Internet Marketing and Promotions Deck
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Transcript of Internet Marketing and Promotions Deck
Who are you?
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
We’re Gunner Technology and we bring more than 50 years combined experience, building
marketing strategies, websites, apps, branding and technology.
We Have Helped:
• Entrepreneurs build, market and sell their dream
• Mom & Pops compete with companies 10x their size
• Large companies cut cost and improve efficiency
What’s your plan for me?
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
What’s this going to cost me?
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
The Small Business Administration recommends that small businesses allocate 7-8 percent of their budgets to marketing. Thus, the lowest annual marketing budget for a $5 million business is $350,000 per year. That’s nearly $30,000 per month. Further, the SBA says totals should be as high as 20 percent for consumer-focused industries. That’s $84,000 per month. But we’ve got better options.
What will you charge me?
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
That depends on you. We need a budget to be effective. And we have a number of ways
to get the budget we need.
• Retainer
• Gross Revenue Share
• Conversion Revenue Share
Retainer
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
You pay us a fixed monthly rate to fund our budget and do our job.
Pros: • Simple
• Immediate budget
• Lowest commitment
Cons: • Not a partnership
• Highest risk to you
• Doesn’t grow
Gross Revenue Share
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
You pay us a simple rev %. Ex. At 2%, you gross $700 in July. You pay us $14.
Pros: • Simple
• Immediate budget
• Lower risk
Cons: • Cuts into margins
• Loose partnership
• “Coat tails” feel
Conversion Revenue Share
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
You pay us a conversion-based %. Ex. At 40%, we increase your gross by $700 in
July. You pay us $280.
Pros: • No risk to you
• Highest growth potential
• True partnership
Cons: • Slowest (we start with -$)
• Requires you to track $
• Too successful?
Where does the budget go?
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
The budget pays for the direct costs and time/labor costs needed to execute our strategy, including ads, software licenses, technology development, meetings, research, graphics and analysis. We allocate budget, depending on your specific needs and estimated ROI, both of which can change monthly. Let’s look at an example for a monthly budget.
Huh?
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
• $2,000 - Add coupons to iPhone app
• $300 – Promo creative • $100 - Software Licenses • $50 - Stock Photography • $50 - Buying #s and emails
• 25% - Facebook Ads • 20% - Google AdWords • 10% - Yellow Pages • 10% - Keyword Research • 10% - Competitive Analysis • 5% - Meetings with client
We start with the revenue from the previous month. For example, $20,000. The left column is totaled and
subtracted from that, leaving $17,500 to be allocated to the right column. We also maintain monthly
minimums for items in the right column, so we’re always putting some budget toward each.
What’s it going to get me?
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
More than if you don’t do anything.
• Businesses should spend 7-8% of their budgets to marketing
• The lowest annual budget for a $5 mil company should be $350k
• Consumer-focused industries get as high as 20%
• If you’re not willing to sacrifice margin for volume, we’re not for you.
• We don’t offer promises. Other than we want to work with you.
But…
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
We can still play out the various scenarios. If we go back to our example $20,000
budget, this would mean, either:
• You chose the retainer option at $20,000/month
• You chose the gross rev share option and did $875,000 gross
• You chose the conversion rev share and we drove $43,750 to you
We Give You an EDGE
© 2013 GUNNERTECH.COM. ALL RIGHTS RESERVED.
Compete… and Win!
www.GunnerTech.com