandex.WordStat Match Types! (operator ‘exclamation mark’) displays results for an individual word in its exact form

This operator is applied in front of each word in a keyword in order to exclude any of its word forms appearing in the results.

When applied, Yandex.WordStat will only display statistics for the keyword in exact match.

!mushroom !soup -> you will only receive stats for the keyword ‘mushroom soup’

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Yandex.WordStat Match Types

Statistics by keyword (Yandex Wordstat)

Displays per month

грибной суп 74,623

!грибной !суп 68,191

"грибной суп" 7,965

"!грибной !суп" 7,895

The quotation marks operator gives results for exact match with close variants (plurals, mistypes, grammar cases etc.) To get search volume that does not include close variants, use:

“ ” and ! in front of each word of your key phrase

= Google’s exact match!

Yandex.WordStat Match Types— (the ‘minus’ operator). This operator is used in order to exclude certain words from appearing in keyword suggestions. When applied, a space should be put before the operator. For example, if you type computer –repair in the keyword field, the results you receive will only include all keywords containing the word ‘computer’ and exclude any appearance of the word ‘repair’.

+ (operator ‘plus’). This operator is used to forcefully include prepositions in keywords. Yandex.Wordstat ignores stop-words, such as prepositions, but sometimes prepositions can influence search volumes. For example, the total number of impressions for products for cars will be the same as for car products.If the preposition for is crucial to your search, then you should enter the following: products +for cars.All forms of this Stop-word will be included in the search.

For example, there are two prepositions that can be used in Russian in a key phrase tickets to London:

Statistics by keyword (Yandex Wordstat)

Displays per month

"билеты +в лондон" 125

"билеты +до лондона" 26

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Additional issuesNot possible to know which keyword has a higher number of impressions if keyword order is reversed:

Additional issues:operators do not work in historical search volume graph

Sources:http://www.russiansearchtips.com/2011/10/match-types-in-yandex-explained/http://prozhector.ru/publications/vypusk-38/doveryay-no-proveryay-vrut-li-yandeks-vordstat-i-google-adwords/http://web-ru.net/prodvizhenie-sajta/seo/tochnyj-poryadok-slov-v-zaprose-ispolzuem-google-adwords-tak-li-eto-vazhno-videourok.htmlhttp://serg-casper.ru/seo/yandeks-vordstat-podbor-klyuchevyh-slov/http://seomart.ru/forum/viewtopic.php?f=7&t=21 http://prozhector.ru/publications/vypusk-38/doveryay-no-proveryay-vrut-li-yandeks-vordstat-i-google-adwords/http://www.russiansearchtips.com/2013/09/tip-of-the-day-save-time-when-doing-keyword-research-for-yandex/https://yandex.com/support/direct/efficiency/refine-keywords.xmlhttp://seonovichok.ru/kluchevie-slova-dlya-saita.phphttp://goldbusinessnet.com/optimizatsiya-i-raskrutka-saita/statistika-zaprosov-yandeks-i-gugl/#search%20queries-statisticshttp://russiansearchmarketing.com/yandex-wordstat-tutorial/http://www.amazeemetrics.com/en/blog/how-to-use-the-yandex-keyword-planner