WELCOME TO PRESENTATION OF INTERNET SEARCH AND THE RISE OF

GOOGLE CASE STUDY

Presented By:- Sandeep Mane Rajesh Mankar Omkar Warde Archana Pol Kamini Patil

SEARCH ENGINES

• A search engine connect the key word that user enter queries to a database.

• It has created of web page it them produce a list of link to pages that it believes are most relevant to a query.

SEARCH ENGINE CONTAIN THREE TYPES OF COMPONENT

In 2005 Google had $949 million in information technology assets and 2,00,000 computers for running the search engine and spent around

$400 million on maintaining its systems.

Query procedure IndexWeb crawler

SEARCH ENGINE BEFORE GOOGLE

2. Veronica in 1993

3. Alta Vista in 1995

1. Archie in 1990

A BUSINESS MODEL EMERGES

• Bill Gross created IdeaLab,a business incubator that subsequently generated a number of Internet start-ups, including GoTo.com

TWO STRATEGIES & TWO APPROCHES

• Pay-per click model• Priced keywords low• Pay-per click model• Priced keywords low

• Pay the owners of high-traffic websites to place banner ads.

• To syndicate its services.

GOOGLE BUSINESS MODEL

• Google looked out a search company making good money i.e. GoTo.com.

• GoTo.com uses pay-per-click model and auctioning off keywords.

• Google didn’t go with fact that GoTo.com include websites in its web crawls, if they are updated and ready to pay more.

• Google with the ideology that serve the best possible search results to customers without commercial considerations.

• Google applied the approach - innovations of GoTo.com and Google superior relevance-based search engine.

• Google wanted to alienate the rapidly growing user base.

• To alienate, decided to place text based ads on the right side of page, separated from search results from thin line.

• Google allowed users to rank ads.

• Google used a ‘Pickery second price’ methodology to auction off keywords.

• In mid-2000,the service dealing with 18 million search queries a day and index surpassed 1 billion documents.

• By far the largest search engine on the web.• By late 2000, Google introduced service,

AdWords,serving up 60 million search queries a day.

• In Feb. 2002,google introduced new version of AdWords.

• Google used a ‘Pickery second price’ methodology to auction off keywords.

• In mid-2000,the service dealing with 18 million search queries a day and index surpassed 1 billion documents.

• By far the largest search engine on the web.• By late 2000, Google introduced service,

AdWords,serving up 60 million search queries a day.

• In Feb. 2002,google introduced new version of AdWords.

• It contains full set of pay-per-click advertising, keyword auctions, and advertising links ranked by relevance.

• In 2003, Google introduced, AdSense.• It allows third-party publishers large and small

to access Google’s massive network of advertisers on a self-service basis.

• It also a pay-per-click service.• In AdSense, Google splits the revenue with

publishers. It accounts for 15% of Google revenues in 2005.

GOOGLE GROWS UP

• Between 2001 and 2006 Google changed in number of ways

• Company hired a new CEO Eric.

VISION AND VALUE

• To organize the world’s information and make it universally acceptable and useful.

• The value is captured by the phrase “don’t be evil.”

• Core value at Google is “focus on the user , and else will follow.”

ORGANIZATION

• Google had a flat organization.

• Company’s approach toward product development.

• Hiring strategy of Google.

The Growth Story

• Rapid growth of search based is pay-for-click.

• Total global advertising spending on the www was predicted to total $26.7 billion in 2006.2004 2005 2006 2007 2008

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Initial Public offer (IPO)

Reason behind launching the IPO:

1.Gaining access to capital 2. Providing liquidity for

large number of employee who had the equity share

Company issued the two type of share

Revenue $147 billion

in 2003

Profit $106 million

In 2003

1. Class A 2. Class B

Google competitors

• Yahoo

• Microsoft’s MSN