Intranet planning and design
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Transcript of Intranet planning and design
PrescientDigital.com
• Hundreds of articles
• Dozens of white papers & reports
• Dozens of case studies & videos
• Access to multiple social media channels
More than ROI
• A business case should weave a complete story
– Cost / benefits
– Return on investment
– Opportunities created
Business Requirements
• 10 interviews = good sample
• Circulate questionnaire before interview
• Know the situation before going in
Analysis
• Write up notes as soon after as possible
• Look for trends & themes
• Approximately 20 questions– Multiple choice and open text
– Qualitative and quantitative
• Provide survey intro with– Project overview
– Details on participation incentive if any
Analysis
• Synopsis of each question
• Trends
Employee Survey
16
• By employee type, geographic location, business unit
• 8 people = good session (10+ = too many)
• Ask questions, promote discussion
• Use screen shots from similar industry and company size if possible
Analysis
• Paragraph format with quotes
• Bar graph for screen shot ratings– Averaged overall rating graph
Focus Groups
Assessment Scoring © 2002 – 2013 Prescient Digital Media
© 2012 Prescient Digital Media © 2013 Prescient Digital Media Not For Distribution
Perspective
• 1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner)
272
• Strategic planning
• Governance & policies
• Business case & ROI
• Functional planning
• Information architecture
• Wireframing
• Design
• Content management
• Change management
Planning Stages
292
Mission Statements
• Our mission is to connect people with the ultimate places to play.
• To improve organizational effectiveness & communications by enabling employees to access timely, relevant info & applications where, when & how they need it.
303
Objectives & Goals - Definitions
• Goals
– Qualitative
– Something worked toward, or striven for
– Something toward which effort is directed
• Objectives
– Quantitative
– End result of an endeavor/effort
– SMART
• Specific, Measurable, Attainable, Realistic, Time Defined
Governance
Defines the ownership and management model.
o Management team
o Roles & responsibilities
o Decision making process
o Policies & standards
The champion
• C-level executive
• The champion should have power and influence
• Understands the value of the website & the potential
• Needs to be involved, but not on a day-to-day basis
• Only attend an occasional meeting
Collaborative
Editor-in-Chief
(Director of Communications)
Editorial Committee
(Content Owners)
Communications
Committee
Development
Committee
Finance
Hospital
• Planned Giving
• Annual Fundraising
• Major Giving
• Operations
Hospital
Communications
Technical
• Corporate Depts
Content Authors
• Business Unit Depts
Internet Council
(Internal & External Participation)
Creative Brief
• Review & incorporate brand guidelines
• Determine color palette
• Determine font types, sizes, headers, etc
• Use of images / icons
• Technical parameters / limitations
Design Concepts
• Review creative brief with brand guidelines
• Apply colors, style and images to wireframes
• Review concepts and fine tune
• Get approvals
Key lessons
• Active executive sponsors
• Explicit governance model
• Business driven design
• No design by committee
• People and process before technology
www.PrescientDigital.com
www. IntranetBlog.com
@TobyWard
416.986.2226
60
Toby Ward