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Introducing the Smart Content Hub - ADAM Software
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Transcript of Introducing the Smart Content Hub - ADAM Software
![Page 1: Introducing the Smart Content Hub - ADAM Software](https://reader030.fdocuments.in/reader030/viewer/2022032619/55c35d63bb61eb686f8b461d/html5/thumbnails/1.jpg)
Introducing the Next Generation Smart Content HubTM
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The Customer is Everywhere
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Experience is Everywhere
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Brand is Everywhere
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Product is Everywhere
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Content is Everywhere
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Engaging content…
Want to go there?
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Want to go there!
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Want to buy this?
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Engaging experiences demand rich content
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The Content Experience challenge
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Smart Content Hub™
Brand: Multiple brands Brand protection & licensing Multicultural brands Enterprise sourcing Creative operations
Product: Product launches Product collateral Portfolio management Product content enrichment Lifestyle products
Go to market: Corporate publishing Marketing fulfillment Regulatory compliance CXM integration Distributed marketing
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Smart Content Hub™ From raw content to Smart Content
Downstream: Touchpoints and channels
Upstream: Enterprise systems, process and organization
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Brand: Royal DSM Science-based company active in health, nutrition and materials 23,500 employees Annual revenue EUR 9,13 billion (2012)
Ensure consistent brand messaging Optimization of marketing and communication processes Single source brand platform Savings up to 80%
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Product: Adidas Designs and manufactures sports clothing and accessories Includes Reebok, TaylorMade-Adidas and Rockport 23,500 employees
Seasonal product data from 4 ERP systems Global platform for all Adidas brands Single version of truth for both marketing and product content
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Go to market: LEGO World’s third largest manufacturer of play materials World largest tire manufacturer Revenue of USD 2.95 billion (2012) 10,400 employees in 130 countries
Creative workflow for creation of packaging Portal for external e-retailers Platform dynamic sourcing of design, production and marketing tasks
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Market recognition: customers
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Market recognition: analysts
Forrester Wave™: Product Information Management, Q1 2014
Forrester Wave™: Digital Asset Management For Customer Experience, Q4 2014
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Smart Content Hub™ ecosystem
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Smart Content Hub as a platform
Enterprise library functions Localization Versioning Workflow & collaboration Flexible data models
Part of digital ecosystem Interconnectivity, connectors, comfort zones Documented APIs and Web services
Platform Open architecture and proven technologies Customization, provider model File and channel agnostic
Enterprise ready Secure, scalable Cloud ready Out-of-the-box user interfaces
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How can we help you?
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