Internet Marketing Recipes for Success

Internet Marketing Recipes for Success

Carol Cole-LewisInternet Marketing Consultant/Coach

http://c-cole-lewis.com

April 12, 2023 Carol Cole-Lewis • http://c-cole-lewis.com 2

Agenda

• Preparation• Recipe 1: Wonderful Website• Recipe 2: Superbly Social• Q&A


Preparation

• Know Thyself– Why you want to market online.– Who you are.

• Brand (be real!)• Discipline


Preparation (cont)

• Also know – Who you want to reach.– What you want to measure.


Recipe 1: Wonderful Website• Yield:

– Larger Business Email List– More Traffic– More Action

• Time:– Prep: 1/2 hour per day for one week, then

1 hour one time for profile.– “Cooking” Time: 15 min. 3-5 days/week

1 hour/month for analyze and change


Recipe 1- Wonderful Website Pro’s & Con’s• $$• Greater Control

– YOU own your Peeps.– YOU decide how and when to change

• Less Control– Need Web Master


Recipe 1- Wonderful Website Ingredients• 1 Website• 1 Forum• 1 Email List Provider

– (MailChimp (http://mailchimp.com))


Recipe 1- Wonderful Website Step 1- Build Website• Website is Marketing Destination• Contains: Call to Action

– Sign Up – Download– Attend– Buy

• Purpose: Build Contact List


Recipe 1- Wonderful Website Step 2 - Pick Forum• Drives traffic to your Website• Search for Appropriate Forums

– Target Market – Number of Members– Geography– Community Participation

• Think Outside of the Box


Recipe 1- Wonderful Website Step 2 - Pick Forum (cont)

• READ the Forum– 1/2 hour each day for 1 week.

• Who is posting?• What are they posting about?• Who are the UberUsers?

• REPEAT Step 2 until you find the right Forum

• Example


Recipe 1- Wonderful Website Step 3a - Join Forum• Complete your profile (1 hour)

– Profile picture: Add one!– Signature

• Byline• Link to Website


Recipe 1- Wonderful Website

Step 3b - Act in Forum

• 15 minutes 3-5 days/week– Answer questions– Ask questions

• Be– Genuine– Helpful– Transparent

• NEVER Spam!



Step 4 - Analyze Results

• 1 hour / month– First Month: Set Baseline– Second Month: Compare to Baseline– WWWD, then HCIDB.

• Tools– Google Analytics



Step 5- Change & Repeat

• Make small changes• Forum posts• Calls to action• Signature• Behavior• Frequency

• Repeat Steps 1-5


Recipe 2: Superbly Social

• Yield:– More Social Friends– More Traffic– More Action

• Time:– Prep: 1/2 hour per day for one week, then

3 hours 1 time for profile & page– “Cooking” Time: 15 min. 3-5 days/week,

1 hour/month for analyze and change


Recipe 2- Superbly Social Ingredients• 1 Social Media Site

– Facebook– LinkedIn– Twitter– YouTube– Groupsites– ShopStayPlay


Recipe 2- Superbly Social Pro’s & Con’s• Free• LESS Control

– THEY own your Peeps.– THEY decide how and when to change

• LESS Maintenance– Don’t Need Web Master


Recipe 2- Superbly Social Step 1 - Pick Social Site• Serves TWO purposes:

– Profile/Page is your Marketing Destination– Action drives traffic to your Profile/Page

• Search for Appropriate Social Site– Target Market – Number of Members– Geography– Community Participation


Recipe 2- Superbly Social Step 2 - Find Friends• Everybody needs friends!• Quality over Quantity

– Who they are– Who they know– What they’ll do

• Facebook example


Recipe 2- Superbly Social

Step 2 - Act in Social Site

• 15 minutes 3-5 days/week• Read & comment on other’s posts

& wall• Add your own posts

– Status– Links– Photos



Step 2 - Act in Social Site (cont)

• Invite Friends to Join Page• Create Buzz

– Events– Discussions– Polls

• Facebook Example



Step 3 - Analyze Results

• 1 hour / month– First Month: Set Baseline– Second Month: Compare to Baseline– WWWD, HCIDB

• Tools– Social Site’s Built-in tool– SocialMention



Step 4- Change & Repeat

• Make small changes• Posts• Buzz• Behavior• Frequency

• Repeat Steps 1-4


Summary

• Pick one recipe.• Follow it for 6 months.• Reach out for help.


More Help

• My website: http://c-cole-lewis.com• Email [email protected]• Any Questions?

Internet Marketing Recipes for Success

Business

Transcript of Internet Marketing Recipes for Success