An Introduction toAn Introduction toSocial MediaSocial Media

Intro to Social MediaIntro to Social Media

Beginning of social networksBeginning of social networks• Before internetBefore internet• College studentsCollege students• TodayToday

Use of social media has explodedUse of social media has exploded 88 percent of marketers are using social media to 88 percent of marketers are using social media to

market their businessesmarket their businesses 72 percent of them have been doing it for only a 72 percent of them have been doing it for only a

few months or less, according to social media few months or less, according to social media analyst Michael Stelzner analyst Michael Stelzner

Intro to Social MediaIntro to Social Media

Have you seen something like this?Have you seen something like this?

Intro to Social MediaIntro to Social Media

Have you seen something like this?Have you seen something like this?

Today’s AgendaToday’s Agenda Look at three sitesLook at three sites Discuss how the sites are used and why others Discuss how the sites are used and why others

use themuse them Look at how to become part of the social Look at how to become part of the social

networking world and whynetworking world and why Tips and strategies that may be helpfulTips and strategies that may be helpful

Look at three sitesLook at three sites www.twitter.com www.facebook.com www.linkedin.com

How sites are usedHow sites are used TwitterTwitter

• TweetsTweets

How sites are usedHow sites are used FacebookFacebook

• StatusStatus

How sites are usedHow sites are used FacebookFacebook

• StatusStatus

How sites are usedHow sites are used LinkedInLinkedIn

• updatesupdates

Why become a part of a social Why become a part of a social media/networking sitemedia/networking site

Increase traffic and exposureIncrease traffic and exposure Building a network of other usersBuilding a network of other users Interaction with friends, businessInteraction with friends, business Keep on current trendsKeep on current trends Others?Others?

How to become a part of a How to become a part of a social media/networking sitesocial media/networking site

Twitter- Twitter- http://help.twitter.com/entries/18375-welcome-to-twitter-support

How to become a part of a How to become a part of a social media/networking sitesocial media/networking site

FacebookFacebook• http://www.facebook.com/#!/help/?guide=set_up_profile

• Fan page / business pageFan page / business page• EventsEvents• http://www.youtube.com/watch?http://www.youtube.com/watch?

v=emVIDd88OP8&annotation_id=annotation_12887&feature=ivv=emVIDd88OP8&annotation_id=annotation_12887&feature=iv• http://www.youtube.com/watch?v=bJhVckuUr-4&NR=1http://www.youtube.com/watch?v=bJhVckuUr-4&NR=1

How to become a part of a How to become a part of a social media/networking sitesocial media/networking site

LinkedInLinkedIn• http://linkedin.custhelp.com/cgi-bin/linkedin.cfg/php/enduser/std_adp.php?http://linkedin.custhelp.com/cgi-bin/linkedin.cfg/php/enduser/std_adp.php?

p_faqid=2950&p_created=1263504468&p_sid=h2dHkHXj&p_accessibility=0&p_rp_faqid=2950&p_created=1263504468&p_sid=h2dHkHXj&p_accessibility=0&p_redirect=&p_lva=&p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwXedirect=&p_lva=&p_sp=cF9zcmNoPTEmcF9zb3J0X2J5PSZwX2dyaWRzb3J0PSZwX3Jvd19jbnQ9NDEsNDEmcF9wcm9kcz0wJnBfY2F0cz0mcF9wdj0mcF9jdj0mcF9wYW3Jvd19jbnQ9NDEsNDEmcF9wcm9kcz0wJnBfY2F0cz0mcF9wdj0mcF9jdj0mcF9wYWdlPTEmcF9zZWFyY2hfdGV4dD1nZXR0aW5nIHN0YXJ0ZWQ!&p_li=&p_topview=1dlPTEmcF9zZWFyY2hfdGV4dD1nZXR0aW5nIHN0YXJ0ZWQ!&p_li=&p_topview=1

Intro to Social MediaIntro to Social Media

Further Defined: Further Defined:

Networking, reverse word of mouth, Networking, reverse word of mouth, personal, connected…personal, connected…

How would social media hurt your business?How would social media hurt your business?

How would social media help your business?How would social media help your business?

Tips and StrategiesTips and Strategies

TwitterTwitter• Best BuyBest Buy

FacebookFacebook• TargetTarget

Best time to post contentBest time to post content

Tips and StrategiesTips and Strategies

Who is on what networkWho is on what network

www.inplantgraphics.com, IPG Editor Bob Neubauerwww.inplantgraphics.com, IPG Editor Bob Neubauer

......electronic communications are just as good, and so much cheaper. Well, electronic communications are just as good, and so much cheaper. Well, unfortunately for them, you get what you pay for. Here's how the Email unfortunately for them, you get what you pay for. Here's how the Email Experience Council sums up the outcome of those e-communications:Experience Council sums up the outcome of those e-communications:

• 30 percent of the people who signed up for your e-mail marketing list will 30 percent of the people who signed up for your e-mail marketing list will not get your e-mails because their ISP will incorrectly block them.not get your e-mails because their ISP will incorrectly block them.

• 85 percent of those on your e-mail list will stop reading your e-mails 85 percent of those on your e-mail list will stop reading your e-mails (without unsubscribing) after the third message. Another 39 percent will (without unsubscribing) after the third message. Another 39 percent will either unsubscribe or stop reading your e-mails by the end of the year.either unsubscribe or stop reading your e-mails by the end of the year.

• More than 10 percent of people who read your e-mail on their handheld More than 10 percent of people who read your e-mail on their handheld device will file it away, intending to take action, but never doing so.device will file it away, intending to take action, but never doing so.

As the number of e-messages we receive increases—Forrester Research As the number of e-messages we receive increases—Forrester Research predicts that by 2014 the number of daily e-mail marketing messages we predicts that by 2014 the number of daily e-mail marketing messages we receive will more than double—so do the chances that individual messages receive will more than double—so do the chances that individual messages will just be buried and forgotten. And even when your e-message gets will just be buried and forgotten. And even when your e-message gets read, the viewer may not remember it very long. According to a report by read, the viewer may not remember it very long. According to a report by the journal "Psychology and Marketing," individuals have a better ability to the journal "Psychology and Marketing," individuals have a better ability to recall after viewing materials in print rather than on screen. Brand-name recall after viewing materials in print rather than on screen. Brand-name recall was substantially lower for screen respondents.recall was substantially lower for screen respondents.

Warren Buffett is one of the most successful entrepreneurs of all Warren Buffett is one of the most successful entrepreneurs of all time. Here are three priceless sales takeaways from time. Here are three priceless sales takeaways from his keynote address at Berkshire Hathaway’s 2009 his keynote address at Berkshire Hathaway’s 2009 shareholder’s meeting: shareholder’s meeting:

““If you need to use a computer or a calculator to figure it If you need to use a computer or a calculator to figure it out, you probably shouldn’t buy it.”out, you probably shouldn’t buy it.” A lot of sales organizations A lot of sales organizations are rethinking their message and peppering prospects with charts and graphs are rethinking their message and peppering prospects with charts and graphs that demonstrate long-term ROI. But most prospects just want a plain-English that demonstrate long-term ROI. But most prospects just want a plain-English explanation of how you can help them cut costs or increase profits. Break it explanation of how you can help them cut costs or increase profits. Break it down. Keep it simple — it’s the only way to keep buyers engaged. down. Keep it simple — it’s the only way to keep buyers engaged.

““You don’t want to be in a position where someone can You don’t want to be in a position where someone can pull the rug out from under you (or where you pull it pull the rug out from under you (or where you pull it out from under yourself).”out from under yourself).” Competitors are more aggressive than Competitors are more aggressive than ever right now, eager for any chance to swoop in and steal away your buyers. Be ever right now, eager for any chance to swoop in and steal away your buyers. Be sure salespeople maintain regular contact with customers, so issues are sure salespeople maintain regular contact with customers, so issues are resolved quickly and they’re the first to know when someone else is trying to resolved quickly and they’re the first to know when someone else is trying to steal a customer’s business away. steal a customer’s business away.

““You’re not there to change people.”You’re not there to change people.” The selling process should The selling process should always be less about your products and services, and more about the buyer’s needs. always be less about your products and services, and more about the buyer’s needs. Find out where the pain is, and offer solutions that alleviate that pain. Remember, it’s a Find out where the pain is, and offer solutions that alleviate that pain. Remember, it’s a buyer’s market. And most buyers are inclined to do business with the salesperson who buyer’s market. And most buyers are inclined to do business with the salesperson who best understands their needs and can help them overcome their challenges. best understands their needs and can help them overcome their challenges.

An Introduction toAn Introduction toSocial MediaSocial Media