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Internet Marketing 101 for Beginners
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Transcript of Internet Marketing 101 for Beginners
When you’re doing this:
You may feel like this:
InternetMarketing
101James Pader828-342-0873
http://[email protected] Emily Breedlove
828-369-8660blackrockcompany.net
But wait, there’s more:
But wait, there’s more still:
So what to do?
marketing
internet marketing
the process or technique of promoting, selling, and distributing a product or service
Merriam Webster, Definition 1bhttp://www.merriam-webster.com/dictionary/marketing
aka digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of
products or services over the internetWikipedia
http://en.wikipedia.org/wiki/Internet_marketing
Internet Marketing Two Step Process
1) Get online
Internet Marketing Two Step Process
1) Get online
2) Get found
Internet Marketing Two Step Process
Step 1Get online
Step 1Get online
How?
Step 2Get found
Step 2Get found
How?
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
the process of improving the visibility of a website via the “natural”, “organic”, “algorithmic”, un-paid search results
Wilipediahttp://en.wikipedia.org/wiki/Search_engine_optimization
the process of promoting websites by increasing their visibility in search engine result pages (SERPs) through the use of
paid placement, contextual advertising, and paid inclusionWilipedia
http://en.wikipedia.org/wiki/Search_engine_marketing
SEO for Beginners
SEO for Beginners
Market Research
SEO for Beginners
Establish an online presence.
Market Research
SEO for Beginners
Establish an online presence.
Make it consistent.
Market Research
SEO for Beginners
Establish an online presence.
Make it consistent.
Market Research
Use the right words.
SEO for Beginners
Establish an online presence.
Make it consistent.
Market Research
Use the right words.
Repeat.
Market research
Keyword research
Any organized effort to gather information about markets or customers.Wilipedia
http://en.wikipedia.org/wiki/Market_research
A practice used by SEO professionals to find and research actual search terms people enter into search engines while conducting a search.
Wilipediahttp://en.wikipedia.org/wiki/Keyword_research
Market Research
Who is your customer?
Market Research
Where are they likely to be online?
Who is your customer?
Market Research
Where are they likely to be online?
What words do they useto talk about you?
Who is your customer?
Questions
Keyword Research
RIP
Google suggest
www.google.com/insights/search/#
https://adwords.google.com/select/KeywordToolExternal
http://semrush.com
Keyword Density
http://tools.seobook.com/general/keyword-density/
http://spezify.com
http://wordstream.com/keywords
Questions
InternetMarketing
101James Pader828-342-0873
http://[email protected] Emily Breedlove
828-369-8660blackrockcompany.net
