Intrim Business Associates : Company Profile

An Introduction 2013 - 14

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This Presentation

Part 1: Who is Intrim Business Associates ?

Part 2: Why Intrim Business Associates ?

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Intrim is a full spectrum boutique firm offering three distinct types of consulting

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Advisory Services Change Interventions Programme Management

•  Business Strategy • Turnarounds •  Branding •  Market Entry and Strategy •  Retail operations •  Sales and Distribution •  Sourcing •  Supply Chain and Logistics •  Strategic Research •  M&A’s….

•  HR • Training • Development Centres •  Assessment Centres • Pyschometrics

•  IT • Processes • ERP

•  Pilot Projects •  Rollouts •  Audit and Monitoring •  Accelerations

Driven by Specialisms in •  IT •  HR

Backed By: Team’s experience of over 400 projects

Leveraging Line experience of most consulting staff

Brand Management

Intrim Business

Associates

Strategy Implementation

Hard Goods & Services

Consumer Products

Food & Agri

Automotive, Engineering

& General Industrial

Supply Chain &

Logistics Strategy & Organizational

Design

Cross-Sector and Cross-Functional Experience

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End To End (ETE) Services

Ability to deliver across the entire Spectrum

•  Corporate / Business Strategy •  India Entry Strategy •  Corporate Visioning & Business Strategy •  Business Re-engineering & Turnarounds •  Business Alliances •  Financial Modelling •  Brand Management •  Diversification / Expansion Strategy

•  Defining & Structuring of Retail Format

•  Online retail integration with strategy

•  Store Design & Brand Element •  Store layouts and Visual

Merchandising •  Assist in Merchandise Planning

•  Retail Store & Strategy

•  Operating Procedures & Manuals •  Facilitate Buying & Sourcing Planning •  Market Mapping / Roll Out Plan &

Expansion •  Real Estate Strategy •  Legalities •  Facilitate Supply Chain Management

Tie Ups

•  Retail Operations

•  Defining alliance requirements •  Developing framework •  Facilitating tie-ups with key

partners

•  Alliances

•  Organizational Structure •  Manpower Recruitment & Training •  Job Description & Key Result Areas •  Hand Holding & Training of Top

Management •  Human Resource Management

•  Organization Building

•  Brand Management •  CRM Policy •  ATL & BTL activities •  Facilitate finalizing agencies for

Advertising / PR / CRM •  Market Research

•  Marketing

•  Customized ERP Solution •  Facilitate finalization and

implementation of POS system •  Facilitate IT vendor selection and

planning •  Process inputs for policy and IT

implementation

•  IT Support •  Service Blue Printing •  Service GAP Analysis •  Service Design & Improvement •  Customer Relationship Management •  Customer Satisfaction Measurement

•  Special Services

Some Blue Chip Clients

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Some International Brands associated with Intrim for Launch/Marketing strategies

Washington Apples California Prunes

California Pistachios USA Pears

California Grapes

Food

Bra

nds

Non

Foo

d B

rand

s

Intrim has vast hands-on experience in

developing product launch strategies &

implementation

Italian Lifestyle Brand Construction Technology Plastic Packaging

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Indian Food & FMCG Organizations where Intrim has been involved in marketing/market capture

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Intrim. Working with the market

leaders in each vertical

Consumer Products -Hindustan-Lever/Unilever -Cerestar -Kellogg’s; Pepsi -Season Harvest; Mother Dairy; DS Foods -Dunlop/Slazenger -ITC; TI; GSK -Johnson & Johnson -Godfrey Phillips -John Keels; McCain -Gruma Corp.; Blowplast -Nutricia; Reebok -Timex -Godrej Consumer -Mona Lisa Fashions; Benetton

Government Department •  BHEL •  Defence Vehicle Factory Jabalpur •  India Post •  National Disaster Management Program •  Disaster Management Authority •  Indian Railways •  Ministry of Food Processing •  Ministry of Agriculture

Program Management & Implementation •  Ministry of corporate Affairs •  President Electronics •  SAS Motors •  Confederation of Indian Industry

Hard Goods, Electrical Products and Telecom -Whirlpool -Electrolux -Phillips -Canon -Godrej -Mita -Alsthom -Nokia -Samsung

Agricultural Products

-Tata Agrico

-DSCL

-Field Fresh

-Adani Agro

-Organica Biotech

Retail •  Unilever Sangam •  Mother Dairy •  Reliance Group •  Haryali – Rural Retail •  Spinach •  Tata Steel •  Ruchi •  Godrej •  Trent •  Castrol Bike Zone •  Future Group •  Flex Industries

Health Care •  Lupin •  Apollo health Clinic •  Nobelium USA •  Umkal Hospital •  NACO •  Trauma Care Centre for Rajasthan

Intrim – B to B, B to C, Indian/International, Private/Governments, Family run/listed

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• An excellent blend of line and consulting experience • Strong blend of domestic and international assignments • Speakers in national and international forums and seminars • Many are deeply involved with the academia through lectures, research papers, etc. • Media contributors and referenced experts

S.No.     Name     Qualifica/on   Area  of  Exper/se  (Func/onal/Sectoral)  Years  of  

experience  

1   Rajan  Chhibba     B.Tech  MBA     Corporate  Strategy,  Retail,  Marke<ng   31  

2   Rashmi  Chandra   B.Com  MBA   Strategy,  Retail,  Consumer  Behaviour   22  

3   Rohit  Das     B.Com  MBA   Strategy,  Retail,  Marke<ng,  Sales   27  

4   Kamal  Kapur     B.Tech   IT,  Technology  and  Engineering   34  

5   Neeran  Chibber   MBA   Hospitality   30  

6   Raman  Ahuja   MBA   Strategy,  Value  Chain     22  

7   Giri  Giridhran   B  .Tech,  MMS   Strategy,  Consumer  Behavior     29  

8   Jayesh  Kantharia     B.Sc.     Retail  Opera<ons   24  

9   Naved  Adeel   B  .Tech,  MBA     Products  &  Services     4  

10   Deepak  Raj  BioTech,  MBA,  Rural  Managmt   Products  &  Services     5  

11   Manmeet  Gill     BCom,  MBA     Logis<cs,  Consumer  &  FMCG     7  

12   B  S  Srikanth   M  Sc   Products  &  Services     11  

13   Sachin     B.A   Products  &  Services     21  

14   Zain  Hasnain   B.Tech,  MSc   Products  &  Services     4  

15   Ruchi  Sodhi   BBA,  MBA   Products  &  Services     5  

16   Amreen  Siddiqui   BCA,MBA   Products  &  Services     4  

17   Sujata  Burman     B.  Sc  MBA     HR  &  Training   8  

A broad and experienced world class team...

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USA

India

China

Thailand

Japan

France

Global Footprint

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•  USA Alliances • Edica LLC (Strategy/Innovation )

• Edica – Garnett Partners

• France Alliances • Univerve SARL (Strategy/

Innovation & M&A)

• Thailand Alliances • Kurosoft (IT & BPO)

•  China Alliances • Edica Alliances

• Japan Alliances • Mitsubishi Research Institute

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This Presentation

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Part 1: Who is Intrim Business Associates ?

Part 2: Why Intrim Business Associates ?

Clients get a unique blend of …..

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}  Large Firm Knowledge and Processes

}  Large impact projects

}  Speed

}  Global Access

}  Innovation

}  Front-end understanding

}  Small firm comfort and relationship

}  “Biteable” Modules

}  Client’s Rhythm

}  Local Nitty-Gritty

}  Legacy as a Leverage

}  Back-end capability

with

in

yet

with

with

keeping

Intrim’s Philosophy- The path to “Success” for each client is unique.

Thought Leadership

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}  Our team has developed cutting edge models and constructs for Industry across the

entire service chain. Some of them are:

FILIP

System 52 Channel Sync

Cascade Model

Delta Habit Factor

INTRIM

Improving Channel Velocity

Predicting Brand Success

Model for channel synchronization

Business Success Model

Organization Design

Awards & Achievements

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}  Best Retail Concept Award : Steel Junction

}  Best Rural Channel Program : Tata Shakti

}  Best SAP implementation : DSCL Hariyali

}  Nomination for Deming Award : Steel ‘n’ Style

}  Program Manager for national campaigns for National Disaster Management

Authority (NDMA) & Ministry of Corporate Affairs

Experience in Channel Design

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ITC: Integrating the FMCG &

Tobacco Channel

•  Network capacity building

•  Operating Protocol •  KPI •  Training & Appraisal

Intrim’s Role Clients

Weikfield: Channel strengthening

Maruti:

•  Re-inventing the channel in terms of

•  Effectiveness •  Cost

•  Protecting channel loss

Ace Calderys •  Protecting channel loss •  New Architecture •  Training

Tata Steel •  11 channel projects

Experience in Channel Design (cont…)

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Alstom •  Performance

improvement of channel

Delta electronics Inc. •  Strengthening the

multi-brand channel

SAS Motors

•  Design and Launch of Innovative channel for marketing Agri Implements

Intrim’s Role Clients

Experience in B2B Industry (illustrative List only) Nova Chemicals (USA):

•  Volume & Demand estimation for alternate building materials and technologies in India

•  Channel and trade mapping •  Entry option evaluation •  Alliance option •  Go to Market Route map

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Air Products (B2B product) •  India Feasibility •  Entry Strategy •  Trade and consumer industry

research

Schoeller Arca Systems (Germany):

•  Volume & Demand estimation for Returnable plastic packaging material

•  Adoption drivers •  Entry option evaluation •  Market entry approach

Experience in India Entry & Launches (illustrative list only)

Epson Printers •  Volume & Demand estimation for

Returnable plastic packaging material

•  Adoption drivers •  Entry option evaluation •  Market entry approach

Current European Client (Confidential)

•  India Feasibility •  Volume & Demand estimation •  Consumer Research, Adoption

drivers •  Product specification finalization •  Market entry approach & Evaluation •  JV Strategy & Partner selection and

finalization

Current European Client (Confidential)

•  India Feasibility, trade research •  JV Strategy & Partner selection and

finalization •  JV due diligence

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Volks Wagon (Germany): •  Detailed research on evaluating

India as the automobile hub for manufacturing Low cost cars

Experience in India Entry & Launches (illustrative list only)

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Telstra (AUS): •  Australian Telecom company entry

into Indian Market •  Involved market estimation, entry

plan, investments, product selection •  Business Plan for 5 years

Verizon Business (USA) •  A multi billion firm in Data security •  India market Entry assistance

through tie ups with Government departments

•  Key Target – UIDAI project

Whirlpool (USA) •  M&A with Kelvinator •  Entry option evaluation •  Go to Market Route map •  Managing the tae over •  Establishment of new processes

Sample of issues handled - Retail Sector

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Unilever- Sangam Non-Store retailing and brand architecture

followed with detailed operation plan development.

Mother Dairy Turnkey assignment to select and evaluate

110 Retail points for launch of Milk in Mumbai

Spinach Market growth opportunities through

acquisitions, screen potential partners

Reliance Group Home Category Retail format strategy and

merchandising plan

Tata Steel How to execute the Retail Brand

strategy across 5 brands?

Hariyali- Rural Retail Identified Strategic priorities and business plan for Rural Retailing. Supported with

Operational plan and Pilot launch. Ongoing retainer since last 5 years

Sample of issues handled - Retail Sector (contd...)

Castrol Bike Zone Profitability improvement and growth plan

development for Castrol Bike Zone- a multi-brand retail service chain

Godrej Life space To carve out a new retail division and assisted in multiple projects to help it grow from Rs.23 crs to 103 crs in 3

years

Future Group Sourcing Strategy for Fresh category

and implementation assistance through forging Corporate alliances

Ruchi Retail Strategy development for entry into rural retail. Operational blueprint development,

brand architecture development, pilot launch assistance.

Trent Entry strategy and branding inputs for

Convenience /small format entry

Flex Industries Retail entry strategy and prioritization

amongst formats and categories. Detailed plan development for Lifestyle

category retail.

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Sample of issues handled - Consumer Goods

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ITC ( BAT in India) Channel architecture and Implementation

Covering 1.6 million outlets of FMCG • In 3 years now ITC 4th largest in India.

Kellogg's Turnkey Implementation of Retail and

Distribution Channel.

Tata Tiscon Design implementation and 3 year

monitoring Of Channel – 3000 retail points

• Now a management case study in India

Canon Cameras Turnkey launch of first 70 outlets

•  Achieved in 4 months

Monnalisa Italian Kidswear Brand

Currently rolling out a national Franchise model

Sample of issues handled – Rural / Agri Market

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Mahindra & Mahindra Agri Division conducted business option selection exercise for diversification in

agri/rural market Mahindra Shubh Labh Business Plan Validation

SAS Motors Project on Launch of Innovative channel

for marketing Agri Implements

SAS Motors E-Kiosk for promotion of Argi Implements

in Haryana and Uttar Pradesh

Organica Biotech Channel strategy for Biotechnological

Plant Growth Implement

Confederation of Indian Industry Agri Policy development for state of

Himachal Pradesh

Haryana Agri University Development plan for World Bank project

on extension services

Sample of issues handled – Healthcare Sector

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FICCI Health Insurance report

Lupin Feasibility of a Pharma Chain

Nobelium USA Launch of a Dental product range in India

Umkal Hospital Due Diligence of a Hospital project in Naraina

NACO Naco’s Truckers AIDS project

PDCOR Feasibility of Public Private Partnership model

in Health Care in Jalore – Rajasthan Max Hospital

Expansion of distribution of a set of Wellness Products

Sample of issues handled - Shipping and Ports

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}  Shipping •  Turnaround strategy for Precious Shipping, Thailand •  Assisted a large Indian business house in evaluating Coastal Shipping as a growth and

diversification option •  Development of Strategy for launching Feeder Services for perishables from South India

}  Ports •  Intrim carried out a detailed feasibility study for Rs 6000 crore Positra Port in Gujarat •  Intrim was also involved in the feasibility study for Liquid Port Terminal in Gujarat

}  Container Corporation

•  Feasibility of India’s first trans-shipment hub •  Customer satisfaction surveys •  Evaluation of a JV for multi-modal services in alliance with a leading international player

Sample of issues handled - Logistics & Transport

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}  Rail •  10 year Business plan on Indian Railways based on studies of Bulk, Break-bulk, Empty wagon

and passenger traffic •  Leisure train feasibility study for UP state •  Development of the country’s most extensive datebase for the Long Range Decision Support

System for Indian railways through an all India shipper survey (138 commodities across 3800 O/D points)

•  Development of Business case for dedicated Parcel trains and parcel services on passenger trains

}  Air •  Business case for passenger and cargo helicopter services for India’s largest Helicopter

operator (Pawan Hans) }  Road •  National Highway Project- Feasibility of Kanpur bypass }  Posts/Express mail services •  Business case for an alliance between La-Post (France) and India Post for Express mail/parcel

for the Asia-Europe sector •  Advisory for DHL/Deutsche Post of South Asia

Sample of issues handled - Logistics & Transport

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} Warehousing • Development of Cold Chain Investment model for Industry Association

• Design of Warehouses and selection of WMS systems for several Fortune 500 companies in India and USA

•  Business case for development of large-sized Grain silo in 4 locations in India- Ministry of Agriculture

} Logistics Providers

•  TCI- Training for customer effectiveness to market integrated logistics solutions •  SER- Development of a hub-and-spoke system •  Evaluation of LIS for US clients(Fortune Brands, William Controls)

} Consumers (of Logistics services)

•  Business case of India as a Logistics hub for the worlds’ second largest duty free store operator

• Development and Implementation of the Logistics integrated network/strategy of a leading business house for commodities such as cement, paper, tires and pharmaceuticals

Sample of issues handled - Franchise Models

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}  Development of the franchising model, Royalty and financial modeling, selection, performance review , de-selection, Viability improvement etc

Castrol Bike Zone ICI

Tata Wiron DSCL Steel and Style Dept of Post

Tata Kisan Sansar

Italian Fashion Brand

Thank you

Rajan Chhibba : rajan@intrim.net; 9811201255 Rashmi Chandra : rashmi@intrim.net; 9811201254

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