Internet Marketing 101
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Transcript of Internet Marketing 101
![Page 1: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/1.jpg)
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What is wrong with normal advertising?
![Page 3: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/3.jpg)
![Page 4: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/4.jpg)
That new Kotex ad is AMAZING!
![Page 5: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/5.jpg)
1%
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Where are we today and where are we going?
![Page 8: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/8.jpg)
What are the models?
![Page 9: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/9.jpg)
Cost Per Impression
![Page 10: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/10.jpg)
Age
Gender
Location Context
Topics
Interests
Language
![Page 11: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/11.jpg)
When banner ads go horribly wrong...
![Page 12: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/12.jpg)
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Remarketing helps you catch people wo didn’t intially bite…
![Page 16: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/16.jpg)
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Cost Per Click
![Page 18: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/18.jpg)
Search is where users show their intent
![Page 19: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/19.jpg)
SEM
SEO
![Page 20: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/20.jpg)
*CLICK THROUGH RATE
VS
Quality Score is 66% CTR*
![Page 21: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/21.jpg)
Safari
Safari in Kruger
Safari in South Africa
Best African Safari
Namibian Safari
Caprivi Strip Safari
![Page 22: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/22.jpg)
When keywords go horribly wrong...
![Page 23: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/23.jpg)
Safari
Sex with Animals
Bestiality
Sex Safari
![Page 24: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/24.jpg)
Cost Per Lead
![Page 25: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/25.jpg)
!!
Cost Per Acquisition
![Page 26: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/26.jpg)
Product listing ads mean the user doesn’t even have to come to your site!
![Page 27: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/27.jpg)
You’ve got 5 seconds to make it count!
![Page 28: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/28.jpg)
In-App Advertising
Tons of inventory! Higher CTRS and
post click downloads!
![Page 29: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/29.jpg)
Video games are a $B industry, advertising in them is getting easier.
![Page 30: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/30.jpg)
The future of online advertising is:
Better Creative By Agencies Measurement by Advertisers The Users Making the Choice
![Page 31: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/31.jpg)
CONTACT US:
Tel: +27 (0)21 448 8149 Email: [email protected]
Unit A306, Woodstock Exchange, 66 Albert Road, Woodstock.
Thank you. Questions?
![Page 32: Internet Marketing 101](https://reader034.fdocuments.in/reader034/viewer/2022051608/54054a608d7f729b768b4c29/html5/thumbnails/32.jpg)