Internet Information

Computer Productivity Consulting

Richard G. Myers

Internet Information

Information about the growth and impact of the Internet that is of interest to web

site owners and developers.


Richard G. Myers

Class Information• The clinic is a free series of sessions that has

been in continuous operation for ten years.• Topics consist of various issues of interest and

importance to site owners, webmasters, and professionals practicing search engine optimization techniques.

• The goal is to help people learn to use the Internet more effectively to market their businesses.


Richard G. Myers

Class Information• Schedules &

notes are posted to the internet.

• To find them, search in Google for “internet marketing clinic”


Richard G. Myers

Class Information• 1st page in the

listings points to the information page.

Click on this page to go to the page containing

class scheduling information.


Richard G. Myers

Class Information• Information will be

shown here about whether there is a class scheduled for the day, and what the topic will be.

• Changes & cancellations will be posted here as soon as known.


Richard G. Myers

Class Information• Notes from the

classes will be posted to the site.

• There are no handouts! This is where the information is available.

Click on this link to find notes from the classes!


Richard G. Myers

Class Requirements• There are none. This is a free class!• The UH SBDC hosts the classes for us and needs

to get evaluations from the participants.• You should have received a form when you came

in through the doors off the elevators.• Please be sure to complete the form and turn it in

at the end of the class.• This is important to get a head count for the class

and keep the services free to all!

Search Changing


Richard G. Myers

http://blog.compete.com/2011/09/27/august-2011-us-search-market-share-report/

About This Marketing Data


Richard G. Myers

• HubSpot compiled this data from a variety of sources, including analysis of our 3,700 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article.

• The following slides are a small selection of the total presentation.

• Subscribe to our blog for new marketing data as it is available: http:// Blog.HubSpot.com

Do Blogs Affect Purchasing Decisions?

• The answer is, “A lot!”


Richard G. Myers

Hubspot offers the complete Powerpoint presentation at http://bit.ly/fGnbcP

Most People Read Blogs• If they are reading blogs, you can reach them with

blogs!


Richard G. Myers


Most People Read (a lot of) Blogs• 80% read 5 or more blogs regularly!


Richard G. Myers


Paid and Email top Conversion Rate • Rates are low, but social & referral both beat

organic!


Richard G. Myers


Make Your Offer Free• Offering something for “Free” gets attention!


Richard G. Myers


Spice Up Your Button• How do you “ask” for action?


Richard G. Myers


Inbound Marketing is More Effective

• Keeping your cost down enables you to do more with the same budget!


Richard G. Myers


Inbound Marketing Is More Important

• Note which type is more important, and how the market changes from 2009-10


Richard G. Myers


Changes in Social Media Landscape

• More businesses consider the social media more important in 2010 than 2009


Richard G. Myers


Social Media is for B2B and B2C• Where does your business fit and what can help

you most?


Richard G. Myers


Blogging More Often Drives Results

• Effort clearly pays off!


Richard G. Myers


Most Business Blogs Post Weekly• How often should you post to your blog?

(Remember the prior slide!)


Richard G. Myers


Most “Liked” Facebook Page Types • Expect this profile to change as Facebook moves

more into business and search.


Richard G. Myers


Create Great Content by Blogging• Blogging gives search engines much more to

work with on your site.


Richard G. Myers


Blogging Attracts More Links• Links on your site are important to your ranking,

and blogging gives you more.


Richard G. Myers


Blogging Attracts More Visitors• With more material (content), you get more

visitors.


Richard G. Myers


Blogging and B2C and B2B Leads • Blogging works for B2B as well asB2C


Richard G. Myers


# Blog Articles By Leads Generated

• As you blog more, it just gets better and better!


Richard G. Myers


Leads by Indexed Web Pages• More pages in the index gets more leads, and

blogging helps to get indexed!


Richard G. Myers


Leads by Keywords with SEO Ranking

• Having more top ranked phrases produces more leads.


Richard G. Myers


Facebook Fan Pages by Country• Where is Facebook, and where are the fans?


Richard G. Myers


Most Valuable Channels• How will things change?


Richard G. Myers


Only 28% of Fortune 100 Companies Respond• How can you outperform the big companies? • Respond to your clients!


Richard G. Myers


Internet Information

Documents

Transcript of Internet Information