Contact information

Heather ScalfDirector of Assessment

scalf@uta.edu

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Visualizations and Tableau

My source

Jones, B. (2014). Communicating data with tableau. Sebastopol, CA: O'Reilly.

Data pyramid

Image via visualisingadvocacy.org/blog/disinformation-visualization-how-lie-datavis

Principles of communicating data• Know your goal

Who?

Why?

GOAL

What?

Principles of communicating data• Use the right data, and know your data

Image via http://www.multiplexcomic.com/strip/801

Principles of communicating data• Use the best

visualizations• What is the best way

to encode your data for understanding?

Category 1

Category 2

Category 3

Category 4

0246

Chart Title

Series 1 Series 2 Series 3

Sales

1st Qtr 2nd Qtr 3rd Qtr 4th QtrImage via Computing for sustainability/

Principles of communicating data• Design for aesthetics

https://public.tableau.com/views/Oktoberfest/English?:embed=y&:loadOrderID=0&:display_count=yes&:showTabs=y

Principles of communicating data• Design for aesthetics

Principles of communicating data• Choose an effective

medium/channel OR use the medium/channel that you have most effectively

• Use shading or color gradation for interactive vizzes• Don’t build super

busy dashboards designed for mobile devices• Add filtering

capabilities for greater depth

Principles of communicating data• Check the results

Image via http://viz.wtf/post/59439335703/well-that-clears-things-right-up-s

????

Image from http://viz.wtf/post/134344924614/always-from-the-west

What about that metadata?• Jay Z Top 25

What about that metadata?

Image via http://www.svds.com/rockandroll/#themoodyblues

Tableau Public

• https://public.tableau.com/s/

How to…• Open Tableau Public software• Connect to data—a file (Excel, Access, etc), a

server or other saved data source• Choose tables/worksheets that you want to

visualize• Open Tableau worksheet, drag and drop elements

to reveal your story

?