Intrapreneurship Ravi Sethi May 8, 2010 Intrapreneurship is the act of behaving like an...
15
Intrapreneurship Ravi Sethi May 8, 2010 Intrapreneurship is the act of behaving like an entrepreneur, except within a larger organization* *Source: Wikipedia
-
Upload
myles-miller -
Category
Documents
-
view
218 -
download
0
Transcript of Intrapreneurship Ravi Sethi May 8, 2010 Intrapreneurship is the act of behaving like an...
Intrapreneurship
Ravi Sethi
May 8, 2010
Intrapreneurship is theact of behaving like an entrepreneur,except within a larger organization*
*Source: Wikipedia
©2010. All rights reserved. 2
©2010. All rights reserved. 3
RealizationIs it customer ready?
Focus on velocityIntercept roadmaps
Gap betweenresearch prototypes and supported products
ResearchCan it be done?
Focus on noveltyCreate prototypes
DivisionsWill it make money?
Focus on growthCreate products
?
Success factors
– Small skilled dedicated team that stays with the project
– Match technology with product management and development
– Active leadership support from project launch through transition
©2010. All rights reserved. 4
Current Example, not Avaya
Research Sales
Created aPrototype
Wants toSell it
BusinessUnits
Not Readyto Productize
3rd
Party
©2010. All rights reserved. 5
Crossing the Chasmbetween Early Adopters and Early Majority
Source: Geoffrey Moore
Applies to discontinuous innovation,which requires a change in customer behavior
©2010. All rights reserved. 6
Scaling up is an issue
Innovators Early Adopters
Proof of Concept First Few of Many Packaged Offer
Pricing?Support?
Growth?Surround?
Differentiators?Agility?
©2010. All rights reserved. 7
Endpoint Services supportBusiness User Applications
Adaptation Layer supports portabilityacross operating systems & hardware platforms
UserExperiences
CallModels
MediaEngines
PluggablePeripherals
Platform Core supports multiple
Embed full support for telephony, messaging, conferencing, contact centers as a module or invoke as a shareable service
Complements app frameworks such as Android and Qt Extended (Nokia)
You are now connected to
MariaSoftClientsPhones Kiosks
HospitalityApp
Consistent Communication Experience
Example: Endpoint Software Platform forflexible integration into applications and devices
©2010. All rights reserved. 8
Scale and Maturity
Scale
Maturity
Proof ofConcept
ProductDevelopment
SupportedProduct
Prof. ServicesOffer
©2010. All rights reserved. 9
Example: Endpoint Software Platform
xTalkProof ofConcept
SparkEndpointFirmware
HospitalityApps
SupportedProducts
Scale
Maturity
©2010. All rights reserved. 10
Example: Video Customer Service Scenarios
Branch-to-Expert:– Walk-up / self-service kiosks or consult cubes
– Useful for tech support, retail, travel assistance…
– Useful: Desktop/app sharing parallel to video
Internet to Enterprise– Thin client via click-to-connect Flash app
– Web context on every contact
Mobile customer to contact center (3G, …)– Self service visual menuing and wait treatment
– Agents can share content via video stream
– Uses video client already present in 3G video phones
10
©2010. All rights reserved. 11
Example: Video Customer Service
Show Multiple Choices Quickly
–Schedule choices
–Price choices
Show Complex Choices
–Seat locations
–Maps showing locations
Show Possible Experiences
–View from a stadium seat
–See sample hotel room
-TicketMan –July Schedule
10 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30
©2010. All rights reserved. 12
Example: Video Customer Service
One-WayVideoTrial
SIPContactCenter
VideoKiosks SIP/Video
EnableContact Center
VideoSwitcher
Scale
Maturity
©2010. All rights reserved. 13
Drives thought leadership in the industry
Innovation of new communications technologies
Accelerating the commercialization of innovation
Cross-functional alignment with our customers
Delivering transformational business solutions
© 2009 Avaya Inc. All rights reserved. 13
Emerging Products and Technology A New Approach and A New Organization
©2010. All rights reserved. 14
Market Driven Innovation ModelCrossing the Chasm From Ideas to Applications
Early Adopter
CustomerEngagement
Exploratory Proof ofConcept
Concept
Demos
Solutions
StandardFeatures
Packaged
AGSP& CTO
Standards
Collaboration Relevance Validation Experience ScalePersonalizationIdeas from:• Customers• Sales• BU Strategy• Labs Research• Competitors
Intelligent Customer Routing
Performance One View
facephone
SIP
Avaya Aura™ICR
Ideas Applications
©2010. All rights reserved. 15
IndustryEngineering Dev.Tech. Production
Market Distribution
Implicit social contract in Vannevar Bush’s Science – The Endless Frontier (1945)
Scientific InquiryNSF Funding
Legitimate ResearchSatisfy Curiosity
Social BenefitEconomic Prosperity
National SecurityPublic Health
?
Source: Peter Likins
Product AnalogyWho will fund it? Who will do the work? Who will benefit?
