Intro to the layar partner network may 2014

© 2014, Layar B.V. STRICTLY Confidential and Proprietary

Introduction to the Layar Partner Network 15th May 2014


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Hsio Ling Hee Partnerships Manager


What’s on the Agenda?

• AR industry and Layar!

• Products & Services!

• Layar Partner Network (LPN) Programme Overview!

• Why Join the LPN!

• How to Join the LPN!

• Open Q&A


#1 Global Platform

THE LAYARAPP WAS

DOWNLOADED

8.3MILLION TIMES

IN 2013

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UK

2%U.S.A.

CANADA NETHERLANDS SPAIN GERMANY

4%

31%

3% 4%3%OTHER

46%SOUTH AFRICABRAZIL

4%3%SAUDI ARABIA


The growing AR ecosystem

> 10,000 new Creator accounts in Q1

87,000+

so far in the first quarter of 2014.

12,000+ CAMPAIGNSuploaded and published in Q1


Top 5 active countries

USA

> 22,000

NETHERLANDS

> 11,000

SPAIN

> 6,000

UK

> 4,000

COLOMBIA

> 3,000


Brand Leaders


Growing Market


Potentials of the AR market

• Consumers Are Drawn to Layar’s Brand and Possibilities of Interactive Print!

Thanks to Layar’s strong brand awareness, 35% of respondents downloaded Layar out of pure curiosity. Another 31% downloaded the app because they were eager to access the extra digital content provided by interactive print in a publication or ad.!

• Consumers Are Eager to Experience Interactive Print!

65% of those that have scanned with Layar try to get their hands on as much AR content as possible or will scan when given the chance to. 95% of those that haven’t scanned with the Layar App are interested in having an interactive print experience. This is an excellent opportunity to provide extra content that consumers are eager to engage with.!

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Download the 2014 Global Layar App User Research Report.

https://www.layar.com/about/layar-facts/user-research/


About Layar

Founded June 2009!

Backed by VCs Intel, Prime, Sunstone!

30 people offices in Amsterdam, New York, Toronto!

Global leader in mobile augmented reality


Our mission is to provide the highest quality tools and services for augmented reality and interactive print. We are passionately dedicated to providing the best products, customer service and expertise in the industry.

Our Mission


Layar Platform


Layar App


• iOS, Android, Blackberry!

• Vision and Geo-based AR !

• One-tap scan!

• Speedy, cloud-based, sticky!

• New features in the Layar app: !

• Recent Content!

• Take photo!

• Pop out!

• Save Favourites

Layar App


8.1 Pop-out

WATCH IT IN ACTION

http://youtu.be/tlEokxWl3uc






8.2 Save Favourites

WATCH IT IN ACTION

http://youtu.be/hMZuQ1fa9so






Layar Creator


Self-service webtool to create your own interactive print by dragging and dropping your print content with your digital content.!

• Easy drag & drop interface!

• Interactive buttons!

• Custom buttons !

• Statistics & analytics!

• Multiple publishers !

• Bulk upload

Layar Creator


The New Layar Creator

WATCH THE RUN-THROUGH

NEW FEATURES

http://youtu.be/YBVpZFMMtK4





http://youtu.be/IVdg9Uor9fo






Button Appearance Animations

You can now choose one of a few unique ways to bring motion to your buttons as they appear.


Add Contact Button

Your new contacts can now scan your business card with Layar and add your contact info with just one tap.


Support of .gif Files

Simply drag one of the default blue buttons onto your page and then select “Custom Image” and then upload your GIF. Another feature that brings life to your page.


Frequently Used Buttons

We’ve made it easier to access the buttons you use most often with this new section you’ll find on the right-side button pane.


Other New Features

Snap-to-grid!When editing in the Creator, you can toggle a grid on or off which buttons will then snap to when you place them on a page. !!Bring buttons to front/back!We've added the options to bring buttons to front/back. Now users can easily layer and overlap buttons on top of other buttons or videos. Just hover your cursor over a button and click the "Send to back" or "Bring to front" options which appear in the upper right corner of the button.!!Improved CSV Files!Stats become more usable as we have added page title and button title for a better reference to the related stats in the CSV file.


Page Bundle Pricing

LAYAR PRICING

GET STARTED TODAY!VISIT WWW.LAYAR.COM

PRICING IN USD PRICING IN GBP

https://www.layar.com/pricing/#USD





https://www.layar.com/pricing/#GBP






Premium Account

PRICING IN USD PRICING IN GBP

https://www.layar.com/pricing/premium/#USD





https://www.layar.com/pricing/premium/#GBP






Developer API

Restful API!

• HTTP requests with parameters:!

!

• Response:Json data containing POI Information (hotspots)!

• Geo-location POI: attached to a physical location!

• Vision POI: augments that are attached to a target


Custom Solutions


Custom Solutions

https://www.layar.com/products/custom-solutions/app-service/

https://www.layar.com/products/custom-solutions/connect/

https://www.layar.com/products/custom-solutions/sdk/


Layar Partner Network


Global Network of Innovatives

• Join other innovative companies that represent, support and implement interactive print solutions with Layar. !

• By becoming a Layar Partner, you are putting yourself in a tremendous position to take advantage of the growth interactive print is trending towards. !

• €5,000/ per year


Types of Layar Partners

• App, web and software developers!

• Mobile marketing agencies!

• Digital content marketing, creative and communication agencies!

• Telecommunication providers!

• Printers and publishers!

• Interactive print project managers and consultants


Partner Capabilities

• Professional, high-quality, creative solutions !

• Established client portfolio !

• Business model alignment !

• Capability to add value to Layar in your territory !

• Commitment to build interactive print expertise !

• A minimum of 5 published client campaigns per year !

• Active promotion of Layar !

• Participation in Layar workshops and webinars


Limebizz

• Limebizz works with Layar exclusively!

• They assist clients in:!

• Concept creation!

• Interactive Print consultancy!

• Campaign management!

• Worked with:!

• Renault!

• De Bijenkorf!

• Playboy


Limebizz & Renault


Nellymoser

• Nellymoser is a mobile innovator and a pioneer in rich media delivery to connected devices.!

• They embed the Layar SDK in their app as well as create and manage campaigns for clients.!

• Clients include:!

• Seventeen Magazine!

• Redbook!

• MPA Factbook!

• SmartCEO


Nellymoser & Seventeen


TabWorld

• Mobile agency in Amsterdam who creates innovative campaigns with Layar (custom) solutions that results in great user experience !

• Clients include:!

• Allianz Suisse !

• Getty Images!

• Swiss Tourism Board


TabWorld & MySwitzerland


Value creation for your company

• Build your in-house expertise by becoming an Interactive Print specialist !

• Create demand in your market for augmented reality solutions !

• Earn reseller rebates and save money with page discounts !

• Sell concept and creation of client campaigns !

• Integrate Layar’s technology into the workflows of your clients with interactive print project management, consultancy and our Get Started Program !

• Retain and build your customer portfolio


Get started as a Partner

• Get started package of 100 pages and Premium account subscription!

• LPN badge to show that you are accredited !

• Premium webinar access to all online Layar events (including LPN webinars) !

• Premium support with an account manager and on the Layar Help Centre


Sales generation for partners

• Country specific promotion in newsletters to editors and developers!

• Featured projects on Layar website and newsletter!

• Client leads to execute project briefings we receive


Reseller’s Rebate

Amount sold per year % License fee

rebate

Layar App Service/ Layar SDK1 - 10 20%

€ 500

Geo SDK € 1,500

Layar App Service/ Layar SDK> 10 30%

€ 750

Geo SDK € 2,250


How do I join the LPN?

1. Submit an application to be a Certified Layar Partner.!

2. Tell us about your company and how Layar can add value to your business.!

3. We will get in touch with you to understand your plans and how we can support your business.!

4. Receive your Get Started Package.!

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https://www.layar.com/partners/apply


Open Q&ASubscribe to our Newsletters for updates

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Visit the Layar Help Centre for support

http://www.apple.com

http://help.layar.com


Upcoming sessions

27 May !

LAYAR 101: INTRO TO AR AND INTERACTIVE PRINT

Join our free Layar 101 webinar and learn the ins and outs of interactive print, including how

it can grow your business and increase customer engagement.

REGISTER NOW

27 May !

MONTHLY Q&A

What are your questions or how can we make our products better for your business? Get

answers to all of your burning questions live and in real-time by joining our live online Q&A

session.

REGISTER NOW

https://www2.gotomeeting.com/register/815974386











Hsio Ling Hee Partnerships Manager !

[email protected] !!!

Join the Layar Partner Network !

Read the Partner Network FAQ !

Find a Partner in your region !

Meet the Layar team at our events

mailto:[email protected]

https://www.layar.com/partners/apply

https://www.layar.com/partners/faq/

https://www.layar.com/partners/search/

https://www.layar.com/news/events/

Intro to the layar partner network may 2014

Technology

Transcript of Intro to the layar partner network may 2014