Layar us tour august 2010

© 2010, Layar B.V.

Welcome!

Thursday, August 19, 2010

© 2010, Layar B.V.

Thanks Adaptive Path!


• Launched June 2009• Maarten Lens-FitzGerald,

Raimo van der Klein and Claire Boonstra • Amsterdam• 32 people• VC Funded

Layar the company


© 2010, Layar B.V.

You?


© 2010, Layar B.V.

Raimo Maarten Claire Indra Dirk Ronald Jacqueline Cari

Maurice Gerben Erwin Matt Olivier Flavia Bas Rense

Nanda Martin Stefan Anthony Jolien Rory Xuan Tom Cor

Laurens Zoja Martin Alex Stepan Artem Anatoliy Andrey Eugene Nikita


Claire (Co-founder): General introduction to Layar & cool content

@claireboo


© 2010, Layar B.V.

Matt (Commercial): Numbers, Distribution &

Biz models

@mattmiesnieks


© 2010, Layar B.V.

Maurice (Community Mgr): Content & Community, Layar Partner Network,

Developer tools

@groenhart


© 2010, Layar B.V.

Marc (Hoppala): How to build a layer, Layar CMS,

How I’m making business

@hoppala_eu


© 2010, Layar B.V.

Tweets: #Layar


What is Layar?


© 2010, Layar B.V.

Cool cases


© 2010, Layar B.V.

M-commerce


© 2010, Layar B.V.

Conquar


© 2010, Layar B.V.

Enterprise applications: Fire Brigade


© 2010, Layar B.V.

The street is our playgroundAdding a digital layer to your world


© 2010, Layar B.V.

Enabling Augmented Reality Experiences

∞discovery publication


© 2010, Layar B.V.

Content discovery

&Catalog Stream


© 2010, Layar B.V.

Stream engine


© 2010, Layar B.V.

Publishing Platform

implemented implemented Implemented Concept commit In development Coming up

Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian

...


© 2010, Layar B.V.

Next: Image recognition


© 2010, Layar B.V.


http://www.youtube.com/watch?v=XAOwo6uuhok

http://www.youtube.com/watch?v=XAOwo6uuhok

The Attraction of the ExperienceMatt Miesnieks, Distribution


© 2010, Layar B.V.

Why is AR Attractive?

0

300

600

900

1200

2009 2010 2011 2012 2013

AR Smartphone Market Size (millions)Partners learning that AR sells smartphones!

Layar is the AR service of choice

We will enable the worlds largest AR community


© 2010, Layar B.V.

Late 2009

First AR CapableSmartphones

8m Sold in 2009


© 2010, Layar B.V.

Late 2009

800k Installs

App StoreDistribution


© 2010, Layar B.V.

Late 2009

Layar installed on first AR Smartphones


© 2010, Layar B.V.

Early 2010

Worlds #2 Manufacturer

Global Pre-Load


© 2010, Layar B.V.

NowGalaxy S first

Layar Pre-load

100 Countries

1m per month


© 2010, Layar B.V.

Layar launcheson Bada

another 1m per month


© 2010, Layar B.V.

Pre-load on 4G devices


© 2010, Layar B.V.

Global Pre-Load Tier 1 Chinese Manufacturer

Global Pre-Load Alcatel Mobile


© 2010, Layar B.V.

Global Pre-Load

World #3 Manufacturer


© 2010, Layar B.V.

Layar installed on many more compass enabled smartphones


© 2010, Layar B.V.

Coming Soon

More OSPlatforms

Another 2 MajorManufacturer

Global Partnerships

Global Carrier Partnerships 10’s of millions

of users


© 2010, Layar B.V.

Manufacturer or Carrier supported distribution on most AR smartphones shipped worldwide

2011


© 2010, Layar B.V.

Then what?

0

300

600

900

1200

2009 2010 2011 2012 2013

AR Smartphone Market Size (millions)

It’s a big, exciting future ahead...

Layar’s installed base


© 2010, Layar B.V.

over 2,500,000 total unique users

over 100k new users a week

Usage is growing the same way


© 2010, Layar B.V.

Layar Active users

400,000

525,000

650,000

775,000

900,000

5/9/10

5/16/10

5/23/10

5/30/10

6/6/10

6/13/10

6/20/10

6/27/10

7/4/10

7/11/10

7/18/10

7/25/10

8/1/10

8/8/10

over 2,500,000 total unique users

over 100k new users a week

Usage is growing the same way


© 2010, Layar B.V.

860,000 Active users


© 2010, Layar B.V.

How many layers dopeople experience?


© 2010, Layar B.V.

0%

13%

25%

38%

50%

1 layer 2 layers 3 layers 4 layers 5 layers more

Average amount of Layers opened by users

Version 3.0 & 3.1Version 3.5.1 (Stream)

How many layers dopeople experience?


© 2010, Layar B.V.

Layar:Pre-Revenue,Advertising & Digital Economy


© 2010, Layar B.V.

Layar Developer/Agency: Paid Projects to develop AR Campaigns


© 2010, Layar B.V.

Brands: Deep Engagement, Location, Time & Context based reach

Brands: Paid LayersThursday, August 19, 2010

© 2010, Layar B.V.

End Users: New Experiences. Fun personal & surprising interactions. Options to

respond, act and purchase


• Brands: New way of offering content and engage their uses• Developers: Paid project • Users: immersive experiences in learning about their environment


Almost 5000 active developers

+ 1100 layers published


What do you need


API

Publishing

Tools &

Support

Payments


API

• Free of use• Supports rich interaction:• Video and audio• auto triggered action• Animated 3D objects


API: Video and AudioQuiznosby Winvolve and Hoppala


API: Auto triggered actions

Splintercellby muzar.org


Virtual art by The Virtual Public Art Project

API: 3D Objects


Tools and Support

• Tools created by developers • Support (desk and groups)• Metrics coming soon


Payments

• Create direct revenue• Multiple currencies (global soon)• Sales and finance reporting• Taxes and administration


Publishing

• Multiple platforms• Multiple languages• Manage all your layers from the publishing environment• Metrics coming soon


Partner Network


US brands are working now with european developers


What’s it about

• Insights• Testing• Contribute to future development• Leads


Thank you!Maurice Groenhart, Community Manager


© 2010, Layar B.V.

How to develop layersMarc René Gardeya, CEO HOPPALA

www.hoppala.eu


Geocoded POIs


GPS Compass

Markerless Tracking


layer service

Layar App Layar Cloud Webspace

Architecture


Browser DNS / Proxy Webspace

HTML pages

Architecture


Browser DNS / Proxy

HTTP Request

HTTP Response

Webspace

HTML pages

Architecture


Layar App Layar Cloud

HTTP Request

HTTP Response (JSON)

layer service

Webspace

Architecture


Become a Layar Developer

Create a layer

Develop a layer service


© 2010, Layar B.V.

Become a Layar Developer


Create a Developer Account

Sign in with yourGoogle Account ID


http://dev.layar.com

Create a Developer Account

Sign in with yourGoogle Account ID


Create a Publisher Account


Create a Publisher Account

http://www.layar.com


Link Accounts

http://www.layar.com


© 2010, Layar B.V.

Create a layer


Create a layer


http://dev.layar.com

Create a layer

http://mydomain.com/poi.php

mylayer


<?php define( 'LAYERNAME', 'mylayer' ); $hotspots = array();

$response = array( 'hotspots' => $hotspots, 'layer' => LAYERNAME, 'errorCode' => 0, );

$json = json_encode( $response );

header( 'Content-type: application/json'); echo $json;?>

Basic layer service

http://mydomain.com/poi.phpThursday, August 19, 2010

{ "hotspots":[], "layer":"mylayer", "errorCode":0}

HTTP response (JSON)


Adding hotspots


<?php $hotspots = array();

$hotspot = array( 'title' => 'Restaurant Eberhard Ludwig', 'line2' => '', 'line3' => '', 'line4' => '', 'attribution' => 'Footnote', 'lat' => (int)(48.8 * 1000000.0), 'lon' => (int)(9.2 * 1000000.0) ); $hotspots[] = $hotspot;?>

Adding hotspots


World Geodetic System 1984

-Longitude +Longitude

+Latitude

-Latitude

Latitude/Longitude: 37.78 / -122.42


<?php $lat = $_GET['lat']; $lon = $_GET['lon'];

$hotspot = array( 'title' => 'Sticky POI', 'line2' => 'It sits right', 'line3' => 'next to you', 'line4' => '', 'attribution' => 'footnote', 'lat' => (int)($lat + 0.0005) * 1000000.0), 'lon' => (int)($lon * 1000000.0) );?>

Playing with coordinates


Adding actions

Go to website


<?php $hotspot = array( 'title' => 'Bäckerei Blank',

...

'actions' => array( array( 'label' => 'Go to website', 'uri' => 'http://www.hoppala.eu' ) ) );?>

Adding actions


Adding audio


<?php $hotspot = array( 'title' => 'Bäckerei Blank',

...

'actions' => array( array( 'label' => 'Play song', 'uri' => 'audio://mydomain.com/song.mp3' ) ) );?>

Adding audio


Adding video

...WINVOLVE...


<?php $hotspot = array( 'title' => 'Quiznos store',

...

'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/video.3gp' ) ) );?>

Adding video


Auto trigger

Muzar.org


<?php $hotspot = array( 'title' => 'Splinter Cell',

...

'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/explosion.3gp', 'autoTriggerRange' => 5, 'autoTriggerOnly' => true ) ) );?>

Auto trigger


Berlin Wall 3D


<?php $hotspot = array( ...

'dimension' => 3, 'object' => array( 'baseURL' => 'http://mydomain.com/', 'full' => 'mymodel.l3d ', 'size' => 20 // tell client before loading model ), 'transform' => array( 'angle' => 0, 'rel' => FALSE, 'scale' => 10 // upscale model ) );?>

Adding 3D models


3D Model Converter


Berlin Wall 3D


POI interaction

Background actions


Moving POIs

Flexible refresh rate


Place POIs

Action on entire layer


Happy easter!Looking forward to see you again!

HOPPALA Goes Easter


Focus on user experience

UI Customization


Oscillate

Rotate

Texture animation

Animations


Quiznos 3D animation

...WINVOLVE...


www.hoppala.eu


Layar us tour august 2010

Technology

Transcript of Layar us tour august 2010