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Internet User Profile of Thailand 2000

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Copyright 2001 by‹:National Electronics and Computer Technology CenterNational Science and Technology Development AgencyMinistry of Science Technology and Environment,73/1 NSTDA Building, Rama VI Road, RatchathewiBangkok 10400 ThailandTel. (662) 644-8150..9 Fax. (662) 644-8137..8, (662) 644-8129

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À“°®–‡ª√’¬∫‡∑’¬∫°“√ ◊ËÕ “√∫πÕ‘π‡∑Õ√å‡πÁµ‡ªìπ°“√®√“®√∫π∑âÕß∂ππ §«“¡°«â“ß™àÕß —≠≠“≥À√◊Õ bandwidth °Á®–‡ªìπ‡ ¡◊Õπ§«“¡°«â“ß¢Õß∂ππ ‡¡◊ËÕæ‘®“√≥“·ºπ∑’Ë‚§√ß √â“ßÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ (¥Ÿ¿“æ„πÀπâ“ 4) ®–‡ÀÁπ‡ âπ “¬µà“ßÊ ´÷Ëß‡ªìπ —≠≈—°…≥å·∑π™àÕß —≠≠“≥ ‚¬ß„¬¢«—°‰¢«à ‚¥¬¡’§à“§«“¡°«â“ß„πÀπà«¬ Mbps (‡¡°–-∫‘µ åµàÕ«‘π“∑’) À√◊Õ Kbps (°‘‚≈∫‘µ åµàÕ«‘π“∑’) °”°—∫Õ¬Ÿà ™àÕß —≠≠“≥µà“ßÊ ‡À≈à“π—Èπ “¡“√∂·∫àß‰¥â‡ªìπ 2 ª√–‡¿∑ §◊Õ

ë ™àÕß —≠≠“≥¿“¬„πª√–‡∑» ∑”Àπâ“∑’Ë‡™◊ËÕ¡ºŸâ „Àâ∫√‘°“√√“¬µà“ßÊ ‡¢â“‰ª∑’Ë»Ÿπ¬å·≈°‡ª≈’Ë¬π —≠≠“≥¿“¬„πª√–‡∑» ÷Ëß¡’¥â«¬°—π 2 ·Ààß§◊Õ NIX¢Õß°“√ ◊ËÕ “√·Ààßª√–‡∑»‰∑¬ (° ∑.) ·≈– IIR ¢Õß‡π§‡∑§ ·∑π¥â«¬«ß√’·π«πÕπ 2 «ßµ√ß°≈“ß¿“æ

ë ™àÕß —≠≠“≥√–À«à“ßª√–‡∑» ´÷ËßÀ¡“¬∂÷ß™àÕß —≠≠“≥∑’Ë«‘Ëß®“°ºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ (Internet Service Provider: ISP) √“¬µà“ßÊ ÕÕ° Ÿàµà“ßª√–‡∑»‚¥¬µ√ß (·∑π¥â«¬ —≠≈—°…≥å∑àÕ ’‡∑“¥â“π≈à“ß¢Õß¿“æ) À√◊ÕÕÕ°µà“ßª√–‡∑»ºà“π Internet Gateway ¢Õß° ∑. (·∑π¥â«¬«ß√’„π·π«µ—Èß∑“ß¥â“π√‘¡´â“¬¢Õß¿“æ)

™àÕß —≠≠“≥√–À«à“ßª√–‡∑»π—Èπ π—∫‡ªìπ¥—™π’ ”§—≠∑’Ë „™â«—¥°“√‡®√‘≠‡µ‘∫‚µ¢ÕßÕ‘π‡∑Õ√å‡πÁµ„π·µà≈–ª√–‡∑» ‡π◊ËÕß®“°‡ªìπ¥—™π’∑’Ë “¡“√∂«—¥§à“‰¥âÕ¬à“ß·πàπÕπ ·¡àπ¬”·≈–„πÀ≈“¬ª√–‡∑» √«¡∑—Èßª√–‡∑»‰∑¬ √“§“§à“‡™à“™àÕß —≠≠“≥√–À«à“ßª√–‡∑»¡’√“§“ Ÿß®π‡ªìπ√“¬®à“¬√“¬°“√ ”§—≠¢ÕßºŸâ „Àâ∫√‘°“√·µà≈–√“¬ °“√¢¬“¬™àÕß —≠≠“≥‚¥¬∑—Ë«‰ª®÷ß¡—°¡’¢÷ÈπµàÕ‡¡◊ËÕ¡’§«“¡µâÕß°“√„™â®√‘ß ∑”„Àâ§«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ßª√–‡∑» “¡“√∂‡ªìπ¥—™π’∑’Ë –∑âÕπ„Àâ‡ÀÁπ∂÷ß§«“¡π‘¬¡„πÕ‘π‡∑Õ√å‡πÁµ‰¥â¥’




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

8

‡«≈“ §«“¡°«â“ß™àÕß —≠≠“≥ (Mbps)

¢“‡¢â“ ¢“ÕÕ°

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∏—π«“§¡ 2543 267.5 170.062

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¡‘∂ÿπ“¬π 2543 205.75 155.75

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¡’π“§¡ 2543 202.25 148.25

°ÿ¡¿“æ—π∏å 2543 153.25 101.25

¡°√“§¡ 2543 118.25 66.25

3 ‡π§‡∑§‰¥â√«∫√«¡·≈–∫—π∑÷°¢âÕ¡Ÿ≈§«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ßª√–‡∑»·≈–¿“¬„πª√–‡∑»‰«âÕ¬à“ßµàÕ‡π◊ËÕß µ—Èß·µà‡¥◊Õπ°—π¬“¬π 2535 ‡ªìπµâπ¡“ ºŸâ∑’Ë π„® “¡“√∂ ◊∫§âπ¢âÕ¡Ÿ≈π’È √«¡∑—Èß¢âÕ¡Ÿ≈ ∂‘µ‘·≈–¥—™π’¥â“πÕ‘π‡∑Õ√å‡πÁµ∑’Ëπà“ π„®Õ◊ËπÊ ‰¥â∑’Ë Internet Information Resource Center (IIRC) ¢Õß‡π§‡∑§ (www.nectec.or.th/internet)

„π™à«ß‡«≈“ 1 ªï∑’Ëºà“π¡“ §◊Õ®“°‡¥◊Õπ¡°√“§¡ 2543 ∂÷ß‡¥◊Õπ¡°√“§¡ 2544§«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ßª√–‡∑»¢Õß‰∑¬ ”À√—∫ —≠≠“≥¢“‡¢â“ ¢¬“¬¢÷Èπ∂÷ß√âÕ¬≈–167.5 §◊Õ®“° 118.25 Mbps ‡ªìπ 316.375 Mbps „π¢≥–∑’Ë™àÕß —≠≠“≥¢“ÕÕ°¢¬“¬¢÷Èπ√âÕ¬≈– 225.2 §◊Õ®“° 66.25 Mpbs ‡ªìπ 215.437 Mbps ¥—ß· ¥ß„πµ“√“ß∑’Ë 1 ·≈–·ºπ¿Ÿ¡‘∑’Ë 1 3

µ“√“ß∑’Ë 1 §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ßª√–‡∑»




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9

·ºπ¿Ÿ¡‘∑’Ë 1 §«“¡°«â“ß™àÕß —≠≠“≥√–À«à“ßª√–‡∑»

ë ®”π«π°“√®¥∑–‡∫’¬π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬

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10

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ac.th 72 156 190 230 265 313 337 420

or.th 56 89 118 160 182 217 261 309

go.th 43 70 79 88 101 108 124 209

net.th 15 17 17 18 20 21 24 23

mi.th 0 2 2 4 4 6 6 7

in.th - - - - 52 242 527 800

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11

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12

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ë °“√√–∫ÿ„π√—∞∏√√¡πŸ≠ ©∫—∫ªí®®ÿ∫—π ¡“µ√“ 78 «à“‡ªìπÀπâ“∑’Ë¢Õß√—∞∑’Ë®–µâÕßæ—≤π“ç‚§√ß √â“ßæ◊Èπ∞“π “√ π‡∑»é (National Information Infrastructure: NII) „Àâ∑—Ë«∂÷ß·≈–‡∑à“‡∑’¬¡°—π∑—Ë«ª√–‡∑» ‡™àπ‡¥’¬«°—∫√–∫∫ “∏“√≥Ÿª‚¿§·≈– “∏“√≥Ÿª°“√Õ◊ËπÊ Õ—π àßº≈„ÀâµâÕß¡’°“√¬°√à“ß°ÆÀ¡“¬≈”¥—∫√Õß‡©æ“– ‡æ◊ËÕ„Àâ‡°‘¥°“√¥”‡π‘π°“√µ“¡∑’Ë°”Àπ¥¥—ß°≈à“«

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ë °“√®—¥µ—Èß»Ÿπ¬åæ—≤π“æ“≥‘™¬åÕ‘‡≈Á°∑√Õπ‘° å (Electronic Commerce ResourceCenter) µ“¡¡µ‘§≥–√—∞¡πµ√’ ‡æ◊ËÕ„Àâ¥”‡π‘π°‘®°√√¡¥â“π°“√ √â“ß§«“¡µ◊Ëπµ—« ·≈–„Àâ§«“¡√Ÿâ §«“¡‡¢â“„®‡°’Ë¬«°—∫æ“≥‘™¬åÕ‘‡≈Á°∑√Õπ‘° å ·°à¿“§‡Õ°™π ‚¥¬‡©æ“–Õÿµ “À°√√¡¢π“¥°≈“ß·≈–¢π“¥‡≈Á° ·≈–ª√–™“™π∑—Ë«‰ª √«¡∑—Èß°“√æ—≤π“∫ÿ§≈“°√·≈–°“√µ‘¥µ“¡§«“¡°â“«Àπâ“ ‡æ◊ËÕ‡º¬·æ√à¢âÕ¡Ÿ≈¢à“« “√‡°’Ë¬«°—∫æ—≤π“°“√¥â“πæ“≥‘™¬åÕ‘‡≈Á°∑√Õπ‘° å∑—Èß„π√–¥—∫‚≈° √–¥—∫¿Ÿ¡‘¿“§ ·≈–√–¥—∫ª√–‡∑» ·°à¿“§√—∞¿“§‡Õ°™π ·≈–ºŸâ π„®∑—Ë«‰ª

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4 ·À≈àß¢âÕ¡Ÿ≈: §—¥≈Õ°®“°‡Õ° “√ Knowledge-Based Industries in Asia, OECD 2000 (µ—«‡≈¢∑’Ë· ¥ß‡ªìπ ∂‘µ‘¢Õßªï §.». 1999)5 ·À≈àß¢âÕ¡Ÿ≈: Õß§å°“√‚∑√»—æ∑å·Ààßª√–‡∑»‰∑¬6 ·À≈àß¢âÕ¡Ÿ≈: §—¥≈Õ°®“°‡Õ° “√ Knowledge-Based Industries in Asia, OECD 2000 (µ—«‡≈¢∑’Ë· ¥ß‡ªìπ ∂‘µ‘¢Õßªï §.». 1999)

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ë °“√‡√àßº≈—°¥—π°“√ÕÕ°°ÆÀ¡“¬‡°’Ë¬«°—∫‡∑§‚π‚≈¬’ “√ π‡∑»∑’Ë ”§—≠ ‰¥â·°à °ÆÀ¡“¬‡°’Ë¬«°—∫Õ“™≠“°√√¡∑“ß§Õ¡æ‘«‡µÕ√å (Computer Crime Law) °ÆÀ¡“¬‡°’Ë¬«°—∫°“√§ÿâ¡§√Õß¢âÕ¡Ÿ≈ à«π∫ÿ§§≈ (Data Protection Law) °ÆÀ¡“¬‡°’Ë¬«°—∫°“√‚Õπ‡ß‘π∑“ßÕ‘‡≈Á°∑√Õπ‘° å (Electronic Funds Transfer Law) ·≈–°ÆÀ¡“¬‡°’Ë¬«°—∫§«“¡ª≈Õ¥¿—¬¢Õß¢âÕ¡Ÿ≈ (Encryption Law)

ë °“√¥”‡π‘π°“√„π‡«∑’√–À«à“ßª√–‡∑» ‡æ◊ËÕº≈—°¥—π„Àâ¡’°“√§‘¥√“§“§à“«ß®√ ◊ËÕ “√‡æ◊ËÕ

‡™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµ (Internet Bandwidth Financing) ‡ªìπ‰ªÕ¬à“ß¬ÿµ‘∏√√¡

¡“°¢÷Èπ°«à“∑’Ë‡ªìπÕ¬Ÿà „πªí®®ÿ∫—π 7




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∑—Èßπ’È ‡æ◊ËÕ„Àâ°“√æ—≤π“¡’§«“¡ Õ¥§≈âÕß°—∫∫√‘∫∑¢Õß —ß§¡‰∑¬Õ¬à“ß·∑â®√‘ß §«√«“ß°√Õ∫„π°“√æ—≤π“‚¥¬¬÷¥ª√—™≠“ ç‡»√…∞°‘®æÕ‡æ’¬ßé ¢Õßæ√–∫“∑ ¡‡¥Á®æ√–‡®â“Õ¬ŸàÀ—« ‚¥¬„Àâ§«“¡ ”§—≠°—∫°“√æ—≤π“∑’Ë¡’§«“¡ ¡¥ÿ≈ —ß§¡¡’§ÿ≥¿“æ ¡’§«“¡‡¢â¡·¢Áß æ÷Ëßæ“µ—«‡Õß‰¥â·≈–¡’√–∫∫¿Ÿ¡‘§ÿâ¡°—π∑’Ë¥’ ‚¥¬∑’Ë “¡“√∂·¢àß¢—π°—∫ºŸâÕ◊Ëπ‰¥â ·≈–æ√âÕ¡∑’Ë®–√—∫°—∫°“√‡ª≈’Ë¬π·ª≈ßµà“ßÊ ∑’Ë®–‡°‘¥¢÷Èπ‰¥â ÷Ëß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘ „π∞“π–‡ªìπ ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ®–‰¥âº≈—°¥—π„Àâ¡’°“√æ‘®“√≥“„πª√–‡¥Áπµà“ßÊ ∑’Ë‡ªìπ§«“¡∑â“∑“¬‡À≈à“π’È „π§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ·≈–§≥–Õπÿ°√√¡°“√∑’Ë‡°’Ë¬«¢âÕß Õ“∑‘ §≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬ §≥–Õπÿ°√√¡°“√‡æ◊ËÕæ—≤π“°ÆÀ¡“¬‡∑§‚π‚≈¬’ “√ π‡∑» §≥–Õπÿ°√√¡°“√‡©æ“–°‘®‡æ◊ËÕ°“√æ—≤π“ e-Thailand ‡ªìπµâπ ‡æ◊ËÕ°”Àπ¥π‚¬∫“¬·≈–¡“µ√°“√‡™‘ß√ÿ°∑’Ë‡À¡“– ¡ ”À√—∫ª√–‡∑»‰∑¬µàÕ‰ª

·¡â°“√ ”√«®§√—Èßπ’È ¬—ß‰¡à “¡“√∂«—¥º≈°√–∑∫À√◊Õª√–‚¬™πå¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ‚¥¬‡©æ“–„π·ßà¢Õß§«“¡√Ÿâ·≈–√“¬√—∫®“°æ“≥‘™¬åÕ‘‡≈Á°∑√Õπ‘° å ·µà¢âÕ¡Ÿ≈µà“ßÊ‡À≈à“π—Èπ √«¡∂÷ß ∂‘µ‘∑—Ë«‰ª‡°’Ë¬«°—∫®”π«πºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ Õ‘π‡∑Õ√å‡πÁµ§“‡øÉ ¿—¬®“°Õ‘π‡∑Õ√å‡πÁµ ·≈–§«“¡¡—Ëπ§ß¢Õß√–∫∫¢âÕ¡Ÿ≈ ≈â«π·≈â«·µà‡ªìπª√–‡¥Áπ∑’ËµâÕßµ‘¥µ“¡Õ¬à“ß„°≈â™‘¥‡æ◊ËÕ‡ √‘¡ ç§«“¡√Ÿâ‡∑à“∑—πé µàÕ‡∑§‚π‚≈¬’ ·≈–‡ªìπ¢âÕ¡Ÿ≈æ◊Èπ∞“π ”§—≠ „π°“√«“ß·ºπ‡»√…∞°‘®¢Õßª√–‡∑» ´÷Ëß∑“ß‡π§‡∑§§“¥À«—ß«à“®–Õ“»—¬°≈‰°¢Õß§≥–Õπÿ°√√¡°“√¥â“ππ‚¬∫“¬Õ‘π‡∑Õ√å‡πÁµ ”À√—∫ª√–‡∑»‰∑¬ ·≈–»Ÿπ¬åæ—≤π“æ“≥‘™¬åÕ‘‡≈Á°∑√Õπ‘° å ∑”°“√»÷°…“À“¢âÕ¡Ÿ≈µà“ßÊ ‡À≈à“π’È ¡“‡º¬·æ√àµàÕ‰ª




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¢âÕ¡Ÿ≈‡æ‘Ë¡‡µ‘¡∑â“¬∫∑

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®”π«π ¥—™π’ ∑’Ë¡“®”π«πºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ ª√–¡“≥ 2.3 ≈â“π§π, 3.6 §π µàÕ Ÿµ√°“√§”π«≥¢Õß„πª√–‡∑»‰∑¬ (ª√–¡“≥°“√) æƒ»®‘°“¬π 2543 ª√–™“°√ 100 §π æ≈‡√◊Õµ√’ª√– “∑ »√’º¥ÿß®”π«π‡§√◊ËÕß§Õ¡æ‘«‡µÕ√å 1,127,550 ‡§√◊ËÕß, 18.19 ‡§√◊ËÕß µàÕ ¡“§¡∏ÿ√°‘®„πª√–‡∑»‰∑¬ (ª√–¡“≥°“√) ª√–¡“≥°≈“ßªï 2543 ª√–™“°√ 1,000 §π §Õ¡æ‘«‡µÕ√å‰∑¬®”π«π™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ 6,515 ™◊ËÕ, ∏—π«“§¡ THNIC (∑’‡Õ™π‘°)(.th) 2543®”π«π‡§√◊ËÕß§Õ¡æ‘«‡µÕ√å 71,995 ‡§√◊ËÕß, 1.1 ‡§√◊ËÕß µàÕ Internet Information¿“¬„µâ™◊ËÕ‚¥‡¡π —≠™“µ‘‰∑¬ æƒ…¿“§¡ 2543 ª√–™“°√ 1,000 §π Resource Center,(.th) ∑’Ë‡™◊ËÕ¡µàÕ°—∫ ‡π§‡∑§ (www.nectec.Õ‘π‡∑Õ√å‡πÁµ or.th/internet)§«“¡‡√Á«√«¡«ß®√ —≠≠“≥ ¢“‡¢â“ 316.375 Mbps, Internet Information√–À«à“ßª√–‡∑» ¢“ÕÕ° 215.437 Mbps, Resource Center,(International Bandwidth) ¡°√“§¡ 2544 ‡π§‡∑§ (www.nectec

.or.th/internet)®”π«π‚√ß‡√’¬π∑’Ë‡™◊ËÕ¡µàÕ°—∫ 2,184 ·Ààß, 5.8% ¢Õß‚√ß‡√’¬π www.school.net.th‡§√◊Õ¢à“¬ SchoolNet ¡°√“§¡ 2544 ∑—ÈßÀ¡¥®”π«π¡À“«‘∑¬“≈—¬ 82 ·Ààß, ¡‘∂ÿπ“¬π 2543 ∑∫«ß¡À“«‘∑¬“≈—¬∑’Ë‡™◊ËÕ¡µàÕ°—∫Õ‘π‡∑Õ√å‡πÁµ (¡À“«‘∑¬“≈—¬¢Õß√—∞ 24,

∂“∫—π√“™¿—Æ 36,¡À“«‘∑¬“≈—¬‡Õ°™π 22)

®”π«π‡«Á∫‰´µå¢Õß 19 °√–∑√«ß ·≈– ”π—°∫√‘°“√‡∑§‚π‚≈¬’°√–∑√«ß ∑∫«ß °√¡ 158 °√¡ “√ π‡∑»¿“§√—∞,

‡π§‡∑§®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 7.66 ≈â“π‡≈¢À¡“¬, 12.3 ‡≈¢À¡“¬ µàÕ ∑»∑.ª°µ‘ ¡’π“§¡ 2543 ª√–™“°√ 100 §π®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 5.22 ≈â“π‡≈¢À¡“¬, 8.4 ‡≈¢À¡“¬ µàÕ ∑»∑.

. ª°µ‘ ∑’Ë¡’ºŸâ‡™à“·≈â« ¡’π“§¡ 2543 ª√–™“°√ 100 §π®”π«π‡≈¢À¡“¬‚∑√»—æ∑å 2.56 ≈â“π‡≈¢À¡“¬, 4.1 ‡≈¢À¡“¬ µàÕ ∑»∑.‡§≈◊ËÕπ∑’Ë ¡’π“§¡ 2543 ª√–™“°√ 100 §π

(‚¥¬ ∑»∑. ·≈–‡Õ°™π1.39 ° ∑. ·≈–‡Õ°™π1.17)




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·À≈àß∑’Ë¡“: Internet Information Resource Center, ‡π§‡∑§ (www.nectec.or.th/internet)

ª√‘¡“≥ —≠≠“≥‡¢â“-ÕÕ° »Ÿπ¬å·≈°‡ª≈’Ë¬π —≠≠“≥Internet Information Research (IIR)




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ºŸâ „Àâ∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ‡™‘ßæ“≥‘™¬å (ISP) „πª√–‡∑»‰∑¬

ISP Address

A-NET A-NET Co., Ltd.23 ANEW BuildingSoi Charoen Nakorn 14Charoen Nakorn Road, KlongsanBangkok 10600Tel: 861-1555 Fax 861-1544e-mail: [email protected]

Asia Access INET (Thailand) Co., Ltd.1043 Phaholythin Road, PhayathaiBangkok 10400Tel 617-3990 - 9 Fax. 6170935e-mail: [email protected]

Asia Infonet Asia Infonet Co., Ltd.17th Floor, Fortune Town Building,1 Ratchadapisek Road, Din DeangBangkok 10320Tel: 641-1800 Ext. 4710-3Fax: 641-1808, 641-1830e-mail: [email protected]

CS Com C.S. Communications Co., Ltd.414 Shinawatra Tower, 18th FloorPhahonyothin Road, SamsennaiPhayathai, Bangkok 10400.Tel: 299-5000 Ext. 4235-8Fax: 299-5426e-mail: [email protected]

CWN Chomanan World Net Co., Ltd.71/1 Moo 3, Jangwattana RoadTalad Bangkhen, LaksiBangkok 10210Tel: 973-3146-48 Fax: 973-4246e-mail: [email protected]




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ISP Address

CWT Cable & Wireless Network (Thailand) Ltd.CAT Telecom Tower 16th Fl.Trok Wat Muangkae, Charoenkrung Rd.Bangruk, Bangkok 10500Tel: 637-3000 Fax: 639-5383e-mail: [email protected]

Data Line Thai Data Line Thai Co., Ltd.1252 Pattanakan Rd, Suanluang,PravateBangkok 10250.Tel: 310-5333 - 5 Fax: 310-5332e-mail: [email protected]

EZ Net e-mail: [email protected]: www.eznet.co.th

Far East Internet Far East Internet Co., Ltd.IFEC Building, 29 Soi Ramkhamhaeng 22Ramkhamhaeng Road, Huamark, BangkapiBangkok 10240.Tel: 318-3272 Ext. 1148 Fax: 318-0574e-mail: [email protected]

Idea Net Idea Net Co., Ltd.Sinthorn Building, 48th Floor77/193 Krung Thonburi Road, KlongsanBangkok 10600.Tel: 440-0440 - 7 Fax: 440-0450e-mail: [email protected]

Internet Thailand Internet Thailand Co., Ltd.Bangkok Thai Tower, 12th FloorRangnam Road, PhayathaiBangkok 10400.Tel: 642-7065 - 6 Fax: 640-0456e-mail: [email protected]




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ISP Address

JI-Net Jasmine Internet Co., Ltd.200 Moo 4, 8th Fl., Chaengwatana RoadPakkred, Nonthaburi 11120Tel: 502-3700 Fax: 502-3737e-mail: [email protected]

KSC KSC Commercial Internet Co., Ltd.333/100 Laksi Plaza, 12th Floor,Tower 1 Changwattana Road, LaksiBangkok 10210.Tel: 576-0899, 576-0990Fax: 576-0900 to 576-0907e-mail: [email protected]

Loxinfo Loxley Information Services Co., Ltd.Loxley Suapah Building304 Suapah Road, Promprab SuttruphaiBangkok 10100.Tel: 622-5588 Fax: 622-5666e-mail: [email protected]

RoyNet Roynet Co., Ltd.8th Floor Grand Amarin Tower1550 New Petchburi RoadMakasan, Rajtevi, Bangkok 10310Tel. 652-8600 Fax. 652-8605e-mail: [email protected]

Samart Samart InfoNet Co., Ltd.99/12 Moo 4, Software Park Building24th Fl. Chaengwattana RoadKlong Gluar, Pak-Kred Nonthaburi 11120Tel: 502-6844 Fax: 502-6883e-mail: [email protected]




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ISP Address

SGA Siam Global Access Co., Ltd.2/4 Samugkeepai Tower G-Fl., North ParkVibhavadi Rangsit Rd., LaksiBangkok 10210Tel: 955-0281-8Fax: 955-0290, 955-1421e-mail: [email protected]

World Net WorldNet & Services Co., Ltd.333 Lao Peng Nguan Tower 1 Bldg., 28th Fl.Vibhavadi Rangsit Rd., Ladyao,Chatuchak Bangkok 10900Tel: 618-8888 Fax: 618-8455-6e-mail: [email protected],

[email protected]




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‡§√◊Õ¢à“¬‡§‡∫‘≈„µâπÈ”‡æ◊ËÕ‚∑√§¡π“§¡√–À«à“ßª√–‡∑»

´÷Ëß‡ªìπ‚§√ß √â“ßæ◊Èπ∞“π ”À√—∫∫√‘°“√‚∑√»—æ∑å·≈–Õ‘π‡∑Õ√å‡πÁµ

*‡Õ◊ÈÕ‡øóôÕ¿“æ‚¥¬ Teleglobe Co., Ltd.




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“√∫—≠

§”π” ...........................................................................................................................................................................3¿“æ√«¡¢Õß ∂“π¿“æ°“√æ—≤π“Õ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ ....................................................... 5∫∑ √ÿª ”À√—∫ºŸâ∫√‘À“√ ....................................................................................................................................28°“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬ .............................................................................36‡æ» (Gender) .....................................................................................................................................................37Õ“¬ÿ (Age) ........................................................................................................................................................... 38∑’ËÕ¬Ÿàªí®®ÿ∫—π (Location) ................................................................................................................................39‡¢µ∑’ËÕ¬Ÿà (Urban versus Rural) .............................................................................................................. 40 ∂“π– ¡√ (Marital Status) ................................................................................................................41®”π«π ¡“™‘°„π§√—«‡√◊Õπ (Number of Household Members) ....................................... 42®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ(Number of Internet Users in the Household) .................................................................... 43√“¬‰¥â¢Õß§√—«‡√◊ÕπµàÕ‡¥◊Õπ (Monthly Household Income) ................................................44°“√»÷°…“ (Level of Education) .............................................................................................................45§«“¡√Ÿâ¿“…“Õ—ß°ƒ… (English Proficiency) ....................................................................................... 46 “¢“°“√»÷°…“ (Major of Education) ................................................................................................47 ∂“π–°“√∑”ß“π (Employment) .......................................................................................................... 50 “¢“Õ“™’æ (Sector Employed) ..............................................................................................................51ª√–‡¿∑¢ÕßÀπà«¬ß“π (Type of Employment) .............................................................................54ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Years on Internet) ................................................................55 ∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Point of Access) ....................................................................................... 56°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π (Home Computer) ...................................................................................57°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ (Internet Access) ....................................................................................... 58ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ (Internet Account Sharing) ..........................................................59≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ (Internet Activities) ..........................................................................60




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≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥ (Internet Top Activity) .....................................62®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå (Weekly Hours of Use) .....................................64‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ (Time of Use) ...................................................................................................65∫√“«‡´Õ√å∑’Ë „™â (Browser) .............................................................................................................................66§«“¡‡√Á« (Speed) ........................................................................................................................................... 67ª√–‚¬™πå ”§—≠∑’Ë ÿ¥∑’Ë‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµ (Perceived Top Benefit) .............................68ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ(Perceived Problems Concerning the Internet) ....................................................................69°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ (Internet Purchase) ............................................. 73‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ(Reasons against Internet Purchase) ..........................................................................................74 ‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ(Goods and Services Purchased) ....................................................................................................76ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Years on Internet by Gender) ..........................................................................................................79≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Internet Activities by Gender) .........................................................................................................80≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Internet Top Activity by Gender) ................................................................................................. 82®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Weekly Hours of Use by Gender) ................................................................................................. 84ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Perceived Problems by Gender) ......................................................................................................85°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬(Internet Purchase by Gender) ..........................................................................................................88




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‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ À≠‘ß-™“¬(Reasons against Internet Purchase by Gender) ...............................................................89 ‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫ À≠‘ß-™“¬(Goods and Services Purchased by Gender) .........................................................................91≈—°…≥–°“√„™â∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ(Internet Top Activity by Age) ..........................................................................................................94®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ(Weekly Hours of Use by Age) .........................................................................................................96‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿ(Time of Use by Age) .............................................................................................................................. 97¿“§ºπ«°·∫∫ Õ∫∂“¡ .................................................................................................................................................... 100·ºßº—ß‚§√ß √â“ß§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ .............................................. 108√“¬™◊ËÕºŸâ¥”‡π‘π‚§√ß°“√ ............................................................................................................................. 110√“¬™◊ËÕ∫ÿ§≈“°√¢Õß ”π—°ß“π‡≈¢“πÿ°“√§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘ ................................................................................................................. 111




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27Executive Summary

∫∑ √ÿª ”À√—∫ºŸâ∫√‘À“√




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À≠‘ß-™“¬ œ≈œ ·≈– ‡ª√’¬∫‡∑’¬∫√–À«à“ßºŸâµÕ∫„π°≈ÿà¡Õ“¬ÿµà“ßÊ §◊Õ µË”°«à“ 20 ªï 20-29 ªï

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1. ‡¡◊ËÕ‡ª√’¬∫‡∑’¬∫°—∫º≈°“√ ”√«®¢Õßªï∑’Ë·≈â« ‡ÀÁπ‰¥â™—¥‡®π«à“§«“¡‰¡à‡∑à“‡∑’¬¡

√–À«à“ß À≠‘ß-™“¬ (Gender Gap) „π°“√„™âÕ‘π‡∑Õ√å‡πÁµ≈¥≈ßÕ¬à“ß¡“°

°≈à“«§◊Õ„πªï∑’Ë·≈â« æ∫«à“ —¥ à«π¢ÕßºŸâ „™â∑’Ë‡ªìπÀ≠‘ßµàÕºŸâ „™â∑’Ë‡ªìπ™“¬§◊Õ 35 µàÕ

65 „π¢≥–∑’Ëªïπ’È —¥ à«π¥—ß°≈à“« Ÿß¢÷Èπ‡ªìπ 49 µàÕ 51 ®π·∑∫®–°≈à“«‰¥â«à“

‰¡àª√“°Ø§«“¡‰¡à‡∑à“‡∑’¬¡°—π√–À«à“ßÀ≠‘ß-™“¬ „π°“√„™âÕ‘π‡∑Õ√å‡πÁµ

2. „π∑“ßµ√ß°—π¢â“¡ ™àÕß«à“ß√–À«à“ß§π°√ÿß‡∑æœ ·≈–µà“ß®—ßÀ«—¥ „π‡√◊ËÕß°“√„™â

Õ‘π‡∑Õ√å‡πÁµ ¬—ß¡’Õ¬ŸàÕ¬à“ß‡¥àπ™—¥ ‰¡àµà“ß®“°ªï∑’Ë·≈â« ‚¥¬æ∫«à“‡°◊Õ∫√âÕ¬≈– 70

¢ÕßºŸâ „™âÕ‘π‡∑Õ√å‡πÁµÕ“»—¬ Õ¬Ÿà „π‡¢µ°√ÿß‡∑æœ ·≈–ª√‘¡≥±≈ (ππ∑∫ÿ√’ ª∑ÿ¡∏“π’

·≈– ¡ÿ∑√ª√“°“√) ·≈–¡’‡æ’¬ß√âÕ¬≈– 30 ‡∑à“π—Èπ ∑’ËÕ“»—¬Õ¬Ÿà„π®—ßÀ«—¥Õ◊ËπÊ

3. „πªïπ’È¬—ßæ∫«à“ °≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ à«π„À≠à ‡ªìπºŸâ¡’Õ“¬ÿ√–À«à“ß 20-29 ªï

‡™àπ‡¥’¬«°—∫ªï∑’Ë·≈â« Õ¬à“ß‰√°Áµ“¡ —¥ à«πºŸâ „™â∑’Ë¡’Õ“¬ÿ„π°≈ÿà¡À≈—°π’È ≈¥≈ß®“°

√âÕ¬≈– 58 „πªï∑’Ë·≈â«‡À≈◊Õ‡æ’¬ß√âÕ¬≈– 50 „πªïπ’È ·≈–æ∫«à“ —¥ à«π ¢ÕßºŸâ

„™â „π°≈ÿà¡Õ“¬ÿµË”°«à“ 20 ªï ·≈– 30 ªï¢÷Èπ‰ª ‡æ‘Ë¡ Ÿß¢÷Èπ∑—Èß 2 °≈ÿà¡ Õ¬à“ß‰√

°Áµ“¡ °≈ÿà¡Õ“¬ÿµË”°«à“ 20 ªï ¡’Õ—µ√“‡æ‘Ë¡∑’Ë Ÿß°«à“ (§◊Õ®“°√âÕ¬≈– 11 „πªï∑’Ë

·≈â« ‡ªìπ√âÕ¬≈– 16 „πªïπ’È) ‡¡◊ËÕ‡∑’¬∫°—∫°≈ÿà¡Õ“¬ÿ 30 ªï¢÷Èπ‰ª (§◊Õ®“°√âÕ¬≈–

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4. Õ‘π‡∑Õ√å‡πÁµ¬—ßπ—∫«à“‡ªìπ —ß§¡¢ÕßºŸâ¡’§«“¡√Ÿâ °≈à“«§◊Õ º≈°“√ ”√«®„πªïπ’È

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—¥ à«ππ’È®–≈¥≈ß®“°ªï∑’Ë·≈â« ÷Ëßæ∫«à“ª√–¡“≥√âÕ¬≈– 89 ¢ÕßºŸâ„™â ¡’°“√»÷°…“

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2542 10.4 89.6

2543 20.8 79.2

5. „π·ßà¢Õß “¢“°“√»÷°…“ 3 Õ—π¥—∫·√° æ∫«à“√âÕ¬≈– 21 Õ¬Ÿà„π “¢“«‘∑¬“»“ µ√å

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æ“≥‘™¬»“ µ√åÀ√◊Õ∫√‘À“√ Õ’°√âÕ¬≈– 7 Õ¬Ÿà „π “¢“§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®À√◊Õ

∫√‘À“√√–∫∫ “√ π‡∑» πÕ°π—Èπ°√–®“¬Õ¬Ÿà „π “¢“µà“ßÊ πÕ°‡Àπ◊Õ®“°π’È

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§«“¡π‘¬¡„™âÕ‘π‡∑Õ√å‡πÁµ„π°≈ÿà¡ª√–™“™π∑—Ë«‰ª ∑’Ë‰¡à„™àºŸâ∑’Ë¡’§«“¡√Ÿâ¥â“π‡∑§‚π‚≈¬’

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North 8

¿“§µ–«—πÕÕ°‡©’¬ß‡Àπ◊Õ

Northeast 5.7

¿“§„µâ

South 4.7

µà“ßª√–‡∑» Abroad 1.2

À¡“¬‡Àµÿ: „π√“¬ß“π©∫—∫π’È ª√‘¡≥±≈À¡“¬∂÷ß ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√

°“√°√–®“¬¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬(√«¡∑ÿ°æ◊Èπ∑’Ë‡ªìπ 100 ‡ªÕ√å‡´Áπµå)

Diffusion of the Internet in Thailand

(all regions included =100 percent)




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

37

ªï 2542 (Year 1999) 1

ªï 2543 (Year 2000)

À≠‘ß

(Female)

49.2

™“¬

(Male)

50.8

1 ®“°Àπ—ß ◊Õ ç√“¬ß“πº≈°“√ ”√«®°≈ÿà¡ºŸâ „™âÕ‘π‡∑Õ√å‡πÁµ„πª√–‡∑»‰∑¬é ªï 2542 ¢Õß»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘

À≠‘ß

(Female)

34.9

™“¬

(Male)

65.1

‡æ» À≠‘ß ™“¬ √«¡

Gender Female Male Total

®”π«π 1,209 1,250 2,459

Frequency

√âÕ¬≈– 49.2 50.8 100

Percent

‡æ»Gender




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

38

Õ“¬ÿ < 10 10-14 15-19 20-29 30-39 40-49 50-59 60-69 70+ √«¡

Age Total

®”π«π 18 124 261 1,238 572 187 32 27 2 2,461

Frequency

√âÕ¬≈– 0.7 5 10.6 50.3 23.2 7.6 1.3 1.1 0.1 100

Percent

ªï 2542 (Year 1999)

< 10 10-19 20-29 30-39 40-49 50-59 60-69 70 +

60

50

40

30

20

10

0

√âÕ¬≈–Percent

0.7

15.6

50.3

23.2

7.6

1.3 1.1 0.1

ªï 2543 (Year 2000)

0.1

11.2

57.5

22.6

7.41 0.2 0

Õ“¬ÿAge




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

39

À¡“¬‡Àµÿ: „π√“¬ß“π©∫—∫π’È ª√‘¡≥±≈À¡“¬∂÷ß ππ∑∫ÿ√’ ª∑ÿ¡∏“π’ ·≈– ¡ÿ∑√ª√“°“√

∑’ËÕ¬Ÿà °√ÿß‡∑æœ ª√‘¡≥±≈ ¿“§°≈“ß ¿“§‡Àπ◊Õ ¿“§µÕ.π. ¿“§„µâ µà“ßª√–‡∑» √«¡

Location Bangkok Suburbs Central North Northeast South Abroad Total

®”π«π 1,351 352 266 195 139 115 29 2,447

Frequency

√âÕ¬≈– 55.2 14.4 10.9 8 5.7 4.7 1.2 100

Percent

60

50

40

30

20

10

0

°√ÿß‡

∑æœ

Bang

kok

ª√‘¡≥

±≈Su

burb

s

¿“§°

≈“ß

Cent

ral

¿“§‡

Àπ◊Õ

Nor

th

¿“§µ

–«—πÕÕ

°‡©’¬

ß‡Àπ

◊ÕNor

thea

st

¿“§„

µâSo

uth

µà“ßª

√–‡∑

»Ab

road

55.2

14.410.9

85.7 4.7

1.2


ªï 2543 (Year 2000)

ªï 2542 (Year 1999)54.4

13.38.4 10.4

7 51.5

∑’ËÕ¬Ÿàªí®®ÿ∫—πLocation




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

40

‡¢µ∑’ËÕ¬Ÿà °∑¡. ·≈–ª√‘¡≥±≈ ‡™’¬ß„À¡à Õ”‡¿Õ‡¡◊Õß πÕ°Õ”‡¿Õ‡¡◊Õß µà“ßª√–‡∑» √«¡

Urban vs. Rural Bangkok & suburbs Chaing-mai Other Urban Rural Abroad Total

®”π«π 1,740 58 405 226 26 2,455

Frequency

√âÕ¬≈– 70.9 2.4 16.5 9.2 1.1 100

Percent

80

70

60

50

40

30

20

10

0

°∑¡. ·

≈–ª√

‘¡≥±≈

Bang

kok

& su

burb

s


70.9

2.4

16.59.2

1.1

ªï 2543 (Year 2000)

‡¢µ∑’ËÕ¬ŸàUrban versus Rural

‡™’¬ß

„À¡à

Chaing

-mai

Õ”‡¿

Õ‡¡◊Õ

ßOt

her Ur

ban

πÕ°

Õ”‡¿

Õ‡¡◊Õ

ßUr

ban

µà“ßª

√–‡∑

»Ab

road




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

41

∂“π– ¡√ ‚ ¥ ¡√ ‰¡à¡’∫ÿµ√ ¡√ ¡’∫ÿµ√ Õ◊ËπÊ √«¡

Marital Status Single Married without Children Married with Children Others Total

®”π«π 1,804 221 387 38 2,450

Frequency

√âÕ¬≈– 73.6 9 15.8 1.6 100

Percent

‚ ¥Single73.6

¡√ ‰¡à¡’∫ÿµ√Married without Children9

¡√ ¡’∫ÿµ√Married with Children15.8

Õ◊ËπÊOthers1.6

∂“π– ¡√ Marital Status




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

42

¡“™‘°„π§√—«‡√◊Õπ 1 2 3 4 5 6 > 6 √«¡

Household Members Total

®”π«π 147 306 453 537 475 289 223 2,430

Frequency

√âÕ¬≈– 6 12.6 18.6 22.1 19.5 11.9 9.2 100

Percent

®”π«π ¡“™‘°„π§√—«‡√◊ÕπNumber of Household Members

25

20

15

10

5

0

1 2 3 4 5 6 > 6

6

12.6

18.6

22.1

19.5

11.9

9.2





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

43

¡“™‘°„π§√—«‡√◊Õπ∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ 1 2 3 4 5 6 > 6 √«¡

Internet Users in the Household Total

®”π«π 717 893 505 215 81 18 9 2,438

Frequency

√âÕ¬≈– 29.4 36.6 20.7 8.8 3.3 0.7 0.4 100

Percent

®”π«π ¡“™‘°„π§√—«‡√◊Õπ∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµNumber of Internet Users in the Household

1 2 3 4 5 6 > 6

29.4

36.6

20.7

8.8

3.3

0.7 0.4

40

30

20

10

0





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

44

√“¬‰¥â¢Õß§√—«‡√◊ÕπµàÕ‡¥◊Õπ (∫“∑)Monthly Household Income (⁄Baht)

√“¬‰¥â <10,000 10,000- 20,001- 30,001- 50,001- 70,001- 90,001- 110,001- 130,001- >150,000 √«¡

Income 20,000 30,000 50,000 70,000 90,000 110,000 130,000 150,000 Total

®”π«π 190 434 463 634 338 114 70 61 37 108 2,449

Frequency

√âÕ¬≈– 7.8 17.7 18.9 25.9 13.8 4.7 2.9 2.5 1.5 4.4 100

Percent

30

25

20

15

10

5

0

< 10

,000

10,000

-20,00

0

20,001

-30,00

0

30,001

-50,00

0

50,001

-70,00

0

70,001

-90,00

0

90,001

-110

,000

110,00

1-13

0,00

0

130,00

1-15

0,00

0

> 15

0,00

0

7.8

17.718.9

25.9

13.8

4.72.9 2.5

1.5

4.4





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

45

°“√»÷°…“Level of Education

ªï 2542 (Year 1999)

‚¥¬√«¡ºŸâ®∫°“√»÷°…“·≈–ºŸâ∑’Ë°”≈—ß»÷°…“‡¢â“¥â«¬°—π

°“√»÷°…“ µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ ª«™. ª« ./Õπÿª√‘≠≠“ ª.µ√’ ª.‚∑ ª.‡Õ° √«¡

Education Less than High Lower Upper Bachelor Master Doctorate Total

High School School Vocational Vocational

®”π«π 154 217 81 228 1400 355 13 2,448

Frequency

√âÕ¬≈– 6.3 8.9 3.3 9.3 57.2 14.5 0.5 100

Percent

70

60

50

40

30

20

10

0

µË”°«à“¡—∏¬¡ª≈“¬ ¡—∏¬¡ª≈“¬ ª«™. ª« ./Õπÿª√‘≠≠“ ª.µ√’ ª.‚∑ ª.‡Õ°Less than High School Lower Upper Bachelor Master Doctorate

High School Vocational Vocational

6.38.9

3.3

9.3

57.2

14.5

0.5


ªï 2543 (Year 2000)

1.5 3 1.6 5

67.9

19.4

1.6

Note: As of December 2000, 1US$ = 44.0 Baht.




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

46

§«“¡√Ÿâ¿“…“Õ—ß°ƒ…English Proficiency

¥’¡“° À¡“¬∂÷ß ‰¡à¡’ªí≠À“„π°“√ ◊ËÕ “√‡≈¬∑—ÈßÕà“π·≈–æŸ¥

¥’ À¡“¬∂÷ß Õà“π‡¢â“„®¥’ ·≈–æÕæŸ¥‰¥â·¡â®–‰¡à§≈àÕß¡“°π—°

æÕ„™â À¡“¬∂÷ß ¬—ß¡’ªí≠À“Õ¬Ÿà∫â“ß ∑—ÈßÕà“π·≈–æŸ¥

πâÕ¬ À¡“¬∂÷ß ¡’ªí≠À“¡“°∑—ÈßÕà“π·≈–æŸ¥

‰¡à¡’ À¡“¬∂÷ß ‰¡à¡’§«“¡√Ÿâ¿“…“Õ—ß°ƒ…‡≈¬

50

40

30

20

10

0

¥’¡“° ¥’ æÕ„™â πâÕ¬ ‰¡à¡’Excellent Good Fair Limited None

7

38

42.9

11.3

0.8


§«“¡√Ÿâ¿“…“Õ—ß°ƒ… ¥’¡“° ¥’ æÕ„™â πâÕ¬ ‰¡à¡’ √«¡

English Proficiency Excellent Good Fair Limited None Total

®”π«π 172 934 1053 277 20 2,456

Frequency

√âÕ¬≈– 7 38 42.9 11.3 0.8 100

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

47

“¢“°“√»÷°…“Major of Education

√«¡«‘∑¬“»“ µ√å/«‘»«œ ¥â“π∑’Ë‡°’Ë¬«¢âÕß°—∫‰Õ∑’Subtotal IT-related Science/Engineering

æ“π‘™¬°“√»“ µ√åÀ√◊Õ∫√‘À“√Business, Management

§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®, ∫√‘À“√√–∫∫ “√ π‡∑»Computer for Business, MIS

‡»√…∞»“ µ√å √—∞»“ µ√å —ß§¡»“ µ√åSocial Science

«‘»«œ “¢“Õ◊ËπOther Engineering

◊ËÕ “√¡«≈™πMass Communication

»÷°…“»“ µ√åEducation

«‘∑¬“»“ µ√å “¢“Õ◊ËπOther Sciences

·æ∑¬å»“ µ√å ·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕßMedicine, Healthcare

Õ—°…√»“ µ√å ‚∫√“≥§¥’ »“ π“ ª√—™≠“Liberal Arts

π‘µ‘»“ µ√åLaw

§≥‘µ»“ µ√åMathematics

∂‘µ‘·≈– ∂‘µ‘ª√–¬ÿ°µåStatistics

‡°…µ√»“ µ√å ·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕßAgriculture

»‘≈ª–Fine Arts

∂“ªíµ¬°√√¡»“ µ√åArchitect‚¿™π“°“√

Food and Beverage

‰¡à¡’ “¢“‡®“–®ßNo Major

Õ◊ËπÊOthers

5.4

0 5 10 15 20 25

8.7

0.4

0.7

1.1

1.3

1.3

1.5

1.8

2.9

3.3

4

4.2

4.7

5.4

5.8

7.4

19

21.4





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

48

“¢“ ®”π«π √âÕ¬≈–

Major of Education Frequency Percent

«‘∑¬“»“ µ√å§Õ¡æ‘«‡µÕ√å 76 3.2

Computer Science

«‘∑¬“°“√§Õ¡æ‘«‡µÕ√å 172 7.2

Computer Science

«‘»«‰øøÑ“ Õ‘‡≈Á°∑√Õπ‘° å ◊ËÕ “√ 154 6.4

Electrical/Electronics/Communication Engineering

«‘»«§Õ¡æ‘«‡µÕ√å 93 3.9

Computer Engineering

«‘»«‚∑√§¡π“§¡ 18 0.8

Telecommunication Engineering

√«¡«‘∑¬“»“ µ√å/«‘»«œ ¥â“π∑’Ë‡°’Ë¬«¢âÕß°—∫‰Õ∑’ 513 21.4

Subtotal IT-related Science/Engineering

æ“π‘™¬°“√»“ µ√åÀ√◊Õ∫√‘À“√ 455 19

Business, Management

§Õ¡æ‘«‡µÕ√å‡æ◊ËÕ∏ÿ√°‘®, ∫√‘À“√√–∫∫ “√ π‡∑» 178 7.4

Computer for Business, MIS

‡»√…∞»“ µ√å √—∞»“ µ√å —ß§¡»“ µ√å 139 5.8

Social Science

«‘»«œ “¢“Õ◊Ëπ 130 5.4

Other Engineering

◊ËÕ “√¡«≈™π 112 4.7

Mass Communication

»÷°…“»“ µ√å 100 4.2

Education

«‘∑¬“»“ µ√å “¢“Õ◊Ëπ 95 4

Other Sciences

·æ∑¬å»“ µ√å ·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß 78 3.3

Medicine, Healthcare




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

49

“¢“ ®”π«π √âÕ¬≈–

Major of Education Frequency Percent

Õ—°…√»“ µ√å ‚∫√“≥§¥’ »“ π“ ª√—™≠“ 70 2.9

Liberal Arts

π‘µ‘»“ µ√å 42 1.8

Law

§≥‘µ»“ µ√å 35 1.5

Mathematics

∂‘µ‘·≈– ∂‘µ‘ª√–¬ÿ°µå 32 1.3

Statistics

‡°…µ√»“ µ√å ·≈–Õ◊ËπÊ ∑’Ë‡°’Ë¬«¢âÕß ‡™àπ —µ«·æ∑¬å 31 1.3

Agriculture

»‘≈ª– 26 1.1

Fine Arts

∂“ªíµ¬°√√¡»“ µ√å 16 0.7

Architect

‚¿™π“°“√ 10 0.4

Food and Beverage

‰¡à¡’ “¢“‡®“–®ß 209 8.7

No Major

Õ◊ËπÊ 129 5.4

Others

√«¡ 2,400 100

Total




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

50

Mas

Elec

∂“π–°“√∑”ß“πEmployment

60

50

40

30

20

10

0

‡°…’¬

≥Re

tired

‰¡à∑”

ß“π(»

÷°…“Õ

¬Ÿà)Un

employ

ed(F

ull T

ime

Stud

ent)

‰¡à∑”

ß“π

Unem

ploy

ed

∑”ß“

π·≈

–»÷°…

“Õ¬Ÿà

Employ

ed(P

art

Tim

e St

uden

t)

∑”ß“

πÕ¬

ŸàEm

ploy

ed

0.5

26.7

6.3

16.3

50.2


°“√∑”ß“π ‡°…’¬≥ ‰¡à∑”ß“π ‰¡à∑”ß“π ∑”ß“π·≈– ∑”ß“πÕ¬Ÿà √«¡

Employment (»÷°…“Õ¬Ÿà) »÷°…“Õ¬Ÿà¥â«¬

Retired Unemployed Unemployed Employed Employed Total

(Full Time Student) (Part Time Student)

®”π«π 11 649 154 395 1218 2,427

Frequency

√âÕ¬≈– 0.5 26.7 6.3 16.3 50.2 100

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

51

“¢“Õ“™’æSector Employed

º≈‘µ/¢“¬/„Àâ∫√‘°“√/¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å,

‚ª√·°√¡, ‡§√◊Õ¢à“¬, À√◊ÕÕÿª°√≥å∑’Ë‡°’Ë¬«¢âÕßIT

°“√»÷°…“, °“√«‘®—¬Education, Research

Õÿµ “À°√√¡Õ◊ËπÊManufacturing

°“√‡ß‘π, °“√∏π“§“√Banking, Finance

¢“¬ª≈’° ‘π§â“Õ◊ËπÊRetail

“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§Healthcare

¢à“« “√, ◊ËÕ “√, ‚¶…≥“Mass Communication, Advertising

∑àÕß‡∑’Ë¬«, ‚√ß·√¡, √â“πÕ“À“√Tourism, Hotel, Restaurant

“∏“√≥Ÿª‚¿§Electricity, Telephone, Waterworks

°àÕ √â“ß, ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘πConstruction, Real Estate

π”‡¢â“-À√◊Õ àßÕÕ°Import-Export

¢π àß, §¡π“§¡, §≈—ß ‘π§â“Transportation, Warehousing

¢“¬ àß ‘π§â“Õ◊ËπÊWholesale

°ÆÀ¡“¬Law

∫—π‡∑‘ß·≈–»‘≈ª–Entertainment, Art

‡°…µ√°√√¡Agriculture

°“√«“ßπ‚¬∫“¬¿“§√—∞Governmental Policy Making

°“√∑À“√Military

Õ◊ËπÊOthers

∑’Ëª√÷°…“∑“ß∏ÿ√°‘®Business Consulting

22.4

10.9

9.5

6.5

4.8

4.5

4.4

3.3

3.2

3.1

3

2.7

2.4

1.9

1.6

1.5

1.5

1.2

0.8

10.9

0 5 10 15 20 25√âÕ¬≈–

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

52

“¢“Õ“™’æ ®”π«π √âÕ¬≈–

Sector Employed Frequency Percent

º≈‘µ/¢“¬/„Àâ∫√‘°“√/¥Ÿ·≈§«∫§ÿ¡ §Õ¡æ‘«‡µÕ√å, ‚ª√·°√¡, 346 22.4

‡§√◊Õ¢à“¬, À√◊ÕÕÿª°√≥å∑’Ë‡°’Ë¬«¢âÕß

IT

°“√»÷°…“, °“√«‘®—¬ 169 10.9

Education, Research

Õÿµ “À°√√¡Õ◊ËπÊ 147 9.5

Manufacturing

°“√‡ß‘π, °“√∏π“§“√ 101 6.5

Banking, Finance

¢“¬ª≈’° ‘π§â“Õ◊ËπÊ 75 4.8

Retail

“∏“√≥ ÿ¢·≈–°“√∫”∫—¥‚√§ 69 4.5

Healthcare

¢à“« “√, ◊ËÕ “√, ‚¶…≥“ 68 4.4

Mass Communication, Advertising

∑àÕß‡∑’Ë¬«, ‚√ß·√¡, √â“πÕ“À“√ 51 3.3

Tourism, Hotel, Restaurant

“∏“√≥Ÿª‚¿§ 49 3.2

Electricity, Telephone, Waterworks

°àÕ √â“ß, ®—¥‡™à“-´◊ÈÕÕ“§“√, ∑’Ë¥‘π 48 3.1

Construction, Real Estate

π”‡¢â“-À√◊Õ àßÕÕ° 47 3

Import-Export

¢π àß, §¡π“§¡, §≈—ß ‘π§â“ 42 2.7

Transportation, Warehousing

¢“¬ àß ‘π§â“Õ◊ËπÊ 37 2.4

Wholesale

°ÆÀ¡“¬ 29 1.9

Law




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

53

“¢“Õ“™’æ ®”π«π √âÕ¬≈–

Sector Employed Frequency Percent

‡°…µ√°√√¡ 25 1.6

Agriculture

∫—π‡∑‘ß·≈–»‘≈ª– 23 1.5

Entertainment, Art

°“√«“ßπ‚¬∫“¬¿“§√—∞ 23 1.5

Governmental Policy Making

°“√∑À“√ 19 1.2

Military

∑’Ëª√÷°…“∑“ß∏ÿ√°‘® 12 0.8

Business Consulting

Õ◊ËπÊ 168 10.9

Others

√«¡ 1,548 100

Total




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

54

ª√–‡¿∑¢ÕßÀπà«¬ß“πType of Employment

70

60

50

40

30

20

10

0

¢â“√“

™°“√

ª√–®

”Go

vern

men

t

¢â“√“

™°“√

°“√‡

¡◊Õß

Polit

ical In

stitu

tion

√—∞«‘

“À°‘®

Gove

rnm

ent

Ente

rpris

e

∏ÿ√°‘®

‡Õ°™

πFo

r-Pr

ofit

‡Õ°™

π‰¡

à¡ÿàßº≈

°”‰√

Not

-For

-Pro

fit

18.6

0.1

11.6

64.2

5.5


Àπà«¬ß“π ¢â“√“™°“√ª√–®” ¢â“√“™°“√°“√‡¡◊Õß √—∞«‘ “À°‘® ∏ÿ√°‘®‡Õ°™π ‡Õ°™π‰¡à¡ÿàßº≈°”‰√ √«¡

Type of Government Political Government For-Profit Not-For-Profit Total

Employment Institution Enterprise

®”π«π 283 1 176 973 83 1,516

Frequency

√âÕ¬≈– 18.6 0.1 11.6 64.2 5.5 100

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

55

ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµYears on Internet

ª√– ∫°“√≥å < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 > 5 √«¡

Years on Internet Total

®”π«π 279 478 576 458 273 181 194 2,439

Frequency

√âÕ¬≈– 11.4 19.6 23.6 18.8 11.2 7.4 8 100

Percent

25

20

15

10

5

0

< 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 > 5

11.4

19.6

23.6

18.8

11.2

7.48





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

56

∂“π∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµPoint of Access

∂“π∑’Ë ∫â“π ∑’Ë∑”ß“π ∂“π»÷°…“ √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Õ◊ËπÊ √«¡

Point of Access Home Office School Internet Cafe Others Total

®”π«π 1218 826 195 178 22 2,439

Frequency

√âÕ¬≈– 49.9 33.9 8 7.3 0.9 100

Percent

60

50

40

30

20

10

0

∫â“π ∑’Ë∑”ß“π ∂“π»÷°…“ √â“π∫√‘°“√Õ‘π‡∑Õ√å‡πÁµ Õ◊ËπÊHome Office School Internet Cafe Others

49.9

33.9

8 7.3

0.9





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

57

°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“πHome Computer

¡’Have100%

‰¡à¡’Donût0%

°“√¡’§Õ¡æ‘«‡µÕ√å∑’Ë∫â“π ¡’ ‰¡à¡’ √«¡

Home Computer Have Donût have Total

®”π«π 2,427 0 2,427

Frequency

√âÕ¬≈– 100 0 100

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

58

°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµInternet Access

À¡“¬‡Àµÿ: ºŸâµÕ∫·µà≈–§π “¡“√∂‡≈◊Õ°§”µÕ∫‰¥â¡“°°«à“ 1 §”µÕ∫ ‡™àπ ∫ÿ§§≈∑’Ë‡ªìπ ¡“™‘° ISP

‡æ◊ËÕ„™âÕ‘π‡∑Õ√å‡πÁµ®“°∫â“π ·≈–¡’Õ‘π‡∑Õ√å‡πÁµ¢Õß∑’Ë∑”ß“π„Àâ„™â ‰¥â¥â«¬ ®–‡≈◊Õ°∑—Èß¢âÕ 1 ·≈– 2

100

90

80

70

60

50

40

30

20

10

0

‡ªìπ ¡“™‘° ISP „™â∑’Ë∑”ß“π/ ∂“π»÷°…“ „™â∑’Ë√â“π∫√‘°“√

ISP Subscriber Work/School Internet Cafe


54

62

20.5

°“√‡¢â“∂÷ßÕ‘π‡∑Õ√å‡πÁµ ‡ªìπ ¡“™‘° ISP „™â∑’Ë∑”ß“π/ ∂“π»÷°…“ „™â∑’Ë√â“π∫√‘°“√

Internet Access ISP Subscriber Work/School Internet Cafe

®”π«π 1,355 1555 513

Frequency

√âÕ¬≈– 54 62 20.5

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

59

ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµInternet Account Sharing

À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë‡ªìπ ¡“™‘° ISP ‡∑à“π—Èπ ∑’Ë®–µÕ∫§”∂“¡π’È

60

50

40

30

20

10

0

1 2 3 4 > 4


49.6

28.9

13.1

4.2 4.2

ºŸâ√à«¡„™â∫—≠™’Õ‘π‡∑Õ√å‡πÁµ 1 2 3 4 > 4 √«¡

Number of Users no sharing

per Account Total

®”π«π 649 378 172 55 55 1,309

Frequency

√âÕ¬≈– 49.6 28.9 13.1 4.2 4.2 100

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

60

≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµInternet Activities

100

90

80

70

60

50

40

30

20

10

0

91.5

50.1

61.166.3

85.2

54.3

45.1

32.1

53.8

34.9


‰ª√…

≥’¬åÕ

‘‡≈Á°∑

√Õπ‘°

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mail

π∑π

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Web

Boa

rd

µ‘¥µ“

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s, Ti

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rt

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ch

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opping

‡≈àπ‡°

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es

¥“«π

å‚À≈¥

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mes

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¥“«π

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d-M

usic




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

61

À¡“¬‡Àµÿ: À¡“¬∂÷ß°‘®°√√¡∑ÿ°ª√–‡¿∑∑’Ë‡§¬∑” ¥—ßπ—Èπ®÷ß “¡“√∂‡≈◊Õ°‰¥â¡“°°«à“ 1 §”µÕ∫

°‘®°√√¡ ®”π«π √âÕ¬≈–

Activity Frequency Percent

‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 2,293 91.5

e-mail

π∑π“ 1,255 50.1

Chat/ICQ

‡«Á∫∫Õ√å¥ 1,533 61.1

Web Board

µ‘¥µ“¡¢à“« 1,663 66.3

News, Timely Report

§âπÀ“¢âÕ¡Ÿ≈ 2,136 85.2

Information Search

™¡ ‘π§â“ 1,362 54.3

Shopping

‡≈àπ‡°¡ å 1,131 45.1

Games

¥“«πå‚À≈¥‡°¡ å 806 32.1

Download-Games

¥“«πå‚À≈¥´Õøµå·«√å 1,349 53.8

Download-Software

¥“«πå‚À≈¥‡æ≈ß 874 34.9

Download-Music




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

62

≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥Internet Top Activity

50

45

40

35

30

25

20

15

10

5

0

37.3

7.4

4.2

9.5

30.4

1.74.6

0.5

3.8

0.7


‰ª√…

≥’¬åÕ

‘‡≈Á°∑

√Õπ‘°

åe-

mail

π∑π

“Ch

at/IC

Q

‡«Á∫∫

Õ√å¥

Web

Boa

rd

µ‘¥µ“

¡¢à“«

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s, Ti

mely

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rt

§âπÀ“

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ch

™¡ ‘π

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opping

‡≈àπ‡°

¡ å

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¥“«π

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”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

63

À¡“¬‡Àµÿ: ”À√—∫¢âÕπ’È ºŸâµÕ∫®–µâÕß√–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ‰ª°—∫°‘®°√√¡„¥¡“°∑’Ë ÿ¥

‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«

°‘®°√√¡ ®”π«π √âÕ¬≈–

Activity Frequency Percent

‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 904 37.3

e-mail

π∑π“ 179 7.4

Chat/ICQ

‡«Á∫∫Õ√å¥ 101 4.2

Web Board

µ‘¥µ“¡¢à“« 231 9.5

News, Timely Report

§âπÀ“¢âÕ¡Ÿ≈ 736 30.4

Information Search

™¡ ‘π§â“ 40 1.7

Shopping

‡≈àπ‡°¡ å 112 4.6

Games

¥“«πå‚À≈¥‡°¡ å 12 0.5

Download-Games

¥“«πå‚À≈¥´Õøµå·«√å 91 3.8

Download-Software

¥“«πå‚À≈¥‡æ≈ß 17 0.7

Download-Music

√«¡ 2,423 100

Total




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

64

®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“ÀåWeekly Hours of Use

30

25

20

15

10

5

0

<1 1- <3 3- <5 5- <10 10- <15 15- <20 20+


1.5

10.7

16.2

24.5

15.7

12

19.6

°“√„™âµàÕ —ª¥“Àå <1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡

Weekly Usage Total

®”π«π 36 260 394 596 381 291 476 2,434

Frequency

√âÕ¬≈– 1.5 10.7 16.2 24.5 15.7 12 19.6 100

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

65

‡«≈“∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµTime of Use

40

35

30

25

20

15

10

5

0

‡«≈“∑’Ë „™â 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 √«¡

Time of Use Total

®”π«π 373 449 516 861 170 64 2,433

Frequency

√âÕ¬≈– 15.3 18.5 21.2 35.4 7 2.6 100

Percent

8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00

15.3

18.5

21.2

35.4

7

2.6


À¡“¬‡Àµÿ: À¡“¬∂÷ß‡«≈“ à«π„À≠à∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ ‡≈◊Õ°‡æ’¬ß§”µÕ∫‡¥’¬«




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

66

∫√“«‡´Õ√å∑’Ë „™âBrowser

À¡“¬‡Àµÿ: À¡“¬∂÷ß‡∫√“‡´Õ√å∑’Ë „™â¡“°∑’Ë ÿ¥

∫√“«‡´Õ√å Explorer Netscape Text Mode Opera Õ◊ËπÊ √«¡

Browser Others Total

®”π«π 2,185 201 6 13 14 2,419

Frequency

√âÕ¬≈– 90.3 8.3 0.2 0.5 0.6 100

Percent

100

80

60

40

20

0

Explorer Netscape Text Mode Opera Õ◊ËπÊ

Others


90.3

8.30.2 0.5 0.6




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

67

§«“¡‡√Á«Speed

<14.4 kbps

14.4 kbps

28.8 kbps

33.6 kbps

56 kbps

128 kbps

ADSL

¥“«‡∑’¬¡Satellite

GSM (9600 bps)

ºà“π “¬‡™à“∑√“∫§«“¡‡√Á«Office/Schoolûs leased line-know

the speed

‰¡à∑√“∫Donût know

Cable Modem

0 5 10 15 20 25 30 35 40 45

0.7

2.8

6.8

13.1

38.6

1.5

0.1

1.4

0.5

0.1

4.9

15.2

14.2

ºà“π “¬‡™à“·µà‰¡à∑√“∫§«“¡‡√Á«Office/Schoolûs leased

line-donût know the speed





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

68

À¡“¬‡Àµÿ: À¡“¬∂÷ß§«“¡‡√Á«¢Õß°“√µ‘¥µàÕ‡¢â“ ŸàÕ‘π‡∑Õ√å‡πÁµ ®“°‡§√◊ËÕß∑’Ë„™â∫àÕ¬∑’Ë ÿ¥

§«“¡‡√Á« ®”π«π √âÕ¬≈–

Speed Frequency Percent

< 14.4 kbps 18 0.7

14.4 kbps 67 2.8

28.8 kbps 165 6.8

33.6 kbps 317 13.1

56 kbps 936 38.6

128 kbps 36 1.5

ADSL 3 0.1

Cable Modem 33 1.4

¥“«‡∑’¬¡ 12 0.5

Satellite

GSM (9600 bps) 3 0.1

ºà“π “¬‡™à“∑√“∫§«“¡‡√Á« 119 4.9

Office/Schoolûs leased line-know the speed

ºà“π “¬‡™à“·µà‰¡à∑√“∫§«“¡‡√Á« 368 15.2

Office/Schoolûs leased line-donût know the speed

‰¡à∑√“∫ 345 14.2

Donût know

√«¡ 2,422 100

Total




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

69

ª√–‚¬™πå ”§—≠∑’Ë ÿ¥∑’Ë‰¥â√—∫®“°Õ‘π‡∑Õ√å‡πÁµPerceived Top Benefit

35

30

25

20

15

10

5

0

‡æ‘Ë¡§

«“¡√

ŸâAc

quire

Kno

wleag

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‡æ‘Ë¡§

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32.9 32

15.9

8

3.8 4.72.7


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Benefit Acquire Expedite Acquisition Increase Speed Entertaining Increase Enhance Others Total

Knowledge of Info. of Communication Socialization Business

®”π«π 799 777 385 195 92 115 65 2428

Frequency

√âÕ¬≈– 32.9 32 15.9 8 3.8 4.7 2.7 100

Percent




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

70

ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµPerceived Problems Concerning the Internet

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32.3

26.225.8 25.7

22.7 22.7 22.3

16.916 15.8

8

3.5 3.4 3.12.4

1.8

40.1

45

40

35

30

25

20

15

10

5

0





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

71

ªí≠À“ ®”π«π √âÕ¬≈–

Perceived Problem Frequency Percent

§«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 1,006 40.1

Speed

¿“√–§à“„™â®à“¬ 811 32.3

Expenses

§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ 658 26.2

Network Reliability

°“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ» 648 25.8

Pornography

§«“¡¬“°„π°“√À“‡«Á∫‰´µå 645 25.7

Web Search

ªí≠À“∑“ß¿“…“ 570 22.7

Language

°“√¢“¥°ÆÀ¡“¬§ÿâ¡§√Õßπ‘µ‘°√√¡ 569 22.7

Lack of law for web-based business transaction

§«“¡πà“‡™◊ËÕ∂◊Õ¢Õß¢âÕ¡Ÿ≈∫πÕ‘π‡∑Õ√å‡πÁµ 559 22.3

Data Integrity

°“√„™â∂âÕ¬§”À¬“∫§“¬, ◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡ 423 16.9

Impolite/Inappropriate Content

°“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ 400 16

Hacking

Õ’‡¡≈å¢¬– 396 15.8

Junk Mails

√â“ß™àÕß«à“ß„π —ß§¡ 200 8

Digital Divide

≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß 87 3.5

Social Isolation

°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ 84 3.4

Cultural Dominance




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

72

À¡“¬‡Àµÿ: ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫

ªí≠À“ ®”π«π √âÕ¬≈–

Perceived Problem Frequency Percent

°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“¢“¬ ‘π§â“ 77 3.1

Commercial Use of Internet

°“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å 61 2.4

Request for telephone line installation

Õ◊ËπÊ 46 1.8

Others




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

73

°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµInternet Purchase

°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ √«¡

Internet Purchase Have Havenût Total

®”π«π 458 1,935 2,393

Frequency

√âÕ¬≈– 19.1 80.9 100

Percent

ªï 2542 (Year 1999)

‰¡à‡§¬´◊ÈÕHavenût80.9

‡§¬´◊ÈÕ

Have

19.1

ªï 2543 (Year 2000)

‡§¬´◊ÈÕ

Have

18.4

‰¡à‡§¬´◊ÈÕ

Havenût

81.6




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

74

‡Àµÿº≈∑’Ë‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµReasons against Internet Purchase

‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥âCanût see/feel products

‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµDonût want to reveal credit card number

‰¡à π„®Not interested

‰¡à¡’∫—µ√‡§√¥‘µDonût have a credit card

¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿàß¬“°Too complicated

°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ßConcerned for loss/damage

‰¡àµâÕß°“√√Õ ‘π§â“Donût want to wait for delivery

‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“Donût know websites for shopping

·æß°«à“°“√´◊ÈÕµàÕÀπâ“Expensive

à«π„À≠à‡ªìπ ‘π§â“µà“ßª√–‡∑» ∑”„Àâ‰¡àµâÕß°“√´◊ÈÕDonût want to buy import products

‰¡à¡’ ‘π§â“πà“ π„®No interesting products

Õ◊ËπÊOthers

‰¡à‰«â „®ºŸâ¢“¬Donût trust merchandisers

0 5 10 15 20 25 30 35 40 45 50

2.6

4.6

5.7

8.1

8.1

14.1

14.6

23

25.3

26.1

32.8

33.8

44.1





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

75

À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È

‚¥¬ºŸâµÕ∫ “¡“√∂ ‡≈◊Õ°‰¥â 1-3 §”µÕ∫

‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ®”π«π √âÕ¬≈–

Reasons Against Internet Purchase Frequency Percent

‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 853 44.1

Canût see/feel products

‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ∑“ßÕ‘π‡∑Õ√å‡πÁµ 654 33.8

Donût want to reveal credit card number

‰¡à ‰«â „®ºŸâ¢“¬ 635 32.8

Donût trust merchandisers

‰¡à π„® 505 26.1

Not interested

‰¡à¡’∫—µ√‡§√¥‘µ 490 25.3

Donût have a credit card

¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿàß¬“° 446 23

Too complicated

°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 282 14.6

Concerned for loss/damage

‰¡àµâÕß°“√√Õ ‘π§â“ 272 14.1

Donût want to wait for delivery

‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 157 8.1

Donût know websites for shopping

·æß°«à“°“√´◊ÈÕµàÕÀπâ“ 156 8.1

Expensive

à«π„À≠à‡ªìπ ‘π§â“µà“ßª√–‡∑» ∑”„Àâ‰¡àµâÕß°“√´◊ÈÕ 110 5.7

Donût want to buy import products

‰¡à¡’ ‘π§â“πà“ π„® 89 4.6

No interesting products

Õ◊ËπÊ 50 2.6

Others




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

76

‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµGoods and Services Purchased

Àπ—ß ◊ÕBook

´Õøµå·«√å ( àßæ— ¥ÿ)Software (sent via postal)

Õÿª°√≥å§Õ¡æ‘«‡µÕ√åComputer device

‡æ≈ß ( àßæ— ¥ÿ)Music (sent via postal)

¿“æ¬πµ√å ( àßæ— ¥ÿ)Film (sent via postal)

Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈e-Book, Information

´Õøµå·«√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ).Software (sent online)

‡§√◊ËÕß·µàß°“¬Clothe, accessories

‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â „π∫â“πHousehold item

¢Õß‡≈àπToy

Õ“À“√Food

‡§√◊ËÕß ”Õ“ßCosmetic

‡æ≈ß ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ)Music (sent online)

¿“æ¬πµ√å ( àß∑“ßÕ‘π‡∑Õ√å‡πÁµ)Film (sent online)

¬“√—°…“‚√§, ¬“∫”√ÿßMedication, Supplement

Õ◊ËπÊOthers

0 5 10 15 20 25 30 35 40 45 50 55 60

7.4

0.2

1.1

1.1

2

2.6

3.5

5.2

7

9.2

9.2

9.8

11.8

18.3

19.7

25.8

55.7

√âÕ¬≈–percent

‡§√◊ËÕß„™â‰øøÑ“Electrical appliance




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

77

‘π§â“/∫√‘°“√ ®”π«π √âÕ¬≈–

Good/Service Frequency Percent

Àπ—ß ◊Õ 255 55.7

Book

´Õøµå·«√å ( àßæ— ¥ÿ) 118 25.8

Software (sent via postal)

Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 90 19.7

Computer device

‡æ≈ß ( àßæ— ¥ÿ) 84 18.3

Music (sent via postal)

¿“æ¬πµ√å ( àßæ— ¥ÿ) 54 11.8

Film (sent via postal)

Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 45 9.8

e-Book, Information

´Õøµå·«√å ( àßÕÕπ‰≈πå) 42 9.2

Software (sent online)

‡§√◊ËÕß„™â‰øøÑ“ 42 9.2

Electrical appliance

¢Õß‡≈àπ 32 7

Toy

‡ ◊ÈÕºâ“·≈–‡§√◊ËÕß·µàß°“¬ 24 5.2

Clothe, accessories

‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â„π∫â“π 16 3.5

Household item

Õ“À“√ 12 2.6

Food

‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 9 2

Cosmetic

‡æ≈ß ( àßÕÕπ‰≈πå) 5 1.1

Music (sent online)

¿“æ¬πµ√å ( àßÕÕπ‰≈πå) 5 1.1

Film (sent online)




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

78

À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë‡§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È

·≈–µâÕß‡≈◊Õ° ‘π§â“ À√◊Õ∫√‘°“√∑ÿ°ª√–‡¿∑∑’Ë‡§¬´◊ÈÕ

‘π§â“/∫√‘°“√ ®”π«π √âÕ¬≈–

Good/Service Frequency Percent

¬“√—°…“‚√§, ¬“∫”√ÿß, «‘µ“¡‘π 1 0.2

Medication, Supplement

Õ◊ËπÊ 34 7.4

Others




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

79

ª√– ∫°“√≥å°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Years on Internet by Gender

30

25

20

15

10

5

0

< 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 > 5

À≠‘ß (Female)

™“¬ (Male)

12.7

10.3

22.3

16.9

24.323

16.9

20.6

11.2 11

6.4

8.5

6.2

9.7


ª√– ∫°“√≥å < 0.5 0.5-1 >1-2 >2-3 >3-4 >4-5 > 5 √«¡

Years on Internet Total

À≠‘ß ®”π«π (Frequency) 151 266 290 202 134 76 74 1,193

Female √âÕ¬≈– (Percent) 12.7 22.3 24.3 16.9 11.2 6.4 6.2 100

™“¬ ®”π«π (Frequency) 128 210 285 256 137 105 120 1,241

Male √âÕ¬≈– (Percent) 10.3 16.9 23 20.6 11 8.5 9.7 100




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

80

≈—°…≥–°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Internet Activities by Gender

100

90

80

70

60

50

40

30

20

10

0

‰ª√…

≥’¬åÕ

‘‡≈Á°∑

√Õπ‘°

åe-

mail

π∑π

“Ch

at/IC

Q

‡«Á∫∫

Õ√å¥

Web

boa

rd

µ‘¥µ“

¡¢à“«

New

s, Ti

mely

Repo

rt

§âπÀ“

¢âÕ¡Ÿ≈

Inform

ation

Sear

ch

™¡ ‘π

§â“Sh

opping

‡≈àπ‡°

¡ å

Gam

es

¥“«π

å‚À≈¥

‡°¡

åDo

wnloa

d-ga

mes

¥“«π

å‚À≈¥

´Õøµ

å·«√å

Downloa

d-so

ftwar

e

¥“«π

å‚À≈¥

‡æ≈ß

Downloa

d-m

usic

93.4 92.7

51 50.7

61 63.468 67.1

86.2 87.2

53.157.4

53.5

38.4

30.434.8

44..2

65

35.8 35

√âÕ¬≈–Percent À≠‘ß (Female)

™“¬ (Male)




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

81

À¡“¬‡Àµÿ: À¡“¬∂÷ß°‘®°√√¡∑ÿ°ª√–‡¿∑∑’Ë‡§¬∑” ¥—ßπ—Èπ®÷ß “¡“√∂‡≈◊Õ°‰¥â¡“°°«à“ 1 §”µÕ∫

°‘®°√√¡ À≠‘ß Female ™“¬ Male

Activity ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency)√âÕ¬≈– (Percent)

‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 1,129 93.4 1,159 92.7

e-mail

π∑π“ 617 51 634 50.7

Chat/ICQ

‡«Á∫∫Õ√å¥ 737 61 792 63.4

Web board

µ‘¥µ“¡¢à“« 822 68 839 67.1

News, Timely Report

§âπÀ“¢âÕ¡Ÿ≈ 1,042 86.2 1,090 87.2

Information Search

™¡ ‘π§â“ 642 53.1 717 57.4

Shopping

‡≈àπ‡°¡ å 647 53.5 480 38.4

Games

¥“«πå‚À≈¥‡°¡ å 368 30.4 435 34.8

Download-games

¥“«πå‚À≈¥´Õøµå·«√å 534 44.2 812 65

Download-software

¥“«πå‚À≈¥‡æ≈ß 433 35.8 437 35

Download-music




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

82

≈—°…≥–¢Õß°“√„™âÕ‘π‡∑Õ√å‡πÁµ∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Internet Top Activity by Gender

À≠‘ß (Female)

™“¬ (Male)

‰ª√…

≥’¬åÕ

‘‡≈Á°∑

√Õπ‘°

åe-

mail

π∑π

“Ch

at/IC

Q

‡«Á∫∫

Õ√å¥

Web

boa

rd

µ‘¥µ“

¡¢à“«

New

s, Ti

mely

Repo

rt

§âπÀ“

¢âÕ¡Ÿ≈

Inform

ation

Sear

ch

™¡ ‘π

§â“Sh

opping

¥“«π

å‚À≈¥

‡°¡

åDo

wnloa

d-ga

mes

¥“«π

å‚À≈¥

´Õøµ

å·«√åå

Downloa

d-So

ftwar

e

¥“«π

å‚À≈¥

‡æ≈ß

Downloa

d-m

usic

‡≈àπ‡°

¡ å

Gam

es

50

40

30

20

10

0

39.8

35

7.8 7

3.7 4.5

9.6 9.5

2931.7

1.6 1.70.3 0.7 1.4

6

0.6 0.8


6.3

3.1




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

83

À¡“¬‡Àµÿ: ”À√—∫¢âÕπ’È ºŸâµÕ∫®–µâÕß√–∫ÿ«à“„™âÕ‘π‡∑Õ√å‡πÁµ‰ª°—∫°‘®°√√¡„¥¡“°∑’Ë ÿ¥ ‡≈◊Õ°‰¥â‡æ’¬ß§”µÕ∫‡¥’¬«

°‘®°√√¡ À≠‘ß Female ™“¬ Male

Activity ®”π«π (Frequency) √âÕ¬≈– (Percent) ®”π«π (Frequency) √âÕ¬≈– (Percent)

‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 471 39.8 432 35

e-mail

π∑π“ 92 7.8 86 7

Chat/ICQ

‡«Á∫∫Õ√å¥ 44 3.7 56 4.5

Web board

µ‘¥µ“¡¢à“« 114 9.6 117 9.5

News, Timely Report

§âπÀ“¢âÕ¡Ÿ≈ 343 29 392 31.7

Information Search

™¡ ‘π§â“ 19 1.6 21 1.7

Shopping

‡≈àπ‡°¡ å 74 6.3 38 3.1

Games

¥“«πå‚À≈¥‡°¡ å 3 0.3 9 0.7

Download-games

¥“«πå‚À≈¥´Õøµå·«√å 16 1.4 74 6

Download-software

¥“«πå‚À≈¥‡æ≈ß 7 0.6 10 0.8

Download-music

√«¡ 1,183 100 1,235 100

Total




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

84

®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Weekly Hours of Use by Gender

50

45

40

35

30

25

20

15

10

5

0

< 1 1- <3 3- <5 5- <10 10- <15 15- <20 20+

À≠‘ß (Female)

™“¬ (Male)


1.8 1.2

12.58.9

16 16.4

25.223.8

16.814.5

9.6

14.218.1

20.9

°“√„™âµàÕ —ª¥“Àå < 1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡

Weekly Usage Total

À≠‘ß ®”π«π (Frequency) 21 149 191 300 200 115 216 1192

Female √âÕ¬≈– (Percent) 1.8 12.5 16 25.2 16.8 9.6 18.1 100

™“¬ ®”π«π (Frequency) 15 110 203 295 179 176 259 1237

Male √âÕ¬≈– (Percent) 1.2 8.9 16.4 23.8 14.5 14.2 20.9 100




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

85

ªí≠À“ ”§—≠¢ÕßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Perceived Problems by Gender

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√À“‡«Á∫

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sea

rch

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est

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k Re

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y

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Inte

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°“√¢

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Lack

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50

45

40

35

30

25

20

15

10

5

0

24.6

27.6

34.2

47.1

2.4 2.6

24.6

28.8

22.223.2

19.9

26.3

32.3

20.4 20.7

13.7

16.3 16.2

28.2

37.5

2.2

4.1

6.8

17.2

9.4

14.9

3.3 3.8 3.4 3.4

1.7 2

23.2 23.2

À≠‘ß (Female)

™“¬ (Male)





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

86

ªí≠À“ À≠‘ß Female ™“¬ Male

Perceived Problem ®”π«π (Frequency)√âÕ¬≈– (Percent) ®”π«π (Frequency)√âÕ¬≈– (Percent)

§«“¡¬“°„π°“√À“‡«Á∫‰´µå 297 24.6 345 27.6

Web search

§«“¡≈à“™â“¢Õß°“√ ◊ËÕ “√ 413 34.2 589 47.1

Speed

°“√¢ÕÀ¡“¬‡≈¢‚∑√»—æ∑å 29 2.4 32 2.6

Request for Telephone

Line Installation

§«“¡‡™◊ËÕ∂◊Õ‰¥â¢Õß∫√‘°“√‡§√◊Õ¢à“¬ 298 24.6 360 28.8

Network Reliability

§«“¡πà“‡™◊ËÕ∂◊Õ¢Õß¢âÕ¡Ÿ≈ 268 22.2 290 23.2

∫πÕ‘π‡∑Õ√å‡πÁµ

Data Integrity

°“√¢“¥°ÆÀ¡“¬§ÿâ¡§√Õßπ‘µ‘°√√¡ 240 19.9 329 26.3

Lack of law for web-based

business transaction

°“√¡’·À≈àß¬—Ë«¬ÿ∑“ß‡æ» 391 32.3 255 20.4

Pornography

°“√„™â∂âÕ¬§”À¬“∫§“¬, 250 20.7 171 13.7

◊ËÕ¢âÕ§«“¡‰¡à‡À¡“– ¡

Impolite/Inappropriate content

°“√¢‚¡¬/∫ÿ°√ÿ°¢âÕ¡Ÿ≈ 197 16.3 203 16.2

Hacking

¿“√–§à“„™â®à“¬ 341 28.2 469 37.5

Expenses

°“√„™âÕ‘π‡∑Õ√å‡πÁµ‡æ◊ËÕ°“√‚¶…≥“ 26 2.2 51 4.1

¢“¬ ‘π§â“

Commercial use of Internet

√â“ß™àÕß«à“ß„π —ß§¡ 82 6.8 118 9.4

Digital Divide

Õ’‡¡≈å¢¬– 208 17.2 186 14.9

Junk Mails




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

87

À¡“¬‡Àµÿ: ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫

ªí≠À“ À≠‘ß Female ™“¬ Male

Perceived Problem ®”π«π (Frequency)√âÕ¬≈– (Percent) ®”π«π (Frequency)√âÕ¬≈– (Percent)

≈¥°“√µ‘¥µàÕ —¡æ—π∏å„π™’«‘µ®√‘ß 40 3.3 47 3.8

Social Isolation

°“√∂Ÿ°°≈◊π∑“ß«—≤π∏√√¡ 41 3.4 43 3.4

Cultural Dominance

ªí≠À“∑“ß¿“…“ 280 23.2 290 23.2

Language

Õ◊ËπÊ 21 1.7 25 2

Others




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

88

°“√´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬Internet Purchase by Gender

‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ

Have Havenût

100

90

80

70

60

50

40

30

20

10

0

13.8

24.2

86.2

75.8

°“√´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ ‡§¬´◊ÈÕ ‰¡à‡§¬´◊ÈÕ √«¡

Internet Purchase Have Havenût Total

À≠‘ß ®”π«π (Frequency) 162 1,010 1,172

Female √âÕ¬≈– (Percent) 13.8 86.2 100

™“¬ ®”π«π (Frequency) 294 922 1,216

Male √âÕ¬≈– (Percent) 24.2 75.8 100


À≠‘ß (Female)

™“¬ (Male)




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

89

‡Àµÿº≈∑’Ë‰¡à´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬

Reasons against Internet Purchase by Gender

60

50

40

30

20

10

0

‰¡à π

„®Not

Inte

rest

ed

¢—ÈπµÕ

π°“

√ —Ëß´

◊ÈÕ¬ÿàß¬

“°To

o Co

mplicat

ed

‰¡à§àÕ

¬√Ÿâ®—°

‡«Á∫‰

´µå∑’Ë¢

“¬ ‘π

§â“Do

nût

know

web

site

s for sh

opping

‰¡àµâÕ

ß°“√

√Õ ‘π

§â“Do

nût

wan

t to

wait

for de

liver

y

‰¡àÕ¬

“°„À

âÀ¡“¬

‡≈¢∫

—µ√‡§

√¥‘µ∑

“ßÕ‘π

‡∑Õ√

å‡πÁµ

Donût

wan

t to

rev

eal c

redit

card

num

ber

‰¡à¡’

‘π§â“

πà“

π„®

No

inte

rest

ing

prod

ucts

‰¡à “

¡“√∂

‡ÀÁπÀ√

◊Õ®—∫µ

âÕß ‘π

§â“‰¥

âCa

nût

see/

feel p

rodu

cts

‰¡à‰«

â„®ºŸâ¢

“¬Do

nût

trus

t m

erch

andise

rs

°≈—«

‘π§â“

‡ ’¬À

“¬À√

◊Õ Ÿ≠À“

¬√–À

«à“ß∑

“ßCo

ncer

ned

for loss

/dam

age

·æß°

«à“°“

√´◊ÈÕµ

àÕÀπâ“

Expe

nsive

‰¡à¡’∫

—µ√‡§

√¥‘µ

Donût

have

a c

redit

card

à«π„À

≠à‡ª

ìπ ‘π

§â“µà“

ßª√–

‡∑»

∑”„À

â‰¡àµâÕ

ß°“√

´◊ÈÕDo

nût

wan

t to

buy

impo

rt p

rodu

cts

Õ◊ËπÊ

Othe

rs

27.6

24.423 23

8.97.3

14.2 14

32.6

35.1

45.2

48.3

39.6

32.7 33

1514.1

8.4 7.6

22.5

28.3

5.8 5.5

2.9 2.3

À≠‘ß (Female)

™“¬ (Male)





”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

90

À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë ‰¡à‡§¬´◊ÈÕ ‘π§â“/∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È ‚¥¬ºŸâµÕ∫ “¡“√∂‡≈◊Õ°‰¥â 1-3 §”µÕ∫

‡Àµÿº≈∑’Ë ‰¡à´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ À≠‘ß Female ™“¬ Male

Reasons against Internet ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–

Purchase (Frequency) (Percent) (Frequency) (Percent)

‰¡à π„® 279 27.6 225 24.4

Not Interested

¢—ÈπµÕπ°“√ —Ëß´◊ÈÕ¬ÿàß¬“° 232 23 212 23

Too Complicated

‰¡à§àÕ¬√Ÿâ®—°‡«Á∫‰´µå∑’Ë¢“¬ ‘π§â“ 90 8.9 67 7.3

Donût know websites for shopping

‰¡àµâÕß°“√√Õ ‘π§â“ 143 14.2 129 14

Donût want to wait for delivery

‰¡àÕ¬“°„ÀâÀ¡“¬‡≈¢∫—µ√‡§√¥‘µ 329 32.6 324 35.1

∑“ßÕ‘π‡∑Õ√å‡πÁµ

Donût want to reveal credit

card number

‰¡à¡’ ‘π§â“πà“ π„® 40 4 48 5.2

No interesting products

‰¡à “¡“√∂‡ÀÁπÀ√◊Õ®—∫µâÕß ‘π§â“‰¥â 488 48.3 365 39.6

Canût see/feel products

‰¡à ‰«â „®ºŸâ¢“¬ 330 32.7 304 33

Donût trust merchandisers

°≈—« ‘π§â“‡ ’¬À“¬À√◊Õ Ÿ≠À“¬√–À«à“ß∑“ß 152 15 130 14.1

Concerned for loss/damage

·æß°«à“°“√´◊ÈÕµàÕÀπâ“ 85 8.4 70 7.6

Expensive

‰¡à¡’∫—µ√‡§√¥‘µ 227 22.5 261 28.3

Donût have a credit card

à«π„À≠à‡ªìπ ‘π§â“µà“ßª√–‡∑» 59 5.8 51 5.5

∑”„Àâ ‰¡àµâÕß°“√´◊ÈÕ

Donût want to buy import products

Õ◊ËπÊ 29 2.9 21 2.3

Others




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

91

‘π§â“À√◊Õ∫√‘°“√∑’Ë‡§¬´◊ÈÕ∑“ßÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫À≠‘ß-™“¬

Goods and Services Purchased by Gender

Àπ—ß

◊ÕBo

ok

Àπ—ß

◊ÕÕ‘‡≈

Á°∑√Õ

π‘°

å, ¢âÕ¡

Ÿ≈e-

Book

, Inf

orm

ation

´Õøµ

å·«√å

( àßæ

— ¥ÿ)

Softw

are

(sen

t via

pos

tal)

‡æ≈ß

( àß

æ— ¥ÿ)

Mus

ic (se

nt v

ia p

osta

l)‡æ

≈ß ( àß

ÕÕπ‰≈

πå)

Mus

ic (se

nt o

nline)

¿“æ¬

πµ√

å ( àß

æ— ¥ÿ)

Film

(se

nt v

ia p

osta

l)¿“

æ¬πµ√

å ( àß

ÕÕπ‰≈

πå)

Film

(se

nt o

nline)

Õÿª°√

≥å§Õ

¡æ‘«‡

µÕ√å

Com

pute

r de

vice

¢Õß‡

≈àπ Toy

‡§√◊ËÕ

ß„™â‰

øøÑ“

Elec

trical a

pplia

nce

‡§√◊ËÕ

ß·µàß

∫â“π, ¢

Õß„™

â„π∫â“

πHo

useh

old

item

‡ ◊ÈÕº

â“·≈–

‡§√◊ËÕ

ß·µàß

°“¬

Clot

he, a

cces

sorie

s

¬“√—°

…“‚√

§, ¬

“∫”√

ÿßM

edicat

ion, S

upplem

ent

Õ◊ËπÊ

Othe

rs

‡§√◊ËÕ

ß ”Õ

“ß, π

È”ÀÕ¡

Cosm

etic

Õ“À“

√Fo

od

´Õøµ

å·«√å

( àßÕ

Õπ‰≈

πå)

Softw

are

(sen

t on

line)

60

55

50

45

40

35

30

25

20

15

10

5

0

56.8

54.8

12.3

8.5

19.1

29.6

9.3 9.2

21.6

16.7

0.61.4

9.9

12.6

1.2 1

17.3

21.1

9.9

5.43.7

12.2

5.6

2.4

6.8

4.4 4.9

0.3

4..9

1.40.6 0

6.87.8


À≠‘ß (Female)

™“¬ (Male)




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

92

‘π§â“/∫√‘°“√ À≠‘ß Female ™“¬ Male

Goods/Services ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–

(Frequency) (Percent) (Frequency) (Percent)

Àπ—ß ◊Õ 92 56.8 161 54.8

Book

Àπ—ß ◊ÕÕ‘‡≈Á°∑√Õπ‘° å, ¢âÕ¡Ÿ≈ 20 12.3 25 8.5

e-Book, Information

´Õøµå·«√å ( àßæ— ¥ÿ) 31 19.1 87 29.6

Software (sent via postal)

´Õøµå·«√å ( àßÕÕπ‰≈πå) 15 9.3 27 9.2

Software (sent online)

‡æ≈ß ( àßæ— ¥ÿ) 35 21.6 49 16.7

Music (sent via postal)

‡æ≈ß ( àßÕÕπ‰≈πå) 1 0.6 4 1.4

Music (sent online)

¿“æ¬πµ√å ( àßæ— ¥ÿ) 16 9.9 37 12.6

Film (sent via postal)

¿“æ¬πµ√å ( àßÕÕπ‰≈πå) 2 1.2 3 1

Film (sent online)

Õÿª°√≥å§Õ¡æ‘«‡µÕ√å 28 17.3 62 21.1

Computer device

¢Õß‡≈àπ 16 9.9 16 5.4

Toy

‡§√◊ËÕß„™â‰øøÑ“ 6 3.7 36 12.2

Electrical appliance

‡§√◊ËÕß·µàß∫â“π, ¢Õß„™â„π∫â“π 9 5.6 7 2.4

Household item

‡ ◊ÈÕºâ“·≈–‡§√◊ËÕß·µàß°“¬ 11 6.8 13 4.4

Clothe, accessories

‡§√◊ËÕß ”Õ“ß, πÈ”ÀÕ¡ 8 4.9 1 0.3

Cosmetic




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

93

À¡“¬‡Àµÿ: ‡©æ“–ºŸâ∑’Ë‡§¬´◊ÈÕ ‘π§â“À√◊Õ∫√‘°“√∑“ßÕ‘π‡∑Õ√å‡πÁµ‡∑à“π—Èπ ®÷ß®–µÕ∫¢âÕπ’È

·≈–µâÕß‡≈◊Õ° ‘π§â“À√◊Õ∫√‘°“√∑ÿ°ª√–‡¿∑∑’Ë‡§¬´◊ÈÕ

‘π§â“/∫√‘°“√ À≠‘ß Female ™“¬ Male

Goods/Services ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–

(Frequency) (Percent) (Frequency) (Percent)

Õ“À“√ 8 4.9 4 1.4

Food

¬“√—°…“‚√§, ¬“∫”√ÿß, «‘µ“¡‘π 1 0.6 0 0

Medication, supplement

Õ◊ËπÊ 11 6.8 23 7.8

Others




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

94

≈—°…≥–°“√„™â∑’Ë¡“°∑’Ë ÿ¥‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿInternet Top Activity by Age

50

45

40

35

30

25

20

15

10

5

0

‰ª√…

≥’¬åÕ

‘‡≈Á°∑

√Õπ‘°

åe-

mail

π∑π

“Ch

at/IC

Q

‡«Á∫∫

Õ√å¥

Web

boa

rd

µ‘¥µ“

¡¢à“«

New

s, Ti

mely

repo

rt

§âπÀ“

¢âÕ¡Ÿ≈

Inform

ation

sear

ch

™¡ ‘π

§â“Sh

opping

‡≈àπ‡°

¡ å

Gam

es

¥“«π

å‚À≈¥

‡°¡

åDo

wnloa

d-ga

mes

¥“«π

å‚À≈¥

´Õøµ

å·«√å

Downloa

d-so

ftwar

e

¥“«π

å‚À≈¥

‡æ≈ß

Downloa

d-m

usic


39 39.3

33.7

14.1

7.8

3.54.4 4 4.3 4.6

6.8

16

19.2

3331.7

1.5 1.3 2.2

10.5

2.8 4.6

1.50.1 0.6

3.8 4.2 3.11.3 0.7 0.4

< 20

20-29

30+




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

95

°‘®°√√¡ < 20 20-29 30+

Activity ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈– ®”π«π √âÕ¬≈–

(Frequency) (Percent) (Frequency) (Percent) (Frequency) (Percent)

‰ª√…≥’¬åÕ‘‡≈Á°∑√Õπ‘° å 152 39 479 39.3 273 33.7

e-mail

π∑π“ 55 14.1 95 7.8 28 3.5

Chat/ICQ

‡«Á∫∫Õ√å¥ 17 4.4 49 4 35 4.3

Web board

µ‘¥µ“¡¢à“« 18 4.6 83 6.8 130 16

News, Timely report

§âπÀ“¢âÕ¡Ÿ≈ 75 19.2 403 33 257 31.7

Information search

™¡ ‘π§â“ 6 1.5 16 1.3 18 2.2

Shopping

‡≈àπ‡°¡ å 41 10.5 34 2.8 37 4.6

Games

¥“«πå‚À≈¥‡°¡ å 6 1.5 1 0.1 5 0.6

Download-games

¥“«πå‚À≈¥´Õøµå·«√å 15 3.8 51 4.2 25 3.1

Download-software

¥“«πå‚À≈¥‡æ≈ß 5 1.3 9 0.7 3 0.4

Download-music

√«¡ 390 100 1,220 100 811 100

Total




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

96

®”π«π™—Ë«‚¡ß∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµµàÕ —ª¥“Àå‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿWeekly Hours of Use by Age

30

25

20

15

10

5

0

<1 1- <3 3- <5 5- <10 10- <15 15- <20 >20


2.61

1.7

18.9

8.2

10.3

17.1

14.8

17.9

26.3

23.525.2

12.2

15.817.1

13.813

9.6 9.2

23.7

18.3

< 20

20-29

30+

°“√„™âµàÕ —ª¥“Àå < 1 1- <3 3- <5 5- <10 10- <15 15- <20 20+ √«¡

Weekly Usage Total

<20 ®”π«π (Frequency) 10 74 67 103 48 54 36 392

√âÕ¬≈– (Percent) 2.6 18.9 17.1 26.3 12.2 13.8 9.2 100

20-29 ®”π«π (Frequency) 12 101 181 288 194 159 290 1,225

√âÕ¬≈– (Percent) 1 8.2 14.8 23.5 15.8 13 23.7 100

30+ ®”π«π (Frequency) 14 84 146 205 139 78 149 815

√âÕ¬≈– (Percent) 1.7 10.3 17.9 25.2 17.1 9.6 18.3 100




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

97

‡«≈“∑’Ë„™âÕ‘π‡∑Õ√å‡πÁµ‡ª√’¬∫‡∑’¬∫°≈ÿà¡Õ“¬ÿTime of Use by Age

À¡“¬‡Àµÿ: À¡“¬∂÷ß‡«≈“ à«π„À≠à∑’Ë „™âÕ‘π‡∑Õ√å‡πÁµ‡≈◊Õ°‡æ’¬ß§”µÕ∫‡¥’¬«

< 20

20-29

30+

50

40

30

20

10

0

8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00

6.9

15.918.6

14.5

19.2 19.2

41.8

18 16.2

27.8

36.6 37.3

7.4 8.5

4.41.5 1.9

4.3


‡«≈“∑’Ë „™â 8:01-12:00 12:01-16:00 16:01-20:00 20:01-24:00 0:01-4:00 4:01-8:00 √«¡

Time of Use Total

< 20 ®”π«π 27 57 164 109 29 6 392

(Frequency)

√âÕ¬≈– 6.9 14.5 41.8 27.8 7.4 1.5 100

(Percent)

20-29 ®”π«π 195 235 220 448 104 23 1,225

(Frequency)

√âÕ¬≈– 15.9 19.2 18 36.6 8.5 1.9 100

(Percent)

30+ ®”π«π. 151 156 132 304 36 35 814

(Frequency)

√âÕ¬≈– 18.6 19.2 16.2 37.3 4.4 4.3 100

(Percent)




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

98




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

99Appendix

¿“§ºπ«°




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

100

·∫∫ Õ∫∂“¡ÕÕπ‰≈πå




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

101




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

102




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

103




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

104




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

105




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

106




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

107




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

108

·ºπº—ß‚§√ß √â“ß§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘

§≥–°√√¡°“√‡∑§‚π‚≈¬’ “√ π‡∑»·Ààß™“µ‘(œæ≥œ π“¬°√—∞¡πµ√’ ‡ªìπª√–∏“π)

”π—°ß“πæ—≤π“«‘∑¬“»“ µ√å·≈–‡∑§‚π‚≈¬’·Ààß™“µ‘°√–∑√«ß«‘∑¬“»“ µ√å ‡∑§‚π‚≈¬’·≈– ‘Ëß·«¥≈âÕ¡

»Ÿπ¬å‡∑§‚π‚≈¬’Õ‘‡≈Á°∑√Õπ‘° å·≈–§Õ¡æ‘«‡µÕ√å·Ààß™“µ‘‡ªìπ ”π—°ß“π‡≈¢“πÿ°“√




”√«®‡¡◊ËÕ °—π¬“¬π-µÿ≈“§¡ 2543

109

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Internet User Profile 2543

Education

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