Internet Marketing Tools & Social Media for Freelancers
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Transcript of Internet Marketing Tools & Social Media for Freelancers
Web 2.0Web 2.0ToolsTools
And there are toolsblogs blogs blogs blogs
microblogmicroblogs s
microblogmicroblogs s
podcasts podcasts podcasts podcasts
videocasts videocasts videocasts videocasts
photo photo sharingsharingphoto photo
sharingsharing
video video sharingsharingvideo video
sharingsharingcontent content ratingrating
content content ratingrating
bookmark bookmark sharingsharing
bookmark bookmark sharingsharing
virtual virtual worldsworldsvirtual virtual worldsworlds
RSS feedsRSS feedsRSS feedsRSS feeds
social social networksnetworks
social social networksnetworks
wikiswikiswikiswikis
socialsocialportfolioportfolio
s s
socialsocialportfolioportfolio
s s
Your new toolkit
socialsocialresume resume socialsocial
resume resume blogs blogs blogs blogs
microblomicroblogsgs
microblomicroblogsgs
socialsocialnetworknetwork
s s
socialsocialnetworknetwork
s s
sitesitesitesite enewenewss
enewenewss
CreativeCreativeFreelancingFreelancing
PersonPerson
CreativeCreativeFreelancingFreelancing
PersonPerson
5 Ways to Build Your Brand
1. Establish a brand personality.2. Be consistent.3. Know your audience.4. Share good information.5. Make connections.
5 Ways to Increase Inquiries
1. Be clear about what you offer.2. Provide gateways to YOU. 3. Give strategic contact points.4. Respond promptly.5. Do good work.
5 Ways to Pick Your Tools
1. Start with three.2. Avoid the hype. 3. Get recommendations.4. Go for free first. 5. Pay for what works.
Your Toolkit Triad
socialsocialportfolio portfolio
socialsocialportfolio portfolio
blog or blog or microblomicroblo
g g
blog or blog or microblomicroblo
g g socialsocial
networknetworksocialsocial
networknetwork
5 Ways to Manage Your Presence
1. Focus on your objectives.2. Don’t spread yourself too thin. 3. Integrate everything.4. Develop a system. 5. Find an assistant.
15 Minutes a Day
15 minutes - Check for messages15 minutes - Scan conversations15 minutes - Share value
• @alizasherman on Twitter
• facebook.com/alizapilarsherman
• linkedin.com/in/alizasherman
• www.conversify.net
Aliza Sherman
Photo from Wired.com