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WELCOME TO PRESENTATION OF

INTERNET SEARCH AND THE RISE OF

GOOGLE CASE STUDY

Presented By:-

Sandeep ManeArchana Pol

Rajesh Mankar

Omkar Warde

Kamini Patil

SUBMITTED TO :-

Dr. Thapar

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SEARCH ENGINES

A search engine connect the key word thatuser enter queries to a database.

It has created of web page it them produce

a list of link to pages that it believes aremost relevant to a query.

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SEARCH ENGINE CONTAIN FOUR TYPES OF

COMPONENT

In 2005 Google had $949 million in information technologyassets and 2,00,000 computers for running the search engine

and spent around $400 million on maintaining its systems.

Webcrawler

Index

QUERYPROCEDURE

RUNTIMEINDEX

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SEARCH ENGINE BEFORE GOOGLE

Archie in1990

Veronicain 1993

Alta Vistain 1995

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A BUSINESS MODEL EMERGES

Bill Gross created IdeaLab,a

business incubator that

subsequently generated anumber of Internet start-

ups, including GoTo.com

Pay-per click model

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GOOGLE BUSINESS MODEL

Google looked out a search company makinggood money i.e. GoTo.com.

GoTo.com uses pay-per-click model and

auctioning off keywords. Google used a Pickery second price

methodology to auction off keywords.

In mid-2000,the service dealing with 18million search queries a day and indexsurpassed 1 billion documents.

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By far the largest search engine on the web.

By late 2000, Google introduced service,

AdWords,serving up 60 million search queriesa day.

In Feb. 2002,google introduced new version of

AdWords. In 2003, Google introduced, AdSense.

It allows third-party publishers large and small

to access Googles massive network ofadvertisers on a self-service basis.

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In AdSense, Google splits the revenue with

publishers. It accounts for 15% of Googlerevenues in 2005.

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GOOGLE GROWS UP

Between 2001 and

2006 Google changedin number of ways

Company hired a

new CEO Eric.

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VISION AND VALUE

To organize the worlds

information and make ituniversally acceptable and

useful. The value is captured by

the phrase DONT BEEVIL.

Core value at Google isFOCUS ON THE USER ,

AND ELSE WILL FOLLOW.

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ORGANIZATION

Google had a flat

organization.

Companys approachtoward product

development.

Hiring strategy ofGoogle.

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INITIAL PUBLIC OFFER (IPO)

Reason behind launching the IPO:

1.Gaining access to capital2. Providing liquidity for large number of

employee who had the equity share

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COMPANY ISSUED THE TWO TYPE OF

SHARE

Profit

$106 million

In 2003

Class

A Revenue$147 billion in

2003

Class

B

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Accessed through PDAs and cell phones widen the scope of search through differentsorts of information

word-processing programWeb based payment

acquired YouTube

STRATEGIES

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Initially CPM based

on how many people

watching the show

New advertising

model Pay for click

Cost effective

SEARCH ECONOMY

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THE GROWTH STORY

Rapid growth of

search based is pay-

for-click.

Total global

advertising spending

on the www was

predicted to total$26.7 billion in 2006.0

5000

10000

15000

20000

2500030000

35000

40000

2004 2005 2006 2007 2008

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GOOGLE COMPETITORS

Yahoo

Microsofts MSN

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