Internet of things by Ericsson Breaking Mobile 2015

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Trends towards MobileJesper Rhode

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Mobile sobscriptions towareds 2020

Ericsson Mobility Report Q1/2015

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Global mobile subscriptions Q1/2015


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Mobile Penetration Q1/2015


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Mobile Subscriptions per region


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Smartphone subscriptions in LATAM


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Data traffic - LATAM


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The RAce

Havard Business Review

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The singularity

Source:http://www.ourworldindata.org/

jesper rhode | 2015-05-27 | (65)

50 billion connected devices

1875 1900 1925 1950 1975 2000 2025

50B

5

0.5

PLACES

PEOPLE

THINGS

Everything that benefits from being

connected will be connected

jesper rhode | 2015-05-27 | (65)

jesper rhode | 2015-05-27 | (65)

2,7 BILLION $ E-COMMERCE

2.7 BILLION PHOTOS TAKEN

13 MILLION $

CROWDFUNDING

58 PETABYTE MOBILE TRAFFIC

700000 NEW

INTERNET USERS

2.7 BILLION LIKES ON

FACEBOOK

133 MILLION HOURS

YOUTUBE VIDEO

WATCHED

328 MILLION APP DOWNLOADS

EVERY DAY

Source: Ericsson

jesper rhode | 2015-05-27 | (65)

2014 - Third economy,

California

Facebook + Apple + Google

130.000 Employees

1.400 BUSD in revenue

984 BUSD in market cap.

1990 - Second economy,

Detroit

Chrysler + General Motors + Ford

1.200.000 Employees

1.600 BUSD in revenue

30 BUSD in market cap.

Wealth creation

jesper rhode | 2015-05-27 | (65)

Connectivity

jesper rhode | 2015-05-27 | (65)

The Internet

ofThings

jesper rhode | 2015-05-27 | (65)

jesper rhode | 2015-05-27 | (65)

Sensors invading our lifes

jesper rhode | 2015-05-27 | (65)

Coming to a shoe near you

Price

Interest

Business Models

Eco systems

jesper rhode | 2015-05-27 | (65)

jesper rhode | 2015-05-27 | (65)

Big business for the internet of things

jesper rhode | 2015-05-27 | (65)

The new Pebble strategy

› The watch as a sensor hub

› Once again on Kickstarter

› Possibility for GPS

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The Future of TV as a media

jesper rhode | 2015-05-27 | (65)

jesper rhode | 2015-05-27 | (65)

Communication no longer linear

jesper rhode | 2015-05-27 | (65)

From Programmed to programmable

jesper rhode | 2015-05-27 | (65)

jesper rhode | 2015-05-27 | (65)

UK: Total time spend in media and communication services per day. 2010 - 2014

16-24 year segment spend time

worth 14 hours per day on media

Parallel media consumption is

boosting the time spend

So

urc

e: O

fco

m 2

01

4

jesper rhode | 2015-05-27 | (65)

UK: Average daily total time for media and communication incl parallel activity

16+ spend the same time on a TV Set as on PC/Smartphone, but 16-24

year segment spend 2,5x on PC/Smartphone (515 min/day)

So

urc

e: O

fco

m 2

01

4

jesper rhode | 2015-05-27 | (65)

UK: Proportion of media and communication time by age

The time spend on the TV set is displaced to TV on other device,

Texting and Gaming, while audio migrate from the Radio to other device.

So

urc

e: O

fco

m 2

01

4

jesper rhode | 2015-05-27 | (65)

UK: Top 10 most missed activities

So

urc

e: O

fco

m 2

01

4

The 16-24 segment is have excluded historically essential services from

the top10 list: Live TV, Live Radio, Email, and Newspapers (incl online).

Live TV has been replaced with Recorded TV, and Books are still highly

placed on the rank

jesper rhode | 2015-05-27 | (65)

Trans-Formation

jesper rhode | 2015-05-27 | (65)

Industry & Digital Transformation

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New media roles

jesper rhode | 2015-05-27 | (65)

Media – a First mover

jesper rhode | 2015-05-27 | (65)

jesper rhode | 2015-05-27 | (65)

Narrative Science

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jesper rhode | 2015-05-27 | (65)

Context

jesper rhode | 2015-05-27 | (65)

Zuck’s Law

› “I would expect that next year, people will share twice as

much information as they share this year, and next year,

they will be sharing twice as much as they did the year

before”

jesper rhode | 2015-05-27 | (65)

Abundance x Scarcity

jesper rhode | 2015-05-27 | (65)

Connected car evolution

jesper rhode | 2015-05-27 | (65)

Second Screen

jesper rhode | 2015-05-27 | (65)

VR is gaining again after oculus Rift

jesper rhode | 2015-05-27 | (65)

jesper rhode | 2015-05-27 | (65)

› NBA decided to record games

for VR.

› From UHDTV with 30 mbps

to Virtual Reality with more than

100 mbps.

› Facebook acquisition of

Oculus Rift.

VR is the new Black

Slide subtitle

jesper rhode | 2015-05-27 | (65)

SMART CITIZENS

› Over 70 percent believe that

traffic volume maps, energy use

comparison apps and real-time

water quality checkers will be

mainstream by 2020

› As citizens’ behavior becomes

smarter, so will the cities

they inhabit

Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London,

New York, Paris, Rome, São Paulo, Stockholm and Tokyo

Source: Ericsson ConsumerLab Analytical Platform, September 2014

Sao Paulo Global

Comparar el uso de servicios públicos 74 70

Mapas con el tráfico para ver donde esta colapsada la ciudad 78 76

Smartphone verificando la calidad del agua en lugares publicos 81 66

jesper rhode | 2015-05-27 | (65)

THE SHARING ECONOMY

Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City,

Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo

Source: Ericsson ConsumerLab Analytical Platform, October 2014

› Half of all smartphone

owners are open to the

idea of renting out their

personal appliances,

spare rooms and leisure

equipment, as it is

convenient and

saves money

Brazil México Global

Leisure equipment 31 27 24

Rooms 33 33 25

Appliances 29 25 20

Eating dinner at other´s home 27 22 31

jesper rhode | 2015-05-27 | (65)

MY INFORMATION

› 47 percent would like to be

able to pay electronically

without the automatic and

unavoidable transfer of

personal information

› 56 percent of smartphone

owners would also like

all email, chat and other

internet communication

to be encrypted




Brazil México Global

Encript mails, chats, internet communications 62% 73% 56%

Finger prints to encript 64% 70% 53%

Electronic payments without giving away personal information 53% 61% 47%

jesper rhode | 2015-05-27 | (65)

LONGER LIFE




› Wearable technology is no longer

just a novelty – it will provide

significant health benefits

› Consumers believe that

cloud-based services such as

jogging apps, pulse meters and

plates that measure food will help

to prolong our lives by up to two

years per application

YE

AR

S

+0.5

+1.8

+1.9

YEARS

Years of life to add per application Brazil México Global

Wearables that monitor my stress levels 1,4 2,7 2,0

Wearables that monitor my exercise and physical activity 0,8 2,7 1,9

Cups and plates that measure intake of calories, sugar, salt 1,3 2,8 1,8

Cups and plates that identify food I am allergic to 1,4 2,1 1,3

Pillows and sheets that monitor and regulate my sleep 0,8 1,7 1,1

Medicine jars that monitor and regulate medicine intake 0,8 2,0 1,1

Self driving cars and internet-regulated traffic -0,1 1,7 0,5

jesper rhode | 2015-05-27 | (65)

DOMESTIC ROBOTS




› 64 percent of consumers think

a range of domestic robots that

could help with everyday chores

such as laundry and cooking

will be common in households

by 2020

› Robots could also help out

with tasks beyond the purely

functional. More than a third

say that a robot could keep

them companyBrazil México Global

Sorting, washing, drying and folding my laundry 72% 71% 57%

Teaching me how to use new technology 66% 64% 50%

Cooking simpler meals at home 62% 59% 49%

Driving me around even if I do not have a driver’s license 54% 56% 46%

Advising me on what foods to eat 64% 47% 44%

Helping me move about indoors and climb staircases 51% 47% 41%

Helping children with homework 52% 50% 40%

Keeping me company while I am at home 50% 42% 36%

jesper rhode | 2015-05-27 | (65)

TV and Smartphones

86% of Brazilian

smartphones users use them

when seeing TV

Souce: Data Popular / Google 2015

jesper rhode | 2015-05-27 | (65)

Time spenT x $$$

jesper rhode | 2015-05-27 | (65)

@jesperrhode

Internet of things by Ericsson Breaking Mobile 2015

Mobile

Transcript of Internet of things by Ericsson Breaking Mobile 2015