Internet User Profile 2542

100
 ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“μ‘ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡μÕ√å·Ààß™“μ‘  ”π—°ß“πæ—≤π“«‘∑¬“»“ μ√å·≈–‡∑§‚π‚≈¬’·Ààß™“μ‘ °√–∑√«ß«‘∑¬“»“ μ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡ 73/1 Õ“§“√  «∑™. ∂ππæ√–√“¡∑’Ë 6 ‡¢μ√“™‡∑«’ °√ÿ߇∑æœ 10400 ‚∑√»—æ∑å 644-8150..99 ‚∑√ “√ 644-8137..8 ISBN974-7579-40-5 √“§“ 100 ∫“∑  ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“μ‘ √“¬ß“πº≈°“√ ”√«® °≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁμ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand

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รายงานผลการสำรวจกลุ่มผู้ใช้อินเทอร์เน็ตในประเทศไทย ปี พ.ศ. 2542

Transcript of Internet User Profile 2542

Page 1: Internet User Profile 2542

”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡73/1 Õ“§“√ «∑™. ∂ππæ√–√“¡∑’Ë 6 ‡¢µ√“™‡∑«’ °√ÿ߇∑æœ 10400

‚∑√»—æ∑å 644-8150..99 ‚∑√ “√ 644-8137..8

ISBN974-7579-40-5

√“§“ 100 ∫“∑ ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘

√“¬ß“πº≈°“√ ”√«® °≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ Internet User Profile of Thailand

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√“¬ß“πº≈°“√ ”√«®

°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬(Internet User Profile of Thailand)

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√“¬ß“πº≈°“√ ”√«®

°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand

√“§“ 100 ∫“∑

æ‘¡æå§√—Èß∑’Ë 1

®”π«πæ‘¡æå 3000 ‡≈à¡

‡¥◊Õπ∏—𫓧¡ æ.» 2542

ISBN 974-7579-40-5

ß«π≈‘¢ ‘∑∏‘ϵ“¡ æ.√.∫.≈‘¢ ‘∑∏‘Ï æ.». 2521/2527

‚¥¬ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘

‰¡àÕπÿ≠“µ„À⧗¥≈Õ° à«πÀπ÷Ëß à«π„¥¢Õ߇≈à¡π’È πÕ°®“°®–‰¥â√—∫Õπÿ≠“µ

‡ªìπ≈“¬≈—°…≥åÕ—°…√®“°‡®â“¢Õß≈‘¢ ‘∑∏‘χ∑à“π—Èπ

Copyright 1999 by‹ :

National Electronics and Computer Technology Center

National Science and Technology Development Agency

Ministry of Science, Technology and Environment,

73/1 NSTDA Building Rama VI Road., Rajthevi Bangkok 10400, Thailand

Tel: (662) 644-8150...99 Fax: (662) 644-8137...8

®—¥æ‘¡æå‚¥¬ :

”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘

»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘

”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘

°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡

73/1 ™—Èπ 6 Õ“§“√ ”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘

∂.æ√–√“¡ 6 √“™‡∑«’ °√ÿ߇∑æœ 10400

‚∑√»—æ∑å 644-8150..99 µàÕ 600 ‚∑√ “√ (02)644-6653

E-mail: [email protected] Web site: http://www.nitc.go.th

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„π‡æ’¬ß‰¡à°’˪ï∑’˺à“π¡“ °“√„™âÕ‘π‡∑Õ√å‡πÁµ„πÀ¡Ÿà§π‰∑¬¡’§«“¡·æ√àÀ≈“¬¡“°¢÷Èπ

Õ¬à“߇ÀÁπ‰¥â™—¥ ®”π«πºŸâ„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (Internet Service Provider : ISP) ‰¥â

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¡“°¢÷Èπ ‰¡à«à“®–‡ªìπ„π¥â“π°“√»÷°…“ —ߧ¡ ·≈–‡»√…∞°‘®¢Õß™“µ‘ Õ¬à“߉√°Á¥’ µ—«®—°√

”§—≠Õ—πÀπ÷Ëß∑’Ë®–°àÕ„À⇰‘¥º≈µàÕ ‘Ë߇À≈à“π’È„π∑“ß∫«°°Á§◊Õ π‚¬∫“¬º≈—°¥—π·≈–°√Õ∫

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“√ π‡∑»·Ààß™“µ‘ ‚¥¬§«“¡‡ÀÁπ™Õ∫¢Õߧ≥–°√√¡°“√ ®÷߉¥â·µàßµ—Èߧ≥–Õπÿ°√√¡°“√

¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬¢÷Èπ ‡¡◊ËÕ«—π∑’Ë 21 µÿ≈“§¡ æ.». 2542 ‚¥¬„Àâ¡’

Àπâ“∑’ËÀ≈—°„π°“√°”Àπ¥π‚¬∫“¬·≈–°√Õ∫·π«∑“߇æ◊ËÕ°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»

Õ¬à“ß®√‘ß®—ß µ≈Õ¥®π°“√°”Àπ¥∑à“∑’¢Õߪ√–‡∑»‰∑¬„π°“√‡®√®“√–À«à“ߪ√–‡∑»„πª√–‡¥Áπ

∑’ˇ°’ˬ«¢âÕß°—∫Õ‘π‡∑Õ√å‡πÁµ

°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‡ªìπº≈ß“π¢Õß ”π—°ß“π‡≈¢“πÿ°“√

§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å

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Õ‘π‡∑Õ√å‡πÁµ„Àâ°√–®“¬ Ÿàª√–™“™π®”π«π¡“°¢÷Èπ·≈–‡ªìπ‰ª„π∑‘»∑“ß ∑’ˇÀ¡“– ¡Õ—π®–‡Õ◊ÈÕ

‰ª Ÿà°“√æ—≤π“∑“ߥâ“π°“√»÷°…“ —ߧ¡ ·≈–‡»√…∞°‘®¢Õß™“µ‘ ◊∫‰ª

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand4

πÕ°®“°®ÿ¥ª√– ߧåÀ≈—°¥—ß°≈à“«¢â“ßµâπ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–

§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ¬—ß¡’§«“¡¡ÿàßÀ¡“¬∑’Ë®–‡º¬·æ√àº≈∑’ˉ¥â®“°°“√ ”√«®„Àⷰຟâ π„®

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·Ààß™“µ‘®–¥”‡π‘π°“√ ”√«®„π≈—°…≥–‡™àππ’ȇªìπ√–¬–Ê Õ¬à“ßµàÕ‡π◊ËÕß ‡æ◊ËÕµ‘¥µ“¡°“√

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”π—°ß“π‡≈¢“πÿ°“√À«—ßœ ‡ªìπÕ¬à“߬‘Ëß«à“¢âÕ¡Ÿ≈∑’˪√“°Ø„π‡Õ° “√©∫—∫π’È ®–‡ªìπ

ª√–‚¬™πå·°àÀπ૬ߓπ∑’Ë¡’ à«π‡°’ˬ«¢âÕß„π°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ¢Õߪ√–‡∑»‰∑¬∑—Èߥâ“π

‚§√ß √â“ßæ◊Èπ∞“π ∫ÿ§§≈“°√ ·≈–°“√„™âª√–‡¿∑µà“ßÊ √«¡∂÷ߺŸâ π„®‚¥¬∑—Ë«‰ª À“°∑à“π

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∏—𫓧¡ æ.». 2542

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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand5

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

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ª√“°Ø°“√≥åÕ‘π‡∑Õ√å‡πÁµ°—∫°“√‡¢â“ Ÿàªï §.».2000 π—∫«à“‡ªì𧫓¡‡ª≈’ˬπ·ª≈ߧ√—È߬‘Ëß„À≠à¢Õß¡πÿ…¬å ª√“™≠åÀ≈“¬∑à“π𔉪‡ª√’¬∫‡∑’¬∫°—∫°“√ªØ‘«—µ‘Õÿµ “À°√√¡∑’Ë √â“߇§√◊ËÕßÕ”π«¬§«“¡ –¥«°·≈–‡æ‘Ë¡§ÿ≥¿“æ™’«‘µ¢Õß¡πÿ…¬å¢÷Èπ¡“Õ¬à“ß¡“° µàÕ¡“‡¡◊ËÕ‡√‘Ë¡¡’°“√ √â“ß ‚∑√‡≈¢ «‘∑¬ÿ ‚∑√»—æ∑å ‡§√◊ËÕß∫‘π‰Õæàπ¢π“¥„À≠à ·≈–§Õ¡æ‘«‡µÕ√å¢÷Èπ¡“„π™à«ß100 ªï∑’˺à“π¡“ ‡√“‡√‘Ë¡®–√Ÿâ ÷°«à“‚≈°¢Õ߇√“¡’¢π“¥∑’ˇ≈Á°≈ßÊ µ“¡≈”¥—∫ ·≈–„π™à«ßÀ≈—ß®“°ªï 1980 ‡ªìπµâπ¡“ √–∫∫ ◊ËÕ “√‚∑√§¡π“§¡¢â“¡∑«’ª °“√‚∑√»—æ∑å∑“߉°≈Õ—µ‚π¡—µ‘√–À«à“ߪ√–‡∑»°Á‡√‘Ë¡·æ√àÀ≈“¬¢÷Èπ ®π°√–∑—Ëß∑ÿ°§π “¡“√∂𔇧√◊ËÕߧա摫‡µÕ√å√“§“∂Ÿ°¡“‡™◊ËÕ¡µàÕ°—∫ “¬‚∑√»—æ∑å µ‘¥µàÕ°—∫§π∑—Ë«‰ª‰¥â∑—Ë«‚≈°„π√Ÿª·∫∫¢ÕߢâÕ§«“¡ ‡ ’¬ß ¿“æ·≈–¿“懧≈◊ËÕπ‰À« ∑’Ë¡’ªØ‘ —¡æ—π∏å (§◊Õ‚µâµÕ∫°—∫‡√“) ‰¥â ∑—Èßπ’È ‚¥¬¡’§à“„™â®à“¬∑’˵˔°«à“°“√‚∑√»—æ∑å∑“߉°≈®“°°√ÿ߇∑æœ ‰ª ߢ≈“ ¬‘Ë߉ª°«à“π—Èπ √–∫∫ ◊ËÕ “√·≈–·À≈àߢâÕ¡Ÿ≈µà“ßÊ ¬—߇ªî¥„™âß“π‰¥âµ≈Õ¥ 24 ™—Ë«‚¡ß∑ÿ°«—π‚¥¬‰¡à¡’«—πÀ¬ÿ¥

°√–· ‚≈°“¿‘«—µπå ∑”„À⇧√◊Õ¢à“¬Õ‘π‡∑Õ√å‡πÁµ ´÷Ë߇¥‘¡„™â°—π‡©æ“–π—°»÷°…“ π—°«‘®—¬∑’Ë√Ÿâ‡√◊ËÕߧա摫‡µÕ√奒 °≈“¬‡ªìπ ◊ËÕ‡æ◊ËÕ°“√§â“¢“¬ ∫√‘°“√¢à“« “√ ·≈– ◊ËÕ∫—π‡∑‘ß√«¡°—π„π√–∫∫‡¥’¬« ∑ÿ°Ê ª√–‡∑» √«¡∑—Èߪ√–‡∑»‰∑¬µà“ß°Á‡√àßæ—≤π“„Àâª√–™“™π¢Õßµπ‡Õ߉¥â„™â ◊ËÕ™π‘¥„À¡àπ’ÈÕ¬à“ß°«â“ߢ«“ß·≈–„π√“§“∂Ÿ° ”À√—∫ª√–‡∑»‰∑¬ ‡√“‡√‘Ë¡„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ√—∫/ àß®¥À¡“¬Õ‘‡≈Á°∑√Õπ‘° å¡“µ—Èß·µàªï æ.». 2530 ·≈–µàÕ¡“„πªï æ.». 2534 ‡ªìπµâπ¡“®÷߇√‘Ë¡¡’°“√·≈°‡ª≈’ˬπ®¥À¡“¬Õ‘‡≈Á°∑√Õπ‘° å°—π‡Õß„πª√–‡∑»‰∑¬‡ªìπ°“√∂“«√1 ‚¥¬¡’‡§√◊ËÕߧա摫‡µÕ√凙◊ËÕ¡µàÕ°—π‡æ’¬ß ’ˇ§√◊ËÕß„π‡¥◊Õπ惻®‘°“¬π æ.». 2542 ª√–‡∑»‰∑¬¡’‡§√◊ËÕߧա摫‡µÕ√å∑’ˇ™◊ËÕ¡°—∫Õ‘π‡∑Õ√å‡πÁµ¿“¬„µâ™◊ËÕª√–‡∑»‰∑¬(TH) √«¡ª√–¡“≥ 65,000‡§√◊ËÕß ·≈–§“¥«à“¡’°“√®¥∑–‡∫’¬π¿“¬„µâ™◊ËÕÕ◊ËπÕ’°À≈“¬æ—π‡§√◊ËÕß

°“√√‘‡√‘Ë¡Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å§«“¡æ¬“¬“¡∑’Ë®–‡√‘Ë¡„Àâ¡’°“√„™âß“πÕ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å„πª√–‡∑»‰∑¬‡°‘¥¢÷Èπ

§àÕπ¢â“ߙⓠ§◊Õ„πª√–¡“≥ æ.». 2537 ´÷Ë߇ªìπ™à«ß∑’ˇ√‘Ë¡¡’°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√»÷°…“

1 çMilestones of the Internet in Thailandé, Thaweesak Koanantakool,http://www.nectec.or.th/users/htk/milestones.html

Page 7: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand6

«‘®—¬°—πÕ¬à“ß·æ√àÀ≈“¬ ·µà¬—߉¡à “¡“√∂¡’ºŸâ „¥„Àâ°“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å·°à “∏“√≥™π‰¥â‡æ√“–µâÕßÕ“»—¬«ß®√ ◊ËÕ “√µà“ߪ√–‡∑»´÷Ë߇ªìπ ‘Ëß∑’Ë°“√ ◊ËÕ “√·Ààߪ√–‡∑»‰∑¬ (° ∑.) ‡ªìπºŸâ∑’Ë¡’ ‘∑∏‘∑”‰¥âµ“¡°ÆÀ¡“¬·µà‡æ’¬ßºŸâ‡¥’¬« ¥—ßπ—Èπ ‡æ◊ËÕ„À⇰‘¥∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ¢÷Èπ »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘®÷߉¥â®—¥µ—Èߧ≥–∑”ß“πæ—≤π“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å¢÷Èπ√à«¡°—∫ ° ∑. ·≈– ∑»∑. (Õߧ尓√‚∑√»—æ∑å·Ààߪ√–‡∑»‰∑¬) ¢÷Èπ ®π‡ªìπº≈ ”‡√Á® ∫√‘°“√‡™‘ßæ“≥‘™¬å·Ààß·√°¢Õߪ√–‡∑»‰∑¬®÷ß∂◊Õ°”‡π‘¥¢÷Èπ„π«—π∑’Ë 1 ¡’π“§¡ æ.». 2538 ´÷Ë߇ªìπ°“√©≈Õߪï·Àà߇∑§‚π‚≈¬’ “√ π‡∑»‰∑¬(Thailand IT Year) ©≈Õß°“√§√Õß√“™¬å§√∫ 50 ªï¢Õßæ√–∫“∑ ¡‡¥Á®æ√–‡®â“Õ¬ŸàÀ—«‚¥¬„™â™◊ËÕ∫√‘°“√«à“ 统π¬å∫√‘°“√Õ‘π‡∑Õ√å‡πÁµª√–‡∑»‰∑¬é ª√–¡“≥ “¡‡¥◊ÕπÀ≈—ß®“°π—Èπ° ∑.®÷߇√‘Ë¡Õπÿ≠“µ„Àâ¿“§‡Õ°™π‡√‘Ë¡ª√–°Õ∫°“√∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡ªìπ°“√∑—Ë«‰ª

ª√–«—µ‘¢Õß°“√„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡ªìπ‡√◊ËÕß∑’ˬ“«·≈–πà“ π„® ∑à“π “¡“√∂Õà“π√“¬ß“π©∫—∫‡µÁ¡‰¥â®“°Àπ—ß ◊Õ ç§«“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é2 ·≈– çª√–«—µ‘¢ÕßÕ‘π‡∑Õ√å‡πÁµ‰∑¬é3

∂“π¿“æÕ‘π‡∑Õ√å‡πÁµ‰∑¬„π«—ππ’È„πªí®®ÿ∫—π ª√–‡∑»‰∑¬¡’ºŸâ„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (ISP À√◊Õ Internet Service Provider)

∑’Ë¥”‡π‘πß“πÕ¬Ÿà®”π«π 15 √“¬ ·≈–Õ“®®–‡ªî¥‡æ‘Ë¡‡µ‘¡Õ’° 2-3 √“¬ ∑ÿ°√“¬µâÕ߇ªìπ∫√‘…—∑√à«¡∑ÿπ°—∫ ° ∑. ·≈–µâÕ߇™à“«ß®√ ◊ËÕ “√√–À«à“ߪ√–‡∑»°—∫ ° ∑. à«π«ß®√ ◊ËÕ “√¿“¬„πª√–‡∑»®–‡™à“®“°ºŸâ„Àâ∫√‘°“√À≈“¬Ê √“¬ªπ°—π °“√‡™◊ËÕ¡µàÕ«ß®√√–À«à“ß ISP ·≈– ° ∑.¡’§«“¡‡ª≈’ˬπ·ª≈ßÕ¬Ÿàµ≈Õ¥‡«≈“Õ—π‡π◊ËÕß¡“®“°°“√¢¬“¬µ—«¢Õß°“√„™âß“π »Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘®÷߉¥â®—¥∑”·ºπ∑’Ë· ¥ß°“√‡™◊ËÕ¡µàÕÕ‘π‡∑Õ√å‡πÁµ¿“¬„πª√–‡∑»¢÷Èπ¡“‡æ◊ËÕ„À⺟â∑’Ë π„®µ‘¥µ“¡‰¥â„™âÕâ“ßÕ‘ß4 (‚ª√¥¥Ÿ®“°√Ÿª∑’Ë 1) ∑—Èßπ’È ®–¡’°“√ª√—∫ª√ÿß·ºπ∑’Ë„Àâµ√ß°—∫§«“¡‡ªìπ®√‘ß∑ÿ°Ê ‡¥◊Õπ ·≈–∑”°“√ √ÿª ∂“π¿“æ∑’Ë ”§—≠¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‡™à𠧫“¡‡√Á«√«¡¢Õß«ß®√ ◊ËÕ “√√–À«à“ߪ√–‡∑»5 ´÷Ëß¡’Õ—µ√“°“√‡®√‘≠‡µ‘∫‚µ Ÿß¡“° §◊Õ „π‡¥◊Õπ惻®‘°“¬π æ.». 2542 ¡’§«“¡‡√Á«√«¡‡ªìπ 112≈â“π∫‘µµàÕ«‘π“∑’ π—∫‡ªìπ 310% ¢Õ߇¥◊Õπ‡¥’¬«°—π„πªï æ.». 2541 (‚ª√¥¥Ÿ®“°µ“√“ß∑’Ë 1)

2 §«“¡‡ªìπ¡“¢ÕßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬, ∑«’»—°¥‘Ï °ÕÕπ—πµ°Ÿ≈3 ª√–«—µ‘¢ÕßÕ‘π‡∑Õ√å‡πÁµ‰∑¬, ‘√‘π∑√å ª“≈»√’, Steven Huter, ·≈– Zita Wenzel4 http://ntl.nectec.or.th/internet/map/current.html5 http://ntl.nectec.or.th/internet/int-bandwidth.html

Page 8: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand7

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

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Page 9: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand8

µ“√“ß∑’Ë 1 °“√‡®√‘≠‡µ‘∫‚µ¢Õß«ß®√Õ‘π‡∑Õ√å‡πÁµ√–À«à“ߪ√–‡∑» (Internation Bandwidth)

·À≈àߢâÕ¡Ÿ≈: http://ntl.nectec.or.th/internet/int-bandwidth.html

Total InternationalBandwidth (Mbps)

To Thailand From Thailand

1999/11 112.75 60.751999/10 109.875 61.8751999/09 81.5 61.51999/08 73.5 53.51999/07 65.5 53.51999/06 62.875 50.8751999/05 62.875 50.8751999/04 58.875 54.8751999/03 50.25 46.251999/02 49.5 47.51999/01 49.5 47.51998/12 37 371998/11 36.375 36.3751998/10 36.375 36.3751998/09 35.625 35.6251998/08 35.75 35.751998/07 32.375 32.3751998/06 29.875 29.8751998/05 30.25 30.251998/04 34.25 34.251998/03 34.25 34.251998/02 30.75 30.751998/01 32.75 32.751997/12 32.5 32.51997/11 34.5 34.51997/10 22.6875 22.68751997/09 22.9375 22.93751997/08 20.9375 20.93751996/12 10.25 10.251996/02 5 51995/09 4.77 4.771995/08 2.5625 2.56251993/06 0.13 0.13

Year

Month

Page 10: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand9

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

°“√·≈°‡ª≈’ˬπ¢âÕ¡Ÿ≈„πª√–‡∑»®“°√Ÿª∑’Ë 1 ®–‡ÀÁπ«ß°≈¡¢π“¥‡≈Á°®”π«π¡“° · ¥ß∂÷ß®ÿ¥‡™◊ËÕ¡¢ÕߺŸâ„Àâ∫√‘°“√

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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand10

™◊ËÕ‚¥‡¡πª√–‡¿∑ ÿ¥∑⓬§◊Õ in.th π—È𠇪ìπª√–‡¿∑≈à“ ÿ¥∑’ˉ∑¬π‘°‡ªî¥„Àâ∫√‘°“√®¥∑–‡∫’¬π‡æ‘Ë¡‡µ‘¡®“° 6 À¡«¥∑’Ë¡’¡“·µà‡¥‘¡ ‚¥¬‡√‘Ë¡√—∫®¥∑–‡∫’¬π„πÀ¡«¥„À¡àπ’ȇ¡◊ËÕª√–¡“≥ª≈“¬‡¥◊Õπ¡’π“§¡ æ.». 2542 ‡ªìπµâπ¡“ ¢âÕ·µ°µà“ß∑’Ë ”§—≠„π°“√√—∫®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„πÀ¡«¥π’ȧ◊Õ ∫ÿ§§≈∑—Ë«‰ª°Á “¡“√∂¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡ππ’È ‰¥â ·≈–Õߧå°√∑’˵âÕß°“√®¥∑–‡∫’¬π¿“¬„µâÀ¡«¥π’È ‰¡à®”‡ªìπ®–µâÕßµ—Èß™◊ËÕ‚¥‡¡π„Àâ‡À¡◊ÕπÀ√◊Õ„°≈⇧’¬ß∑’Ë ÿ¥°—∫™◊ËÕ¢ÕßÕߧå°√ ´÷Ë߇ªìπ¢âÕ°”Àπ¥ ”À√—∫°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„πÀ¡«¥Õ◊ËπÊ πÕ°®“°π—ÈπÕߧå°√Àπ÷ËßÊ ´÷Ëß¡’ ‘∑∏‘Ï¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π‰¥â‡æ’¬ß™◊ËÕ‡¥’¬«®“°∑—Èß 6 À¡«¥À¡Ÿà‡¥‘¡¬—ß “¡“√∂¢Õ®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π„πÀ¡«¥π’È ‰¥â¡“°°«à“Àπ÷Ëß™◊ËÕÕ’°¥â«¬

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6OECD Working Papers Vol. VI, Internet Traffic Exchange:Developments and Policy, Paris 1998.

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‡æ» .................................................................................................................................................. 20Õ“¬ÿ .................................................................................................................................................. 21Õ“¬ÿ·¬°µ“¡‡æ» ......................................................................................................................... 22 ∂“π– ¡√ ................................................................................................................................. 23 ∂“π– ¡√ ·¬°µ“¡‡æ» ........................................................................................................ 24∑’ËÕ¬Ÿàªí®®ÿ∫—π ................................................................................................................................... 25≈—°…≥–¢Õ߇¢µ∑’ËÕ¬Ÿà„πªí®®ÿ∫—π (‡¢µ‡¡◊Õß À√◊Õ™π∫∑) .................................................... 26®”π«π∫ÿµ√ .................................................................................................................................... 27®”π«π ¡“™‘°„π§√—«‡√◊Õπ ....................................................................................................... 28®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ ........................................................................ 29√“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊Õπ .................................................................................................... 30 ∂“π–°“√»÷°…“ ......................................................................................................................... 31√–¥—∫°“√»÷°…“ ( ”À√—∫ºŸâ∑’Ë°”≈—ß»÷°…“Õ¬Ÿà) ......................................................................... 32√–¥—∫°“√»÷°…“ (¢ÕߺŸâ∑’Ë®∫°“√»÷°…“·≈â«) ......................................................................... 33§«“¡√Ÿâ¿“…“Õ—ß°ƒ… .................................................................................................................... 34µ“√“ß “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥ .............................................................................................. 35 “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥ .......................................................................................................... 37 “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß ............................................................ 38 “¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 ............................................................. 39 “¢“¢Õß°“√»÷°…“·¬°µ“¡‡æ» (1) ..................................................................................... 40 “¢“¢Õß°“√»÷°…“·¬°µ“¡‡æ» (2) ..................................................................................... 41 “¢“¢Õß°“√»÷°…“·¬°µ“¡‡æ» (3) ..................................................................................... 42 “¢“¢Õß°“√»÷°…“·¬°µ“¡‡æ» (4) ..................................................................................... 43 ∂“π–°“√∑”ß“π ....................................................................................................................... 44µ“√“ß “¢“Õ“™’æ ........................................................................................................................ 45 “¢“Õ“™’æ .................................................................................................................................... 47ª√–‡¿∑¢ÕßÀπ૬ߓπ ............................................................................................................... 48ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ ............................................................................................. 49 ∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ ............................................................................................................... 50°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π ............................................................................................................ 51

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand14

ºŸâ√—∫¿“√–§à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ .............................................................................................. 52 “‡Àµÿ®Ÿß„®„Àⵑ¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ ................................................................................... 53 “‡Àµÿ®Ÿß„®„Àⵑ¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ-·¬°µ“¡‡æ» ........................................................ 54≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ß ............................................................................... 55≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ß-·¬°µ“¡‡æ» ..................................................... 56®”π«π™—Ë«‚¡ß∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå ............................................................................ 57‡«≈“∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ ................................................................................................................. 58‡∫√“‡´Õ√å∑’Ë„™â ............................................................................................................................... 59µ“√“ߧ«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥ .......................................................... 60§«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥ ...................................................................... 61µ“√“ߪí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ ...................................................................................... 62ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ .................................................................................................. 63ª√–‚¬™πå∑’ˉ¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ ........................................................................................... 64ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ .................................................... 65ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-·¬°µ“¡‡æ» .......................... 66µ“√“߇Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ ................................................... 67‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ ................................................................ 68‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß .................. 69‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 ................... 70‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1) ................................ 71‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2) ................................ 72‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3) ................................ 73µ“√“ß ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ............................................................... 74 ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ........................................................................... 75 ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ß ............................. 76 ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬 .............................. 77 ‘π§â“À√◊Õ∫√‘ß“π∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1) ........................................... 78 ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2) ........................................... 79 ‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3) ........................................... 80¿“§ºπ«° ...................................................................................................................................... 81·∫∫ Õ∫∂“¡ ................................................................................................................................ 83·ºπº—ß‚§√ß √â“ߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ................................... 95§” —Ëß·µàßµ—Èߧ≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬ ............. 97√“¬™◊ËÕºŸâ√à«¡ß“π°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ .................................. 101√“¬™◊ËÕ∫ÿ§≈“°√„π ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ......................................................................................................................................... 103

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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand15

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

«‘∏’°“√ ”√«®°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬π’ȇªìπ°“√¥”‡π‘π°“√ ”√«®‚¥¬«‘∏’

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand16

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6. ”À√—∫°≈ÿࡺŸâ„™â∑’ˇªì𙓬 æ◊Èπ∞“π°“√»÷°…“∑’Ëæ∫¡“°‡ªìπ摇»…‡√’¬ßµ“¡≈”¥—∫

§◊Õ «‘∑¬“»“ µ√åÀ√◊Õ«‘»«°√√¡»“ µ√å∑“ߧա摫‡µÕ√å ‰øøÑ“ À√◊Õ‚∑√§¡π“§¡ (√âÕ¬≈–

39) “¢“«‘™“¥â“π æ“≥‘™¬»“ µ√å·≈–°“√∫√‘À“√ (√âÕ¬≈–10) ·≈–«‘»«°√√¡»“ µ√å “¢“

Õ◊Ëπ (√âÕ¬≈– 9) ”À√—∫°≈ÿࡺŸâ„™â∑’ˇªìπÀ≠‘ß æ◊Èπ∞“π°“√»÷°…“∑’Ëæ∫¡“°‡ªìπ摇»…‡√’¬ßµ“¡

≈”¥—∫§◊Õ “¢“«‘™“¥â“πæ“≥‘™¬»“ µ√å·≈–°“√∫√‘À“√ (√âÕ¬≈– 27) ·≈–«‘∑¬“»“ µ√åÀ√◊Õ

«‘»«°√√¡»“ µ√å∑“ߧա摫‡µÕ√å ‰øøÑ“ À√◊Õ‚∑√§¡π“§¡ (√âÕ¬≈– 20)

7. ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ‡°◊Õ∫∑—ÈßÀ¡¥¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ… ·¡â®–¡’√–¥—∫§«“¡‡™’ˬ«™“≠

„π¿“…“·µ°µà“ß°—πÕ¬Ÿà∫â“ß ¡’ºŸâ„™â®”π«ππâÕ¬¡“° §◊Õ‰¡à∂÷ß√âÕ¬≈– 1 ∑’ˉ¡à¡’§«“¡√Ÿâ¿“…“

Õ—ß°ƒ…‡≈¬ ·≈–Õ’°ª√–¡“≥√âÕ¬≈– 33 ¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…„π√–¥—∫®”°—¥ §◊ÕæÕÕà“π

‡¢â“„® ∫â“ß·µà‰¡à§≈àÕß à«π∑’ˇÀ≈◊Õ §◊Õª√–¡“≥√âÕ¬≈– 66 ‰¡à¡’ªí≠À“„π°“√Õà“π¿“…“

Õ—ß°ƒ…

Page 18: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand17

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

8. ”À√—∫ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë∑”ß“πÕ¬Ÿà “¢“Õ“™’æ∑’Ëæ∫¡“°‡ªìπ摇»…§◊Õ “¢“

°“√»÷°…“ (‡™àπ §√Ÿ Õ“®“√¬å) ·≈–°“√«‘®—¬ ·≈– “¢“Õ“™’æ∑’ˇ°’ˬ«¢âÕß°—∫°“√º≈‘µ ¢“¬

„Àâ∫√‘°“√ „À⧔ª√÷°…“ À√◊Õ¥Ÿ·≈§«∫§ÿ¡§Õ¡æ‘«‡µÕ√å ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å Õÿª°√≥å

ª√–°Õ∫ À√◊Õ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å

9. ”À√—∫≈—°…≥–°“√„™â à«π„À≠à§◊Õª√–¡“≥√âÕ¬≈– 68 √–∫ÿ«à“µπ‡Õß„™â

Õ‘π‡∑Õ√å‡πÁµ‰ª„π∑“ß°“√À“¢âÕ¡Ÿ≈ §«“¡√Ÿâ ·≈–¢à“« “√¡“°∑’Ë ÿ¥ „π¢≥–∑’˪√–¡“≥√âÕ¬≈–

13 √–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ ”À√—∫°“√µ‘¥µàÕ à«πµ—« (‡™à𠵑¥µàÕ°—∫‡æ◊ËÕπ) ¡“°∑’Ë ÿ¥ ·≈–Õ’°

ª√–¡“≥√âÕ¬≈– 11 √–∫ÿ«à“„™â ”À√—∫°“√µ‘¥µàÕ‰¡à à«πµ—« (‡™à𠵑¥µàÕ∑“ß∏ÿ√°‘®) ¡“°∑’Ë ÿ¥

°“√„™â„π≈—°…≥–Õ◊ËπÊ ‡™àπ ‡æ◊ËÕ§«“¡∫—π‡∑‘ß (‡™àπ ◊ÈÕ¢Õß ‡≈àπ‡°¡ å) À√◊Õ ‡æ◊ËÕ°“√‚¶…≥“

¢“¬ ‘π§â“À√◊Õ∫√‘°“√∂Ÿ°√–∫ÿ‡æ’¬ßπâÕ¬§√—Èß

10. ”À√—∫º≈°“√ ”√«®∑’ˇ°’ˬ«°—∫ªí≠À“∑’˪√– ∫®“°°“√„™âÕ‘π‡∑Õ√å‡πÁµπ—Èπ

ªí≠À“§«“¡≈à“™â“¢Õß°“√√—∫ àß —≠≠“≥π—∫‡ªìπªí≠À“∑’Ë∂Ÿ°√–∫ÿ∂÷ß¡“°∑’Ë ÿ¥ „π¢≥–∑’Ë

ªí≠À“¿“√–§à“„™â®à“¬ ªí≠À“§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (‡™àπ °“√µ‘¥µàÕ‰¡à‡¢â“ À√◊Õ

—≠≠“≥À≈ÿ¥) ·≈–ªí≠À“°“√¡’·À≈à߬—Ë«¬ÿ∑“߇æ»∫πÕ‘π‡∑Õ√å‡πÁµ °Á‡ªìπªí≠À“∑’Ë∂Ÿ°√–∫ÿ∂÷ß

¡“°‡™àπ°—π

11. „π à«π¢Õߺ≈°“√ ”√«®∑’ˇ°’ˬ«¢âÕß°—∫惵‘°√√¡°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµπ—Èπ

º≈¢Õß°“√ ”√«®· ¥ß„Àâ‡ÀÁπ«à“§«“¡π‘¬¡´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ„πÀ¡Ÿà§π

‰∑¬¬—ß¡’Õ¬ŸàπâÕ¬ °≈à“«§◊Շ撬߉¡à∂÷ß√âÕ¬≈– 20 ¢ÕߺŸâµÕ∫·∫∫ Õ∫∂“¡√–∫ÿ«à“‡§¬´◊ÈÕ ‘π§â“

À√◊Õ∫√‘°“√ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡Àµÿº≈ ”§—≠∑’Ë∑”„À⺟⠄™âÕ‘π‡∑Õ√å‡πÁµ‰¡à π„®À√◊Õ‰¡à

µâÕß°“√ —Ëß´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ§◊Õ ‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â‡À¡◊Õπ

°“√´◊ÈÕ®“°√â“π ‰¡àµâÕß°“√„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‰¡à‰«â„®ºŸâ¢“¬«à“®– àß ‘π§â“

π—Èπ„Àâ®√‘ß ·≈–‰¡à¡’∫—µ√‡§√¥‘µ ‘π§â“∑’ˇªìπ∑’Ëπ‘¬¡´◊ÈÕ°—π¡“°∑’Ë ÿ¥„π°“√´◊ÈÕ ‘π§â“∑“ß

Õ‘π‡∑Õ√å‡πÁµ§◊Õ Àπ—ß ◊ÕÀ√◊Õ¢âÕ¡Ÿ≈ ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ·≈–‡æ≈ß ‚¥¬°“√ àß ‘π§â“∑“ß

‰ª√…≥’¬å¬—߇ªìπ∑’Ëπ‘¬¡¡“°°«à“°“√ àß∑“ßÕ‘‡≈Á°∑√Õπ‘° å ‡ªìπ∑’Ëπà“ π„®«à“‡¡◊ËÕ·¬°°≈ÿà¡

ºŸâµÕ∫·∫∫ Õ∫∂“¡ÕÕ°‡ªìπÀ≠‘ß·≈–™“¬ ®–æ∫«à“ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªì𙓬¡’§«“¡π‘¬¡

„π°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ¡“°°«à“ºŸâ„™â∑’ˇªìπÀ≠‘ß °≈à“«§◊Շ撬ߪ√–¡“≥

√âÕ¬≈– 10 ¢ÕߺŸâÀ≠‘߇∑’¬∫°—∫¡“°°«à“√âÕ¬≈– 20 ¢ÕߺŸâ™“¬ µÕ∫«à“‡§¬´◊ÈÕ ‘π§â“À√◊Õ

∫√‘°“√ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ

Page 19: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand18

√ÿª‚¥¬√«¡·≈â« º≈¢Õß°“√ ”√«®· ¥ß„Àâ‡ÀÁπ«à“°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»

‰∑¬ ¬—ß¡’°“√°√–®ÿ°µ—«Õ¬Ÿà„πÀ¡Ÿàª√–™“™π‡æ’¬ß‡©æ“–°≈ÿࡇ∑à“π—Èπ§◊Õ ºŸâ∑’ËÕ“»—¬Õ¬Ÿà „π

°√ÿ߇∑æ·≈–æ◊Èπ∑’Ë„°≈⇧’¬ß ¡’°“√»÷°…“ ¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ… ·≈–¡—°‡ªìπºŸâ∑’Ë¡’§«“¡ π„®

„π§Õ¡æ‘«‡µÕ√åÀ√◊Õ‡∑§‚π‚≈¬’∑“ß°“√ ◊ËÕ “√·≈– “√ π‡∑»‡ªìπ摇»… (‡ÀÁπ‰¥â®“° “¢“

°“√»÷°…“À√◊Õ “¢“Õ“™’æ) À√◊Õ‡ªìπºŸâ∑’Ë∑”ß“πÕ¬Ÿà„π·«¥«ß°“√»÷°…“ °“√«‘®—¬ Õ’°π—¬Àπ÷Ëß

§◊Õ °“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬¬—߉¡à¡’°“√°√–®“¬µ—« Ÿàª√–™“™π„π«ß°«â“ß πÕ°

®“°π’Ȭ—ß®–‡ÀÁπ‰¥â«à“ °“√„™âÕ‘π‡∑Õ√å‡πÁµ„π‡™‘ßæ“≥‘™¬å∑—Èß„π∞“π–¢Õß°“√‡ªìπºŸâ¢“¬·≈–

°“√‡ªìπºŸâ´◊ÈÕ¬—߉¡à‡ªìπ∑’Ëπ‘¬¡π—°

„π·ßà¢Õߪí≠À“ ”§—≠¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ ®–‡ÀÁπ‰¥â«à“ªí≠À“À≈“¬ª√–°“√∑’Ë

¡’°“√√–∫ÿ∂÷ß ‡™à𠧫“¡≈à“™â“„π°“√√—∫- àß —≠≠“≥ °“√µ‘¥µàÕ‰¡à‡¢â“À√◊Õ —≠≠“≥¢“¥À“¬

‡ªìπªí≠À“∑’Ë “¡“√∂·°â ‰¢‚¥¬°“√ª√—∫ª√ÿß‚§√ß √â“ßæ◊Èπ∞“π¥â“π‚∑√§¡π“§¡ πÕ°®“°π’È

ªí≠À“‡√◊ËÕß§à“„™â®à“¬·≈–ªí≠À“°“√¡’·À≈à߬—Ë«¬ÿ∫πÕ‘π‡∑Õ√å‡πÁµ°Á‡ªìπªí≠À“ ”§—≠∑’˧«√‡√àß

·°â ‰¢‡™àπ°—π

¥—ß∑’Ë°≈à“«‰«â¢â“ßµâπ ‡π◊ÈÕ§«“¡„π à«ππ’ȇªìπ‡æ’¬ß°“√ √ÿª “√– ”§—≠‡æ’¬ß∫“ß

ª√–°“√®“°º≈¢Õß°“√ ”√«®°≈ÿࡺŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ¬—ß¡’¢âÕ¡Ÿ≈„π√“¬

≈–‡Õ’¬¥Õ◊ËπÊ Õ’°¡“° ¥—߉¥â· ¥ß‰«â„πµ“√“ß·≈–·ºπ¿Ÿ¡‘„π à«π∂—¥‰ª ´÷ËߺŸâ∑’Ë π„® “¡“√∂

πÌ“¢âÕ¡Ÿ≈¥—ß°≈à“«‰ª«‘‡§√“–Àå„π‡™‘ß≈÷°‡æ◊ËÕ„™âª√–‚¬™π嵓¡«—µ∂ÿª√– ߧå·≈–À√◊Õ¿“√°‘®

¢ÕßµπÀ√◊Õ¢ÕßÕߧ尓√‰¥âµ“¡§«“¡‡À¡“– ¡

Page 20: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand19

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

°√ÿ߇∑æ¡À“π§√Bangkok54.37%

‡Àπ◊ÕNorth 10.44%

㵉South4.99%

ª√‘¡≥±≈ (ππ∑∫ÿ√’ª∑ÿ¡∏“π’ ¡ÿ∑√ª√“°“√)Near-By Provinces

13.31%

°“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬

(«—¥®“° —¥ à«π¢Õß®”π«πºŸâ„™â„π·µà≈–æ◊Èπ∑’Ë)

µ–«—πÕÕ°‡©’¬ß‡Àπ◊ÕNorth-East

7.03%

µà“ߪ√–‡∑»Abroad 1.5%

Internet Diffusion of Thailand(measured by percentage of users in cach area)

Page 21: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand20

‡æ»Gender

‡æ» À≠‘ß ™“¬ √«¡Gender Female Male Total®”π«π 840 1564 2404Frequency√âÕ¬≈– 34.94 65.06 100Percent

À≠‘ß (Female)™“¬ (Male)

˭ԧ (Female)34.94%

™“¬ (Male)65.06%

Page 22: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand21

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

Õ“¬ÿAge

Õ“¬ÿ πâÕ¬°«à“ 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª √«¡Age Less than®”π«π 2 22 248 1383 542 178 25 4 0 2404Frequency√âÕ¬≈– 0.08 0.92 10.32 57.53 22.55 7.40 1.04 0.17 0 100Percent

0

10

20

30

40

50

60

0.08 0.92

10.32

57.53

22.55

7.4

1.04 0.17 0

πâÕ¬°«à“(Less than)

10

10-14 15-19 20-29 30-39 40-49 50-59 60-69 70 ¢÷Èπ‰ª(and up)

√âÕ¬≈

– (P

erce

nt)

Page 23: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand22

Õ“¬ÿ·¬°µ“¡‡æ»Age by Gender

0.13 1.28

πâÕ¬°«à“(Less than)

10

10-14 70 ¢÷Èπ‰ª(Lan up)

√âÕ¬≈

– (P

erce

nt)

11.06

59.88

25

56.72

8.93

21.23

5.368.5

0.6 1.280

0.260 0

15-19 20-29 30-39 40-49 50-59 60-69

0

10

20

30

40

50

60

0 0.24

À≠‘ß (Female)™“¬ (Male)

˭ԧFemale

™“¬Male

®”π«πFrequency√âÕ¬≈–Percent

®”π«πFrequency√âÕ¬≈–Percent

0 2 75 503 210 45 5 0 0 840

0 0.24 8.93 59.88 25.0 5.36 0.60 0 0 100

70 ¢÷Èπ‰ª √«¡60-6950-5940-4930-3920-2915-1910-14πâÕ¬°«à“ 10Less than

Õ“¬ÿ·¬°µ“¡‡æ»Age by Gender

2 20 173 880 332 133 20 4 0 1564

0.13 1.28 11.06 56.27 21.23 8.50 1.28 0.26 0 100

Page 24: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand23

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

∂“π– ¡√ Marital Status

‚ ¥ (Single) ¡√ (Married)

¡√ (Married)24.38%

‚ ¥ (Single)75.62%

∂“π– ¡√ Marital Status

1818 586 2404

75.62 24.38 100

®”π«πFrequency

√âÕ¬≈–Percent

√«¡Total

‚ ¥Single

¡√ Married

Page 25: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand24

∂“π– ¡√ ‡‡¬°µ“¡‡æ»Marital Status by Gender

√«¡Total

‚ ¥Single

∂“π– ¡√ ·¬°µ“¡‡æ»

Marital Statusby Gender

®”π«πFrequency

√âÕ¬≈–Percent

˭ԧFemale

™“¬Male

®”π«πFrequency

√âÕ¬≈–Percent

668 172 840

79.52 20.48 100

1150 414 1564

73.53 26.47 100

¡√ Married

0

10

20

30

40

50

60

70

80

√âÕ¬≈

– (P

erce

nt)

79.5273.53

À≠‘ß (Female)™“¬ (Male)

20.4826.47

‚ ¥ (Single) ¡√ (Married)

Page 26: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand25

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

∑’ËÕ¬Ÿàªí®®ÿ∫—πLocation

0

10

20

30

40

50

60

13.31

°√ÿ߇∑æœ(Bangkok)

54.37

8.3610.44

7.034.99

1.5

ª√‘¡≥±≈(Near-by)

¿“§°≈“ß(Central)

¿“§‡Àπ◊Õ(North)

¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ

(North-East)

µà“ߪ√–‡∑»(Abroad)

¿“§„µâ(South)

√âÕ¬≈

– (P

erce

nt)

∑’ËÕ¬ŸàLocation

°√ÿ߇∑æœBangkok

√«¡Total

1307 320 201 251 169 120 36 2404®”π«πFrequency

√âÕ¬≈–Percent 54.37 13.31 8.36 10.44 7.03 4.99 1.50 100

ª√‘¡≥±≈Near-by

¿“§°≈“ßCentral

¿“§‡Àπ◊ÕNorth

¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ

North-East

¿“§„µâSouth

µà“ß-ª√–‡∑»Abroad

Page 27: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand26

≈—°…≥–¢Õ߇¢µ∑’ËÕ¬Ÿà„πªí®®ÿ∫—π (‡¢µ‡¡◊ÕßÀ√◊Õ™π∫∑)Kind of Area (urban versus rural)

0

10

20

30

40

50

60

70

√âÕ¬≈

– (P

erce

nt)

67.68

20.88

9.94

1.5

°√ÿ߇∑æœ ·≈–ª√‘¡≥±≈(Bangkok and Near-by)

µà“ߪ√–‡∑»(Abroad)

Õ”‡¿Õ‡¡◊Õß(Other Urban)

πÕ°Õ”‡¿Õ‡¡◊Õß(Rural)

≈—°…≥–¢Õ߇¢µ∑’ËÕ¬ŸàKind of Area

√«¡Total

1627 502 239 36 2404

67.68 20.88 9.94 1.50 100

®”π«πFrequency

√âÕ¬≈–Percent

°√ÿ߇∑æœBangkok

and Near-by

Õ”‡¿Õ‡¡◊ÕßOther Urban

πÕ°Õ”‡¿Õ‡¡◊Õß

Rural

µà“ߪ√–‡∑»Abroad

Page 28: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand27

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

®Ì“π«π∫ÿµ√Number of Children

0

10

20

30

40

50

60

70

80

90

‰¡à¡’ (None) ¡“°°«à“ (More than) 3

√âÕ¬≈

– (P

erce

nt)

9.23 7.74

1 2 3

80.91

1.83 0.29

®”π«π∫ÿµ√No. of Children

1945 222 186 44 7 2404

80.91 9.23 7.74 1.83 0.29 100

®”π«πFrequency

√âÕ¬≈–Percent

‰¡à¡’None

1 2 3 ¡“°°«à“ 3More than

√«¡Total

Page 29: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand28

®Ì“π«π ¡“™‘°„π§√—«‡√◊ÕπNumber of Household Members

0

5

10

15

20

25

√âÕ¬≈

– (P

erce

nt)

¡“°°«à“(More than) 6

1 2 3 4 5 6

7.24

12.69

16.18

24.38

19.59

10.49.53

®”π«π ¡“™‘°„π§√—«‡√◊ÕπNumber of House

hold Members

1 2 3 4 5 6 ¡“°°«à“ 6Morethan

√«¡Total

174 305 389 586 471 250 229 2404®”π«πFrequency

√âÕ¬≈–Percent 7.24 12.69 16.18 24.38 19.59 10.40 9.53 100

Page 30: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand29

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

®Ì“π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµNumber of Internet Users in the Household

0

5

10

15

20

25

30

35

40

45

1 2 3 4 5 6 ¡“°°«à“ 6(More than)

√âÕ¬≈

– (P

erce

nt)

44.13

34.78

15.1

4.37

1.12 0.37 0.12

®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµInternet Users inthe Household

1 2 3 4 5 6 ¡“°°«à“ 6Morethan

√«¡Total

1061 836 363 105 27 9 3 2404®”π«πFrequency

√âÕ¬≈–Percent 44.13 34.78 15.10 4.37 1.12 0.37 0.12 100

Page 31: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand30

√“¬‰¥â¢Õߧ√—«‡√◊ÕπµàÕ‡¥◊ÕπHousehold Income per Month

0

5

10

15

20

25

30

35

40

πâÕ¬°«à“(Less than)

10,000

√âÕ¬≈

– (P

erce

nt)

12.52

37.81

23.25

11.19

4.95 4.082.12

0.873.2

10,00

0-30,0

0030

,001-5

0,000

50,00

1-70,0

0070

,001-9

0,000

110,0

01-13

0,000

130,0

01-15

0,000

90,00

1-110

,000 ¡“°°«à“

(More than)150,000

√“¬‰¥â¢Õߧ√—«‡√◊ÕπHousehold Income √«¡

Total

301 909 559 269 119 98 51 21 77 2404

12.52 37.81 23.25 11.19 4.95 4.08 2.12 0.87 3.20 100

®”π«πFrequency

√âÕ¬≈–Percent

πâÕ¬°«à“ 10,000-30,000

30,001-50,000

50,001-70,000

70,001-90,000

90,001-110,000

110,001-130,000

130,001-150,000

¡“°°«à“Morethan150,000

Less than10,000

À¡“¬‡Àµÿ : „πÀπ૬‡ß‘π∫“∑ (Baht)

Page 32: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand31

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

∂“π–°“√»÷°…“Student versus Non-Student

‰¡à‰¥â°”≈—ß»÷°…“ (Non-Student) °”≈—ß»÷°…“ (Student)

54.27%45.73%

°”≈—ß»÷°…“(Student) ‰¡à‰¥â°”≈—ß»÷°…“

(Non-Student)

À¡“¬‡Àµÿ : ºŸâ∑’Ë°”≈—ß»÷°…“‰¡à‰¥âÀ¡“¬∂÷߇©æ“– π—°‡√’¬π π—°»÷°…“ ∑’Ë°”≈—ß»÷°…“‡≈à“‡√’¬π·µà‡æ’¬ßÕ¬à“߇¥’¬«·µàÀ¡“¬∂÷ߺŸâ∑’Ë∑”ß“π‰ª¥â«¬»÷°…“‰ª¥â«¬‡™àπ°—πçStudenté includes both full-time and part-time students.

∂“π–°“√»÷°…“Student vs

Non-Student

√«¡Total

1304 1099 2403

54.27 45.73 100

®”π«πFrequency

√âÕ¬≈–Percent

‰¡à‰¥â°”≈—ß»÷°…“Non-Student

°”≈—ß»÷°…“Student

Page 33: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand32

√–¥—∫°“√»÷°…“ ( ”À√—∫ºŸâ∑’Ë°”≈—ß»÷°…“Õ¬Ÿà)Currently Enrolled Education

µË”°«

à“¡—∏¬

¡ª≈“

¬(L

ess

than

Hig

hsch

ool)

0

10

20

30

40

50

60

70

2.64

21.84

2.640.55

62.97

4.46 3.181.73

√âÕ¬≈

– (P

erce

nt)

‡Õ°

(Doc

tora

te)

‚∑ (M

aste

r)

ª√–°

“»π’¬

∫—µ√∫

—≥±‘µ

(Pos

t Bac

helo

r)

µ√’ (B

ache

lor)

ª« .

/Õπÿª

√‘≠≠

“ (U

pper

Voc

atio

nal)

ª«™.

(Low

er V

ocat

iona

l)

¡—∏¬¡

ª≈“¬

(Hig

hsch

ool)

46%

54%

‰¡à‰¥â°”≈—ß»÷°…“ (Non-Student)°”≈—ß»÷°…“ (Student)

µË”°«à“¡—∏¬¡ª≈“¬Less thanHighschool

√«¡Total

®”π«πFrequency

√âÕ¬≈–Percent

¡—∏¬¡ª≈“¬Highschool

ª«™.Lower

Vocational

ª« /Õπÿª√‘≠≠“

UpperVocational

ª√‘≠≠“µ√’Bachelor

ª√‘≠≠“‚∑Master

ª√‘≠≠“‡Õ°Doctorate

ª√–°“»π’¬∫—µ√∫—≥±‘µPost

Bachelor

°“√»÷°…“ªí®®ÿ∫—πCurrently Enrolled

Education

29 49 19 35 692 6 240 29 1099

2.64 4.46 1.73 3.18 62.97 0.55 21.84 2.64 100

Page 34: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand33

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√–¥—∫°“√»÷°…“ (¢ÕߺŸâ∑’Ë®∫°“√»÷°…“·≈â«)Level of Education (for Non-Student Group)

ª√–°

“»π’¬

∫—µ√∫

—≥±‘µ

(Pos

t Bac

helo

r)

µË”°«

à“¡—∏¬

¡ª≈“

¬(L

ess

than

Hig

hsch

ool)

√–¥—∫°“√»÷°…“Level of

Education

√«¡Total

®”π«πFrequency

√âÕ¬≈–Percent

µË”°«à“¡—∏¬¡ª≈“¬Less thanHighschool

¡—∏¬¡ª≈“¬Highschool

ª«™.Lower

Vocational

ª« /Õπÿª√‘≠≠“

UpperVocational

ª√‘≠≠“µ√’Bachelor

ª√‘≠≠“‚∑Master

ª√‘≠≠“‡Õ°Doctorate

ª√–°“»π’¬∫—µ√∫—≥±‘µPost

Bachelor

6 24 20 86 924 9 225 10 1304

0.46 1.84 1.53 6.60 70.86 0.69 17.25 0.77 100

¡—∏¬¡

ª≈“¬

(Hig

hsch

ool)

0

10

20

30

40

50

60

70

80

0.46

17.25

0.770.69

70.86

1.84

6.60

1.53

√âÕ¬≈

– (P

erce

nt)

‡Õ°

(Doc

tora

te)

‚∑ (M

aste

r)µ√’

(Bac

helo

r)

ª« .

/Õπÿª

√‘≠≠

“(U

pper

Voc

atio

nal)

ª«™.

(Low

er V

ocat

iona

l)

46%

54%

‰¡à‰¥â°”≈—ß»÷°…“ (Non-Student)°”≈—ß»÷°…“ (Student)

Page 35: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand34

§«“¡√Ÿâ¿“…“Õ—ß°ƒ…English Literacy

§«“¡√Ÿâ¿“…“Õ—ß°ƒ…English Literacy

√«¡Total

309 1282 803 10 2404

12.85 53.33 33.40 0.42 100

®”π«πFrequency

√âÕ¬≈–Percent

§≈àÕßFluent

æÕ„™âWorkable

πâÕ¬Limited

‰¡à¡’None

æÕ„™â (Workable)53.33%

§≈àÕß (Fluent)12.85%

πâÕ¬ (Limited)33.4%

‰¡à¡’ (None)0.42% §≈àÕß (Fluent)

æÕ„™â (Workable)

πâÕ¬ (Limited)

‰¡à¡’ (None)

§≈àÕß = §≈àÕß∑—ÈßÕà“π·≈–查 æÕ„™â = Õà“π‡¢â“„®¥’ ·¡â®–查‰¡à§≈àÕßπ—°

πâÕ¬ = æÕÕà“π‡¢â“„®∫â“ß ‰¡à¡’ = ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬

Page 36: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand35

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

“¢“

°“√»

÷°…“

Major

of E

duca

tion

˭ԧ

Fem

ale

™“¬

Male

√«¡

Tota

l

®”π«

πFr

eque

ncy

√âÕ¬≈

–Pe

rcen

t®”

π«π

Freq

uenc

y√âÕ

¬≈–

Perc

ent

®”π«

πFr

eque

ncy

√âÕ¬≈

–Pe

rcen

t

«‘∑¬“

»“ µ

√å/«‘»

«°√√

¡»“

µ√å ∑

“ߧÕ

¡æ‘«‡

µÕ√å

‰øøÑ“

165

19.64

606

38.75

771

32.07

À√◊Õ‚

∑√§¡

π“§¡

(IT-

relate

d Sc

ienc

e or

Eng

inee

ring)

«‘∑¬“

»“ µ

Ì Ң

“Õ◊Ëπ

(Oth

er S

cien

ce)

495.83

104

6.65

153

6.36

«‘»«°

√√¡»

“ µ√

å “¢“

Õ◊Ëπ (O

ther

Eng

inee

ring)

151.79

147

9.40

162

6.74

§Õ¡æ

‘«‡µÕ

√å‡æ◊ËÕ

∏ÿ√°‘®

À√◊Õ∫

√‘À“√

√–∫∫

“√

π‡∑»

576.79

805.12

137

5.70

(Com

pute

r fo

r Bu

sine

ss o

r M

IS

æ“≥

‘™¬å»“

µ√åÀ

√◊Õ∫√

‘À“√

(Bus

ines

s or

Man

ager

men

t)22

326

.55

164

10.49

387

16.10

∂‘µ‘»

“ µ√

å (Sta

tistic

s)24

2.86

130.83

371.54

§≥‘µ»

“ µ√

å (Mat

hem

atiss)

111.31

261.66

371.54

»÷°…“

»“ µ

Ì (E

duca

tion)

495.83

654.16

114

4.74

Õ—°…√

»“ µ

√å, ‚∫√

“≥§¥

’, »“

π“, ª

√—™≠

“33

3.93

80.51

411.71

(Lan

guaq

e, H

isto

ry, P

hilo

soph

y an

d Oth

er L

iber

al A

rts)

«‘®‘µ√

»‘≈ªáÀ

√◊Õª√

–¬ÿ°µ

廑≈ªá

(Fine

Arts

, Mus

ic)

70.83

171.09

241.00

“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥Major of Education

Page 37: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand36

“¢“

°“√»

÷°…“

Major

of E

duca

tion

˭ԧ

Fem

ale

™“¬

Male

√«¡

Tota

l

®”π«

πFr

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√âÕ¬≈

–Pe

rcen

t®”

π«π

Freq

uenc

y√âÕ

¬≈–

Perc

ent

®”π«

πFr

eque

ncy

√âÕ¬≈

–Pe

rcen

t

𑵑»“

µ√å

(Law

)6

0.71

271.73

331.37

‡»√…

∞»“

µ√å, √

—∞»“

µ√å,

—ߧ¡»

“ µ√

å (Soc

ial S

cien

ces)

556.55

925.88

147

6.11

◊ËÕ “

√¡«≈

™π (M

ass

Com

mun

icat

ion)

627.38

402.56

102

4.24

‚¿™π

“°“√

(Foo

d an

d Be

vera

ge)

30.35

20.13

50.21

‡°…µ

√»“

µ√å (A

gricultu

re)

131.55

281.79

411.71

∂“ª

íµ¬°√

√¡»“

µ√å

Arch

itect

ure)

30.36

140.90

170.71

·æ∑¬

廓 µ

√å·≈–

Õ◊ËπÊ

∑’ˇ°’ˬ

«¢âÕß

(Med

icine, H

ealth

care

)45

5.36

674.28

112

4.66

‰¡à¡’

“¢“‡

®“–®

ß (N

o M

ajor

)16

1.90

563.58

723.00

Õ◊ËπÊ

(Oth

ers)

40.48

80.51

120.50

√«¡

(Tot

al)

840

100

1564

100

2404

100

Page 38: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand37

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

0 5

10

15

20

25

30

35

“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥Major of Education

√âÕ¬≈– (Percent)

«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ(sci/eng comp. and related fields)

«‘∑¬å “¢“Õ◊Ëπ(Other Sci.)

«‘»«– “¢“Õ◊Ëπ(Other Eng.)

Õ◊ËπÊ(Others)

§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘®(Comp.for Bus. or MIS)

æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√(Bus. or Mgmt.)

◊ËÕ “√¡«≈™π (Mass Com.)

‚¿™π»“ µ√å(Food and Beverage)

‡°…µ√»“ µ√å(Agriculture)

∂“ªíµ¬å(Architecture)

·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß(Med. and Healthcare)

‰¡à¡’ “¢“‡®“–®ß(No Major)

»‘≈ª–(Fine Arts)

𑵑»“ µ√å(Law)

‡»√…∞»“ µ√å, √—∞»“ µ√å, —ߧ¡»“ µ√å(Soc. Sci.)

Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“(Liberal Arts)

∂‘µ‘»“ µ√å(Statistics)

§≥‘µ»“ µ√å(Mathematics)

»÷°…“»“ µ√å(Education)

0 5 10 15 20 25 30 35

32.07

6.36

6.74

16.10

5.70

1.54

1.71

1.00

1.54

6.11

1.37

0.21

4.24

1.71

0.71

3.00

0.50

4.66

4.74

Page 39: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand38

“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ßMajor of Education-Female Respondents Only

√âÕ¬≈– (Percent)

«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ(sci/eng comp. and related fields)

«‘∑¬å “¢“Õ◊Ëπ(Other Sci.)

«‘»«– “¢“Õ◊Ëπ(Other Eng.)

Õ◊ËπÊ(Others)

§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘®(Comp.for Bus. or MIS)

æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√(Bus. or Mgmt.)

◊ËÕ “√¡«≈™π (Mass Com.)

‚¿™π»“ µ√å(Food and Beverage)

‡°…µ√»“ µ√å(Agriculture)

∂“ªíµ¬å(Architecture)

·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß(Med. and Healthcare)

‰¡à¡’ “¢“‡®“–®ß(No Major)

»‘≈ª–(Fine Arts)𑵑»“ µ√å

(Law)‡»√…∞»“ µ√å, √—∞»“ µ√å, —ߧ¡»“ µ√å

(Soc. Sci.)

Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“(Liberal Arts)

∂‘µ‘»“ µ√å(Statistics)§≥‘µ»“ µ√å

(Mathematics)»÷°…“»“ µ√å(Education)

0 5 10 15 20 25 30

19.64

5.83

1.79

2.86

6.79

26.55

1.31

3.93

5.83

1.90

1.55

0.36

0.35

7.38

6.55

0.83

0.71

5.36

0.48

Page 40: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand39

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

“¢“¢Õß°“√»÷°…“ Ÿß ÿ¥-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬Major of Education-Male Respondents Only

0 5

10

15

20

25

30

35

40

√âÕ¬≈– (Percent)

«‘∑¬å “¢“Õ◊Ëπ(Other Sci.)

«‘»«– “¢“Õ◊Ëπ(Other Eng.)

Õ◊ËπÊ(Others)

§Õ¡œ ‡æ◊ËÕ∏ÿ√°‘®(Comp.for Bus. or MIS)

æ“≥‘™¬»“ µ√å À√◊Õ∫√‘À“√(Bus. or Mgmt.)

◊ËÕ “√¡«≈™π (Mass Com.)

‚¿™π»“ µ√å(Food and Beverage)

‡°…µ√»“ µ√å(Agriculture)

∂“ªíµ¬å(Architecture)

·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ ∑’ˇ°’ˬ«¢âÕß(Med. and Healthcare)

‰¡à¡’ “¢“‡®“–®ß(No Major)

»‘≈ª–(Fine Arts)𑵑»“ µ√å

(Law)

‡»√…∞»“ µ√å, √—∞»“ µ√å, —ߧ¡»“ µ√å(Soc. Sci.)

Õ—°…√œ, ‚∫√“≥§¥’, »“ π“, ª√—™≠“(Liberal Arts)

∂‘µ‘»“ µ√å(Statistics)§≥‘µ»“ µ√å

(Mathematics)»÷°…“»“ µ√å(Education)

0 5 10 15 20 25 30 35 40

38.756.65

9.40

5.12

10.49

0.51

1.66

0.83

1.09

1.73

0.51

4.28

3.58

0.90

0.13

1.79

2.56

5.88

«‘∑¬å/«‘»« §Õ¡œ ‰øøÑ“ ‚∑√§¡œ(sci/eng comp. and related fields)

4.16

Page 41: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand40

“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (1)Major of Education by Gender (1)

0

5

10

15

20

25

30

35

40

√âÕ¬≈

– (P

erce

nt)

38.75

19.64

5.83 6.65

1.79

9.46.79

5.12

26.55

10.49

«‘∑¬å/«‘»

« §Õ¡œ

‰øøÑ“ ‚

∑√§¡œ

(sci/en

g com

p.

and re

lated f

ields)

«‘∑¬å “¢

“Õ◊Ëπ

(Other S

ci.)

æ“≥‘™¬»

“ µ√å À

√◊Õ∫√‘À“

(Bus.

or M

gmt.)

§Õ¡œ ‡

æ◊ËÕ∏ÿ√°

‘®

(Comp.fo

r Bus.

or M

IS)

«‘»«– “

¢“Õ◊Ëπ

(Other E

ng.)

À≠‘ß (Female)™“¬ (Male)

Page 42: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand41

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (2)Major of Education by Gender (2)

∂‘µ‘»“

µ√å (St

atistics

)0

1

2

3

4

5

6

√âÕ¬≈

– (P

erce

nt)

5.83

2.86

0.831.31

1.66

0.51

3.934.16

0.83

§≥‘µ»

“ µ√å

(Mathem

atics)

»‘≈ª– (

Fine A

rts)

Õ—°…√œ,

‚∫√“≥

§¥’, »“

π“,

ª√—™≠“ (L

iberal

Arts)

»÷°…“»“

µ√å

(Educa

tion)

1.09

À≠‘ß (Female)™“¬ (Male)

Page 43: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand42

“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (3)Major of Education by Gender (3)

0

1

2

3

4

5

6

7

8

√âÕ¬≈

– (P

erce

nt) 5.88

0.130.71

1.73

6.55

1.55

2.56

7.38

0.35

‡»√…∞»

“ µ√å, √

—∞»“ µ√

å,

—ߧ¡»

“ µ√å (S

oc. Sc

i.)

‡°…µ√»

“ µ√å

(Agricu

lture)

‚¿™π»

“ µ√å

(Food

and Be

verage

)

◊ËÕ “√¡

«≈™π

(Mass Co

m.)

1.79

𑵑»“

µ√å (La

w)

À≠‘ß (Female)™“¬ (Male)

Page 44: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand43

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

“¢“¢Õß°“√»÷°…“‡‡¬°µ“¡‡æ» (4)Major of Education by Gender (4)

0

1

2

3

4

5

6

√âÕ¬≈

– (P

erce

nt)

5.36

0.360.9

4.28

0.48

1.9

·æ∑¬å»“ µ√å·≈–Õ◊ËπÊ∑’ˇ°’ˬ«¢âÕß

(Med. and Healthcare)

Õ◊ËπÊ (Others)‰¡à¡’ “¢“‡®“–®ß(No Major)

051

∂“ªíµ¬å(Architecture)

3.58

À≠‘ß (Female)™“¬ (Male)

Page 45: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand44

∂“π–°“√∑”ß“πEmployment Status

∂“π–°“√∑”ß“πEmployment

√«¡Total

4 660 209 1514 2387

0.17 27.65 8.76 63.43 100

®”π«πFrequency

√âÕ¬≈–Percent

‡°…’¬≥Retired

»÷°…“Õ¬ŸàFull-TimeStudent

‰¡à‰¥â∑”ß“πUnem-ployed

∑”ß“πÕ¬ŸàEmployed

‰¡à‰¥â∑”ß“π‡æ√“–»÷°…“Õ¬Ÿà

Full-Time Student

0

10

20

30

40

50

60

70

‡°…’¬≥Retired

√âÕ¬≈

– (P

erce

nt)

0.17

8.76

27.65

‰¡à‰¥â∑”ß“πUnemployed

∑”ß“πÕ¬ÿàEmployed

63.43

Page 46: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand45

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

“¢“Õ“™’æIndustry

‡°…µ√°√√¡ (Agriculture) 27 1.87

“∏“√≥Ÿª‚¿§ (Electricity, Telephone, Waterworks) 96 6.66

¢π àß, §¡π“§¡, À√◊Õ§≈—ß ‘πµâ“ (Transportation, Warehousing) 31 2.15

°àÕ √â“ßÀ√◊Õ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π (Construction, Real Estate) 51 3.54

º≈‘µ, ¢“¬, „Àâ∫√‘°“√, À√◊Õ¥Ÿ·≈§«∫§ÿ¡§Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, ‡§√◊Õ¢à“¬§Õ¡æ‘«‡µÕ√å 250 17.34À√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß (IT)

Õÿµ “À°√√¡Õ◊ËπÊ (Manufacturing) 118 8.18

¢“¬ àß ‘π§â“Õ◊ËπÊ (Whole Sale) 30 2.08

¢“¬ª≈’° ‘π§â“Õ◊ËπÊ (Retail) 33 2.29

π”‡¢â“À√◊Õ àßÕÕ° (Import-Export) 42 2.91

¢à“« “√, ◊ËÕ “√, ‚¶…≥“ (Mass Communication, Advertising) 63 4.37

∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√ (Touristing, Hotel, Restaurant) 20 1.39

®”π«πFrequency

√âÕ¬≈–Percent

“¢“Õ“™’æIndustry

Page 47: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand46

“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ (Healthcare) 97 6.73

°ÆÀ¡“¬ (Law) 12 0.83

°“√∑À“√ (Military) 16 1.11

∑’˪√÷°…“∑“ß∏ÿ√°‘® (Business Consulting) 14 0.97

°“√‡ß‘π°“√∏𓧓√ (Banking, Financing) 72 4.99

°“√»÷°…“, °“√«‘®—¬ (Education, Research) 295 20.46

∫—π‡∑‘ß·≈–»‘≈ª– (Entertainment, Art) 7 0.49

°“√«“ßπ‚¬∫“¬¿“§√—∞ (Govenmental Policy Making) 24 1.66

Õ◊ËπÊ (Others) 144 9.99

√«¡ (Total) 1442 100

®”π«πFrequency

√âÕ¬≈–Percent

“¢“Õ“™’æIndustry

Page 48: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand47

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

“¢“Õ“™’æIndustry

0 5

10

15

20

√âÕ¬≈– (Percent)

6.66

1.87

2.15

3.54

17.34

8.18

2.08

2.29

2.91

4.37

1.39

6.73

0.83

1.11

0.97

4.99

20.46

9.99

1.66

0.49

‡°…µ√°√√¡Aqriculture

“∏“√≥Ÿª‚¿§Electricity, Telephone, Waterworks

¢π àߧ¡π“§¡À√◊Õ§≈—ß ‘π§â“Transportation, Warehousing

Õ“§“√,∑’Ë¥‘π,°àÕ √â“ßÀ√◊Õ®—¥‡™à“-´◊ÈÕConstruction, Real Estate

º≈‘µ,¢“¬,„Àâ∫√‘°“√,¥Ÿ·≈§Õ¡æ‘«‡µÕ√å,‚ª√·°√¡, ‡§√◊Õ¢à“¬

§Õ¡æ‘«‡µÕ√åÀ√◊ÕÕÿª°√≥å∑’ˇ°’ˬ«¢âÕß ITÕÿµ “À°√√¡Õ◊ËπÊManufacturing

¢“¬ àß ‘π§â“Õ◊ËπÊWholesale

¢“¬ª≈’° ‘π§â“Õ◊ËπÊRetail

π”‡¢â“À√◊Õ àßÕÕ°Import - Export

¢à“« “√, ◊ËÕ “√,‚¶…≥“MassCommunication, Advertising

∑àÕ߇∑’ˬ«, ‚√ß·√¡, √â“πÕ“À“√Touristing, Hotel, Restaurant

“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§Healthcare

°ÆÀ¡“¬Law

°“√∑À“√Military

∑’˪√÷°…“∑“ß∏ÿ√°‘®Business Consulting

°“√‡ß‘π°“√∏𓧓√Banking, Financing

°“√»÷°…“, °“√«‘®—¬Education, Research

∫—π‡∑‘ß·≈–»‘≈ª–Entertainment, Art

°“√«“ßπ‚¬∫“¬¿“§√—∞Governmental Policy Making

Õ◊ËπÊOthers

0 5 10 15 20

Page 49: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand48

ª√–‡¿∑¢ÕßÀπ૬ߓπSector

0

5

10

15

20

25

30

35

40

45

50

√âÕ¬≈

– (P

erce

nt)

0.28

27.34

15.13

48.16

9.09

¢â“√“™°

“√ª√–®

Civil Serv

ant

¢â“√“™°

“√°“√‡¡

◊Õß

(Elected

) Politici

an

æπ—°ß“π√

—∞«‘ “À°

‘®

Employee O

f Governm

ent-Owned

Organizat

ion

æπ—°ß“π∫

√‘…—∑‡Õ°™

π

Employee o

f For-Pr

ofit Organ

ization

æπ—°ß“πÕ

ߧå°√‰¡à¡

ÿàߺ≈°”‰√

Employee o

f Non-Profit

Organizat

ion

ª√–‡¿∑Àπ૬ߓπSector

394 4 218 694 131 1441

27.34 0.28 15.13 48.16 9.09 100

®”π«πFrequency

√âÕ¬≈–Percent

¢â“√“™°“√ª√–®”

Civil Servant

¢â“√“™°“√°“√‡¡◊Õß(Elected)Politician

æπ—°ß“π√—∞«‘ “À°‘®Employee ofGovernment-

OwnedOrganization

æπ—°ß“π∫√‘…—∑‡Õ°™πEmployee ofFor-Profit

Orgnnization

æπ—°ß“πÕߧå°√

‰¡à¡ÿàߺ≈°”‰√Employee ofNon-Profit

Organization

√«¡Total

Page 50: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand49

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµYears on Internet

0

5

10

15

20

25

πâÕ¬°«à“§√÷ËߪïLess than half

a year

√âÕ¬≈

– (P

erce

nt)

23.5

¡“°°«à“ 5 ªïMore than 5 years

0.5-1 1-2 2-3 3-4 4-5

21.59

14.1412.81

14.14

7.456.36

ª√– ∫°“√≥åÕ‘π‡∑Õ√å‡πÁµYears onInternet

308 340 565 519 340 179 153 2404

12.81 14.14 23.50 21.59 14.14 7.45 6.36 100

®”π«πFrequency

√âÕ¬≈–Percent

πâÕ¬°«à“Lessthan

0.5

√«¡Total

0.5-1 1-2 2-3 3-4 4-5 ¡“°°«à“5 ªï

Morethan5 Years

Page 51: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand50

∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµPoint of Access

0

5

10

15

20

25

30

35

40

45

√âÕ¬≈

– (P

erce

nt)

40.97

35.9

20.05

2.660.42

∫â“πHome

Õ◊ËπÊOthers

∂“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Public Internet

∂“π»÷°…“School

∑’Ë∑”ß“π Office

∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ

Point of Access

863 985 482 64 10 2404

35.90 40.97 20.05 2.66 0.42 100

®”π«πFrequency

√âÕ¬≈–Percent

∫â“πHome

√«¡Total

∑’Ë∑”ß“πOffice

∂“π»÷°…“School

∂“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ

PublicInternetServiceCenter

Õ◊ËπÊOthers

πÕ°∫â“π Other Places

„π∫â“π Home

∂“π∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ Point of Access

35.9%64.1%

Page 52: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand51

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“πHome Computer Ownership

0

10

20

30

40

50

60

70

80

‰¡à¡’ (No)

√âÕ¬≈

– (P

erce

nt)

76.96

4.37

18.68

¡’·≈–‡ªìπ¢Õßµπ‡Õß(Yes and Self-Owned)

¡’·µà‡ªìπ¢Õß∫√‘…—∑(Yes but Company-Owned)

°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π

Home ComputerOwnership

√«¡Total

1850 105 449 2404

76.96 4.37 18.68 100

®”π«πFrequency

√âÕ¬≈–Percent

¡’·≈–‡ªìπ¢Õßµπ‡Õß

Yes andSelf-Owned

¡’·µà‡ªìπ¢ÕßÕߧå°√𓬮â“ßYes but Com-pany-Owned

‰¡à¡’No

Page 53: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand52

ºŸâ√—∫¿“√–§à“∫√‘°“√Õ‘π‡∑Õ√å‡πÁµInternet Service Payer

0

5

10

15

20

25

30

35

√âÕ¬≈

– (P

erce

nt)

34.82

23.5

3.74

22.38

15.56

®à“¬‡Õß∑—ÈßÀ¡¥(Fully Self)

®à“¬‡Õß∫“ß à«π(Partly Self)

∫√‘…—∑(Company)

∂“π»÷°…“(School)

¡’∑—Èß∑’Ëø√’·≈–®à“¬‡Õß(Have Multiple

Accounts-Some FreeOthers Paid)

ºŸâ®à“¬§à“∫√‘°“√Internet Service

Payer

837 90 565 538 374 2404

34.82 3.74 23.50 22.38 15.56 100

®”π«πFrequency

√âÕ¬≈–Percent

®à“¬‡Õß∑—ÈßÀ¡¥Fully Self

®à“¬‡Õß∫“ß à«πPartly Self

∫√‘…—∑®à“¬∑—ÈßÀ¡¥Company

∂“π»÷°…“®à“¬∑—ÈßÀ¡¥

School

¡’∑—Èß∑’Ëø√’·≈–®à“¬‡ß‘πHave Multiple

Accounts(Some free,Others Paid)

√«¡Total

Page 54: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand53

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

“‡Àµÿ®Ÿß„®„Àâµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµDecision Motive (to Use Internet)

À“¢âÕ

¡Ÿ≈(In

form

atio

n Se

arch

)

√à«¡°

‘®°√√

¡°—∫º

ŸâÕ◊Ëπ(S

ocializ

atio

n)

∫—π‡∑

‘ß(E

nter

tainm

ent)

0

10

20

30

40

50

60

70

√âÕ¬≈

– (P

erce

nt)

66.68

2.83

8.86

16.72

2.5 1.251.16

µ‘¥µàÕ

à«πµ

—«(P

erso

nal

Com

mun

icat

ion)

Õ◊ËπÊ

(Oth

ers)

‚¶…≥

… ‘π§

â“(A

dver

tising)

µ‘¥µàÕ

‰¡à à«

πµ—«

(Non

-Per

sona

lCom

mun

icat

ion)

“‡Àµÿ®Ÿß„®DecisionMotive

1603 402 213 68 60 28 30 2404

66.86 16.72 8.86 2.83 2.50 1.16 1.25 100

®”π«πFrequency

√âÕ¬≈–Percent

µ‘¥µàÕ à«πµ—«

PersonalCommu-nication

√«¡Total

µ‘¥µàÕ‰¡à à«πµ—«

NonPersonalCommu-nication

‚¶…≥“Advertising

À“¢âÕ¡Ÿ≈Informa-

tionSearch

∫—π‡∑‘ßEnter-

tainment

√à«¡°‘®°√√¡Sociali-zation

Õ◊ËπÊOthers

Page 55: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand54

“‡Àµÿ®Ÿß„®„Àâµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ-‡‡¬°µ“¡‡æ»Decision Motive (to Use Internet) by Gender

0

10

20

30

40

50

60

70

√âÕ¬≈

– (P

erce

nt)

À≠‘ß (Female)™“¬ (Male)

19.17

15.41

10.487.99

1.19 1.15

63.168.61

2.741.79 2.373.39 1.55 1.09

“‡Àµÿ®Ÿß„®·∫àßµ“¡‡æ»DecisionMotive

by Gender

530 161 88 15 23 10 13 840

63.10 19.17 10.48 1.79 2.74 1.19 1.55 100

®”π«πFrequency

√âÕ¬≈–Percent

√«¡Total

Õ◊ËπÊOthers

˭ԧFemale

1073 241 125 53 37 18 17 1564

68.61 15.41 7.99 3.39 2.37 1.15 1.09 100

®”π«πFrequency

µ‘¥µàÕ à«πµ—«

PersonalCommuni-

cation

µ‘¥µàÕ‰¡à à«πµ—«

NonPersonalCommu-nication

‚¶…≥“Advertising

À“¢âÕ¡Ÿ≈Informa-

tionSearch

∫—π‡∑‘ßEnter-

tainment

√à«¡°‘®°√√¡Sociali-zation

™“¬Male

√âÕ¬≈–Percent

À“¢âÕ

¡Ÿ≈(In

form

atio

n Se

arch

)

√à«¡°

‘®°√√

¡°—∫º

ŸâÕ◊Ëπ(S

ocializ

atio

n)

∫—π‡∑

‘ß(E

nter

tainm

ent)

µ‘¥µàÕ

à«πµ

—«(P

erso

nal

Com

mun

icat

ion)

Õ◊ËπÊ

(Oth

ers)

‚¶…≥

… ‘π§

â“(A

dver

tising)

µ‘¥µàÕ

‰¡à à«

πµ—«

(Non

-Per

sona

lCom

mun

icat

ion)

Page 56: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand55

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ßPrimary Type of Use

√âÕ¬≈

– (P

erce

nt)

0

10

20

30

40

50

60

70

√à«¡°

‘®°√√

¡°—∫º

ŸâÕ◊Ëπ(S

ocializ

atio

n)

µ‘¥µàÕ

à«πµ

—«(P

erso

nal

Com

mun

icat

ion)

µ‘¥µàÕ

‰¡à à«

πµ—«

(Non

-Per

sona

lCom

mun

icat

ion)

‚¶…≥

… ‘π§

â“(A

dver

tising)

À“¢âÕ

¡Ÿ≈(In

form

atio

nSe

arch

)

Õ◊ËπÊ

(Oth

ers)

∫—π‡∑

‘ß(E

nter

tainm

ent)

13.3911.73

1.33

67.51

2.58 2.54 0.92

≈—°…≥–°“√„™âß“π®√‘ßType of Use

1623 322 282 62 61 32 22 2404

67.51 13.39 11.73 2.58 2.54 1.33 0.92 100

®”π«πFrequency

√âÕ¬≈–Percent

µ‘¥µàÕ à«πµ—«

PersonalCommu-nication

√«¡Total

µ‘¥µàÕ‰¡à à«πµ—«

NonPersonalCommu-nication

‚¶…≥“Advertising

À“¢âÕ¡Ÿ≈Informa-

tionSearch

∫—π‡∑‘ßEnter-

tainment

√à«¡°‘®°√√¡Sociali-zation

Õ◊ËπÊOthers

Page 57: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand56

≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’ˇªìπÕ¬Ÿà®√‘ß-‡‡¬°µ“¡‡æ»Primary Type of Use by Gender

0

10

20

30

40

50

60

70

80

√âÕ¬≈

– (P

erce

nt)

√à«¡°

‘®°√√¡°

—∫ºŸâÕ◊Ëπ

(Soc

ializa

tion)

µ‘¥µàÕ

à«πµ

—«(Pers

onal

Comm

unica

tion)

µ‘¥µàÕ

‰¡à à«

πµ—«

(Non

-Pers

onal

Comm

unica

tion)

‚¶…≥

“ ‘π§

â“

(Adv

ertising

)

À“¢âÕ

¡Ÿ≈(In

forma

tion

Searc

h)

Õ◊ËπÊ (

Othe

rs)

∫—π‡∑‘ß

(Enter

tainm

ent)

À≠‘ß (Female)™“¬ (Male)

17.26

11.32 11.13

62.62

2.260.83

12.86

1.47 1.07

70.14

1.072.86 2.372.75

≈—°…≥–°“√„™âß“π®√‘ß·∫àßµ“¡‡æ»Type of useby Gender

526 145 108 19 24 9 9 840

62.62 17.26 12.86 2.26 2.86 1.07 1.07 100

®”π«πFrequency

√âÕ¬≈–Percent

µ‘¥µàÕ à«πµ—«

PersonalCommu-nication

√«¡Total

µ‘¥µàÕ‰¡à à«πµ—«

NonPersonalCommu-nication

‚¶…≥“Advertising

À“¢âÕ¡Ÿ≈Informa-

tionSearch

∫—π‡∑‘ßEnter-

tainment

√à«¡°‘®°√√¡Sociali-zation

Õ◊ËπÊOthers

˭ԧFemale

™“¬Male

®”π«πFrequency

√âÕ¬≈–Percent

1097 177 174 43 37 23 13 1564

70.14 11.32 11.13 2.75 2.37 1.47 0.83 100

Page 58: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand57

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

®”π«π™—Ë«‚¡ß∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“ÀåWeekly Hours of Use

0

5

10

15

20

25

30

√âÕ¬≈

– (P

erce

nt)

14.40

1.26

18.01

25.36

15.2

9.11

16.67

πâÕ¬°«à“ 1 ™¡.Less than 1 hr

¡“°°«à“ 20 ™¡.More than 20 hrs

1-3 3-5 5-10 10-15 15-20

°“√„™âµàÕ —ª¥“ÀåWeeklyUsage

30 343 429 604 362 217 397 2382

1.26 14.40 18.01 25.36 15.20 9.11 16.67 100

®”π«πFrequency

√âÕ¬≈–Percent

πâÕ¬°«à“Lessthan

1

√«¡Total

1-3 3-5 5-10 10-15 15-20 ¡“°°«à“20 ™¡.

More than20 hrs

Page 59: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand58

‡«≈“∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµTime of Use

‡«≈“∑’Ë„™âTime of Use

511 479 406 767 171 70 2404

21.26 19.93 16.89 31.91 7.11 2.91 100

®”π«πFrequency

√âÕ¬≈–Percent

8.01-12.00 √«¡Total

12.01-16.00 16.01-20.00 20.01-24.00 0.01-4.00 4.01-8.00

À—«§ÌË“∂÷߇™â“ 20:01-8:00

‡™â“∂÷ßÀ—«§ÌË“ 8:01-20:00

‡«≈“∑’Ë„™â Time of Access

58.08%41.92%

0

5

10

15

20

25

30

35

√âÕ¬≈

– (P

erce

nt)

8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 00:01-4:00 4:01-8:00

21.2619.93

16.89

2.91

7.11

31.91

Page 60: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand59

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

‡∫√“‡´Õ√å∑’Ë„™âBrowser

‡∫√“‡´Õ√å∑’Ë„™âBrowser

21 7 1483 853 19 21 2404

0.87 0.29 61.69 35.48 0.79 0.87 100

®”π«πFrequency

√âÕ¬≈–Percent

Lotus Notes √«¡Total

Hot Java Explorer Netscape Lynx Õ◊ËπÊ Others

Õ◊ËπÊ (Others)0.87%

Hot Java0.29%

Explorer

Lotus Notes0.87%Lynx

0.79%

35.48%

61.69%

Netscape

Page 61: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand60

§«“¡‡√Á«Speed

®”π«πFrequency

√âÕ¬≈–Percent

πâÕ¬°«à“ Less than 14.4 kbps 32 1.33

14.4 kbps 121 5.03

28.8 kbps 311 12.94

33.6 kbps 544 22.63

56 kbps 765 31.82

128 kbps 84 3.49

1 Mbps 52 2.16

4 Mbps 27 1.12

10 Mbps 65 2.70

45 Mbps 10 0.42

¡“°°«à“ More than 45 Mbps 16 0.67

‰¡à∑√“∫ Do Not Know 377 15.68

√«¡ Total 2404 100

§«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥Speed

Page 62: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand61

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

§«“¡‡√Á«¢Õß‚¡‡¥Á¡À√◊Õ “¬√—∫- àß —≠≠“≥Speed

µàÕ«ß®√‡™à“Leased Line

„™â‚¡‡¥Á¡ Dial-Up

°“√µàÕ‡¢â“ Type of Access

10.57%

73.75%

‰¡à∑√“∫Donût Know 15.68%

0

5

10

15

20

25

30

35

√âÕ¬≈

– (P

erce

nt)

πâÕ¬°

«à“ 1

4.4

Kbps

Less

than

1.33

5.03

12.94

22.63

31.82

3.492.16 2.7

0.42 0.67

15.68

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‰¡à∑√

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(Mod

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56 K

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(Mod

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128

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)

1 M

bps

4 M

bps

10 M

bps

45 M

bps

Page 63: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand62

ªí≠À“Perceived Problems

®”π«πFrequency

√âÕ¬≈–Percent

§«“¡¬“°„π°“√À“‡«Á∫‰´µå (Web Search) 674 28.04

§«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥ (Speed) 1700 70.72

°“√¢Õ‚∑√»—æ∑å (Request for Telephone Line) 95 3.95

§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (Network Reliability) 825 34.32

§«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ (Data Integrity) 612 25.46

°“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡ (Lack of Law) 683 28.41

°“√¡’·À≈à߬—Ë«¬ÿ∑“ß‡æ» (Pornography) 819 34.07

°“√ ◊ËÕ¢âÕ§«“¡∑’ˉ¡à ¡§«√ (Impolite/Inappropriate Content) 528 21.96

°“√¢‚¡¬¢âÕ¡Ÿ≈ (Unauthorized Information Access) 597 24.83

¿“√–§à“„™â®à“¬ (Expenses) 906 37.69

°“√‚¶…≥“ (Commercial Advertisements) 99 4.12

§«“¡‰¡à‡∑à“‡∑’¬¡∑“ß‚Õ°“ ∑’Ë®–‰¥â„™â (Access Inequility) 301 12.52

°“√‰¥â√—∫¢âÕ¡Ÿ≈¢¬– (Junk Mails) 393 16.35

°“√≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß (Reduction of Face to

Face Socialization) 168 6.99

°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ (Cultural Dominance) 174 7.24

ªí≠À“∑“ß¿“…“ (Language) 573 23.84

Õ◊ËπÊ (Others) 39 1.62

À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 2404 §π ‚¥¬µÕ∫‰¥â 1-3 §”µÕ∫N=2404 and each may select 1-3 choices

ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµPerceived Problems

Page 64: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand63

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

0

10

20

30

40

50

60

70

80

28.04

70.72

3.95

34.32

25.46

28.41

34.07

21.96

24.83

37.69

4.12

12.52

16.35

6.99

7.24

23.84

1.62

ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµPerceived Problems

Õ◊ËπÊOthers

§«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥Speed

¿“√–§à“„™â®à“¬Expenses

°“√¢Õ‚∑√»—æ∑åRequest for Telephone Line

§«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµData Integrity

§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬Network Reliability

°“√¡’·À≈à߬—Ë«¬ÿ∑“߇æ»Pornography

°“√ ◊ËÕ¢âÕ§«“¡∑’ˉ¡à ¡§«√Impolite/Inappropriate Content

°“√¢‚¡¬¢âÕ¡Ÿ≈Unauthorized Information Access

°“√‚¶…≥“Commercial Advertisements

§«“¡‰¡à‡∑à“‡∑’¬¡∑“ß‚Õ°“ ∑’Ë®–‰¥â„™âAccess Inequility

°“√‰¥â√—∫¢âÕ¡Ÿ≈¢¬–Junk Mails

°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡Cultural Dominance

ªí≠À“∑“ß¿“…“Language

§«“¡¬“°„π°“√À“À“‡«Á∫‰´µåWeb Search

°“√¢“¥°ÆÀ¡“¬§ÿ⡧√Õß𑵑°√√¡Lack of Law

°“√≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ßReduction of Face to Face Socialization

√âÕ¬≈– (Percent)

100 20 30 40 50 60 70 80

Page 65: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand64

ª√–‚¬™πå∑’ˉ¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµPerceived Benefits

0

10

20

30

40

50

60

70

80

90

100 93.3

3.37

86.86

77.54

56.95

38.23

79.03

‡æ‘Ë¡§«“¡√

Ÿâ

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À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 2404 §π ‚¥¬µÕ∫‰¥â¡“°°«à“ 1 §”µÕ∫N=2404 and each may select more than 1 choice

2243 2088 1900 1864 1369 919 81

93.30 86.86 79.03 77.54 56.95 38.23 3.37

®”π«πFrequency

√âÕ¬≈–Percent

‡æ‘Ë¡§«“¡√ŸâIncrease

Knowledge

Õ◊ËπÊOthers

‡æ‘Ë¡§«“¡©—∫‰«„π°“√√—∫§«“¡√Ÿâ/

¢à“« “√Increase Speedof InformationAcquisition

‰¥â§«“¡∫—π‡∑‘ßBe

Entertained

‰¥â√Ÿâ®—°§π¡“°¢÷Èπ

IncreaseSocialization

‡æ‘Ë¡§«“¡ –¥«°√«¥‡√Á«„π°“√µ‘¥µàÕ ◊ËÕ “√

Increase Speedof Commu-nications

ª√–‚¬™πå∑’ˉ¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ

PerceivedBenefits

à߇ √‘¡∏ÿ√°‘®EnhanceBusiness

Page 66: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand65

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµInternet Purchase

°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµInternet Purchase

436 1932 2368

18.41 81.59 100

®”π«πFrequency

√âÕ¬≈–Percent

‡§¬Have

‰¡à‡§¬Have Not

√«¡Total

‡§¬ Have‰¡à‡§¬ Have Not

‡§¬ (Have)18.41%

‰¡à‡§¬(Have Not)81.59%

Page 67: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand66

ª√– ∫°“√≥å°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡‡¬°µ“¡‡æ»Internet Purchase by Gender

°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµInternet Purchase

84 741 825

10.18 89.82 100

®”π«πFrequency

√âÕ¬≈–Percent

‡§¬Have

‰¡à‡§¬Have Not

√«¡Total

˭ԧFemale

™“¬Male

®”π«πFrequency

√âÕ¬≈–Percent

352 1191 1543

22.81 77.19 100

0

10

20

30

40

50

60

70

80

90

À≠‘ß (Female)™“¬ (Male)

10.18

22.81

77.19

89.82

‡§¬ Have ‰¡à‡§¬ Have Not

√âÕ¬≈

– (P

erce

nt)

Page 68: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand67

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

®”π«πFrequency

√âÕ¬≈–Percent

®”π«πFrequency

√âÕ¬≈–Percent

®”π«πFrequency

√âÕ¬≈–Percent

√«¡Total

˭ԧFemale

™“¬Male‡Àµÿº≈∑’ˉ¡à´◊ÈÕ

Reasons Against Internet Purchase

‰¡à π„® 546 28.26 234 31.58 312 26.20(Not Interested)

¬ÿà߬“° 452 23.40 157 21.19 295 24.77(Too Complicated)

‰¡à√Ÿâ®—°‡«Á∫‰´µå 220 11.39 92 12.42 128 10.75(Do Not Know Websites)

‰¡àµâÕß°“√√Õ ‘π§â“ 267 13.82 92 12.42 175 14.69(Do Not Want to Wait For Delivery)

‰¡àÕ¬“°„Àâ‡∫Õ√å∫—µ√‡§√¥‘µ 733 37.94 265 35.76 468 39.29(Reluctant to Render Credit Card Number)

‰¡à¡’ ‘π§â“πà“ π„® 109 5.64 40 5.40 69 5.79(No Interesting Goods/Services)

‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“ 873 45.19 409 55.20 464 38.96(Cannot Touch/Feel Goods)

‰¡à‰«â„®ºŸâ¢“¬ 713 36.90 269 36.30 444 37.28(Do Not Trust Merchandisers)

°≈—« ‘π§â“ Ÿ≠À“¬√–À«à“ß àß 327 16.93 126 17.00 201 16.88(Concerned for Loss/Damage)

·æß 165 8.54 69 9.31 96 8.06(Expensive)

‰¡à¡’∫—µ√‡§√¥‘µ 661 34.21 172 23.21 489 41.06(Do Not Have Credit Card)

‰¡àÕ¬“°´◊ÈÕ ‘π§â“πÕ° 254 13.15 101 13.63 153 12.85(Do Not Want to Buy Import Goods)

Õ◊ËπÊ 53 2.74 19 2.56 34 2.85(Others)

‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµReasons Against Internet Purchase

À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 1932 §π ‚¥¬µÕ∫‰¥â 1-3 §”µÕ∫N=1932 and each may select 1-3 choices

Page 69: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand68

‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµReasons Against Internet Purchase

√âÕ¬≈

– (P

erce

nt)

0

5

10

15

20

25

30

35

40

45

50

28.26

23.4

13.8211.39

36.937.94

16.93

34.21

45.19

5.64

13.15

8.54

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Page 70: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand69

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ßReasons Against Internet Purchase-Female Respondents Only

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0

10

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40

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60

Õ◊ËπÊ

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Page 71: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand70

‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬Reasons Against Internet Purchase-Male Respondents Only

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Page 72: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand71

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1)Reasons Against Internet Purchase by Gender (1)

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Page 73: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand72

‡Àµÿº≈∑’ˉ¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2)Reasons Against Internet Purchase by Gender (2)

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Page 74: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand73

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

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Page 75: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand74

‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµGoods and Services Purchased

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™“¬Male ‘π§â“∑’ˇ§¬´◊ÈÕ

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Àπ—ß ◊Õ 333 76.38 63 75.0 270 76.70book

‚ª√·°√¡§Õ¡æ‘«‡µÕ√å 207 47.48 30 35.71 177 50.28Computer Software

‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 139 31.88 24 28.57 115 32.67Computer Software Delivered via Internet

‡æ≈ß 202 46.33 36 42.86 166 47.16Music

‡æ≈ß ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 85 19.50 11 13.10 74 21.02Music Delivered via Internet

¿“æ¬πµ√å 30 6.88 3 3.57 27 7.67Film

¿“æ¬πµ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 1 0.23 0 0 1 0.28Film Delivered via Internet

Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 40 9.17 8 9.52 32 9.09Computer Hardware

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‡§√◊ËÕß·µàß∫â“πÀ√◊Õ¢Õß„™â„π∫â“π 4 0.92 2 2.38 2 0.57Household Items/Home Decorations

‡§√◊ËÕß·µàß°“¬ 8 1.83 4 4.76 4 1.14Clothing

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Õ◊ËπÊ 13 2.98 2 2.38 11 3.13Others

¢âÕ¡Ÿ≈ ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ) 186 42.66 33 39.29 153 43.47Digital Information

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¬“√—°…“‚√§À√◊Õ¬“∫”√ÿß 7 1.61 4 4.76 3 0.85Medication/Food Suppliment

À¡“¬‡Àµÿ : ®”π«πºŸâµÕ∫ 436 §πN= 436

Page 76: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand75

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµGoods and Services Purchased

C(De

0

10

10

20

30

40

50

60

70

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76.38

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46.33

42.66

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¿“æ¬πµ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ)Film (Delivered via Internet)

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0

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10 20 30 40 50 60 70 80

Page 77: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand76

‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªìπÀ≠‘ßGoods and Services Purchased - Female Respondents Only

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40

50

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70

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0

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10 20 30 40 50 60 70 80

Page 78: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand77

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

‘π§â“À√◊Õ∫√‘°“√∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ-‡©æ“–ºŸâµÕ∫∑’ˇªì𙓬Products and Services Purchased -Male Respondents Onay

‚ª√·°√¡§Õ¡æ‘«‡µÕ√å ( àß∑“ßÕ‘π‡µÕ√å‡πÁµ) Computer Software (Delivered via Internet)

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Page 79: Internet User Profile 2542

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand78

‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (1)Goods and Services Purchased by Gender (1)

0

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8076.7

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À≠‘ß (Female)™“¬ (Male) 75

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Page 80: Internet User Profile 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand79

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (2)Goods and Services Purchased by Gender (2)

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand80

‘π§â“∑’ˇ§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ·¬°µ“¡‡æ» (3)Goods and Services Purchased by Gender (3)

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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand81

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

¿“§ºπ«°

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ (‡π§‡∑§) ´÷Ë߇ªìπÀπ૬ߓπ

„π —ß°—¥°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’ ·≈– ‘Ëß·«¥≈âÕ¡ „§√à¢Õ§«“¡√à«¡¡◊Õ®“°∑à“π

„π°“√À“¢âÕ¡Ÿ≈‡°’ˬ«°—∫°“√„™â ·≈–ºŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‚¥¬¢Õ§«“¡°√ÿ≥“µÕ∫

·∫∫ Õ∫∂“¡¢â“ß≈à“ßπ’È ¢âÕ¡Ÿ≈‡À≈à“π’È®–‡Õ◊ÈÕª√–‚¬™πåÕ¬à“߬‘ËßµàÕ°“√«“ß·ºπ¢Õß¿“§√—∞

„π°“√ à߇ √‘¡·≈–º≈—°¥—π°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬„Àâ‡æ‘Ë¡¡“°¢÷Èπ·≈–‡ªìπ‰ª„π

∑‘»∑“ß∑’ˇÀ¡“– ¡ ´÷Ëß®– àߺ≈µàÕ§«“¡‡®√‘≠°â“«Àπâ“∑“߇»√…∞°‘®·≈– —ߧ¡¢Õß™“µ‘

°√ÿ≥“µÕ∫·∫∫ Õ∫∂“¡„Àâ§√∫ ¡∫Ÿ√≥å ‚¥¬°“√‡µ‘¡¢âÕ§«“¡„π™àÕß«à“ßÀ√◊Õ‡≈◊Õ°§”

µÕ∫ À“°‰¡à¡’°“√√–∫ÿ‰«â‡ªìπ°√≥’摇»… „π·µà≈–¢âÕ∑à“π “¡“√∂‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«

1. Õ’-‡¡≈å ¢Õß∑à“π∑’Ë –¥«°µàÕ°“√µ‘¥µàÕ§◊Õ

2. ‡æ» [1] À≠‘ß [2] ™“¬

3. Õ“¬ÿ¢Õß∑à“π

[1] πâÕ¬°«à“ 10 ªï [2] 10-14 ªï [3] 15-19 ªï [4] 20-29 ªï [5] 30-39 ªï

[6] 40-49 ªï [7] 50-59 ªï [8] 60-69 ªï [9] 70 ªï¢÷Èπ‰ª

4. ∑’ËÕ¬Ÿàªí®®ÿ∫—π¢Õß∑à“π (∑’Ëæ”π—°Õ¬Ÿà®√‘ß´÷ËßÕ“®‰¡àµ√ß°—∫∑’ËÕ¬Ÿàµ“¡ ”¡–‚π§√—«°Á‰¥â) Õ¬Ÿà„π

®—ßÀ«—¥„¥

[1] °√ÿ߇∑æ¡À“π§√

[2] ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√

[3] ®—ßÀ«—¥„π¿“§°≈“ß πÕ°‡Àπ◊Õ®“°°√ÿ߇∑æœ ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√

[4] ®—ßÀ«—¥„π¿“§‡Àπ◊Õ

[5] ®—ßÀ«—¥„π¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ

[6] ®—ßÀ«—¥„π¿“§„µâ

[7] Õ¬Ÿàµà“ߪ√–‡∑»‡ªìπ°“√™—Ë«§√“«

[8] Õ¬Ÿàµà“ߪ√–‡∑»‡ªìπ°“√∂“«√

·∫∫ Õ∫∂“¡

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand84

5. ·≈–∑’ËÕ¬Ÿàªí®®ÿ∫—π¢Õß∑à“ππ’ÈÕ¬Ÿà„π‡¢µ„¥

[1] ‡¢µÀπ÷Ë߇¢µ„¥„π°√ÿ߇∑æœ ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ À√◊Õ ¡ÿ∑√ª√“°“√

[2] ‡¢µÕ”‡¿Õ‡¡◊ÕߢÕß®—ßÀ«—¥Õ◊ËπÊ [3] πÕ°‡¢µÕ”‡¿Õ‡¡◊ÕߢÕß®—ßÀ«—¥Õ◊ËπÊ

[4] µà“ߪ√–‡∑»

6. ∂“π– ¡√ ¢Õß∑à“π [1] ‚ ¥ [2] ¡√

7. ∑à“π¡’∫ÿµ√À√◊Õ‰¡à

[0] ‰¡à¡’ [1] ¡’ 1 §π [2] ¡’ 2 §π [3] ¡’ 3 §π

[99] ¡’¡“°°«à“ 3 §π ‚ª√¥√–∫ÿ®”π«π

8. ®”π«π ¡“™‘°„π§√Õ∫§√—«∑’ËÕ¬Ÿà∫â“π‡¥’¬«°—∫∑à“π (√«¡µ—«∑à“π‡Õß ·µà‰¡à√«¡≈Ÿ°®â“ß ∑”

ß“π∫â“π)

[1] §π‡¥’¬« [2] 2 §π [3] 3 §π [4] 4 §π [5] 5 §π [6] 6 §π

[99] ¡“°°«à“ 6 §π ‚ª√¥√–∫ÿ

9. ®”π«π ¡“™‘°„π§√Õ∫§√—«∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ

[1] §π‡¥’¬« [2] 2 §π [3] 3 §π [4] 4 §π [5] 5 §π [6] 6 §π

[99] ¡“°°«à“ 6 §π ‚ª√¥√–∫ÿ

10. √“¬‰¥â‡©≈’ˬµàÕ‡¥◊Õπ¢Õß∑—Èߧ√Õ∫§√—«Õ¬Ÿà„π™à«ß

[1] µË”°«à“ 10,000 [2] 10,000-30,000 [3] 30,001-50,000 [4] 50,001-70,000

[5] 70,001-90,000 [6] 90,001-110,000 [7] 110,001-130,000 [8] 130,001-150,000

[9] ¡“°°«à“ 150,000

11. ∑à“π°”≈—ß»÷°…“Õ¬ŸàÀ√◊Õ‰¡à

[1] ‰¡à‰¥â°”≈—ß»÷°…“Õ¬Ÿà (À“°∑à“πµÕ∫ ‰¡à‰¥â°”≈—ß»÷°…“Õ¬Ÿà °√ÿ≥“¢â“¡‰ª¢âÕ 12)

[2] °”≈—ß»÷°…“Õ¬Ÿà

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

·≈–∑à“π°”≈—ß»÷°…“Õ¬Ÿà„π√–¥—∫

[1] µË”°«à“¡—∏¬¡ª≈“¬ [2] ¡—∏¬¡ª≈“¬ [3] ª«™

[4] ª« ª«∑ ª∑ À√◊Õ Õπÿª√‘≠≠“ [5] ª√‘≠≠“µ√’

[6] ª√–°“»π’¬∫—µ√∫—≥±‘µ [7] ª√‘≠≠“‚∑ [8] ª√‘≠≠“‡Õ°

12. „π°√≥’∑’Ë∑à“π‰¡à‰¥â°”≈—ß»÷°…“Õ¬Ÿà°“√»÷°…“ Ÿß ÿ¥¢Õß∑à“π§◊Õ ( ”À√—∫∑à“π∑’Ë°”≈—ß»÷°…“

Õ¬Ÿà°√ÿ≥“¢â“¡‰ª¢âÕ 13)

[1] µË”°«à“¡—∏¬¡ª≈“¬ [2] ¡—∏¬¡ª≈“¬ [3] ª«™

[4] ª« ª«∑ ª∑ À√◊Õ Õπÿª√‘≠≠“ [5] ª√‘≠≠“µ√’

[6] ª√–°“»π’¬∫—µ√∫—≥±‘µ [7] ª√‘≠≠“‚∑ [8] ª√‘≠≠“‡Õ°

13. ∑à“𧑥«à“§«“¡ “¡“√∂„π°“√„™â¿“…“Õ—ß°ƒ…¢Õß∑à“π‡ªìπÕ¬à“߉√

[1] ‰¡à¡’ªí≠À“‡≈¬∑—ÈßÕà“π·≈–查

[2] “¡“√∂Õà“π‡¢â“„®‰¥â¥’ ·¡â®–查‰¥â ‰¡à§≈àÕß

[3] “¡“√∂Õà“πæÕ‡¢â“„®∫â“ß ·µà查‰¡à‰¥â

[4] ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬

14. “¢“«‘™“„π°“√»÷°…“¢—Èπ Ÿß ÿ¥∑’Ë∑à“π°”≈—ß»÷°…“Õ¬ŸàÀ√◊Õ®∫¡“·≈â« Õ¬Ÿà„π¢à“¬«‘™“ À√◊Õ

„°≈⇧’¬ß∑’Ë ÿ¥°—∫¢à“¬«‘™“„¥µàÕ‰ªπ’È (√“¬π“¡ “¢“«‘™“π’È ‰¡à‰¥âÀ¡“¬‡©æ“–°“√»÷°…“ √–¥—∫

ª√‘≠≠“‡∑à“π—È𠇙àπ °√≥’∑’Ë∑à“π®∫™à“߉øøÑ“ “¢“«‘™“¢Õß∑à“π§◊Õ «‘»«°√√¡‰øøÑ“)

[1] «‘∑¬“»“ µ√å§Õ¡æ‘«‡µÕ√å «‘∑¬“°“√§Õ¡æ‘«‡µÕ√å «‘»«°√√¡‰øøÑ“ «‘»«°√√¡Õ‘‡≈Á°∑√Õ

π‘° å «‘»«°√√¡§Õ¡æ‘«‡µÕ√å «‘»«°√√¡‚∑√§¡π“§¡ ‡∑§‚π‚≈¬’‚∑√§¡π“§¡ ‡∑§‚π‚≈¬’

“√ π‡∑»

[2] «‘∑¬“»“ µ√å “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°§Õ¡æ‘«‡µÕ√å

[3] «‘»«°√√¡»“ µ√å “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°‰øøÑ“ §Õ¡æ‘«‡µÕ√å Õ‘‡≈Á°∑√Õπ‘° å À√◊Õ ‚∑√

§¡π“§¡

[4] §Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘® °“√∫√‘À“√À√◊Õ°“√®—¥°“√√–∫∫ “√ π‡∑»

[5] «‘™“„πÀ¡«¥∫√‘À“√∏ÿ√°‘® (¬°‡«âπ°“√∫√‘À“√À√◊Õ°“√®—¥°“√√–∫∫ “√ π‡∑») °“√‡ß‘π

°“√µ≈“¥ °“√∫—≠™’ °“√ª√–°—π¿—¬

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand86

[6] ∂‘µ‘ ∂‘µ‘ª√–¬ÿ°µå

[7] §≥‘µ»“ µ√å

[8] »÷°…“»“ µ√å·≈–°“√Ωñ°À—¥§√Ÿ

[9] «‘™“„πÀ¡«¥ª√–«—µ‘»“ µ√å ¿“…“ ‚∫√“≥§¥’ «√√≥§¥’ »“ π“ ª√—™≠“

[10] «‘™“„πÀ¡«¥«‘®‘µ√»‘≈ªá·≈–ª√–¬ÿ°µå»‘≈ªá ‡™àπ ®‘µ√°√√¡ ª√–µ‘¡“°√√¡ ¡—≥±π»‘≈ªá

°“√≈–§√ ¥πµ√’ ÕÕ°·∫∫·ø™—Ëπ

[11] 𑵑»“ µ√å §◊Õ«‘™“«à“¥â«¬‡√◊ËÕß°ÆÀ¡“¬

[12] «‘™“«à“¥â«¬ —ߧ¡·≈–惵‘°√√¡ ‡™à𠇻√…∞»“ µ√å √—∞»“ µ√å ®‘µ«‘∑¬“ ¿Ÿ¡‘»“ µ√å —ß§¡

«‘∑¬“ ¡“πÿ…¬«‘∑¬“

[13] «‘™“«à“¥â«¬°“√ ◊ËÕ “√¡«≈™π·≈–°“√‡Õ° “√ ‡™àπ ◊ËÕ “√¡«≈™π π‘‡∑»»“ µ√å

ª√–™“ —¡æ—π∏å «“√ “√»“ µ√å ∫√√≥“√—°…廓 µ√å

[14] §À°√√¡»“ µ√å À√◊Õ ‚¿™π»“ µ√å

[15] ‡°…µ√»“ µ√å «π»“ µ√å ·≈– °“√ª√–¡ß ‡™àπ °’Ø«‘∑¬“ ‡°…µ√°≈«‘∏“π æ◊™»“ µ√å

«π»“ µ√å —µ«·æ∑¬å —µ«∫“≈

[16] ∂“ªíµ¬°√√¡»“ µ√å·≈–°“√º—߇¡◊Õß

[17] ·æ∑¬»“ µ√å·≈–«‘™“∑’ˇ°’ˬ«¢âÕß°—∫ ÿ¢¿“æ ‡™àπ ·æ∑¬»“ µ√å ∑—πµ·æ∑¬»“ µ√å ‡¿ —™

»“ µ√å 欓∫“≈»“ µ√å ‡∑§π‘°°“√·æ∑¬å °“¬¿“æ∫”∫—¥

[18] ‰¡à¡’ “¢“‡®“–®ß (‡™àπ °√≥’®∫™—Èπ¡—∏¬¡À√◊յ˔°«à“)

[99] “¢“Õ◊ËππÕ°‡Àπ◊Õ®“°π’È ‚ª√¥√–∫ÿ

15. „πªí®®ÿ∫—π ∂“π–°“√∑”ß“π¢Õß∑à“π§◊Õ

[1] °.‡°…’¬≥·≈â« [2] ¢.‰¡à∑”ß“π‡æ√“–¬—ß»÷°…“Õ¬Ÿà [3] §.‰¡à‰¥â∑”ß“π

[4] ß.∑”ß“πÕ¬Ÿà

(À“°§”µÕ∫¢Õß∑à“π§◊Õ¢âÕ ° ¢ À√◊Õ § °√ÿ≥“¢â“¡‰ª¢âÕ 17)

À“°§”µÕ∫¢Õß∑à“π§◊Õ¢âÕ ß ª√–‡¿∑¢Õß∏ÿ√°‘®À√◊Õª√–‡¿∑¢Õßß“πÀ≈—°¢Õß∑à“π Õ¬Ÿà„π¢à“¬

„¥µàÕ‰ªπ’È

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

°√ÿ≥“Õà“π√“¬™◊ËÕª√–‡¿∑ß“π®π®∫°àÕπµ—¥ ‘π„®‡≈◊Õ°

[1] ° ‘°√√¡ ‡°…µ√°√√¡ ª√–¡ß ªÉ“‰¡â ‡À¡◊Õß·√à ≈à“ —µ«å ª»ÿ —µ«å

[2] “∏“√≥Ÿª‚¿§ (ª√–ª“ ‰øøÑ“ ‚∑√»—æ∑å)

[3] °“√¢π àß (‡™à𠓬°“√∫‘π √∂ª√–®”∑“ß √∂ àß ‘π§â“ °“√ à߉ª√…≥’¬å·≈–æ— ¥ÿ) §≈—ß

‘π§â“ ·≈–°“√§¡π“§¡

[4] ∏ÿ√°‘®°àÕ √â“ß (ÕÕ°·∫∫ √â“ß √◊ÈÕ ∂Õπ ∑”≈“¬) ·≈–∏ÿ√°‘®°“√®—¥‡™à“ ®—¥´◊ÈÕ Õ“§“√

À√◊Õ∑’Ë¥‘π

[5] °“√º≈‘µ ¢“¬ „Àâ∫√‘°“√ „À⧔ª√÷°…“ ¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫

‚ª√·°√¡ Õÿª°√≥凧√◊Õ¢à“¬

[6] Õÿµ “À°√√¡·≈–°“√º≈‘µÕ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥å

‡§√◊Õ¢à“¬

[7] °“√¢“¬ àß ‘π§â“Õ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥凧√◊Õ

¢à“¬

[8] °“√¢“¬ª≈’° ‘π§â“Õ◊ËπÊ ¬°‡«âπ §Õ¡æ‘«‡µÕ√å Õÿª°√≥åª√–°Õ∫ ‚ª√·°√¡ Õÿª°√≥凧√◊Õ

¢à“¬

[9] °“√π”‡¢â“À√◊Õ àßÕÕ°

[10] °“√„Àâ¢âÕ¡Ÿ≈¢à“« “√ °“√ ◊ËÕ “√ °“√‚¶…≥“ ·≈– °“√æ‘¡æå

[11] ∏ÿ√°‘®°“√∑àÕ߇∑’ˬ« ∏ÿ√°‘®°“√‚√ß·√¡ ∏ÿ√°‘®√â“πÕ“À“√

[12] °“√ “∏“√≥ ÿ¢ ÿ¢¿“æÕπ“¡—¬ °“√√—°…“∫”∫—¥‚√§

[13] °ÆÀ¡“¬ ´÷Ëß√«¡∂÷ß °“√√—°…“°ÆÀ¡“¬ °“√„À⧔ª√÷°…“ °“√√à“ß À√◊Õ°“√¥”‡π‘π

°√–∫«π°“√∑“ß°ÆÀ¡“¬

[14] °“√∑À“√

[15] °“√„À⧔ª√÷°…“∑“ß°“√∫√‘À“√ °“√®—¥ √â“ßÕߧå°√ °“√¥”‡π‘π∏ÿ√°‘®

[16] °“√∏𓧓√ ∏ÿ√°‘®∑“ß°“√‡ß‘π°“√≈ß∑ÿπ °“√´◊ÈÕ-¢“¬Àÿâπ ·≈–°“√ª√–°—π¿—¬

[17] °“√»÷°…“ (‡™àπ Õ“™’æ§√Ÿ) ·≈–°“√«‘®—¬

[18] ∫—π‡∑‘ß ·≈–»‘≈ª–

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand88

[19] °“√®—¥µ—Èßπ‚¬∫“¬„π¿“§√—∞

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

16. ∑à“π‡ªìπ

[1] ¢â“√“™°“√ª√–®” [2] ¢â“√“™°“√°“√‡¡◊Õß

[3] æπ—°ß“π√—∞«‘ “À°‘® À√◊Õ æπ—°ß“π¢ÕßÀπ૬ߓπ¢Õß√—∞ª√–‡¿∑∑’Ë 3

[4] æπ—°ß“π¢ÕßÀπ૬ߓπ∏ÿ√°‘®‡Õ°™π‡æ◊ËÕº≈°”‰√

[5] æπ—°ß“π¢ÕßÀπ૬ߓπ(πÕ°‡Àπ◊Õ®“°√“™°“√)∑’ˉ¡à¡ÿàߺ≈°”‰√

17. ∑à“π‡√‘Ë¡„™âÕ‘π‡∑Õ√å‡πÁµ¡“π“π‡∑à“„¥

[1] πâÕ¬°«à“ 6 ‡¥◊Õπ [2] 6 ‡¥◊Õπ - 1 ªï [3] ¡“°°«à“ 1 ªï - 2 ªï

[4] ¡“°°«à“ 2 ªï - 3 ªï [5] ¡“°°«à“ 3 ªï - 4 ªï [6] ¡“°°«à“ 4 ªï - 5 ªï

[7] ¡“°°«à“ 5 ªï

18. ‚¥¬ à«π„À≠à∑à“π‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ®“°∑’Ë„¥

[1] ∫â“π [2] ∑’Ë∑”ß“π [3] ∂“π»÷°…“

[4] ∂“π„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (‡™àπ cyber cafe, √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ)

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

19. ∑à“π¡’§Õ¡æ‘«‡µÕ√å à«πµ—«∑’Ë∫â“πÀ√◊Õ‰¡à (‰¡à«à“®–‡ªìπ·∫∫µ—Èß‚µä–À√◊Õ°√–‡ªÜ“À‘È«)

[1] ¡’·≈–‡ªìπ¢Õß à«πµ—« (À√◊Õ¢Õß ¡“™‘°„π§√Õ∫§√—«)

[2] ¡’·µà‡ªìπ§Õ¡æ‘«‡µÕ√å¢Õß∑’Ë∑”ß“π„Àâ„™â

[3] ‰¡à¡’

20. „§√‡ªìπºŸâ®à“¬§à“¢Õ√—∫∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ ”À√—∫∑à“π (‰¡à√«¡∂÷ß§à“‚∑√»—æ∑å)

[1] ∑à“π(À√◊ÕºŸâª°§√ÕߢÕß∑à“π)®à“¬‡Õß∑—ÈßÀ¡¥

[2] ∑à“π(À√◊ÕºŸâª°§√ÕߢÕß∑à“π)®à“¬·µà∫“ß à«π‚¥¬Õߧå°√∑’ˇªìπ𓬮â“ߢÕß∑à“πÀ√◊Õ ∂“∫—π

°“√»÷°…“®à“¬„Àâ∫“ß à«π

[3] Õߧå°√∑’ˇªìπ𓬮â“ß

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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand89

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

[4] ∂“∫—π°“√»÷°…“

[5] ¡’∑—Èß ‘∑∏‘Ï„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ëø√’·≈–∑’ˇ ’¬§à“∫√‘°“√‡Õß

21. Õ–‰√§◊Õ “‡Àµÿ®Ÿß„®∑’Ë ”§—≠∑’Ë ÿ¥∑’Ë∑”„Àâ∑à“πµ—¥ ‘π„®„™âÕ‘π‡∑Õ√å‡πÁµ (·√ß®Ÿß„®π’È Õ“®®–

‰¡àµ√ß°—∫≈—°…≥–°“√„™â∑’ˇªìπÕ¬Ÿà®√‘ß°Á‰¥â)

[1] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ à«πµ—«°—∫ºŸâÕ◊Ëπ∑’Ë√Ÿâ®—° ‡™àπ„™â Õ’-‡¡≈å ‡æ◊ËÕ àß¢à“«

∂÷߇æ◊ËÕπ

[2] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ∑’ˉ¡à„™à à«πµ—« ‡™à𠵑¥µàÕ‡√◊ËÕßß“π°—∫ºŸâ√à«¡ß“π À√◊Õ

µ‘¥µàÕ°—∫Õ“®“√¬å„π‡√◊ËÕ߇√’¬π À√◊Õ µ‘¥µàÕ∑“ß∏ÿ√°‘®

[3] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“·≈–¢“¬ ‘π§â“·≈–∫√‘°“√

[4] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√À“¢âÕ¡Ÿ≈ ¢à“« “√ ·≈– §«“¡√Ÿâ

[5] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß ‡™àπ ‡≈àπ‡°¡ å ¥ŸÀπ—ß ´◊ÈÕ¢Õß

[6] µâÕß°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ‡¢â“√à«¡°‘®°√√¡°—∫°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ§πÕ◊ËπÊ ‡™àπ ‡¢â“

ÀâÕß π∑π“ (chat room)

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

22. „πªí®®ÿ∫—π °“√„™âÕ‘π‡∑Õ√å‡πÁµ¢Õß∑à“π‡ªìπ‰ª„π¥â“π„¥¡“°∑’Ë ÿ¥

[1] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ à«πµ—« °—∫ºŸâÕ◊Ëπ∑’Ë√Ÿâ®—°

[2] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√µ‘¥µàÕ∑’ˉ¡à„™à à«πµ—« ‡™àπ „π‡√◊ËÕßß“π °“√‡√’¬π À√◊Õ ∏ÿ√°‘®

[3] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“·≈–¢“¬ ‘π§â“·≈–∫√‘°“√

[4] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√À“¢âÕ¡Ÿ≈ ¢à“« “√ ·≈– §«“¡√Ÿâ

[5] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ§«“¡∫—π‡∑‘ß ‡™àπ ‡≈àπ‡°¡ å ¥ŸÀπ—ß ´◊ÈÕ¢Õß

[6] „™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ‡¢â“√à«¡°‘®°√√¡°—∫°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ§πÕ◊ËπÊ ‡™àπ ‡¢â“ÀâÕß π∑π“

(chat room)

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

23. „π 1 —ª¥“Àå ‚¥¬‡©≈’ˬ∑à“π„™âÕ‘π‡∑Õ√å‡πÁµ ¡“°πâÕ¬‡æ’¬ß„¥

[1] πâÕ¬°«à“ 1 ™.¡. [2] 1 ™.¡.- πâÕ¬°«à“3 ™.¡. [3] 3 ™.¡.-πâÕ¬°«à“ 5 ™.¡.

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand90

[4] 5 ™.¡.-πâÕ¬°«à“ 10 ™.¡. [5] 10 ™.¡.-πâÕ¬°«à“ 15 ™.¡. [6] 15 ™.¡.-πâÕ¬°«à“ 20 ™.¡.

[7] ¡“°°«à“ 20 ™.¡.

24. à«π„À≠à‡«≈“∑’Ë∑à“π„™âÕ‘π‡∑Õ√å‡πÁµ§◊Õ

[1] 8.01-12.00 (‡™â“∂÷߇∑’ˬß) [2] 12.01-16.00 (∫à“¬) [3] 16.01-20.00 (‡¬Áπ∂÷ßÀ—«§Ë”)

[4] 20.01-24.00 (À—«§Ë”∂÷ߥ÷°) [5] 00.01-4.00 (¥÷°) [6] 4.01 - 8.00 (‡™â“µ√Ÿà)

25. ∑à“π„™â∫√“«‡´Õ√å (browser) „¥µàÕ‰ªπ’È¡“°∑’Ë ÿ¥

[1] Lotus Notes (Lotus/IBM)

[2] Hot Java (Sun)

[3] Internet Explorer (Microsoft)

[4] Netscape Navigator

[5] Lynx

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

26. §«“¡‡√Á«¢Õß°“√µ‘¥µàÕ®“°§Õ¡æ‘«‡µÕ√å∑’Ë∑à“π„™â∫àÕ¬∑’Ë ÿ¥„π°“√‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ ‡ªìπ

‡∑à“‰√ (À¡“¬∂÷ߧ«“¡‡√Á«¢Õß°“√µ‘¥µàÕ ÕÕ°®“° À√◊Õ ‡¢â“ Ÿà µ—«‡§√◊ËÕߧա摫‡µÕ√å¢Õß∑à“π

‡™àπ „π°√≥’∑’Ë∑à“𵑥µàÕ‡¢â“ Ÿà»Ÿπ¬å∫√‘°“√‡§√◊Õ¢à“¬®“°§Õ¡æ‘«‡µÕ√å∑’Ë∫â“𠧫“¡‡√Á«π’È À¡“¬∂÷ß

§«“¡‡√Á«¢Õß‚¡‡¥Á¡¢Õߧա摫‡µÕ√å¢Õß∑à“π ‰¡à„™à°”≈—ß àߢÕß»Ÿπ¬å∫√‘°“√‡§√◊Õ¢à“¬)

[1] πâÕ¬°«à“ 14.4 Kb/sec

[2] 14.4 Kb/sec (modem)

[3] 28.8 Kb/sec (modem)

[4] 33.6 Kb/sec (modem)

[5] 56 Kb/sec (modem)

[6] 128 Kb/sec (ISDN)

[7] 1 Mb/sec (T1)

[8] 4 Mb/sec (Cable modem)

[9] 10 Mb/sec

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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand91

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

[10] 45 Mb/sec (T3)

[11] ‡√Á«°«à“ 45 Mb/sec (FDDI)

[12] ‰¡à∑√“∫

27. „𧫓¡§‘¥‡ÀÁπ¢Õß∑à“πª√–‚¬™πå∑’Ë∑à“π‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ§◊ÕÕ–‰√ (‡≈◊Õ°‰¥â¡“°°«à“

1 µ—«‡≈◊Õ°)

[1] ‡æ‘Ë¡æŸπ§«“¡√Ÿâ

[2] ‡æ‘Ë¡æŸπ§«“¡©—∫‰«„π°“√√—∫§«“¡√Ÿâ À√◊Õ¢à“« “√

[3] ‰¥â§«“¡∫—π‡∑‘ß

[4] ‰¥â√Ÿâ®—° À√◊Õ √â“ߧ«“¡ —¡æ—π∏å °—∫§π®”π«π¡“°¢÷Èπ

[5] ∑”„Àâ°“√µ‘¥µàÕ ◊ËÕ “√°—∫∫ÿ§§≈ –¥«° √«¥‡√Á« ¢÷Èπ

[6] à߇ √‘¡°“√¥”‡π‘π∏ÿ√°‘®

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

28. „𧫓¡§‘¥‡ÀÁπ¢Õß∑à“π Õ–‰√§◊Õªí≠À“∑’Ë ”§—≠¡“°¢ÕßÕ‘π‡∑Õ√å‡πÁµ (‡≈◊Õ°‰¥â¡“°°«à“

1 ·µà‰¡à‡°‘π 3 µ—«‡≈◊Õ°)

[1] §«“¡¬“°„π°“√À“‡«∫‰´¥å ∑’ËÕ¬Ÿà∑“ßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ·À≈àߢâÕ¡Ÿ≈∑’˵âÕß°“√

[2] §«“¡≈à“™â“¢Õß°“√√—∫- àß —≠≠“≥

[3] °“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å

[4] ªí≠À“§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ (‡™àπªí≠À“°“√µ‘¥µàÕÀ≈ÿ¥ °“√µ‘¥µàÕ‰¡à‡¢â“)

[5] §«“¡‡™◊ËÕ∂◊Õ‰¥â¢ÕߢâÕ¡Ÿ≈∑’˪√“°Ø∫πÕ‘π‡∑Õ√å‡πÁµ

[7] °“√¢“¥°ÆÀ¡“¬∑’˧√Õ∫§≈ÿ¡™—¥‡®π ”À√—∫°“√°√–∑”𑵑°√√¡ (‡™àπ°“√´◊ÈÕ¢“¬) ºà“π

∑“ßÕ‘π‡∑Õ√å‡πÁµ

[8] °“√¡’·À≈à߬—Ë«¬ÿ∑“߇滂¥¬„™âÕ‘π‡∑Õ√å‡πÁµ‡ªìπ ◊ËÕ

[9] °“√„™â∂âÕ¬§”À¬“∫§“¬ À√◊Õ°“√ ◊ËÕ¢âÕ§«“¡∑’ˉ¡à ¡§«√

[10] °“√¢‚¡¬¢âÕ¡Ÿ≈ À√◊Õ °“√‡¢â“∂÷ߢâÕ¡Ÿ≈‚¥¬‰¡à‰¥â√—∫Õπÿ≠“µ‘

[11] ¿“√–§à“„™â®à“¬‡æ◊ËÕ¢Õ√—∫∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ §à“‚∑√»—æ∑å ·≈–§à“Õÿª°√≥å§Õ¡æ‘«‡µÕ√å

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‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand92

[12] °“√„™âÕ‘π‡∑Õ√å‡πÁµ‰ª„π∑“ß°“√‚¶…≥“‡æ◊ËÕ°“√¢“¬ ‘π§â“

[13] °“√„™âÕ‘π‡∑Õ√å‡πÁµ¬—ßÕ¬Ÿà„π«ß·§∫ ¥—ßπ—Èπ°“√„™âÕ‘π‡∑Õ√å‡πÁµ®÷ß àߺ≈„Àâ™àÕß«à“ß„π —ߧ¡

°«â“ߢ÷Èπ

[14] °“√‰¥â√—∫Õ’‡¡≈å∑’ˉ¡àµâÕß°“√ (junk email)

[15] °“√„™âÕ‘π‡∑Õ√å‡πÁµ àߺ≈„À⺟ℙ⡒°“√µ‘¥µàÕ —¡æ—π∏å°—∫∫ÿ§§≈Õ◊ËπÊ„π™’«‘µ®√‘ßπâÕ¬≈ß

[16] °“√„™âÕ‘π‡∑Õ√å‡πÁµ°àÕ„À⇰‘¥°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡

[17] ªí≠À“∑“ß¿“…“ ‡æ√“–‡π◊ÈÕÀ“¢âÕ¡Ÿ≈∑’˪√“°Ø„πÕ‘π‡∑Õ√å‡πÁµ‡ªìπ¿“…“Õ—ß°ƒ…

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

29. ∑à“π‡§¬ —Ëß´◊ÈÕ¢Õß∑“ßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ‰¡à (À¡“¬∂÷ß°“√ —Ëß„π∑“ß à«πµ—« ‰¡à„™à°“√µ‘¥µàÕ

∑“ß°“√§â“„ππ“¡¢ÕßÕߧå°√)

[1] ‡§¬ (À“°§”µÕ∫¢Õß∑à“π§◊Õ ‡§¬ °√ÿ≥“¢â“¡‰ª∑’Ë¢âÕ 30)

[2] ‰¡à‡§¬

‡Àµÿº≈∑’Ë ”§—≠¡“°∑’Ë∑”„Àâ∑à“π‰¡à‡§¬ —Ëß ‘π§â“∑“ßÕ‘π‡∑Õ√å‡πÁµ§◊Õ (‡≈◊Õ°‰¥â¡“°°«à“ 1 ·µà

‰¡à‡°‘π 3 µ—«‡≈◊Õ°)

[1] ‰¡à π„®∑’Ë®–´◊ÈÕ ‘π§â“ºà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ

[2] §«“¡¬ÿà߬“°¢Õߢ—ÈπµÕπ°“√ —Ëß´◊ÈÕ

[3] ‰¡à§àÕ¬√Ÿâ®—°‡«∫‰´¥å∑’Ë¡’°“√¢“¬ ‘π§â“

[4] ‰¡àµâÕß°“√√Õ ‡æ√“–°«à“®–‰¥â√—∫ ‘π§â“µâÕ߇ ’¬‡«≈“√Õ

[5] ‰¡àÕ¬“° àߢâÕ¡Ÿ≈‡§√¥‘µ°“√奺à“π∑“ßÕ‘π‡∑Õ√å‡πÁµ

[6] ‰¡à¡’ ‘π§â“∑’Ëπà“ π„®

[7] ‰¡à “¡“√∂‡ÀÁπ À√◊Õ ®—∫µâÕß ‘π§â“‰¥â‡À¡◊Õπ°“√´◊ÈÕµàÕÀπâ“

[8] ‰¡à‰«â„®ºŸâ¢“¬«à“®–¡’ ‘π§â“π—Èπ®√‘ß À√◊Õ àß ‘π§â“„Àâ®√‘ß

[9] °≈—« ‘π§â“‡ ’¬À“¬ À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß

[10] ·æß°«à“°“√´◊ÈÕµàÕÀπâ“

[11] ‰¡à¡’∫—µ√‡§√¥‘µ

[12] à«π„À≠à‡ªìπ ‘π§â“µà“ߪ√–‡∑» ∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ

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√“¬ß“πº≈°“√ ”√«®°≈ÿࡺŸâ„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬Internet User Profile of Thailand93

‡Õ° “√‡≈à¡π’ȇªìπ≈‘¢ ‘∑∏‘Ï¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ”√«®‡¡◊ËÕ ‘ßÀ“§¡-µÿ≈“§¡ æ.». 2542

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

30. ‘π§â“∑’Ë∑à“π‡§¬ —Ëß´◊ÈÕºà“πÕ‘π‡∑Õ√å‡πÁµ§◊Õ (‡≈◊Õ°‰¥â¡“°°«à“ 1 µ—«‡≈◊Õ°)

À“°∑à“π‰¡à‡§¬ °√ÿ≥“¢â“¡‰ª¢âÕ 31

[1] Àπ—ß ◊Õ ( àß ‘π§â“∑“ßæ— ¥ÿ¡“‡ªìπ√Ÿª‡≈à¡À√◊Õ„π√Ÿª·∫∫°“√∫—π∑÷°Õ◊ËπÊ ‡™àπ ´’¥’ √Õ¡)

[2] ‡Õ° “√¢âÕ¡Ÿ≈ ∑’Ë “¡“√∂ àߺà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ‰¥â‡≈¬

[3] ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å( àß ‘π§â“∑“ßæ— ¥ÿ)

[4] ‚ª√·°√¡§Õ¡æ‘«‡µÕ√å( àߺà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ)

[5] ‡æ≈ß ( àß ‘π§â“∑“ßæ— ¥ÿ„π√Ÿª·∫∫°“√∫—π∑÷°µà“ßÊ ‡™àπ ´’¥’ ·ºàπ‡ ’¬ß ‡∑ª)

[6] ‡æ≈ß ( àߺà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ)

[7] ¿“æ¬πµ√å ( àß ‘π§â“∑“ßæ— ¥ÿ„π√Ÿª·∫∫°“√∫—π∑÷°µà“ßÊ ‡™àπ ´’¥’ «‘¥’‚Õ)

[8] ¿“æ¬πµ√å ( àߺà“π∑“ßÕ‘π‡∑Õ√å‡πÁµ)

[9] Õÿª°√≥å§Õ¡æ‘«‡µÕ√å ·≈–Õÿª°√≥å∑’ˇ°’ˬ«¢âÕß ‡™àπ ‚¡‡¥Á¡ ‡§√◊ËÕßæ‘¡æå§Õ¡æ‘«‡µÕ√å

[10] ‡§√◊ËÕß„™â ‰øøÑ“Õ◊ËπÊ πÕ°‡Àπ◊Õ®“°Õÿª°√≥å§Õ¡æ‘«‡µÕ√å

[11] ‡§√◊ËÕß·µàß∫â“π À√◊Õ ¢Õß„™â„π∫â“π

[12] ‡ ◊Èպⓠ·≈– ‡§√◊ËÕß·µàß°“¬ ‡™àπ °√–‡ªÜ“ √Õ߇∑â“ ‡¢Á¡¢—¥

[13] ‡§√◊ËÕß ”Õ“ßÀ√◊ÕπÈ”ÀÕ¡

[14] Õ“À“√

[15] ¬“√—°…“‚√§ ¬“∫”√ÿß À√◊Õ«‘µ“¡‘π‡ √‘¡ ÿ¢¿“æ

[99] Õ◊ËπÊ ‚ª√¥√–∫ÿ

31. °√ÿ≥“√–∫ÿ‡«ª‰´¥å (website) ∑’Ë∑à“π‡¢â“∫àÕ¬∑’Ë ÿ¥ 3 Õ—π¥—∫·√°

Õ—π¥—∫∑’Ë 1

Õ—π¥—∫∑’Ë 2

Õ—π¥—∫∑’Ë 3

¢Õ¢Õ∫æ√–§ÿ≥Õ¬à“ß Ÿß„𧫓¡√à«¡¡◊Õ¢Õß∑à“π

»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ (‡π§‡∑§)

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·ºπº—ß‚§√ß √â“ߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘

§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ (œæ≥œ 𓬰√—∞¡πµ√’ ‡ªìπª√–∏“π)

”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘°√–∑√«ß«‘∑¬“»“ µ√å‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡

»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å-·Ààß™“µ‘ ‡ªìπ ”π—°ß“π‡≈¢“πÿ°“√

¿“·≈°‡ª≈’ˬπ¢âÕ¡Ÿ≈Õ‘‡≈Á°∑√Õπ‘° å·Ààߪ√–‡∑»‰∑¬ (Thailand EDI Council :TEDIC)

§≥–Õπÿ°√√¡°“√«“ß·ºπæ—≤π“‡∑§‚π‚≈¬’ “√ π‡∑»

§≥–Õπÿ°√√¡°“√«“ß·ºπæ—≤π“∫ÿ§≈“°√¥â“π‡∑§‚π‚≈¬’ “√ π‡∑»

§≥–Õπÿ°√√¡°“√ à߇ √‘¡°“√„™â‡∑§‚π‚≈¬’ “√ π‡∑»„πÀπ૬ߓπ¢Õß√—∞

§≥–Õπÿ°√√¡°“√‡æ◊ËÕæ—≤π“°ÆÀ¡“¬‡∑§‚π‚≈¬’ “√ π‡∑»

§≥–Õπÿ°√√¡°“√‚§√ß √â“ßæ◊Èπ∞“π “√ π‡∑»

§≥–Õπÿ°√√¡°“√°“√ à߇ √‘¡°“√§âπ§«â“«‘®—¬¥â“π‡∑§‚π‚≈¬’ “√ π‡∑»

§≥–Õπÿ°√√¡°“√°“√ª√–™“ —¡æ—π∏å‡∑§‚π‚≈¬’ “√ π‡∑»

§≥–Õπÿ°√√¡°“√‡©æ“–°‘®¬°√à“ß°ÆÀ¡“¬≈“¬¡◊Õ™◊ËÕ∑“ßÕ‘‡≈Á°∑√Õπ‘° å

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§≥–Õπÿ°√√¡°“√‡©æ“–°‘®¬°√à“ß°ÆÀ¡“¬Õ“™≠“°√√¡∑“ߧա摫‡µÕ√å

§≥–Õπÿ°√√¡°“√ à߇ √‘¡Õÿµ “À°√√¡´Õøµå·«√å·≈– “√ π‡∑»

§≥–Õπÿ°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»‡æ◊ËÕ§πæ‘°“√·≈–§π¥âÕ¬‚Õ°“

§≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬

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§” —Ëߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘

∑’Ë Òı/ÚıÙÚ

‡√◊ËÕß °“√·µàßµ—Èߧ≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬

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‡æ◊ËÕ„Àâ°“√¥”‡π‘πß“π¢Õߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘‡ªìπ‰ª

Õ¬à“ß¡’ª√– ‘∑∏‘¿“æ Õ“»—¬Õ”π“®µ“¡§«“¡„π¢âÕ Ò (Ù) ·Ààß√–‡∫’¬∫ ”π—°π“¬°√—∞¡πµ√’

«à“¥â«¬°“√ à߇ √‘¡°“√æ—≤π“‡∑§‚π‚≈¬’ “√ π‡∑» æ.». ÚıÛı ª√–∏“π§≥–°√√¡°“√

‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ‚¥¬§«“¡‡ÀÁπ™Õ∫¢Õߧ≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»

·Ààß™“µ‘ ®÷ß·µàßµ—Èߧ≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬

(Thailandûs Internet Policy Task Force) ‚¥¬¡’Õߧåª√–°Õ∫·≈–Õ”π“®Àπâ“∑’Ë¥—ßµàÕ‰ªπ’È

Ò. Õߧåª√–°Õ∫

Ò.Ò ºŸâÕ”π«¬°“√»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å

·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ ª√–∏“πÕπÿ°√√¡°“√

Ò.Ú ºŸâ·∑πÕߧ尓√‚∑√»—æ∑å·Ààߪ√–‡∑»‰∑¬ √Õߪ√–∏“πÕπÿ°√√¡°“√

Ò.Û ºŸâ·∑π ”π—°ß∫ª√–¡“≥ Õπÿ°√√¡°“√

Ò.Ù ºŸâ·∑π°√¡ª√–™“ —¡æ—π∏å Õπÿ°√√¡°“√

Ò.ı ºŸâ·∑π ”π—°ß“π ¿“§«“¡¡—Ëπ§ß·Ààß™“µ‘ Õπÿ°√√¡°“√

Ò.ˆ ºŸâ·∑π ”π—°ß“π§≥–°√√¡°“√ à߇ √‘¡

·≈–ª√– “πß“π‡¬“«™π·Ààß™“µ‘ Õπÿ°√√¡°“√

Ò.˜ ºŸâ·∑π ”π—°ß“πµ”√«®·Ààß™“µ‘ Õπÿ°√√¡°“√

Ò.¯ ºŸâ·∑π°√–∑√«ß§¡π“§¡ Õπÿ°√√¡°“√

Ò.˘ ºŸâ·∑π°“√ ◊ËÕ “√·Ààߪ√–‡∑»‰∑¬ Õπÿ°√√¡°“√

Ò.Ò ºŸâ·∑π°√–∑√«ß»÷°…“∏‘°“√ Õπÿ°√√¡°“√

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Ò.ÒÒ ºŸâ·∑π ”π—°ß“π§≥–°√√¡°“√

«—≤π∏√√¡·Ààß™“µ‘ Õπÿ°√√¡°“√

Ò.ÒÚ ºŸâ·∑π∑∫«ß¡À“«‘∑¬“≈—¬ Õπÿ°√√¡°“√

Ò.ÒÛ ºŸâ·∑π ”π—°ß“π§≥–°√√¡°“√

§ÿ⡧√ÕߺŸâ∫√‘‚¿§ Õπÿ°√√¡°“√

Ò.ÒÙ ºŸâ·∑π™¡√¡ºŸâ„Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‰∑¬ Õπÿ°√√¡°“√

Ò.Òı ºŸâ·∑π ¡“§¡Õ‘π‡∑Õ√å‡πÁµ Õπÿ°√√¡°“√

Ò.Òˆ √Õß»“ µ√“®“√¬å °“≠®π“ °“≠®π ÿµ Õπÿ°√√¡°“√

Ò.Ò˜ √Õß»“ µ√“®“√¬å ¬◊π ¿Ÿà«√«√√≥ Õπÿ°√√¡°“√

Ò.Ò¯ 𓬠¡‡°’¬√µ‘ ÕàÕπ«‘¡≈ Õπÿ°√√¡°“√

Ò.Ò˘ 𓬂§∑¡ Õ“√’¬“ Õπÿ°√√¡°“√

Ò.Ú π“¬æ‘‡™∞ ¥ÿ√ߧ‡«‚√®πå Õπÿ°√√¡°“√

Ò.ÚÒ ºŸâ·∑π»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å

·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ Õπÿ°√√¡°“√·≈–

‡≈¢“πÿ°“√

Ú. Õ”π“®Àπâ“∑’Ë

Ú.Ò √«∫√«¡·≈–/À√◊Õ®—¥‡µ√’¬¡¢âÕ¡Ÿ≈æ◊Èπ∞“π´÷Ë߇ªìπµ—«™’È«—¥Õ—µ√“·≈–∑‘»∑“ß°“√

‡®√‘≠‡µ‘∫‚µ¢ÕßÕ‘π‡∑Õ√å‡πÁµ ‡™àπ ®”π«πºŸâ„™â ª√–‡¿∑¢ÕߺŸâ„™âª√–‡¿∑¢Õß

°“√„™â®”π«π‚¥‡¡π (domain) ®”π«π§Õ¡æ‘«‡µÕ√å∑’ˇ™◊ËÕ¡‚¬ßÕ¬Ÿà∫π

Õ‘π‡∑Õ√å‡πÁµ (Internet host) ·≈–Õ—µ√“°“√ àß —≠≠“≥ (Internet traffic)

‡ªìπµâπ

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·≈–¿“¬πÕ°ª√–‡∑» µ≈Õ¥®π√«∫√«¡·≈–«‘‡§√“–Àå¢âÕ¡Ÿ≈‡æ◊ËÕ‡ πÕ·π–®ÿ¥

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Õÿª √√§µàÕ°“√·æ√à°√–®“¬¢ÕßÕ‘π‡∑Õ√å‡πÁµ À√◊Õ∑’Ë àߺ≈„À⇰‘¥°“√„™â∑’ˉ¡à

‡À¡“– ¡ ¥â«¬§«“¡¡ÿàßÀ¡“¬∑’Ë®–‡ πÕ·π«∑“߇æ◊ËÕ·°â ‰¢À√◊ÕªÑÕß°—πªí≠À“

µà“ßÊ ‡À≈à“π’È ‰¥â‡ªìπÕ¬à“ß∑—π∑à«ß∑’

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Ú.Ù »÷°…“À“«‘∏’·≈–·π«∑“ß∑’Ë “¡“√∂ à߇ √‘¡„À⇰‘¥°“√¢¬“¬µ—«¢Õß°“√„™â

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Ú.ˆ ª√– “πß“π°—∫Àπ૬ߓπ∑’ˇ°’ˬ«¢âÕ߇æ◊ËÕ¢Õ§«“¡√à«¡¡◊Õ„π°“√¥”‡π‘π°“√

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ª√–∏“π§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘

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√“¬™◊ËÕºŸâ√à«¡ß“π

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