Internet Marketing 101 - new 4-27-15
-
Upload
getyourcreditstraightcom -
Category
Documents
-
view
67 -
download
0
Transcript of Internet Marketing 101 - new 4-27-15
2
Who Wants To:
YOU CAN WITH INTERNET MARKETING!
• Increase your followers?• Grow your client base?• Get more referrals?• Make more money using
online strategies?
4/27/15Internet Marketing 101
3
INTERNET MARKETINGWhat We’ll Cover
What is Internet Marketing Who Uses Internet Marketing & Why 5 Step Internet Marketing Plan Where to Promote Online Free and Low Cost Tools & Resources Questions/Comments
4/27/15Internet Marketing 101
4
INTERNET MARKETINGWhat is It?
Internet Marketing is a very broad term.
In simplest terms it means:
Using the internet to position your marketing message in front of potential buyers.
Source: http://www.webopedia.com/TERM/I/internet_marketing.html4/27/15Internet Marketing 101
5
INTERNET MARKETINGvs. TRADITIONAL MARKETING
• Radio• Television• Newspaper• Magazine
Traditional Marketing
• Email Marketing• Social Media Marketing• Search Engine Optimization• Blogging
Internet Marketing
4/27/15Internet Marketing 101
6
INTERNET MARKETINGWho Uses It?
• Corporations• Small Businesses• Non-Profit Organizations• Public Figures
Anyone who wants to promote themselves, their product, their service, or their event.
4/27/15Internet Marketing 101
7
INTERNET MARKETINGWhen Should You Use It?
Start a new business
Have a new product or service to offer
Have an upcoming event
Running a sale on product or service
4/27/15Internet Marketing 101
8
INTERNET MARKETING5 Step Internet Marketing Plan
1. Evaluate Current Standing
2. Determine Audience/Target Client
3. Create a Plan
4. Be Consistent with Implementation of Plan
5. Review Your Results4/27/15Internet Marketing 101
9
INTERNET MARKETINGStep #1 of Internet Marketing Plan
Evaluate Current Standing
Using SWOT Analysis (Example)
Strengths Weaknesses
• Quality product or service in high demand
• Good reputation in market• Excellent client relations
• Small marketing budget• Lack marketing experience• Lack technical skills
Opportunities Threats
• Increase brand recognition• Reach more potential clients• Improve relationship with existing
clients
• New competitors entering market• Economy• Technological errors (server down)
4/27/15Internet Marketing 101
10
INTERNET MARKETINGStep #2 of Internet Marketing Plan
Determine Audience/Target Client
4/27/15Internet Marketing 101
11
2
What are their needs?Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and offer a solution.
3
How can you solve their problem?What’s in it for the audience? How are you going to make their lives better?
4
How can you best reach them?Where do they hang out? What social media sites do they belong to?
Who are your customers? What are they like?Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day.
Who is Your Target? 4 Questions to Ask
STEP #2CONTINUED
4/27/15Internet Marketing 101
13
INTERNET MARKETINGStep #4 of Internet Marketing Plan
4/27/15Internet Marketing 101
Be Consistent with Implementation of Plan
14
INTERNET MARKETINGStep #5 of Internet Marketing Plan
Review Your Results
4/27/15Internet Marketing 101
16
INTERNET MARKETINGThrough Social Media Marketing
Facebook – www.facebook.com Twitter – www.twitter.com Google Plus – http://plus.google.com Pinterest – www.pinterest.com LinkedIn – www.linkedin.com YouTube – www.youtube.com
**QUICK TIP: Create a profile, find friends already using the social media site, put a link to your profile in marketing materials such as website, business cards, email signature.
4/27/15Internet Marketing 101
17
INTERNET MARKETINGThrough Free Classified Ads
Craigslist – www.craigslist.com Oodle – www.oodle.com BackPage – www.backpage.com Ebay Classifieds – www.ebayclassifieds.com SuperAds – www.superads.com OLX – www.olx.com
**QUICK TIP: Create multiple ads and post ads to online classified sites several times a week.
4/27/15Internet Marketing 101
18
INTERNET MARKETINGThrough Local Directory Listings
Yahoo Local - http://listings.local.yahoo.com Bing Local - http://www.bing.com/local Google Places - http://places.google.com Yelp – www.yelp.com Merchant Circle - http://www.merchantcircle.com
**QUICK TIP: Use relevant keywords in your profile so your listing is more likely to show up in search engines.
4/27/15Internet Marketing 101
19
INTERNET MARKETINGThrough Paid Ads on Search Engines and Social Media
Google Adwords – http://adwords.google.com
Facebook Ads – https://www.facebook.com/advertising
Bing Ads - http://advertise.bingads.microsoft.com
Twitter Ads – http://ads.twitter.com
**QUICK TIP: Try free marketing methods first. Paid advertising can be costly if you don’t have a good strategy.
4/27/15Internet Marketing 101
20
INTERNET MARKETINGThrough Blogging
WordPress – www.wordpress.com www.wordpress.org
Blogger – www.blogger.com
Tumblr – www.tumblr.com
**QUICK TIP: Use the hosted version of WordPress, not the free version. WordPress is found in most web hosting accounts. Check out www.Godaddy.com to get your own domain name and web hosting for as low as $1 per month.
Source: https://www.udemy.com/blog/best-blogging-platform
4/27/15Internet Marketing 101
21
INTERNET MARKETINGThrough Email Marketing
Constant Contact – www.constantcontact.com Pricing starts at $20/month Free trial
MailChimp – www.mailchimp.com Free and Paid
Aweber – www.aweber.com Pricing starts at $19/month Free trial
Get Response – www.getresponse.com Pricing starts at $15/month
**QUICK TIP: Use MailChimp for free for up to 2,000 subscribers. It has many great features and is great for beginners.
4/27/15Internet Marketing 101
22
INTERNET MARKETINGHow to Save Time with Automation Tools and Outsourcing
Hootsuite – www.hootsuite.com Free and Paid starting at $10/month
Buffer – www.bufferapp.com Free and Paid starting at $10/month
TweetDeck – www.tweetdeck.com Free (Only works for Twitter)
4/27/15Internet Marketing 101
23
INTERNET MARKETINGHow to Save Time with Outsourcing
Elance – www.elance.com Pricing varies because outsourcers bid for your
assignment.
Odesk – www.odesk.com Pricing varies because outsourcers bid for your
assignment.
Fiverr – www.fiverr.com Pricing starts at $5/task
4/27/15Internet Marketing 101
24
INTERNET MARKETINGFinal Thoughts
4/27/15Internet Marketing 101
• Envision your ideal business.
• Craft your message to fit your audience, then find them – where they hangout.
• Create a plan.
• Stay consistent.
• Get help as needed.
• Evaluate what’s working and what’s not.
• Make necessary changes.
25
INTERNET MARKETINGRecommended Resources
www.unstoppableprofits.com - Offers internet marketing tips and video tutorials.
http://blog.hubspot.com - Offers internet marketing tips, templates, and marketing service.
www.socialmediaexaminer.com - One of the top authorities on social media. Offers social media tips.
4/27/15Internet Marketing 101