Social networking for businesses 2012 part 0 intro
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3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Social Networking for Businesses
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By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012 3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
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Who Am I?
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Elizabeth Sugar Boese
http://www.succeedInEveryWay.com
Twitter: succeedNLP YouTube: seminarsOnSuccess Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
World traveler – explored over 60 countries
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Seminar
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Time: 9-noon
Break: 10:30-10:45pm
Handouts: LOTS of material for your reading pleasure. We
will not cover it all during seminar.
Focus:
Why use social media (specifically for business)
What is social media (definition, types, differences)
How to use social media for business (getting started, tips, plan)
Questions?
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Why use social media for business
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Market research
Customers likes/dislikes
Competition
Branding
Build relationships
More accessible to
customers/clients
Get name out there
Rise in search engine rankings
Improve traffic
People trust other peoples’
recommendations
Business connections
Find employees
Find colleagues
Knowledge sharing
“Free”
ROI – money
Increased sales (money)
More transactions
More new customers
Increased frequency of current
customers
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What is Social Media
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Definition:
Group of people
Share interests/activities
Connected online
Terms: chat, instant messaging, blogs, weblog, micro-
blogging, tweets/tweeting, RSS feeds, Atom feeds, viral,
podcast, SEO, tagging
Social media does not replace your traditional website.
People are talking about you in social media
Join the chat, help direct it
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Social Media sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
There are TONS of social
networking sites
Networking
Social: FaceBook, MySpace,
Hi5, Friendster, Orkut,
Bebo, Tribe
Business: LinkedIn, Ryze
Blogging
Blogger, WordPress, Drupal,
Xanga
Bookmarking Del.icio.us, Reddit
Media Documents: SlideShare,
Google Docs
Video: YouTube, Vimeo
Images: Flickr
Reviews Yelp
Articles E-zine Articles, Reddit
Others Internet radio, podcast
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Social Networking
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Facebook Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
These are *my*
friends listed!
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Facebook Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
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Facebook - responses
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Business networking
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Blogging
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Twitter Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
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Twitter Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
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Twitter Examples
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Blogging
Wordpress, Drupal (vs. Blogger)
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Wordpress
Get your own hosting service and install Wordpress instead of
blogging on wordpress.org
Use Atahualpa theme (by BytesForAll) – Looks awesome and
tons of customization options without programming
http://wordpress.bytesforall.com
Free!
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Bookmarking
Del.ici.us
Organizing
Sharing
Profiling
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Media
SlideShare A fun example
The Brand Gap
http://www.slideshare.net/coolstuff/the-brand-gap
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Media
Google Docs
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Media
Video: YouTube
http://www.youtube.com/watch?v=MpIOClX1jPE
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Reviews
Yelp
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
FourSquare
Foursquare
Mayors Get 25%
Off at Ann Taylor
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
FourSquare
Foursquare
Mayors Get 25%
Off at Ann Taylor
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Social Media Sites
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Articles
E-Zine
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How to pick which ones
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Do a market analysis
Who is your audience
Where are they?
What do they like?
Reading articles
Watching videos
Quick updates
Keeping abreast of the most current products/services/courses/etc.
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What role will you play
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
What role will you play?
Listener
Eavesdropper
Market research
Aggregator
Filterer
Contributor
Answerer
Connector
Producer
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How to pursue your role
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Contributor How-to articles, videos
Educate on a topic
Tips and advice
Post photos of
business/fans/events
Start discussions
Update status of what you’re doing
Top # lists
Review products/services
Interview prominent people
Offer free
ebooks/samples/podcasts
Introduce your product/service
Testimonials
Listener Tweets RSS feeds Search
Aggregator Announce upcoming seminars and
events Top # lists Compile reviews/testimonials of
products/services Compile list of links for particular
area Maintain up-to-date posts to latest
news Repost links to other
blogs/tweets/reviews
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Tips
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Have your customers provide your content
Contests
Coupons
Offer incentives – discounts for loyal customers who
participate, recognition at events, links to their own sites from
your business site
Check grammer/spelling!
Be succinct.
Don’t self-promote too often.
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Tips
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Follow net etiquette
All upper case letters = yelling
Do not slander/flame others
Go for solutions, not attacks
Keep it real
Be you. Personality is important. Have one. Yet don’t get too personal.
Don’t cheat the system – anything you do will be found out.
Be a good role model. Remember, people talk. Guide their
conversations.
Track your ROI. Google Analytics, track sales, customers.
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Return on Investment (ROI)
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Establish a baseline % growth annually
$ sales
# transactions
# unique customers
# new customers
Customer service satisfaction
Write plan & goals
Compare to growth with social media efforts
Continual time
Event-based
Quarterly
Annually
6.3% growth 9.5% growth
# of friends/followers not necessarily valid – e.g.,
easy to inflate with fake users. Be careful if you hire
an agency that guarantees you X # followers!
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Summary
3/2/2012 (c) 2012 by Elizabeth Sugar Boese. All Rights Reserved
Write out plan and goals for social media
Go where your customers are
If using a new social media site, play with it a bit as a regular
person before launching your business on it.
Time-box how much time you spend on social networking, or
hire someone.
Be you.
Measure ROI. Change plan based on results.