Introducing Acquia Content Hub: Take Control of Your Content Chaos

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Acquia Content Hub Christian Yates VP Products, SaaS Kelly O’Neill Sr. Director, Product Marketing Matt Paladino Sr. Solutions Architect November 18, 2015

Transcript of Introducing Acquia Content Hub: Take Control of Your Content Chaos

Acquia Content Hub Christian Yates VP Products, SaaS Kelly O’Neill Sr. Director, Product Marketing Matt Paladino Sr. Solutions Architect

November 18, 2015

Agenda →  Today’s Market Landscape

→  Acquia Content Hub Overview

→  Customer Use Cases

→  Demo →  Content Hub Business Benefits

→  Q&A

There is a Massive Content Explosion Happening Today

Everyone is a content creator and content publisher.

“Between the time the world was born and 2003, a total of 5 exabytes had been created. In 2013, 5 exabytes of content was created every day! Today, Google alone processes over 20 petabytes of information every day!” -Newstex, Digital Content in Real Time, January 2015

Big content comes with a big cost, mainly time spent searching for content.

“In 2013, content searches cost companies over $14,000 per worker and nearly 500 hours per worker.” -Newstex, The Data Explosion in 2014, July 2014

There is an unprecedented growth of new channels and markets. “Our survey reveals that, on average, enterprises manage 268 customer-facing websites…Delivering great experiences across every device a customer wants fuels complexity.” -Forrester Research, The State of Digital Experience Delivery, 2015, April 2015

Today’s enterprise landscape is evolving.

Company C

Company A

Company B

→  Multiple legacy systems Company AC

→  Acquisitions

→  Mergers

→  New technologies

Content gets locked away in silos...

What if you had the key…

…to publish everywhere, from anywhere?

What does Acquia Content Hub do?

Aggregation & Normalization Discovery

Robust content discovery tools

Full faceted search

Automatic subscription updates

Saved, customizable filters

Secure, cloud-based content repository

Integration into existing

technology footprint

Connectors and robust APIs

Syndication

Bi-directional content distribution

Automatic and curated re-publishing to any endpoint

Centralized or distributed

content models

Acquia Content Hub is a secure, cloud-based, content distribution and discovery service that enables customers to author, search and share content

throughout a complex network of sites and channels.

Content Syndication

Automatic and curated re-publishing to any content endpoint

Content Discovery Full faceted search

Date, source, tag and status filters

Automatic subscription updates

Saved, customizable filters

Content Aggregation & Normalization

Authoring can be centralized...

… or distributed.

Customer Use Cases → Share and discover content bi-directionally (Ivy League Medical University) ▪  Share relevant content across diverse departments, sites, teams - ie. physician

profiles, medical publications

→ Keep site experiences up-to-date (Global Financial Services Company) ▪  Information on latest news and product updates

→ Launch new sites faster and more efficiently (Global Financial Services Company)

▪  Spinning up new client and agent sites frequently ▪  Need rich content to efficiently populate new sites

Customer Use Cases (cont)

→ Migrate content away from legacy systems (Higher Education Services Company) ▪  Enable migration to new Drupal sites

→ Cross promote and share content (Big Three Music Publishing) ▪  Cross-sell products across diverse content sources - ie. merchandise, albums,

artist sites

“Clearly reducing time and cost by half at a minimum...”

“Tremendous amount of time saved, but also money saved...”

Business Benefits

Questions?

Thank You Visit us: www.acquia.com Email: [email protected]