Making Email Better.

Bringing the Web Experience to your Inbox

The Problem

Current State:

• Trillion+ emails sent and over 99% are either not wanted or not effective

• Users frustrated with clutter; miss important notifications; waste countless hours – Email becomes “must do” versus “want to do”

• Senders can’t get message through; Remove sophistication from their sites for email – lowest common denominator

Our Mission

Make Email Better.

Our Strategy

ActivePath Strategy:

• Build application platform for users to quickly and securely improve their management of emails, saving them time and enhancing their interaction with sites they choose to work with

• Build a tool-set for senders to dramatically improve their engagement with their customers.

• Create an ecosystem to promote ‘Amail’

Our Mantra

• What is Amail?

• Approved – permission-based email that is

desired by end users

• Assured – completely secure and up to date

• Actionable – no need to click out, all one’s needs

can be done with fewer steps

Tangible Benefits

• Benefits to End Users:

• Prioritize what is important

• Take immediate action

• Save time

• Enhance website experience

• Benefits to Senders:

• Improve conversions

• Gain more attention from end users

• Increase customer engagement

About ActivePath

• Inventors of the Amail technology

• Top 10 Company to watch by Bank Technology News, December 2011

• Winner of Netbanker Online Banking Report “Best of Web”, August 2010

• Broadening from financial services to ecommerce and consumer applications

• Backed by World class investors including Battery Ventures, Gimv, and Genesis Partners

Regular Mail Actionable Amail

• Non-interactive, plain text

• Alerts are awkward, requiring explanation to users on how to access content

• No ability to access customer service

• Statement alerts do not include the statements

• Email format easy to phish

• Content is static

Fully interactive, with rich web content

Alerts are actionable

Customer service chat from within the email

Deliver statements to the customer’s inbox

Additional security from Inbox branding

Content is interactive and displaysthe most current information

Inbox Branding

LowFares Use Case

DAILY DEALS SCENARIO

INSUFFICIENT FUNDS Email banking scenarios

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

Amail Benefits

• Dramatically improve the customer experience

• Reduce the number of steps and associated time it takes to complete transactions

• Significantly increase sales and conversion rates

• Convert today's passive touch points to Active, Transactional, Targeted and Event-Based

• Demonstrable ROI

• Strong revenue increase potential

• Transform every customer notification into an engaging interaction

• Slash printing and mailing costs through ‘push’ e-delivery

Amail Benefits

• Dramatically improve the customer experience

• Reduce the number of steps and associated time it takes to complete transactions

• Significantly increase sales and conversion rates

• Convert today's passive touch points to Active, Transactional, Targeted and Event-Based

• Demonstrable ROI

• Strong revenue increase potential

• Transform every customer notification into an engaging interaction

• Slash printing and mailing costs through ‘push’ e-delivery

For more information, please contact:Sales sales@activepath.com