Intro to Creative Platforms
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Transcript of Intro to Creative Platforms
7/17/2019 Intro to Creative Platforms
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UNIT OUTLINE AND PLAN
Creative Platforms
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http://creative!platforms.tumblr.co
GO THROUGH Handbook
VISIT WEBS
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Creative Platforms - Unit outline
This unit integrates negotiated professionalprojects with professional liaison and self-promotion enabling the student to build
their body of work with direct relevance to thcareer aspirations.
Your work - pitched to your industry (your
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Unit outline
Extensive collaborative work is encouragedenabling students to develop an advanced leexperience and competence in promoting thskills.
Work with others to make stronger conten
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Unit outline
The curriculum content is based on the premthose seeking a career as creatives in the ind
require a comprehensive understanding of its
structure and the requirements for employme
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Aims
1. To enable students to present a coherent aof their professional work and experience ethem to demonstrate their skills to prospec
employers or other educational establishm2. To clarify the key elements of good layout,management of work and design.
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Aims
3. To develop students understanding of theiproject management processes for the mod
4. To introduce the element of documentatioprocesses in the form of blogs.
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Learning Outcomes
On successful completion of this unit, students
expected at the threshold level, to be able to...
1. Exhibit project management skills in the conte
unit - how to manage workload and organise ma
effectively.
2. Create a platform (in journals online/offline)
showcasing their skills and examples of work.
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Learning Outcomes
3. Evaluate the quality and effectiveness of their work with re
reviews and evaluation.
4. Document their processes for each assignment in a profes
cohesive way.
ALSO VITAL - Identify and critically evaluate accumulated pr
skills in support of their showreel.To understand an awarenes
audience and pitch a showreel, CV and other promotional m
this.
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Learning & Teaching Strategy
Students will be introduced to the processes of presenting wthrough a variety of formats through practical workshops.
Students will develop their individual Showreels and CVs thr
series of show and tell sessions.
Towards the end of the semester students will have a criticalpresentation which will enable them to gauge reaction and from their peers.
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Assessment
Students individually will produce a CV , Showreel & Businesin an agreed, pitched and appropriate format to highly profestandards.
They will also be required to back up working processes in a
accompanying blog.
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Assessment
100% Coursework:1 - Artefact 70% Showreel/Working Journal (blog) - Indivistudents will PRODUCE a portfolio of work in an appropriatemedium.
2 - Artefact 30%
CV/Business Card / Working Journal (bloIndividual students will PRODUCE an industry pitched CV anBusiness Card intended for their career path after graduation
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Topics Covered
1. Strategies for enabling students to demonstrate their worShowreel. 2. Strategy for shaping portfolios to meet the requirements ovariety of prospective employers. 3. Strategy for presentations/packaging/other promotional mfor prospective employers.
4. Understanding how to identify and pitch to the target audnamely the employer.
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Portfolio/Showreel
A strong portfolio opens doors, a weak portfolio closes them
Your portfolio is often the only thing a person sees before de
whether or not to contact you, and in many cases you may no
present to explain it (particularly on-line portfolios).
There are fundamental qualities that all outstanding portfolio
and a variety of principals and techniques that can help take
portfolio from average to excellent.
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Portfolio/Showreel
If at all possible, your portfolio should be appropriate to the
and reviewer, and all portfolios should show creativity, skill
thought, & ambition.
Know who your audience is - RESEARCH
It is the overall combination of these, plus that "special some
makes you stand above the others.
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CLEAR MESSAGE.
HIGH QUALITY CONTENT.
FIT FOR PURPOSE.
RESEARCH YOUR SECTOR.
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Practical module.
You have to do the groundwork.
Advice on RIGHT content / appropriate.
Start early to gain valuable CONTACTS!
Getting industry feedback - make or break.Getting industry experience - VITAL.
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Schedule
Students will develop their individual showreels a
through a series of show and tell sessions.
Towards the middle of the module students will h
critical presentation which will enable them to gefeedback on their progress.
Planning is critical. Important to get industry
feedback.
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Schedule
Lecture - every 2 weeksDrop-In Session - every 2 weeks
In some lecture sessions there will be talks fro
industry.
I will be organising these over the next few we
check the blog for details.
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How you showcas
work is not just ab
the content on yo
website, cd/dvd -whole package.
Presentation qua
important - beconsistent.
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Examples of wo
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Needs to be consistent and haavenues covered ! online/offlin
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Examples of wo
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Examples of work
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Examples of work
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A3 Magazinproduced show
a selection o
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Examples of work
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Examples of work
E l f k
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Examples of work
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Examples of work
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Blog examples
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http://creativeplatforms.nic
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Research
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ResearchResearching your industry requirements is vital.
Do not leave this until last minute.
Establish industry contacts from early on in the module.
Build a relationship and ask for feedback and advice on your
showreels, CV, cards.
Also get jobs / experience if you do not already have any - ag
VITAL.
Planning
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! 24 weeks to complete - Organise your time
! Research industry - examples / feedback - Plan
! Mock-Up’s - sketches
! Software evaluation - editing, design, different platforms, social med
! Develop material - build your elements / printer details (pricing etc) /
! Test / Feedback - browser / platforms / end user (industry)
! DOCUMENT ALL OF THE ABOVE AS MUCH AS POSSIBLE - AGAIN PL
! Hand-In
Planning
www.mandy.com
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y
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Websites to help you
CREATIVE PLATFORMS WEB RESOURCES
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Websites to help youCV/CAREER
Luke Skinner Give your résumé a face lift Creative Hotlist
The Surrey Institute of Art & Design, University College - Creative CV GuideGraduate Portfolios :: Graduate and New Media professional recruitmentGraduate Career HandbookDesignfirms.orgCreative Media Student Projectswork placement guideThe Surrey Institute of Art & Design, University College - Managing Your Careerfilm-tv.co.uk - film crews, jobs, facilities, production companies, getting into the film andtelevision industry1000 journals - Journal Expanded DetailDMC :: Digital Media Collaboratoryportfolio planningCareers and Student Development - Canterbury Chirst Church University CollegePublicity and Press Packs at Vocalist.org.ukrecord company web sites recording companies record producers indie labels recordproducers studiosproductionbaseDigital Music Research NetworkConcept farmCareer Corner Job Posting - Environmental Artists (UK)skillsformedia - homeTrendWatch Graphic Arts Creative Forecast 2002The Network of Arts Marketing Agencies and Audience DevelopmentStartinTV.com The best way into TV - Television Experience - Jobs and Careers in TV - CVHelp
artism.com, online media recruitment.Simon CockerillA Digital Dreamer The resource for becoming a graphic designeradstarsCareer Guide for Broadcast Media and JournalismCyberCollege Index for Free, Comprehensive Audio and Video CourseDesign DirectoryExpression Center for New Media - Alumni + Job Placementideasfactory - Careers Searchideasfactory - Video profilesinteractive creativity by joakim borgströmMedia UK - directory, schedules, news and morestartinTV.com - The best way into TVThe Essential Guide to a career in the music industryVault Broadcast & EntertainmentWelcome to JobinfoSE
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PDF of Web Resources can be
downloaded from the unit blog:
http://creative-platforms.tumblr.c
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Th B f
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The Best of
Business Card Design
and an excellent website:
http://creativebits.org/cool_business_card_designs
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moo.com fo
sticker books etc
Start to get accounts on the following
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Start to get accounts on the followingnot all might be relevant to your industry
www.flickr.com or similar
Tumblr etc for blogging
www.vimeo.com
www.youtube.com
get as much feedback on your work as pos
start to build online networks
Books to get you started - more coming
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The Art of Promotion: Creating Distinction Through
Innovative Production Techniques
By Lisa Cyr
Edition: illustrated
Published by Rockport, 2003
ISBN 1592530109, 9781592530106
160 pages
Designs That Stand Up, Speak Out, And
Ignored : PromotionsAuthor: Lisa Hickey
Format: Hardcover
Publish Date: November 2004
ISBN-10: 1592531040
g y g
soon
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https://vimeo.com/62571528
Drop-In Session NEXT Week
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! What Industry?
! What content do you have?
! Print off and bring in your recent CV
! Join unit blog & start your own blog to document - email me with [email protected]
Please note this session is going to be pretty manic - too ma
students for room size. Just use this session to drop your CV
me and I will be there for help and clarification. I will tick you
off the register when you have given me your CV.
Bring your filled in Action Sheet with you.
Drop In Session NEXT Week
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! I am here to help you through this module.I want everyone to do well and gain valuable industry contacts =Employment in an industry you love.
!
Use the drop-in sessions to discuss your progress and show me wo
Ask for help
Guest Talks from Film, TV, Digital,
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Web and Photography
Next lecture 2 weeks time
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- CV’s and examples of work from last y
http://portsmouthstudentshowcase.tumblr.com/ SHOW